Content Marketing Course:
Content Marketing Certification Course: Grow Better with Content
FREE Certification Course
Learn how to craft appealing, share-worthy content that captivates your audience and drives conversions in HubSpot Academy’s Content Marketing certification course! Gain insights from industry experts on building content optimization frameworks that produce measurable results.
Who is this for?
- Small business owners who want to drive organic reach through an enhanced content strategy
- Content marketers looking to upscale their skills in SEO, content strategy, and quality content creation
- Individuals interested in getting certified in content marketing
What you'll learn
- Implement SEO tactics to increase your organic traffic and measure ROI through goal setting and performance tracking
- Develop a content marketing strategy for creating high-quality content that resonates with your audience
- Create a sustainable long-term content plan to achieve your business goals
Includes
1 Certification 14 Lessons 54 Videos 11 Quizzes - 8 hr 33 min
Content Marketing Search Engine Optimization (SEO)
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Lindsay Thibeault
Lindsay Thibeault is the former Manager of Customer Training at HubSpot. She has driven interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings.
Abigael Donahue
Abigael the former content manager of HubSpot Academy. With a passion for reading and writing, she's committed to making the world more human and connected — one word at a time.
AJ Beltis
AJ Beltis sits on HubSpot’s Acquisition Marketing Team and focuses on content creation, lead generation, and conversion rate optimization. He spends his days analyzing and identifying opportunities for business growth and creating helpful content offers for HubSpot’s blog readers. Outside of work, AJ’s probably at the movies, on a road trip, or on the hunt for his new favorite craft beer.
Andy Crestodina
Andy Crestodina is a co-founder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. Andy is also the author of Content Chemistry, a practical handbook of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
Guillaume Delloue
Guillaume Delloue is a Principal Channel Consultant on HubSpot’s Agency Partner team. Prior to this role he led marketing teams at different SaaS startups in the Boston area. During his downtime he’s also a digital marketing instructor for the Startup Institute.
Beth Dunn
HubSpot product content strategy lead. Manager of HubSpot's global team of UX writers and content designers. Founder and editor of HubSpot's internal company newsletter, The WIN. Advisor and mentor to rising writers and leaders within and outside the company.
Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jami Oetting
Jami Oetting leads HubSpot's Content Strategy team, which focuses on creating multimedia, multi-platform content campaigns. Previously, she was the section editor of Agency Post, a blog acquired by HubSpot in 2013. She likes nice words and a perfectly placed semicolon, and she spends too much time thinking about media, marketing, and coffee. Jami graduated from the University of Missouri’s Journalism School.
Matthew Howells-Barby
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
Nadya Khoja
Nadya Khoja is the Chief Growth Officer for Venngage. When she is not writing about SEO, Content Marketing, Productivity and Business, she cooks dinner for strangers in apartment restaurant, Chez Lisgar.
Rollo Wenlock
Rollo the co-founder and CEO of Wipster, a tech startup that is revolutionizing how video is created. Rollo gets enthusiastic about ideas and either make a film about it, or make a company to support it.
Julia Farina
Julia is the VP of Marketing at Wipster, a tech startup that is revolutionizing how video is created. She’s excited and curious about where creative video and marketing strategy intersect.
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
Curriculum
Welcome to the Content Marketing Certification Course
Lesson - 9 min
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The Power of Storytelling
Lesson - 31 min
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Building a Content Creation Framework
Lesson - 36 min
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Planning a Long-Term Content Strategy
Lesson - 42 min
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Generating Content Ideas
Lesson - 23 min
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Creating Quality Blog Content Your Audience Loves to Read and Share
Lesson - 52 min
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How HubSpot Uses Blogging to Rank #1 on Google
Lesson - 38 min
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Extending the Value of Your Content Through Repurposing
Lesson - 44 min
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Creating Topic Clusters and Pillar Pages
Lesson - 46 min
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How to Create a Successful Video Marketing Strategy
Lesson - 33 min
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Building a Guest Blogging Strategy Powered by SEO
Lesson - 44 min
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How to Effectively Promote Content
Lesson - 56 min
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Measuring and Analyzing Your Content
Lesson - 48 min
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Content Marketing Certification Course Next Steps
Lesson - 11 min
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