Content Production Tools And Resources
Useful tools and resources to help you speed up your content planning and content production.
An efficient content production process requires efficient tools.
The tools and resources listed below will help you save time with content planning and speed up your content production.
Use them together with these content research tools and resources to help organize your files, notes, and other production scheduling processes.
Content Planning & Scheduling
The tools and resources listed below will help to speed up your content planning and content production scheduling.
Your web browser’s Bookmarking tool is a great way to organize and access links to useful documentation, regularly-used tools and services, and other valuable content production resources quickly and easily.
Before adding bookmarks to your web browser, we recommend spending a little bit of time planning the structure of your bookmarking folders. This will save you a lot of time locating these later as your bookmarking list grows.
You can use your web browser’s bookmarks to create a ‘master’ set of bookmarks linking to all the documentation and other useful tools and resources your content team will need to work efficiently.
To do this, first, organize all the different folders you will need in your own web browser’s bookmarking tool…
Next, add all the important links to the documentation, tools, and resources your team will need.
Next, export your Bookmark files and share this export file with your team members. Ask them to import these into their own web browsers, so everyone in your team has access to the same resources.
See these guides to using bookmarks in different web browsers and devices:
- How To Bookmark Sites With Google Chrome Web Browser (Computers, Android Phones, iPhones & Tablets)
- How To Bookmark Sites With Microsoft Edge Web Browser
- How To Bookmark Sites With Safari Browser (Mac)
- How To Add Favorites In Safari (Mobile Users)
Who doesn’t love using spreadsheets?
Spreadsheets are excellent tools for creating and tracking content production processes and designing and testing workflow prototypes.
Here is a simple way to create a content production workflow using spreadsheets:
- Create columns for each workflow process you want to track
- Arrange columns in sequential order
- Add new projects to rows (one per row).
- Use color coding to highlight the status of your projects. For example:
- Yellow = Work-in-progress
- Green = Completed (published)
- Red = Needs attention
Let’s take a look at some popular spreadsheet applications.
Google Sheets is a full-featured spreadsheet tool from Google.
Google Sheets can be accessed online via a desktop or mobile device. Additionally, Google Sheets can be stored on a Google Drive account and shared with different users, allowing for collaboration.
Microsoft Excel is part of the Microsoft Office suite and is available only as a subscription service.
WPS Spreadsheet is another free spreadsheet application.
- Is compatible with office suites like Microsoft Excel, Google Sheets, LibreOffice Calc, and OpenOffice Calc.
- Works with common file formats like .xls, .xlsx, .xlsm, .xlt, and .csv.
- Lets you edit spreadsheet files on mobile devices, computers, or web pages.
- Offers many spreadsheet templates for a wide range of applications.
Smartsheet is a SaaS collaboration and work management tool that lets you effectively manage your team’s work, projects, and processes through team collaboration, workflow automation, and content production management tools.
Smartsheet lets you assign tasks, track project progress, manage calendars, and share documents using a tabular user interface.
More info: Smartsheet
If you like using spreadsheets to manage projects, you may want to look into Airtable.
Airtable is a cloud collaboration service best described as a “hybrid” between a spreadsheet and a database (i.e. it has database features applied to a spreadsheet).
As this article on Airtable explains…
“A basic rule of thumb is that a database is more suited to organize a large amount of information. Spreadsheets are the best fit for running calculations. Airtable gives you the best of both worlds: a relational database that’s as easy to work with as Google Sheets or Microsoft Excel.”
Airtable is an ideal tool for creating spreadsheet-like editorial calendars and content inventories but with the power of relational databases.
For example, you can create spreadsheet-like sortable tables for:
- An editorial calendar
- Storing the names and email addresses of outsourced service providers, freelancers, etc.
- Posts that need reviewing or updating
- Posts that need a “search and replace” (e.g. replace old pricing or a rebranded product name), etc.
Airtable is also a low-code tool, so you don’t need to learn database scripting languages like SQL to use it.
More info: Airtable
The next content production tool to consider is a calendar.
Calendar applications are essential tools for creating an editorial calendar that will help you meet publishing deadlines.
You can create an editorial/content calendar using a spreadsheet, a calendar application, or using an integrated workflow tool.
Google Calendar is a smart calendar tool from Google.
Google Calendar lets you:
- Schedule events and share calendars across your team.
- View and edit your schedule from your laptop, tablet, or phone (you can sync with your phone’s built-in calendar or use optimized mobile apps).
- Set event reminders.
- Create group calendars.
- Publish calendars on the web.
- Migrate calendars from other applications (e.g. Outlook) and file types.
More info: Google Calendar
Work & Collaboration Tools
If your organization requires managing a range of projects, tasks, and activities across different people, teams, or departments, you may need to consider upgrading your content production tools and switching to integrated workflow and communication/collaboration software.
Here are some popular work and collaboration tools you can use across your team or organization to improve workflow and productivity.
Slack is a tool that allows individuals across teams, departments, and organizations to communicate and collaborate online via channels, messaging, team meetings (called Huddles), and more.
Slack also lets you easily upload and share files like documents, videos, artwork, etc., from your computer and shared drives.
Slack provides its own documentation, including webinars and resources for new users.
More info: Slack
Zoom is a cloud-based communications tool that allows people to meet online using their desktop or phone, and communicate via video and audio conferencing, chats, screen sharing, file sharing, whiteboard tools, and more.
Learn how to get the most out of this tool from the Zoom Learning Center.
More info: Zoom
For other work and collaboration tools, see the References section at the end of this lesson.
MarketMuse is a cloud-based content planning tool used by content creators, content marketers, publishers, marketing agencies, and eCommerce companies.
The tool includes components that can greatly aid your content production, such as MarketMuse Inventory, which automates your content inventory and content auditing processes by collecting and organizing your pages, analyzing them, and making them more easily accessible.
MarketMuse’s AI-driven content briefs help writers produce quality SEO-optimized content with instructions on how to structure the article, what topics to address, what questions to answer, what content to link internally and externally, and more.
Users can access content briefs without logging into the platform using a special link and writers can work directly from within the brief and get scored against suggestions as they go.
More info: MarketMuse
A swimlane diagram is a type of flowchart that you can use to outline who does what in your content production process.
You can use various tools to create swim lane diagrams (e.g. Lucid Chart) or create a basic swimlane diagram in Word or PowerPoint.
See this article if you need help on how to create swim lane diagrams.
Here are some sites where you can download swimlane diagram templates:
- Free Swimlane PowerPoint Template
- Swim Lane Diagram Templates (SmartDraw)
- Swimlane Diagram Template (Miro)
- 10+ Swimlane Diagram Templates (Venngage)
- Swim Lane Template (Cross-Functional Diagram)
Here are some useful text-based tools and resources:
For text editors, see the Content Research Tools section.
TextExpander is a time-saving tool that increases your productivity and efficiency by allowing you to quickly store, share, and retrieve information using Snippets.
Snippets are longer repetitive texts paired with an abbreviation that you type in its place. Essentially, you can think of TextExpander as a “copy and paste” tool on steroids.
Instead of searching through and copying text from old emails, notes, or a repository where you keep content that you use repeatedly, you can simply type an abbreviation as a shortcode into your content and it will then insert a full-blown content snippet that you have previously created and saved.
Snippets also allow you to create content templates with “fill in the blank” fields and different snippet groups.
Some of the more common uses for this tool are writing out customer support responses, creating follow-up emails, recruitment messages, and many daily work tasks.
More info: TextExpander
Content Workflow Management
Project management software lets you plan, schedule, organize, and track your content production projects, and communicate with your team.
Trello lets you plan, organize, and track your projects visually.
You can manage multiple tasks for any type of project, workflow, or task tracking using Kanban-style boards with lists and cards that simulate the use of “sticky” notes and can include checklists, deadlines, attachments, conversations, etc.
From there, you can incorporate task assignments, calendars, timelines, productivity metrics, and more.
More info: Trello
Jira lets you plan, schedule, organize, and track your projects and communicate with your team.
Team members can track projects at any stage, move projects around boards easily using drag and drop, and access various reports.
Jobs created in Jira allow for workflow customization, team communication, adding notes, attaching files, creating subtasks, and more.
Jira also integrates with applications like Slack.
More info: Jira
Asana acts as a communication hub and lets you assign respective tasks to relevant team members for specific projects.
With Asana, teams can integrate and share tasks, files, plans, and goals, and manage their work from a single app, providing visibility to all members involved.
Additionally, projects can be split up into actionable tasks and assigned to multiple collaborators, and team members can view tasks through a choice of various views (e.g. board, calendar, list view, timeline, workload, and portfolio views).
Asana provides a traditional checklist format for project management with customizable collaboration tools and project-level reporting dashboards. It also supports third-party apps (e.g. Twitter, Instagram, Pinterest, Dropbox, etc.), the implementation of data from other applications, an Android and iOS app, and a mobile site that can be accessed on any device.
Asana provides useful templates for content-related activities, including:
- Content planning calendars
- Content calendars
- Blog calendars
- Content strategy calendars
- Video production calendars
- Marketing calendars
- Social media content calendars
More info: Asana
Monday is a productivity suite and work management software that lets you centralize work processes, tools, and files and customize dashboards and workflows to fit your organization’s needs using customizable “no code” building blocks.
These building blocks include items, columns, views, automation, integrations, and widgets. You adapt each building block to build applications and tools that fit your needs.
The software allows you to manage production projects and other workflows with cross-team collaboration tools, easy-to-use automation, and real-time notifications.
More info: Monday
Brightpod is a web-based project management tool that:
- Provides a unified system for campaigns, content, and website projects.
- Lets you build guidelines and checklists, and organize, manage and track all your SEO, social media, blog strategy, and content marketing projects from one place to save time.
- Helps you organize, manage, and track your team’s work from a central location.
- Allows your team to accurately view the progress of their projects and helps to address issues of collaboration such as email spam, multiple file versions, lost files, task accountability issues, lack of clarity & work transparency.
- Lets you see everyone’s tasks, content publish dates, and events on the shared calendar, see what is coming up next, and manage deliverables when growing your projects and clients.
- Helps you work smarter, automate, and simplify communication.
Brightpod sits somewhere between being a simple project tool and a more complex project management software and includes features like Kanban and list tasks, recurring tasks, time tracking and estimates, activity logs, milestones, messages, calendar, reports and analytics, workflows, automatic email reminders, project cloning, and more.
More info: Brightpod
Optimizely is a digital experience platform SaaS that provides tools to help you improve your site’s optimization and achieve better conversion rates.
Optimizely’s Content Management lets you create, tailor and scale content for an enterprise CMS, run multiple shops, inventory, and an online/offline catalog, use AI to test and optimize new features, and more.
More info: Optimizely
GatherContent allows everyone involved in content creation to work together to plan, organize, and produce content in one cloud platform.
GatherContent lets you organize content into shared projects and folders to create a single source of truth for content. It allows content teams to collaborate on content creation, search, filter, or sort content, perform tasks in bulk, assign work to contributors, identify bottlenecks in the workflow, and more.
More info: GatherContent
Content Creation Tools
Use the tools below to help you create content for your website faster:
AI Content Writing Tools
We have created a free video course on using AI to generate content and an entire article where we discuss and demonstrate the tools below here: Generate Website Content Using AI
ChatGPT is a powerful language model developed by OpenAI that can generate human-like text based on a given prompt.
It can be used for a variety of purposes, including generating content for websites and social media, creating chatbot responses, and more.
- We have created a free video course showing you how to generate quality content quickly using ChatGPT.
- You can learn more about the process here: Generate Website Content Using AI
- Check out this article generated entirely using ChatGPT: 5 Tips For Streamlining Your Content Management Process
More info: ChatGPT
Quillbot is a natural language processing tool that will help you rewrite and paraphrase sentences and paragraphs.
The tool uses advanced algorithms to understand the context and meaning of the text and then suggests alternative ways of expressing the same ideas.
Use Quillbot to improve your writing style, generate new content ideas, and avoid plagiarism.
For example, here is an article outline generated by Quillbot:
After generating the outline, you can then use the tool’s features to flesh out the content sections.
Quillbot is available online as a website and can also be accessed through a browser extension.
More info: Quillbot
Spin Rewriter is a software tool that analyzes and rewrites articles to create unique, high-quality content.
It uses a proprietary technology called ENL Semantic Spinning to thoroughly understand the meaning of the original article and generate new, readable versions using a hand-curated database of synonyms.
With Spin Rewriter, you can rewrite your articles at the paragraph, sentence, phrase, and single-word levels. The software also allows you to fully automate the process with a single click.
Here is a live video demo of the tool in action:
Spin Rewriter has received high praise from its users and is considered the best article-spinning tool on the market. It is compatible with a variety of SEO software and supports multiple spintax formats. All of your articles are encrypted in the software’s database for added security.
Spin Rewriter can also be easily integrated into other SEO software products for even more powerful performance.
More info: Spin Rewriter
Copy.ai is an AI-powered writing tool that can help you write faster and better by cutting down your writing time by up to 80%.
With Copy.ai, you can write high-quality blog posts, social media posts, and emails with ease.
The process is simple: start by entering your post’s title and keyword, and then the AI writing tool generates an outline and main talking points to help guide your writing.
Then, it generates a full-length draft of your post in seconds, which you can edit and polish using the tool’s editor to rewrite paragraphs and sentences.
With Copy.ai, you can write high-converting social media posts and emails by providing a brief description of your post or brand, and the AI content generator will give you multiple options to choose from, which you can then edit to make your own.
Finally, just copy and paste the work into your CMS for publishing.
More info: Copy.ai
Here are useful resources for sourcing infographics for your content:
- Pinterest – Log in and search for “infographic”.
- Cool Infographics
- Daily Infographic
For infographic creation tools, see Media Creation Tools or visit this great compilation of over 100 infographic tools and resources.
Use text-to-speech software to create a wide range of audio-based content.
Speechelo provides realistic and expressive AI voice sounds and is very easy to use. Simply create the voiceover, download the mp3, and import it into your video editor (it works with all video creation software).
You can create engaging voiceovers for sales videos, training videos, educational videos, explainer videos, product review videos, webinars, video ads, audio presentations, narrated web pages, recorded announcements, review draft articles, and a whole lot more!
Speechelo’s text-to-speech engine provides inflection controls with different voice tones for reading text (normal reading, joyful, and serious), settings for breath control, pauses, changing speed & pitch, over 30 human-sounding male and female voices, support for 23 languages, and more.
This is a cloud-based tool that lets you convert any text into a 100% human-sounding voiceover in English and other languages.
More info: Speechelo
If you need help creating audio-based content using text-to-speech, see this excellent Text-to-Speech Course (narrated entirely using AI voices).
If you need royalty-free images, music, or videos for your content, check out the resources below:
Find free and royalty-free images – A comprehensive list of sites where you can find free and royalty-free images (photos, illustrations, vector images, clipart, etc). Some of the sites also provide free access to stock videos and video clips.
- BenSound – Royalty free music for content creators. You can download copyright safe music for use in videos (YouTube, Twitch, Facebook, Instagram, TikTok, etc.) and use it freely in return for attribution, or subscribe to one of the site’s paid plans.
Pexels – Videos (and images) can be downloaded and used for free. No attribution required.
Content Creation Services
There are different types of content creation services available.
If you don’t have an in-house content creation team, you can hire freelancers to help you with your content creation.
For resources on finding freelancers and outsourced talent, see this section: Outsourcing.
Private Label Rights (PLR) content is content written by external service providers, which is then resold to customers.
With PLR content, all the content planning, research, and writing are done by a 3rd-party. You just buy the finished product and use it or resell it as your own.
While PLR content can help you save time and money writing web content, the content is not original (as the same content is resold many times to other customers) and most are not very high quality (often requiring extensive rewriting).
The main value of using PLR content is to save time creating information products to use as lead generation magnets, additional bonuses for subscribing to your service or buying your main product, and as individual or bundled digital products to sell online.
For more information on using PLR content and PLR resources, see this tutorial: Using Private Label Rights Content
WordPress is, effectively, a content management system designed for optimal content production.
WordPress Content Editor
If you use WordPress as a CMS, most of your content production will take place in the content editor area.
If you use the WordPress block editor, for example, you can quickly build content-rich web pages using all kinds of different “blocks”.
For step-by-step tutorials on using the WordPress content editor, go here:
- How To Use The WordPress Classic Editor
- How To Use The WordPress Block Editor
- How To Use The WordPress Block Editor – Content Area
- How To Create Pages In WordPress
Also, see the WordPress User Manual for hundreds of step-by-step tutorials on all aspects of using a WordPress website.
See the WordPress plugins section for plugins that can help you with different aspects of content production.
Video Courses For Beginners – Content Production
The video courses below cover basic areas of content production and are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):
How To Create Engaging Presentations
Learn how to create beautiful and engaging presentations that will help you sell more products and services online.
More info: How To Create Engaging Presentations
Learn simple and inexpensive ways to boost your brand and identity online and make your business stand out from your competition.
More info: Digital Branding
Digital Product Creation
Learn how to create, launch, and sell high-quality digital products like downloadable reports, e-books, videos, and audio content quickly and cost-effectively.
More info: Digital Product Creation
Using Graphic Creation Tools
Learn how to access and use free image creation and editing tools, basic and advanced image editing techniques using tools like Photoshop and free alternatives, creating images for web content, presentations, infographics, social media, and so much more.
More info: Using Graphic Creation Tools
Learn how to get started with podcasting and how to promote your podcasts to grow your business.
More info: Podcasting
Learn about the benefits of using webinars in your business, how to create high-quality and engaging webinars, and how to sell your products and services using webinars.
More info: Using Webinars
In this practical step-by-step video course, you will learn how to use text-to-speech and the latest AI voice technologies to create professional and realistic-sounding voice narrations from text files for a wide range of commercial uses and business applications.
More info: Text-To-Speech
For more video courses, see this section: Digital Business Video Courses
Efficient content production tools help to make your content production process more efficient.
The tools and resources listed in this section will help you save time with content planning and speed up your content production.
Use the tools listed above with these content research tools and resources as these will help you maximize your content production efficiency.
- Content Troubleshooting Guide – Use this guide to troubleshoot content-related issues.
- Digital Business Video Courses – Video courses to help you develop the digital skills you need to manage content effectively.
- WordPress User Manual – A detailed and comprehensive step-by-step WordPress user manual for non-technical website users.
- Best Slack Alternatives
- Best Zoom Alternatives And Competitors
- What Is Airtable?
- How To Use Monday.com – A Step-By-Step Guide
- Content Style Guide – A Step-By-Step Guide To Creating Your Own
Return To The Main Tools And Resources Section