Social Media Strategist
Learn about the role and responsibilities of a social media strategist.
In this section of the Digital Business course module, we look at the role and responsibilities of a social media strategist.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Social Media Strategist Role
A social media strategist is responsible for developing and implementing a social media strategy for an organization. This includes identifying the target audience, determining the most effective social media platforms to reach that audience, and creating a content calendar to ensure a consistent and cohesive message is being shared across all channels.
The role of a social media strategist requires a strong understanding of the various social media platforms, as well as an understanding of the organization’s goals and objectives. They must be able to analyze data and insights to determine the effectiveness of campaigns and make recommendations for improvement.
In addition to developing and implementing the social media strategy, a social media strategist is also responsible for monitoring and analyzing the organization’s social media presence. This includes tracking engagement, analyzing web traffic, and identifying trends and insights.
Overall, the role of a social media strategist is crucial in today’s digital age, as they play a key role in helping organizations effectively reach and engage their target audience through social media channels.
Social Media Strategist Duties And Responsibilities
Social media strategists plan online media outreach campaigns to engage consumers in the marketing and product development process and manage online communities to ensure that their products are being talked about.
Social media strategists have strong analytical skills and are able to craft strategy proposals detailing budget scenarios and the potential return on investment for marketing directors.
Duties and responsibilities of a social media strategist include:
- Identifying target users who might be interested in a product or service
- Planning out multiple outreach risk scenarios
- Detailing ways and communication channels the business can use to reach those users (e.g. social networking site, blog, forum, etc.). This can involve offering special deals on products for “liking” a page, developing promotional contests where users submit stories or reviews of a product to win a prize, etc.
Social Media Strategist Role Requirements
Recruitment sites advertising the role of Social Media Strategist recommend someone with qualifications in marketing, an established social media presence, and experience engaging consumers online.
Full-time social media strategists can expect to earn between USD$60,000 to USD$80,000 a year.
Social media strategists interact with people in various social media-related roles, including:
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Other Digital Content Related Roles
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