Learn about the role and responsibilities of an internet marketer.
In this section of the Digital Business course module, we look at the role and responsibilities of an internet marketer.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Internet Marketer Role
An internet marketer is a professional who is responsible for planning and implementing internet marketing campaigns for a brand or organization. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketer is to effectively reach and engage the brand’s target audience through various internet channels and tactics. To do this, an internet marketer must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing internet marketing campaigns, an internet marketer may also be responsible for conducting market and keyword research, creating and optimizing content, and collaborating with other departments such as design and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketer is crucial in helping a brand succeed in the digital world. By effectively utilizing various internet channels and tactics, an internet marketer can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketer Duties And Responsibilities
Internet marketers typically combine web design experience with traditional marketing principles to help drive sales for a business.
Internet marketers are multi-skilled and can perform a range of roles, including:
- Web design
- Building up a company’s blog
- Advertising creation
- Content creation
- Social media outreach
- Search engine optimization (SEO)
Internet Marketer Role Requirements
Recruitment sites advertising the role of Internet Marketer recommend someone with qualifications in marketing, business, or communications, and experience designing web pages and engaging in SEO practices.
Full-time internet marketers can expect to earn around USD$80,000 a year.
Internet marketers work with people in a variety of roles, including:
- Content Production Manager
- Product Development Manager
- Marketing Director
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Other Digital Content Related Roles
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