Social Media Tools And Resources
Manage your content more effectively on your social media platforms using these social media tools and resources.
Social media has become an integral part of the content marketing strategy of most businesses.
Creating and posting social media content, however, requires defining social media metrics, having content tracking systems in place, and using tools to manage your social media campaigns in order to see a return on investment from your efforts.
This section provides a comprehensive list of social media management tools that can help you improve your social media marketing efforts and results.
Social Media Management Tools
The social media tools and resources below will help you manage your content more effectively on your social media platforms.
Social Media Sharing Tools & Counters
There are two main ways to get your content shared on social media platforms:
- Post content directly on one or more social media platforms, or
- Publish content on your website and encourage people to share it on their social networks using social media sharing tools.
You need to provide your site visitors with social media sharing tools if you want them to share content published on your website.
If your website is powered by WordPress, for example, you can install a free plugin like Hustle that lets you easily add social sharing tools and counters to your posts and pages.
Hustle lets you display a social media sharing bar that visitors can use to share your content on social networks.
You can select which social networks you would like to display on your social sharing toolbar, and customize options like toolbar layout (e.g. centered horizontally at the top or the bottom of your content or vertically on the left or right-hand side of your web page), visibility conditions (e.g. only show on specific posts or under certain conditions), colors, icons, etc.
More info: Hustle
There are other social sharing WordPress plugins you can use, like:
- Shared Counts
- AddToAny Share Buttons
- Simple Social Icons
- Social Warfare
- and many others.
If your site is not powered by WordPress, you can use the social sharing buttons provided either by the social platforms themselves, or the tools listed below.
Social Media Management Tools (SMB)
The tools listed below are ideal for helping small-to-medium businesses measure and track their social media content performance.
Google Analytics is a free website analytics dashboard that lets you track your social media content performance and identify what type of content your audience is responding positively to, and which social networks they prefer.
Google Analytics provides great social media analytics insights, including:
- Social network traffic sources.
- Individual page traffic.
- The number of leads converted and where those leads come from.
- Whether your traffic comes from mobile or desktop.
- Which social media platforms give you the most traffic.
- ROI of social media campaigns.
- Which content works best on different social media platforms.
- How many sales conversions result from social media traffic.
The above data will help you get the most out of your social media campaigns and improve future marketing strategies.
For a great guide on using Google Analytics to track your social media content’s performance, go here: How To Track Social Media In Google Analytics (Beginner’s Guide)
More info: Google Analytics
Buffer is a social media management platform that lets you set up a queue of posts to share on various social media channels.
It offers a suite of intuitive tools and products that integrate publishing, engagement, analytics, simple landing pages, and team collaboration, allowing you to work efficiently to drive meaningful social media engagement and results.
Buffer also allows your business to automate your social media scheduling processes by scheduling social media posts in advance across multiple social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and more.
The benefits of using Buffer include:
- Save time and effort: Buffer eliminates the need for manually posting social media content every day, enabling businesses to schedule posts in advance and automate the posting process.
- Streamline social media management: With Buffer, businesses can manage all their social media accounts in one place, making it easy to monitor engagement, track performance, and streamline social media management.
- Enable data-driven decision-making: Buffer provides analytics and insights that allow businesses to track engagement, reach, and other key performance metrics, providing the data necessary to make data-driven decisions.
- Improve consistency and accuracy: Buffer helps ensure consistent posting schedules and eliminates the possibility of human error by automating the scheduling process.
- Support team collaboration: Buffer allows teams to collaborate on social media management, with features that enable team members to work together on content creation, scheduling, and analysis.
More info: Buffer
BuzzSumo allows you to analyze your content engagement based on relevant industry keywords and see how your content marketing campaigns are performing against your competition.
While not strictly a social media tool, it lets you see how often your blog posts are shared on social platforms like Facebook, Twitter, Pinterest, etc., and which types of posts receive the most engagement.
Visit the site: BuzzSumo
CoSchedule is a software that integrates content marketing, a marketing calendar, and marketing management tools to help keep all of your marketing organized in one place.
More info: CoSchedule
Hootsuite is a social media management platform with an integrated user interface that lets you manage your social interactions on various social networks and prepare social media updates in advance.
More info: Hootsuite
Additionally, check out these tools:
Agora Pulse provides scheduling, competitor analysis, reporting features, and Facebook contest apps in an all-in-one social media platform.
More info: Agora Pulse
Crowdfire lets you schedule content, manage your Twitter account, connect your blogs and your YouTube channel, create social media posts, and provide suggestions about articles for sharing on your sites.
More info: Crowdfire
Databox lets you connect data from over 70+ tools and track it from any device using customizable dashboards.
More info: Databox
eClincher lets you analyze your social media performance, schedule and publish posts, reply to social messages, and auto-post with smart queues and RSS feeds. It also provides an image media library, and search function for social media influencers.
More info: eClincher
Edgar lets you schedule posts that continue even after your list of updates to send is empty by cycling through a library of content.
More info: Edgar
Followerwonk is a Twitter analytics tool that lets you analyze your followers (e.g. where they are located and when they tweet) to help you gain insights on Twitter users and trends.
Additionally, this tool helps you find and connect with the top influencers in your industry, expand your reach and widen your follower base, and develop your social graph by digging into your Twitter analytics data.
More info: Followerwonk
Friends+Meis a social media post scheduling and content management solution that helps you increase your brand visibility online, stay organized and stay focused on creating great content to share with your followers on platforms like Facebook, LinkedIn, Twitter, and Pinterest.
More info: Friends+Me
Hookle is an app that lets you manage all of your social media marketing in one place and lets you see how your brand is doing online across all of your platforms from your mobile device.
More info: Hookle
Later is a social media management tool that lets you connect your Pinterest, Facebook, and Twitter profiles but focuses mostly on Instagram.
It provides a visual drag-and-drop content calendar and a free linking tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various blog posts and websites.
More info: Later
MavSocial is a visual social media management tool that provides scheduling, monitoring, and reporting features for your social content.
MavSocial allows you to repeat social media posts for a specified duration and includes access to a search engine where you can browse through a digital catalog of millions of stock photos and manage and edit media content for your social media posts.
More info: MavSocial
Post Planner helps you find and curate high-quality content proven to drive user engagement, as well as plan and schedule a content-type-based social media publishing calendar, and then post your content regularly and consistently.
Post Planner also lets you create a targeted sharing plan where you select the content type for each time slot and the tool will then fill each slot with your chosen content, as well as allowing you to schedule posts outside of your social content sharing plan.
More info: Post Planner
Sendible is a social media management tool with a customizable and brandable dashboard suited for agencies with multiple clients.
Sendible provides royalty-free image and YouTube searches, integrates the Canva graphics editor, and automates repetitive tasks.
More info: Sendible
Social Pilot is a social media management tool with a simple dashboard that curates and suggests content from different niches and industries and provides scheduling, analytics, and white-label reporting suited for digital agencies.
More info: Social Pilot
SocialBee is a social media management tool that lets you add, organize, and share content across several social channels, integrates with Buffer (see above), and uses post variations to keep your content evergreen.
More info: SocialBee
Tailwind is a social media management tool for Instagram and Pinterest that helps you schedule posts, monitor conversations, measure results, and provides recommendations for improving your Pinterest and Instagram performance.
More info: Tailwind
Social Media Management Tools (Enterprise)
The tools below are ideal for helping enterprise-level companies measure and track their social media content performance.
HubSpot‘s social media management software lets you publish content to your social networks, run all of your social media campaigns from one central location, set up keyword monitoring to be alerted whenever your brand is mentioned, and link your interactions back to your CRM to track contextual conversations and access insightful social media ROI reports.
More info: HubSpot
Sprout Social is a social media management tool that combines social media scheduling, monitoring, reporting, and customer relationship management (CRM) into one platform.
Sprout Social’s “listening” features let you uncover trends and actionable insights from social data to improve and drive your brand and business strategy.
SproutSocial can also help your business streamline its social media presence by automating scheduling and publishing of posts across various social media channels. With SproutSocial, you can easily manage your social media accounts from a single dashboard, which makes it easy to collaborate with your team members and track your social media performance.
The benefits of using SproutSocial for social media scheduling include:
- Save time and effort by automating the process of scheduling posts, allowing you to plan and publish content in advance.
- Analytics tools that allow you to track and analyze your social media performance, enabling you to make data-driven decisions about your social media strategy and identify which posts are working well and which ones need improvement.
- An intuitive and user-friendly interface, making it easy to schedule posts, monitor your social media presence, and collaborate with your team members.
More info: Sprout Social
Brandwatch is a tool that allows you to quantify brand awareness. You can use it to identify brand sentiments and see if your video campaigns are working and helping you build positive brand awareness for your business.
Brandwatch gives you access to weekly and monthly social media monitoring reports and video campaign tracking and customer conversations about your brand in real-time.
This is not only invaluable for market research, but it also helps you see what people think of your video campaigns and how these impact your brand perception.
More info: Brandwatch
Additionally, check out these tools:
Keyhole is a social media monitoring tool that provides real-time tracking and reporting of social media and influencer campaigns and key metrics via a social media analytics dashboard.
The software lets you monitor the performance of keywords, URLs, topics, hashtags, and @mentions, gain information about brand sentiment, relevant conversations, topics, and influencers’ engagement rates and reach, track campaign performance on Facebook, Instagram, Twitter, and YouTube, and compare your social media accounts and campaigns against major competitors.
Keyhole also provides a free downloadable influencer campaign tracking template.
More info: Keyhole
Khoros is used by many large companies to manage their social media.
More info: Khoros
Oktopost is a social media management platform aimed at helping B2B marketers generate leads using social media and quantify their social media results.
More info: Oktopost
Reputation provides social media engagement tools, real-time data visualization, and customized views and reports to help companies gain insights, respond quickly, and immprove their social media strategy.
More info: Reputation
Sprinklr provides a suite of products and tools to help enterprise-level teams collaborate, connect and engage with their customers on 25+ social media channels.
More info: Sprinklr
Social Media Influencer Marketing Tools
Use these tools to search for influencers based on niche, audience size, and engagement rates, and automate your outreach campaigns.
Aspire is an influencer marketing software that helps your business discover and engage with creators on autopilot.
The Creator Marketplace allows you to receive hundreds of inbound creator applications each week, while the search engine lets them search, compare, and contact millions of creators across various platforms.
Social listening tools enable you to engage with brand fans who mention them online, and e-commerce integrations help them find influential customers to partner with.
Aspire also enables you to create, license, and promote more content than ever before by allowing you to build a campaign around anyone with influence, brief and review content before it goes live, license content for allowlisting and boosting, and measure which content is most effective with content analytics.
You can run performance-based influencer campaigns by identifying who drives the most ROI and sales through the analytics dashboard, putting ad spend behind content that performs through allowlisting and boosting, and driving and tracking sales through affiliate links and promo codes.
More info: Aspire
Upfluence is a social influencer marketing software that helps your business find the best creators for your brand by analyzing engagement and performance metrics.
With Upfluence, you can manage and hire creators at scale, simplify influencer gifting campaigns, easily pay influencers, and track marketing ROI.
The platform goes beyond just influencer marketing by also offering affiliate programs, creator management, user-generated content, and brand ambassador tools to help your business build valuable partnerships and turn creators into revenue.
More info: Upfluence
GRIN is a creator management platform that helps brands establish authentic relationships with content creators and turn them into brand ambassadors.
The software offers tools for discovering and recruiting creators, nurturing relationships, reporting and analyzing metrics, content management, product seeding, and payment management.
With multiple ways to identify and invite the perfect ambassadors for your brand, GRIN provides an all-in-one solution to simplify the influencer marketing campaign process.
The software also integrates with other marketing stack tools, including social platforms, e-commerce solutions, and communication tools.
Use GRIN to build more valuable relationships with content creators and grow your brand through the power of creator partnerships.
More info: GRIN
Social Media Video Courses For Beginners
These video courses will help to improve your social media skills (note: you can access all of the video courses below with a single all-access pass):
Social Media Marketing
Learn how to market and promote your business online using popular social media platforms like LinkedIn, Instagram, and Pinterest.
More info: Social Media Marketing
Learn how to drive more traffic to your site and more customers to your business by getting your videos to rank higher on YouTube and on Google’s search results.
More info: YouTube Marketing
Learn how to drive more traffic to your website and how to better promote your business online using Facebook.
More info: Facebook Marketing
Learn how to market and promote your business online using Twitter.
More info: Twitter Marketing
For more video courses, see this section: Digital Business Video Courses
- Social Media Content Calendar Templates – Social media content calendar templates and information on the best times to post content on different social platforms.
- Influencer Campaign tracking Template – A free downloadable template from Keyhole. Use it to track accurate KPIs of your influencer marketing campaigns, measure the engagement rate of influencers’ posts, and understand which influencers are delivering customers.
For WordPress users:
Visit our tools and resources section for additional courses, guides, and helpful tools and resources for managing content effectively.
Return To The Main Tools And Resources Section
Image: Social Media