Content Production Manager
Learn about the role and responsibilities of a content production manager.
In this section of the Digital Business course module, we look at the role and responsibilities of a content production manager.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Content Production Manager Role
Someone must supervise the creation and publication of all articles, videos, and every other item of content found on a web page, newspaper, or magazine. This is what content production managers do.
A content production manager is a professional who is responsible for overseeing the creation and production of various types of content, including written, visual, and audio content. This may include managing a team of content creators and coordinators, as well as collaborating with other departments such as marketing and design.
The main goal of a content production manager is to ensure that all content is produced efficiently and effectively, and meets the required standards of quality and consistency. To do this, a content production manager must have strong project management skills and be proficient in various content creation tools and management tools.
In addition to managing the production of content, a content production manager may also be responsible for developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.
Overall, the role of a content production manager is crucial in helping a brand or organization effectively communicate its message to its target audience. By overseeing the creation and production of high-quality content, a content production manager can help ensure that a brand’s message is delivered consistently and effectively across various channels.
Content Production Manager Duties And Responsibilities
Content production managers are responsible for:
- Overseeing all aspects of content production, from initial brainstorming to publication.
- Working with their teams to produce content that will help to increase the value of the business.
- Providing creative input.
- Making sure that content deadlines and quality standards are met.
Content Production Manager Role Requirements
Content production managers need a more diverse set of skills than content editors. They must understand writing and editing word-based content (e.g. articles), video creation and audio editing, and the ability to coordinate and work with various content specialists like writers, photographers, and videographers.
Recruitment sites advertising the role of Digital Content Production Manager recommend people with qualifications in communications or marketing, experience in content creation, content production, and editing, a keen eye for detail, strong communication, leadership skills, and the ability to adhere to strict deadlines.
Full-time content production managers can expect to earn between USD$65,000 to USD$75,000 per year.
Some of the roles that a content production manager may interact with while performing their duties include:
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Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles: