Digital Strategy Director
Learn about the role and responsibilities of a digital strategy director.
In this section of the Digital Business course module, we look at the role and responsibilities of a digital strategy director.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Digital Strategy Director Role
A digital strategy director is a senior-level professional who is responsible for developing and implementing a brand’s digital strategy. This includes identifying the brand’s target audience, defining the brand’s digital goals, and creating a plan to achieve those goals through the use of various digital channels and tactics.
To be effective, a digital strategy director must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also have a strong understanding of current and emerging digital technologies, and be able to use data and analytics to inform their decision-making.
In addition to developing and implementing a digital strategy, a digital strategy director may also be responsible for managing a team of digital strategists and coordinators, as well as collaborating with other departments such as marketing, sales, and customer service.
Overall, the role of a digital strategy director is crucial in helping a brand succeed in the digital world. By staying up-to-date on the latest trends and technologies, and by creating and executing a well-planned digital strategy, a digital strategy director can help a brand effectively reach and engage with its target audience.
Digital Strategy Director Duties And Responsibilities
Digital strategy directors are the “ideas” people that help businesses capitalize on new advances in online consumer communication. They head up online marketing departments and lead the implementation of new marketing strategies.
Digital strategy directors are responsible for:
- Working with sales, advertising, and product development to create a working budget.
- Brainstorming new ways to reach consumers through market research and engage their target markets using consumer interviews or web analytics to discover unmet consumer needs.
- Developing business plans and marketing concepts for their digital products.
Digital Strategy Director Role Requirements
Recruitment sites advertising the role of Digital Strategy Director recommend someone with qualifications and extensive experience in e-commerce marketing, marketing strategy, and previous experience working in online marketing positions.
Full-time digital strategy directors are in high demand and can expect to earn salaries between USD$75,000 and USD$110,000 a year.
Digital strategy directors interact with people in other digital roles, including:
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Other Digital Content Related Roles
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