Content Marketing Specialist
Learn about the role and responsibilities of a content marketing specialist.
In this section of the Digital Business course module, we look at the role and responsibilities of a content marketing specialist.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
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Content Marketing Specialist Role
A content marketing specialist is a professional who is responsible for developing and implementing a content marketing strategy for a brand or organization. This involves creating and distributing high-quality, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.
To be effective, a content marketing specialist must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various content management tools and have a keen eye for detail.
In addition to creating and distributing content, a content marketing specialist may also be responsible for conducting market and keyword research, analyzing data and user feedback, and continuously improving and updating the content over time. They may also be involved in developing and implementing a content calendar, which outlines the long-term vision and goals for the content.
Overall, the role of a content marketing specialist is crucial in helping a brand or organization effectively communicate its message to its target audience. By creating and distributing high-quality, relevant content, a content marketing specialist can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Content Marketing Specialist Duties And Responsibilities
Content marketing specialists provide businesses with high-quality web content to help increase search engine rankings and drive new targeted prospects to their websites.
Content marketing specialists are responsible for:
- Meeting with editors
- Brainstorming new article ideas
- Researching subjects
- Finding interesting angles
- Creating grabbing headlines
- Expertly crafting articles, blog posts, etc.
Content Marketing Specialist Role Requirements
Recruitment sites advertising the role of Content Marketing Specialist recommend a creative person with qualifications in marketing or journalism, a strong writing style, and good grammar skills.
Full-time content marketing specialists can expect to earn between USD$50,000 to USD$60,000 a year.
Related Roles
Content marketing specialists interact with people in other digital roles, including:
- Art Directors
- Digital Content Editors
- Digital Content Managers
Source: https://www.marketing-schools.org/careers/content-marketing-specialist
Useful Resources
We recommend the following resources:
Visit our tools and resources section for additional courses, guides, and helpful tools and resources.
Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles:
Digital Content Team
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Digital Strategy Director
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Digital Content Strategist
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Digital Content Manager
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Content Production Manager
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Digital Content Editor
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Digital Content Writer
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Digital Media Manager
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Interactive Media Manager
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Internet Marketing Director
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Content Marketing Specialist
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Digital Communications Professional
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Search Engine Marketing Director
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Digital Marketing Manager
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Internet Marketing Coordinator
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Email Marketing Manager
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Social Media Director
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Social Media Strategist
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Outsourcing Resources
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Return to our content management course outline
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