Digital Content Manager
Learn about the role and responsibilities of a digital content manager.
In this section of the Digital Business course module, we look at the role and responsibilities of a digital content manager.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Digital Content Manager Role
A digital content manager is a professional who is responsible for overseeing the creation and management of digital content for a brand or organization. This includes everything from website content and social media posts to email campaigns and online advertisements.
The main goal of a digital content manager is to ensure that all digital content is of high quality, relevant to the target audience, and aligned with the brand’s overall marketing strategy. To do this, a digital content manager must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience.
In addition to creating and managing content, a digital content manager may also be responsible for developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.
Overall, the role of a digital content manager is crucial in helping a brand succeed in the digital world. By creating and managing high-quality, relevant content, a digital content manager can help a brand effectively communicate its message to its target audience and achieve its marketing goals.
Any changes made to a website can affect its content (e.g. articles and links can be moved and broken). Web content managers are responsible for keeping a website running smoothly, publishing web content, keeping content up-to-date, and tracking important data about user behavior to help drive new marketing efforts.
Digital content managers need to be highly organized to manage content across different platforms and keep content continually updated and relevant. They work with web content management systems to edit content, track changes in content, and check that all links are working correctly.
Digital content managers also work with a variety of content creators and marketers to build up the digital content of a site, track which products sell, and why they sell and report which strategies are most successful.
Digital Content Manager Duties And Responsibilities
Duties and responsibilities of a digital content manager include:
- Keeping website content updated
- Creating web content (e.g. articles)
- Creating artwork (e.g. banner ads)
- Creating web media (e.g. videos)
- Creating publications (e.g. reports)
- Creating newsletter content
- Creating promotional materials (e.g. brochures, emails)
Digital Content Manager Role Requirements
Recruitment sites advertising the role of Digital/Web Content Manager recommend someone with experience and qualifications in communications or marketing and prior experience as content creators, running e-commerce websites, updating product pages and product descriptions, etc.
Full-time web content managers typically can expect to earn between USD$60,000 to USD$80,000 per year.
Digital content managers work with people in other roles, including:
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Other Digital Content Related Roles
Click on the links below for more information about other digital content related roles: