Internet Marketing Director
Learn about the role and responsibilities of an internet marketing director.
In this section of the Digital Business course module, we look at the role and responsibilities of an internet marketing director.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Internet Marketing Director Role
An internet marketing director is a professional who is responsible for planning and implementing a brand’s internet marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketing director is to effectively reach and engage the brand’s target audience through various internet channels and tactics. To do this, an internet marketing director must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing an internet marketing strategy, an internet marketing director may also be responsible for managing a team of internet marketers and coordinators, as well as collaborating with other departments such as sales and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketing director is crucial in helping a brand succeed in the digital world. By effectively utilizing various internet channels and tactics, an internet marketing director can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketing Director Duties And Responsibilities
Internet marketing directors understand internet marketing concepts and digital marketing strategies and head up online marketing efforts, from online advertising methods like pay-per-click (e.g. Google AdWords, Facebook ads, etc.), to search engine optimization.
They use web traffic data to identify what types of content are attracting visitors and to help creative leaders come up with content ideas.
Internet marketing directors are responsible for:
- Overseeing the creative and business ends of a website
- Increasing a site’s page rankings
- Implementing new content creation techniques
- Managing marketing campaign budgets
- Ensuring the business sees a return on investment
- Translating rough numbers into business reports to justify strategies for new growth.
Internet Marketing Director Role Requirements
Recruitment sites advertising the role of Internet Marketing Director recommend someone with qualifications in marketing and experience engaging in SEO practices and market analysis.
Full-time internet marketing directors can expect to earn between USD$60,000 to USD$100,000 a year.
Internet marketing directors work with content creators and dictate the creative direction of a site with editors and creative directors.
Internet marketing directors also work with people in other roles, such as:
We recommend the following resources:
Visit our tools and resources section for additional courses, guides, and helpful tools and resources.
Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles: