Content Management – A Global Opportunity
Learn about the global opportunity and benefits of building a professional career in content management.
Do you own, manage, or use a website, or are you looking to start a new career in the digital economy?
Then read on to learn more about the opportunity and the benefits of managing content professionally.
Content management provides a global opportunity for delivering a valuable and much needed digital service.
The Global Market For Content Management
Let’s talk about cars for a moment.
Millions of people around the world drive cars.
All cars need maintenance, so wherever there are cars, there’s also a need for auto service providers like mechanics, repairers, etc.
Similarly, almost every business in the world today has a digital presence of some kind…websites, social media, email, etc.
Just like physical vehicles, digital vehicles like websites also need regular maintenance and servicing.
For example, if we focus on websites for a moment (we’ll cover the other types later in the course), we can broadly divide the management of a website into two areas:
- Technical management – This is the management of the website itself, which includes managing web servers and domains, maintaining websites and related components (e.g. software) secure, optimized, and up-to-date, managing user logins, etc.
- Content management – This involves not only managing all the website’s content but also managing all content-related aspects of a website like content planning, content creation (in-house and/or outsourced), content marketing and promotional activities…even managing user comments on blog posts and articles!
There is a third area of a website (and all other kinds of digital vehicles) that also needs ongoing management, and this is the relationship between the technical management of a website and the management of web content.
Both of these areas require people with different skills and working in different roles to communicate and work together in order to create results for the business.
So, in summary:
- Millions of businesses around the world have a website.
- All websites need content.
- All content needs ongoing management.
Just like cars, content is also everywhere. And much like a car owner needs a mechanic to regularly service their vehicle, businesses with websites also need someone to regularly maintain and service their web content.
This is where a content manager comes in.
Now that you know there’s a global market for digital content management, let’s take a look at the opportunity for becoming a professional content manager.
The Global Opportunity For Content Managers
In today’s global digital economy, content is the new currency.
As we state repeatedly throughout this course, all websites need content and all content needs ongoing management.
For this reason, more and more organizations of all sizes are now advertising for people to fill content management-related roles.
You can see this for yourself by simply going to a job recruitment site and searching for content manager or content management jobs
As you will discover later in this course, managing content effectively is quite involved and can be very challenging.
For now, however, let’s focus on why having great content management skills can provide you with such a tremendous opportunity.
All Websites Need Content
Consider the following:
- Over 4 million new articles are being published online every single day.
- Online users consume on average around 7 hours of online content every day.
Online users are increasingly consuming more content and demanding new content.
This hunger for new content on a daily (and even hourly) basis means that businesses with websites have to keep providing users with new content.
Additionally, having an online presence means that businesses have to be fiercely competitive to gain (and maintain) visibility online, reach their target audiences, rank in search engines, drive more traffic to their digital assets, generate new leads, new sales, and new subscribers, etc.
All of this requires creating and publishing new content on a regular basis.
However…
All Web Content Needs Ongoing Management
As we’ve just seen, businesses need to publish new content online on a regular basis.
So, what happens to all of this new content after it gets published?
It gets old.
Content can quickly become outdated, irrelevant, or obsolete.
Who wants to read old, outdated, irrelevant, or obsolete content?
People don’t want to consume outdated, irrelevant, or obsolete information.
Search engines like Google can’t afford to rank content that doesn’t meet their users’ needs either, or they would lose billions of dollars in advertising revenue.
So, even if businesses don’t profit directly from publishing content on their website, many still need to keep providing content to keep their online presence alive.
They need content to gain mindshare and market share. To do this, they need to keep promoting their business online and continue to inform and educate prospects and customers about their products and services with content.
If businesses with websites publish no content at all, stop publishing content online, or fail to keep their published content regularly updated, they will quickly get swallowed up in a daily deluge of new information, sink to the bottom of the search results, and get drowned out by competitors that are publishing regular content.
So, in a very real sense, businesses are literally “trapped” into having to keep publishing new content online to participate successfully in the global and digital economy.
This is just one of the many reasons why businesses need content management and why becoming a content manager is such a great opportunity.
The Benefits Of Becoming A Content Manager
Here are just some reasons why you should consider becoming a content manager:
Work From Home Or Work Remotely
More companies today are embracing new models, like allowing team members with digital-based roles to work from home or employing a distributed workforce.
As a content manager, you can work from home or remotely, anywhere and everywhere. Work somewhere safe, inspiring, or exotic, or find someplace quiet and free of distractions and demands. All you need is a laptop, an internet connection, and the skills that this course will teach you.
Everything You Need Can Be Sourced Online
If you sell physical products or provide a physical service, you need to source physical materials.
As a content manager dealing only with digital information, however, everything you need can be sourced online…information, training, resources, etc.
As you will discover in this course, everything you need to succeed as a content manager is right at your fingertips. All you need to know is how, when, and where to source the information you need.
Minimal Overheads, Maximum Profit
Our free content management course not only provides you with the skills you need to succeed as a professional content manager, it also shows you how to do this using mostly free or inexpensive tools and resources.
Additionally, as this is a truly global opportunity, you could end up working for a company that is based in a country that pays higher minimum rates than the country you currently live in.
Experience Real Work / Life Balance
One of the greatest benefits of working as a content manager is that you can truly experience what a real work/life balance lifestyle feels like.
Imagine for a moment what your life would feel like right now if you could do ALL of the following:
- Work from home – Leave your car in the driveway and save on the cost of gas. Sleep an extra hour or two before you have to get up and start work, dress as comfortably as you like, take a few steps from your bedroom to your work office, take regular breaks when you need to, cook in your own kitchen, use your own bathroom or toilet, etc.
- Work from anywhere – Don’t want to/can’t work from home? No problems, take your laptop to a coffee shop or a public library with free wi-fi or set up internet access via your mobile phone and take care of things while sipping your favorite brew, relaxing on a couch, sitting on a beach or on a mountain top, commuting on a train, etc.
- Work flexible hours – Depending on the company you work with and what agreements you enter into, you could find yourself working really flexible hours that suit you and your situation perfectly (e.g. between school hours).
Design Your Life
One of the most valuable skills you can have in the Information Age is knowing how to organize and access information quickly and effectively.
This, in a nutshell, is what digital content management is all about.
As more companies, organizations, and businesses participate in the global digital economy, the greater the demand and competition will be for individuals that have the skills to manage content effectively.
All this gives you the freedom to design your own life around your work.
Content Management Opportunity – FAQs
Here are frequently asked questions about the content management opportunity:
What is the content management opportunity in digital marketing?
The content management opportunity in digital marketing refers to the strategic use planning, creating, promoting, and managing content to help an organization achieve its business goals, and the ability to use and manage content management systems (CMS) to create, organize, publish, and analyze digital content for marketing purposes.
What is the global demand for content management?
The global demand for content management is significant and continues to grow as businesses increasingly rely on digital content to engage with their audiences, drive marketing efforts, and support various aspects of operations.
What factors contribute to the demand for content management?
Factors such as the proliferation of digital channels, the need for personalized content experiences, regulatory compliance requirements, and the desire for streamlined content workflows contribute to the demand for content management solutions.
What role do content managers play in meeting this demand?
Content managers are essential in meeting the demand for effective content management. They oversee content creation, ensure quality and consistency, manage workflows, analyze performance metrics, and continuously optimize content strategies to meet business objectives.
How do organizations benefit from hiring content managers?
Organizations benefit from hiring content managers by improving content quality, increasing efficiency in content production processes, enhancing content visibility and reach, ensuring compliance with brand standards and regulations, and driving better engagement and conversions.
What skills are required for content managers to meet the global demand for content management?
Content managers need a combination of skills including content strategy, editorial expertise, project management, data analysis, SEO knowledge, proficiency in content management systems (CMS), and strong communication and collaboration skills.
How does content management contribute to digital marketing success?
Content management enables marketers to streamline content creation processes, maintain brand consistency, optimize content for search engines, and deliver targeted messages to the right audience at the right time.
What are the key components of a content management strategy in digital marketing?
A content management strategy typically includes content planning, creation, publishing, distribution, promotion, and analysis. It involves defining goals, target audience, content types, channels, and performance metrics.
What are the benefits of using a content management system (CMS) for digital marketing?
A CMS provides centralized control over content, facilitates collaboration among team members, ensures content security and compliance, enables easy updates and scalability, and offers insights through analytics.
How do businesses choose the right CMS for their digital marketing needs?
Businesses should consider factors like ease of use, customization options, integration capabilities, scalability, security features, support, and cost when selecting a CMS that aligns with their digital marketing objectives.
What are the common challenges of content management?
Common challenges include content organization, version control, content governance, collaboration, scalability, security, and integration with other systems.
How does content organization pose a challenge in content management?
Content organization becomes challenging as the volume of content increases, making it difficult to categorize, tag, and retrieve relevant information efficiently.
What is version control and why is it a challenge in content management?
Version control refers to managing different versions of content to track changes and ensure the correct version is used. It becomes challenging when multiple users collaborate on content, leading to confusion over the latest version.
How does content governance impact content management?
Content governance involves defining rules, processes, and roles for managing content. Challenges arise when there’s a lack of clear governance, leading to inconsistencies, compliance issues, and inefficiencies.
Why is collaboration a challenge in content management?
Collaboration challenges stem from dispersed teams, differing workflows, and communication barriers, which can hinder effective content creation, review, and approval processes.
What security concerns are associated with content management?
Security challenges include protecting sensitive data, preventing unauthorized access, ensuring compliance with regulations like GDPR, and safeguarding against cyber threats such as data breaches.
Are You Ready For A Better & Brighter Future?
Whether you are looking to start a new career in the digital economy or just want to learn how to better manage the existing content of a small business blog or a company website more effectively, our free content management course will help to improve your (and your team’s) skills in all areas of digital content management.
Click on a link below to get started:
- Click here to learn about the role of the content manager
- Click here for an overview of all course modules
Click on one of the training modules below to explore any section of this course:
Content Management Course Outline
Content Management Opportunity
The Role Of The Content Manager
Content Strategy
Content Planning
Content Production
Content Promotion
Content Tools & Resources
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