Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.

Interactive Media Manager

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager. 

Interactive Media ManagerIn this section of the Digital Business course module, we look at the role and responsibilities of an interactive media manager.

This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.

***

Interactive Media Manager Role

An interactive media manager is a professional who is responsible for planning and implementing interactive media campaigns for a brand or organization. This may include creating and managing social media campaigns, developing and implementing email marketing campaigns, and creating and managing online advertisements.

The main goal of an interactive media manager is to effectively reach and engage the brand’s target audience through interactive channels and tactics. To do this, an interactive media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various interactive media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing interactive media campaigns, an interactive media manager may also be responsible for managing a team of interactive media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum engagement on interactive channels.

Overall, the role of an interactive media manager is crucial in helping a brand or organization succeed in the digital world. By effectively utilizing interactive channels and tactics, an interactive media manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

Interactive Media Manager Duties And Responsibilities

Interactive media managers strategize and create successful digital marketing campaigns designed to capture the attention of consumers online and involve them in the brand.

Duties and responsibilities of an interactive media manager include:

  • Brainstorming different ways of interacting with consumers, from video to polls, and even online games
  • Leading marketing professionals through the creative development process
  • Keeping his or her team on task and within budget
  • Meeting projected response rates from consumers.

Interactive Media Manager Role Requirements

Recruitment sites advertising the role of Interactive Media Manager recommend someone with qualifications in marketing or digital communications, experience leading a team of marketers, and a well-rounded skill set in organizational, business, and creative areas.

Full-time interactive media managers can expect to earn between USD$60,000 and USD$80,000 per year.

Related Roles

Interactive media managers work with people in other roles, including:

Source: https://www.marketing-schools.org/careers/interactive-media-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Other Digital Content Related Roles

Click on the links below for more information about other digital content-related roles:

Digital Content Team

Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.
Digital Strategy Director

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director. 
Digital Content Strategist

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist. 
Digital Content Manager

Digital Content Manager

Learn about the role and responsibilities of a digital content manager. 
Content Production Manager

Content Production Manager

Learn about the role and responsibilities of a content production manager. 
Digital Content Editor

Digital Content Editor

Learn about the role and responsibilities of a digital content editor. 
Digital Content Writer

Digital Content Writer

Learn about the role and responsibilities of a digital content writer. 
Digital Media Manager

Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 
Interactive Media Manager

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.
Internet Marketing Director

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director. 
Content Marketing Specialist

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist. 
Digital Communications Professional

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional. 
Search Engine Marketing Director

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director. 
Digital Marketing Manager

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager. 
Internet Marketing Coordinator

Internet Marketing Coordinator

Learn about the role and responsibilities of an internet marketing coordinator. 
Internet Marketer

Internet Marketer

Learn about the role and responsibilities of an internet marketer. 
Email Marketing Manager

Email Marketing Manager

Learn about the role and responsibilities of an email marketing manager. 
Social Media Director

Social Media Director

Learn about the role and responsibilities of a social media director. 
Social Media Strategist

Social Media Strategist

Learn about the role and responsibilities of a social media strategist. 
Outsourcing

Outsourcing Resources

Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.

Return to our content management course outline

***

Image: Pixabay

Author: Martin Aranovitch

Martin Aranovitch is a trainer, educator, blog writer, and online publisher. He runs various training websites on digital business, including ContentManagementCourse.com, WPTrainingManual.com, WPMasterclasses.com, and WPCompendium.org. View all posts by Martin Aranovitch