Interactive Media Manager
Learn about the role and responsibilities of an interactive media manager.
In this section of the Digital Business course module, we look at the role and responsibilities of an interactive media manager.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
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Interactive Media Manager Role
An interactive media manager is a professional who is responsible for planning and implementing interactive media campaigns for a brand or organization. This may include creating and managing social media campaigns, developing and implementing email marketing campaigns, and creating and managing online advertisements.
The main goal of an interactive media manager is to effectively reach and engage the brand’s target audience through interactive channels and tactics. To do this, an interactive media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various interactive media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing interactive media campaigns, an interactive media manager may also be responsible for managing a team of interactive media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum engagement on interactive channels.
Overall, the role of an interactive media manager is crucial in helping a brand or organization succeed in the digital world. By effectively utilizing interactive channels and tactics, an interactive media manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Interactive Media Manager Duties And Responsibilities
Interactive media managers strategize and create successful digital marketing campaigns designed to capture the attention of consumers online and involve them in the brand.
Duties and responsibilities of an interactive media manager include:
- Brainstorming different ways of interacting with consumers, from video to polls, and even online games
- Leading marketing professionals through the creative development process
- Keeping his or her team on task and within budget
- Meeting projected response rates from consumers.
Interactive Media Manager Role Requirements
Recruitment sites advertising the role of Interactive Media Manager recommend someone with qualifications in marketing or digital communications, experience leading a team of marketers, and a well-rounded skill set in organizational, business, and creative areas.
Full-time interactive media managers can expect to earn between USD$60,000 and USD$80,000 per year.
Related Roles
Interactive media managers work with people in other roles, including:
- Digital Marketing Manager
- Digital Media Manager
- Interactive Marketer
Source: https://www.marketing-schools.org/careers/interactive-media-manager
Useful Resources
We recommend the following resources:
Visit our tools and resources section for additional courses, guides, and helpful tools and resources.
Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles:
Digital Content Team
Digital Content Strategist
Content Production Manager
Interactive Media Manager
Internet Marketing Director
Content Marketing Specialist
Digital Communications Professional
Search Engine Marketing Director
Internet Marketing Coordinator
Outsourcing Resources
Return to our content management course outline
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