Internet Marketing Coordinator
Learn about the role and responsibilities of an internet marketing coordinator.
In this section of the Digital Business course module, we look at the role and responsibilities of an internet marketing coordinator.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Internet Marketing Coordinator Role
An internet marketing coordinator is a professional who is responsible for assisting with the planning and implementation of a brand’s internet marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketing coordinator is to support the internet marketing team in effectively reaching and engaging the brand’s target audience through various internet channels and tactics. To do this, an internet marketing coordinator must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to supporting the internet marketing team, an internet marketing coordinator may also be responsible for conducting market and keyword research, creating and optimizing content, and assisting with the management of internet marketing campaigns. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketing coordinator is crucial in helping a brand succeed in the digital world. By supporting the internet marketing team and assisting with the planning and implementation of internet marketing campaigns, an internet marketing coordinator can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketing Coordinator Duties And Responsibilities
Internet marketing coordinators bring direction and expertise to online marketing efforts.
Internet marketing coordinators also manage web strategies, from development and search engine optimization to coordinating social media outreach and providing ongoing support.
They study market research to gain information about what consumers are interested in and develop strategies to publish content that reflects those interests, then help to ensure that content publishing schedules and online advertising campaigns are progressing smoothly.
This may involve developing marketing campaigns that get consumers involved in a product, spurring them to share the site with their friends.
Internet marketing coordinators are responsible for:
- Organizing planning strategies to increase the visibility of a company online
- Developing a site that accurately reflects the company’s brand.
Internet Marketing Coordinator Role Requirements
Recruitment sites advertising the role of Internet Marketing Coordinator recommend someone with qualifications in marketing and experience in lower-level online marketing positions.
Full-time internet marketing coordinators can expect to earn between USD$80,000 to USD$110,000 a year.
Internet marketing coordinators interact with people in other roles, including:
- Content Production Manager
- Internet Marketing Director
- Link Builder
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Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles:
Digital Content Team
Digital Strategy Director
Digital Content Strategist
Digital Content Manager
Content Production Manager
Digital Content Editor
Digital Content Writer
Digital Media Manager
Interactive Media Manager
Internet Marketing Director
Content Marketing Specialist
Digital Communications Professional
Search Engine Marketing Director
Digital Marketing Manager
Internet Marketing Coordinator
Email Marketing Manager
Social Media Director
Social Media Strategist
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