Digital Media Manager
Learn about the role and responsibilities of a digital media manager.
In this section of the Digital Business course module, we look at the role and responsibilities of a digital media manager.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
Digital Media Manager Role
A digital media manager is a professional who is responsible for planning and implementing a brand’s digital media strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, and developing and implementing email marketing campaigns.
The main goal of a digital media manager is to effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing a digital media strategy, a digital media manager may also be responsible for managing a team of digital media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service.
Overall, the role of a digital media manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital media manager can help a brand effectively reach and engage with its target audience.
Digital Media Manager Duties And Responsibilities
Digital media managers oversee the development, production, and review of a site’s content, from blog posts to videos. They keep everything in order throughout the development process to ensure that consumers’ content needs are being realized by the site.
Duties and responsibilities of a digital media manager include:
- Planning and coordinating content on a site (including creating informational press releases and email campaigns)
- Participating in consumer outreach
- Engaging with users on social media
- Tracking users’ interests and hobbies using social media tools
- Tailoring site content to specific niches
- Tracking how the site’s content affects its readership
- Increasing visibility online for the business.
Digital Media Manager Role Requirements
Recruitment sites advertising the role of Digital Media Manager recommend someone with qualifications in marketing, extensive experience in copywriting, web development, digital media creation, and content creation.
Additionally, most digital media managers have an artistic and business-centered vision, maintain their own blogs or sites, and have a strong online presence of their own.
Full-time digital media managers can expect to earn between USD$75,000 to USD$95,000 per year.
Digital media managers commonly work with copywriters, photographers, and web designers to create content and maintain regular updates.
They also interact with other roles such as:
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Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles: