Press Releases
Learn how to use news releases effectively to boost your search engine rankings, drive more traffic to your website, and generate new leads for your business.
No matter what business you are in, press releases are a powerful and cost-effective way to help you promote your business online.
We have created a free video course that will not only help you understand how to use press releases as a key part of your online marketing strategy but also show you how to create and distribute effective press releases to promote your business online and help you reach and engage your target audience.
What Is A Press Release?
A press or news release is a written statement issued to media outlets with the purpose of announcing news or events of interest to the public.
Press releases typically contain information about a new product launch, company merger, or other newsworthy events, and are intended to generate media coverage and raise public awareness.
A press or news release can be a valuable tool for your business.
By distributing press releases to relevant media outlets, your business can reach a wider audience and generate interest in your products or services. This can lead to increased media coverage, which can drive traffic to your website, improve your search results, and enhance brand recognition.
Additionally, a press release can help to establish your business as a thought leader in your industry, further boosting your reputation and credibility.
News Release Traffic Formula Video Course
“News Release Traffic Formula” is a practical step-by-step video course created by the author of this site that will teach you how to use news releases to rank faster and higher in search engines for hundreds of keywords, drive more targeted traffic to your website, and generate new leads for your business.
This video course provides a unique, proven, and cost-effective strategy that will help your business get better results online using news releases. The lessons contain actual case studies and real-life examples showing you how to get results using the methods described in the videos.
This course will cover everything you need to know about crafting and distributing press releases to effectively promote your business online.
It covers all the key elements of a successful press release, including how to write compelling headlines, how to optimize press releases for search engines, and how to distribute press releases through online PR distribution networks.
You will also learn about the latest best practices for promoting your business online through press releases and how to measure the success of your PR efforts.
Case Study: ContentManagementCourse.com
After launching this website, we created and sent out a news release using the methods covered in the ‘News Release Traffic Formula’ video course.
Here’s the news release we created (you can read it here):
As you can see from the report, the release was sent out on December 6, 2022…
According to the report, the new release was distributed to almost 500 news and media outlets…
Two months later, the press release was still indexed and showing in Google search results…
And Bing too…
Additionally, the press release gained over 75 backlinks…
And over 80 referring domains from news media sites…
The above results came from sending out just one press release.
We then followed up with another press release, promoting our free 12-part video course on how to create an effective content strategy for your business.
Here’s the content of press release #2 (full disclosure: we mostly used an AI tool to generate the content of this press release)…
This release was then distributed to 446 news and media outlets…
The press release ranked in the #1 position in Google for 92 keyword phrases and was in the top 10 for 103 phrases. (See further below to learn how to achieve this for your own press releases in our free video course!)
Within hours of being distributed, it had already recorded over 590 search results on Google…
When we checked later on that same day, Google had indexed even more results for our news release…
The press release also started ranking on Google’s top 10 results for a number of keywords…
It also appeared in the Google News results within hours of publishing…
And Google even picked up the featured image included with our news release and displayed it in its Images results…
To learn how to create and distribute your own press releases effectively, watch the full video course from the playlist below or click on the links below the video to access individual video lessons with full transcripts:
News Release Traffic Formula – Overview
News Release Traffic Formula – Introduction
News Release Traffic Formula – Strategy
News Release Traffic Formula – Kash Method
News Release Traffic Formula – Content
News Release Traffic Formula – Approval
News Release Traffic Formula – Ranking
News Release Traffic Formula – Publishing
Press Release Distribution Services
Here are some press release services you can use to distribute your news release:
EIN Presswire
EIN Presswire is a press release distribution service that can help your business reach a global audience, build brand awareness, and improve your online reputation through a vast network of media contacts and partnerships.
Key benefits of the service include:
- Wide Reach: EIN Presswire has a vast network of media contacts, journalists, and partners that ensures your press release is seen by a wide audience.
- Targeted Distribution: The service offers targeted distribution options, allowing you to target specific countries, industries, and media outlets.
- Increased Visibility: By distributing your press release through EIN Presswire, you can increase your visibility, build brand awareness, and improve your online reputation.
- Cost-Effective: EIN Presswire offers cost-effective solutions for press release distribution, making it an affordable option for businesses of all sizes.
- User-Friendly Platform: The service has a user-friendly platform that allows you to easily create and distribute press releases, without the need for technical skills.
More info: EIN Presswire
eReleases
eReleases is another reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
The service offers targeted distribution options and provides expert support to help you create an effective and optimized press release, as well as detailed analytics and reporting, allowing you to track the success of your press release and make informed decisions for future campaigns.
More info: eReleases
24-7 Press Release
24-7 Press Release is a press release distribution service that offers affordable pricing options for businesses of all sizes and provides a reliable and cost-effective way to reach a global audience, build brand awareness, and improve your online reputation.
More info: 24-7 Press Release
Press Releases – FAQs
Here are frequently asked questions about press releases:
What is a press release?
A press release is a written communication that reports specific but brief information about an event, circumstance, or other happening. It’s typically tied to a business or organization and is provided to the media through a variety of means.
Why are press releases important?
Press releases are important because they help to communicate a company’s key messages, promote its image, and inform the public and media about newsworthy events, enhancing overall visibility and credibility.
What are the key components of a press release?
Key components include a headline, dateline, introduction, body paragraphs, and a boilerplate. Additionally, a press release should provide contact information and may include multimedia elements to enhance its impact.
How long should a press release be?
A press release should be brief and concise, generally about one page, or 300 to 500 words. It should cover all the essential information in a compact format to maintain the reader’s interest.
What types of press releases are there?
There are several types of press releases including new product announcements, business mergers and acquisitions, events, executive hirings and promotions, awards, and research findings, among others.
When should a press release be sent out?
The timing of a press release is crucial; it should be sent out when it is relevant to current news cycles, typically a few days before an event or as soon as possible after a newsworthy incident occurs.
Who should send a press release?
Press releases can be sent by any organization seeking to share information with the public via the media, including businesses, government agencies, non-profits, and public relations professionals.
How do you distribute a press release?
A press release can be distributed through several channels, including email to journalists and editors, press release distribution services, posting on the company’s website, or through social media platforms.
Can anyone write a press release?
Yes, anyone can write a press release, but it must be well-written, factual, and engaging to be effective. There are also professional services and tools that can help create compelling press releases.
What common mistakes should be avoided when writing a press release?
Common mistakes include making it too long, using overly promotional language, lack of a clear focus, failing to include contact information, and not stating the news value upfront.
Resources
The resources below will help you submit more effective press and news releases. Click on the links to download (no registration required):
- News Release Guidelines – Refer to these guidelines when creating news releases.
- News Release Topics – Use this cheat sheet of 30+ topics for news release ideas.
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Image: News
