News Release Traffic Formula – Part 2: Introduction
Learn how to use news and press releases effectively to promote and grow your business. Part 2 of 8.
This is Part 2 of our free News Release Traffic Formula video course.
In this lesson, you will learn why news releases are your secret weapon to getting higher search engine rankings, driving more web traffic, and generating new business leads.
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Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 1 of the News Release Traffic Formula course!
In this lesson, you will learn why news or press releases are your secret weapon to higher search engine rankings, and more traffic and leads!
Let’s start from the beginning.
Since the dawn of humankind, businesses have been trying to get to the top of Google’s search results!
Well, maybe that’s a bit of an exaggeration, but most businesses would love to rank at the top of Google for keywords that can bring them more traffic, more leads, and more sales!
So, how do you get to the top of Google’s search results, and more importantly, how do you stay there?
One way to get to the top of Google’s search results is to pay. You can use Google Ads, but this can be expensive, and if you stop paying, your ads immediately stop working.
Another way to get to the top of the search results is organic, by writing and publishing content on your site. This method is effective, but it’s also time-consuming.
There is another method that you can use to get immediate results and start building sustainable rankings and traffic, and that’s by using news or press releases to leverage the trust and authority of news and media sites.
As this course will show you, news releases can get you ranked very quickly, and help build trust and authority for your website, which is what you need to keep ranking at the top of the search results.
There are many benefits to using news releases.
News releases can help you build trust and authority with Google.
This can boost your search rankings.
Higher search rankings can drive more web traffic to your business, and more web traffic can help you generate more business leads.
Applying the News Release Traffic Formula strategies to news releases, will help you rank for multiple keywords, rank faster, higher, and longer in the search engines, outrank your competition, and grow your business faster online.
So, what is a news release?
A news release is a written communication directed at members of the news media, for the purpose of announcing something newsworthy.
You can pretty much promote anything using news releases, as long as you can find a newsworthy angle for your message.
Big companies use press or news releases as part of their marketing strategy. Why? Because it works!
There are many ways to promote your business online, but press releases have been around for a very long time, and all big companies are still using it because this marketing method is very effective!
A common misconception is that press releases only work for large companies with major announcements to make.
This is great news if you’re a small business because most of your competition is ignoring the power of using news releases to grow their business. As you will see when we get further into this course, this gives you a secret weapon and a tremendous competitive advantage.
News releases don’t just work for large businesses, they work for all types of businesses! It doesn’t matter what type of business you are in, or how small or local your business is, once you discover the secret power of using
press or news releases, you’ll be able to use it to your own benefit and advantage.
To understand this secret power, let’s start with a simple example.
I just mentioned that you can promote anything using news releases, as long as you can find a newsworthy angle.
An obvious example is the launch of a new product or service.
When you combine news releases with other content marketing strategies, you can start to own multiple listings in the search results.
Here, for example, you can see that Google not only picked up the news release used to promote this book launch in less than 3 hours, but entries related to this book took up positions number 1, 3, 4, 6, 7, and 9 in the search listings.
That’s 6 out of 10 spots on Page 1, sending traffic to the same product.
When you combine this with the KASH formula that you will learn in Module 3, you will be able to do the same thing across many different keywords.
This will not only help drive more traffic to your business, it will also keep your competitors from showing up in these spots.
Another thing that makes news releases so powerful, is that you can use them to promote all kinds of businesses and send traffic anywhere.
You can send traffic to your website, blog, e-commerce store or physical store, and your social media pages. You can also promote all kinds of events, like workshops, conferences, trade shows, fundraisers, and so on.
So, news releases can be used to build sustainable traffic quickly, and cost-effectively, to promote just about anything you want!
Now, why are news releases so effective?
Well, imagine going to a news site, and seeing the same old news, day after day after day.
Pretty soon people would get bored of seeing the same thing, stop visiting the site, and there would be no return visitors.
So, the web needs endless fresh new content, and so does Google!
Now, why is this important?
It’s important because content drives advertising!
Companies like Google, Facebook, and other free platforms need fresh new content to keep users coming back to advertisers!
Content brings traffic to Google, and this drives the advertising that keeps Google in business!
Millions of users, thousands of advertisers, and content syndication sites around the world depend on Google to keep providing quality content in its search listings.
If people stop using Google, Google will lose billions of dollars, and their business model would probably collapse.
So, to satisfy millions of users and advertisers, Google needs fresh new quality content.
But there is a lot of rubbish, spam, self-promotion, hype, and false information online. So, how does Google filter out all this rubbish to ensure that only newsworthy, engaging, accurate, and relevant content gets through to their search results?
This is where trust and authority comes in. Google depends on trusted and authoritative sites, like established news and media outlets for quality content. Sites that Google trusts, get rewarded with faster indexing and higher search engine rankings.
So, how does all this help your business?
It’s really very simple!
Give Google quality content via sites that Google trusts and Google will reward your business with faster content indexing, and higher search engine rankings.
Getting your content to show up faster and higher in Google’s search results, translates into more traffic!
This is one reason why news releases are so effective! Google already knows and trusts many established news sites and media outlets. These sites also syndicate newsworthy content from media distribution agencies that employ people to filter out rubbish content.
So, when established news sites and media outlets syndicate your news release, Google immediately picks it up.
This is why news releases can appear in Google’s search results within hours of being published, and why press releases also rank well in search listings.
As you can see, news releases can be a very powerful marketing tool. What makes news releases your secret weapon then, is that most businesses have no idea how to use news releases effectively.
By the time you complete this course, you will know how to do this.
This brings us to the end of module 1.
In the next module, we will begin to decode the News Release Traffic Formula and look at the processes that can help you get better results online.
Thank you for watching this video, and I’ll see you in the next lesson.
- Go to the next lesson: Success Formula
- Return to the video course outline.
Resources
Press Release Distribution Services
- EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
- eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
- 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
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- News Release Guidelines – Refer to these guidelines when creating news releases.
- News Release Topics – Use this cheat sheet of 30+ topics for news release ideas.
Tutorials
See the following lessons and tutorials for more information about the topics covered in this video lesson:
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