Automate Your Lead Generation With PhantomBuster

PhantomBuster is a lead generation automation tool that helps you automate your lead generation process.

Automate Your Lead Generation With PhantomBuster

PhantomBuster is a powerful lead-generation tool that helps you automate your lead-generation process.

Generating leads is crucial for acquiring new customers and increasing revenue.

However, lead generation can be a challenging task, and one of the biggest obstacles is obtaining verified email addresses for contacting prospects.

PhantomBuster is a powerful tool that lets you generate leads from all major networks and websites with 100+ ready-made automation tools, including obtaining verified email addresses of prospects for your business.

In this article, we briefly cover what PhantomBuster is and the benefits of using this powerful lead generation tool.

What Is PhantomBuster?

PhantomBuster is an automation tool that carries out automated actions on your behalf, and with its intuitive dashboard, you can set it up in minutes.

PhantomBuster
Use PhantomBuster’s Email Extractor to obtain verified email addresses of prospects.

It works via 100+ automation tools for every major platform and website you can think of, running actions on your behalf while you focus on more important things.

PhantomBuster is designed with lead generation in mind; so your sales and marketing teams will particularly benefit from this software.

For example, you can use Phantoms and Flows (See “How To Use” section below) to auto-connect with a list of LinkedIn profiles, gather emails from a Sales Navigator search, send personalized messages on Twitter, collect contact data from a Google Maps search, extract the followers of an Instagram account, and so much more.

To learn all that you can do with PhantomBuster, visit their site, check out their add-ons store, and read their blog for tutorials on how to extract verified email addresses from LinkedIn, how to automate your lead generation, how to connect Phantoms to your CRM, etc.

How To Use PhantomBuster

There are two types of automations that you can use; “Phantoms” and “Flows.”

A Phantom is an automation that works solo, while a Flow has multiple actions that work in sync with each other.

All you have to do is select a Phantom or Flow from the store, add an input (e.g. your session cookie or an API key to get access), specify what you would like the Phantom/Flow to do, and how often (e.g. run a search URL or work through a Google Sheet database), and hit ‘Launch’.

The automation tool will then take care of the rest. When it’s finished running, it will create a data output file with all the resulting information—ready for you to upload straight to your CRM.

The video below explains what a Phantom is:

Benefits Of Using PhantomBuster To Automate Your Lead Generation

PhantomBuster saves you time and streamlines your lead-generation process with over 100 automated actions across all major websites and platforms.

Instead of losing hours on manual tasks, you can have more time to invest in building real relationships with your clients.

Data extraction that would normally take days will only take a few minutes. You can source targeted profiles from any major platform or website and add them to a .CSV file, Google Sheets document, or spreadsheet.

With verified email addresses, company details, phone numbers, and more, PhantomBuster lets you fill in the gaps and enrich data and emails. You can send tailored messages to nurture new leads and track your progress to ensure the best results.

Phantoms automatically scrape existing public and verified data from users’ digital footprints on the platform.

Note: Data scraping with PhantomBuster is not illegal provided you operate and comply with best practice guidelines.

Try Out PhantomBuster With A Free Trial

PhantomBuster offers a 14-day free trial. Simply create an account (no credit card needed), and test out the platform, tools, and features for yourself.

More info: PhantomBuster

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Image: PhantomBuster logo

Content Promotion Automation

Streamline your content promotion process and optimize your workflow with content promotion automation.

Content Promotion Automation

Learn how to streamline your content promotion process and optimize your workflow with these content promotion automation tips.

Content Promotion Automation - AI Generated image Content promotion is a critical part of any content marketing strategy.

However, promoting your content can be time-consuming and challenging, especially if you have to do it manually.

Automation tools can help you optimize your processes and streamline your workflows, allowing you to focus on creating exceptional content.

This lesson is part of our content automation series and provides essential content promotion automation tips to help you get started.

Content Promotion Automation Tips

Here are some essential tips to streamline your content promotion process and take your content marketing to the next level:

1) Use Social Media Scheduling Tools

Social media is a powerful tool for promoting your content, but manually posting content on multiple platforms can be time-consuming.

Social media scheduling tools can help you automate your social media posting, ensuring that your content reaches your target audience at the right time, and saving you time.

Follow these steps to start automating your social media posts:

  1. Choose a social media scheduling tool that meets your needs.
  2. Connect your social media accounts to the tool.
  3. Create a content calendar and schedule your posts in advance.
  4. Monitor and analyze the performance of your social media posts using analytics tools and adjust your strategy as needed.

You can use these tools to schedule your posts across different social media channels and analyze your performance.

Some popular social media scheduling tools that allow you to schedule your posts across different social media channels and analyze your performance include:

  • Hootsuite –  schedule posts on multiple social media platforms, including Facebook, Twitter, and Instagram.
  • Buffer  – schedule posts on multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Later – this scheduling tool is specifically designed for Instagram, allowing you to plan and schedule your Instagram posts in advance.

See these lessons and resources for more information:

2) Use Email Marketing Automation Tools

Email marketing automation tools can help you automate your email marketing campaigns. engage with your audience, and ensure that your content reaches your subscribers at the right time.

You can use these tools to segment your email list, create personalized emails, and analyze your performance.

Follow these steps to automate your email marketing:

  1. Choose an email marketing automation tool that meets your needs.
  2. Create an email list and segment your subscribers.
  3. Create email templates and automate your campaigns.
  4. Monitor and analyze the performance of your email campaigns using analytics tools and adjust your strategy as needed.

Some popular email marketing automation tools include:

  • Aweber – offers a drag-and-drop email builder and automation tools.
  • Mailchimp – automate your email campaigns with a wide range of templates and integrations.
  • Constant Contactemail marketing automation tools, website builder, and e-commerce tools.

See these lessons and resources for more information:

3) Use Influencer Marketing Automation Tools

Influencer marketing automation tools can help you identify and reach out to relevant influencers in your industry, streamline your influencer outreach, and save time.

You can use these tools to search for influencers based on their niche, audience size, and engagement rates, and automate your outreach campaigns.

Follow these steps to automate your influencer marketing:

  1. Choose an influencer marketing automation tool that meets your needs.
  2. Identify potential influencers in your niche.
  3. Reach out to influencers and negotiate terms.
  4. Monitor and analyze the performance of your influencer campaigns using analytics tools and adjust your strategy as needed.

Some popular influencer marketing automation tools include:

Aspire – influencer discovery and outreach tools with campaign management and tracking features.
Upfluence – Upfluence offers influencer discovery and outreach tools, as well as analytics and reporting features.
GRIN – GRIN offers a range of influencer marketing automation tools, including influencer discovery, outreach, and campaign management.

See these lessons and resources for more information:

4) Use Content Syndication Automation Tools

Content syndication automation tools can help you repurpose your content, automate the distribution of your content, and reach a wider audience.

Follow these steps to automate your content syndication:

  1. Choose a content syndication automation tool that meets your needs.
  2. Identify potential content syndication partners in your niche.
  3. Reach out to content syndication partners and negotiate terms.
  4. Monitor and analyze the performance of your content syndication campaigns using analytics tools and adjust your strategy as needed.

Some popular content syndication automation tools include:

  • Outbrain – offers content syndication tools that allow you to promote your content on major news sites and other platforms.
  • Taboola – a content discovery platform that allows you to promote your content on major news sites and other platforms, as well as offering analytics and optimization tools.
  • Zemanta – offers a range of content syndication tools, including sponsored content distribution, native advertising, and retargeting.

See these lessons and resources for more information:

5) Use Retargeting And Advertising Automation Tools

Retargeting and advertising automation tools can help you target your audience more effectively, automate your campaigns, and drive more traffic to your website.

Follow these steps to automate your retargeting and advertising campaigns:

  1. Choose a retargeting and advertising automation tool that meets your needs.
  2. Identify your target audience and create a retargeting or advertising campaign.
  3. Set your budget and bid for ad placement.
  4. Monitor and analyze the performance of your retargeting or advertising campaigns using analytics tools and adjust your strategy as needed.

Some popular retargeting and advertising automation tools that let you create targeted ads, retarget your website visitors, and analyze your performance include:

  • Google Ads –  Google Ads allows you to create and automate your advertising campaigns on Google search, YouTube, and other platforms.
  • Facebook Ads – Facebook Ads allows you to create and automate your advertising campaigns on Facebook and Instagram.
  • AdRoll – AdRoll offers retargeting and advertising automation tools, as well as email marketing and analytics features.

See these lessons and resources for more information:

6) Use Lead Generation Automation Tools

Lead generation is a key aspect of content promotion, as it allows you to capture the contact information of potential customers and build your email list.

By using lead generation automation tools, you can automate the process of capturing leads and save time.

Follow these steps to automate your lead generation:

  1. Choose a lead generation automation tool that meets your needs.
  2. Create a lead capture form and embed it on your website or landing page.
  3. Set up automated lead nurturing campaigns and follow-up emails.
  4. Monitor and analyze the performance of your lead generation campaigns using analytics tools and adjust your strategy as needed.

Some popular lead generation automation tools include:

  • PhantomBuster – lets you generate leads from all major networks and websites, with 100+ ready-made automation tools for everything you can think of; from collecting email addresses on LinkedIn to auto-following on Twitter.
  • HubSpot – offers a range of lead generation automation tools, including lead capture forms, email marketing, and lead nurturing campaigns.
  • Sumo – Sumo offers a range of lead generation automation tools, including pop-up forms, welcome mats, and analytics and reporting features.

See these lessons and resources for more information:

Save Time Automating Your Content Processes

See the lessons below for additional ways to automate your content processes:

Content Planning Automation

Content Planning Automation

Streamline your content planning process and maximize your team's productivity with content planning automation.
Content Production Automation

Content Production Automation

Streamline your content production process and optimize your workflow with content production automation.
Content Promotion Automation

Content Promotion Automation

Streamline your content promotion process and optimize your workflow with content promotion automation.
Content Management Automation

Content Management Automation

Streamline your workflow and maximize your team's potential with content management automation.

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Image: AI-Generated (Dall-e)

News Release Traffic Formula – Publishing

Part 8 – Learn how to set up a publishing system using news and press releases that will keep generating new traffic and new leads for your business.

News Release Traffic Formula – Part 8: Publishing

Learn how to use news and press releases effectively to promote and grow your business. Part 8 of 8.

News Release Traffic Formula - Video course.This is Part 8 of our free News Release Traffic Formula video course.

In this lesson, you will learn how to set up a publishing system using news and press releases that will keep generating new traffic and new leads for your business.

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Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to module 7 of the News Release Traffic Formula course. This is the last module of our video course on using news releases effectively to promote and grow your business.

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In this module, I am going to share with you an effective content publishing strategy that you can use to keep driving more traffic to your website and generate new leads for your business.

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Let’s quickly recap how the news release traffic formula works.

First, you create a news release targeting low to medium-competition keywords in your headline using the KASH method.

You do this once a month and get your news release distributed to hundreds of trusted news and media outlets.

Google will then hopefully pick up and index your news release in 24 to 48 hours or less.

This will help boost your rankings for multiple longtail keywords in areas like Google search results, Google news, Google maps, and local search listings.

Your news release can also get picked up by many content syndication websites and blogs.

All of this helps to build your site’s trust and authority.

You then rinse and repeat the process again to boost your site rankings further, and drive more traffic and new leads to your business.

Sending out a news release every month should become a regular event in your digital marketing calendar.

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If you’re looking at ways to grow your business online, then keep in mind that sending out news releases is just one of many regular activities that you should be doing as part of your digital marketing strategy.

Other areas include things like publishing content on your website, social media marketing, email marketing, video marketing, online advertising, and so on.

It’s beyond the scope of this course to cover these other digital marketing strategies, but there are some things that I want to show you that will make your digital marketing strategy more effective when using news releases.

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The first thing you need is a digital vehicle that you can drive. This is especially important if you’re not a technical person.

If you want a website that you can manage yourself and make changes quickly, add new things, and move things around without depending on people like coders and developers, then I recommend using WordPress to run your website.

WordPress is used by millions of businesses around the world.

In fact, over a third of all websites are built using WordPress, so if you have a website, it probably runs on WordPress.

WordPress is also free, it’s easy to use, and more importantly, it puts you in complete control of your web presence.

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You may not know this, but you can configure a WordPress website to automatically send you traffic, whenever you publish new content.

With an expertly-configured WordPress site, all you do is publish new content, and your site then automatically notifies search engines, social media sites, and many other online directories and content syndication sites.

This gets your content indexed in Google quickly and automatically, so people searching online can find you more easily.

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So, here’s the content publishing formula that I recommend using, to get the best results online with news releases.

Start by sending out news releases straight away to build trust, authority, rankings, and traffic for your business and your domain name.

Next, find out if your website uses WordPress. As I just mentioned, most websites are built using WordPress, so yours is probably too.  WordPress is used to build all types of websites, including e-commerce stores, directories, corporate websites, and so on. You can even set up a marketing blog using WordPress and configure it to drive traffic to your main website.

As well as configuring your site to automatically drive traffic when new content is published, you also want to make sure that you have a newsletter or email opt-in form to capture emails from visitors. This way, you have a system for generating more traffic and new leads.

Once these things are in place, you then focus on implementing a regular content marketing strategy. This should include things like sending out a monthly news release, posting articles on your blog, emailing newsletters to subscribers, publishing videos, and posting on social media.

With news releases, I recommend republishing these as web content on your site, 3 to 4 weeks after their original release date. This way, you’re repurposing your content and getting the most out of something that you have already spent time and money to create.

The last step is just to rinse and repeat this process every month to keep driving more traffic and generating new leads for your business.

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I mentioned at the beginning of this course that I run a free online business training website that attracts thousands of visitors every month.

The site is called WPCompendium.org, and it provides hundreds of free and detailed step-by-step tutorials on how to use WordPress.

The site runs on WordPress and uses the same strategies to grow traffic and rank well in Google that I’ve been showing you in this course. I have expertly configured it, so all I have to do is focus on adding new content, and WordPress automatically does the rest.

I then publish a news release every month to promote the site, and three or four weeks after sending it out to hundreds of news and media sites, I then republish it as web content on my site, under a category called ‘Press Releases’.

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I also run another WordPress training site called WPTrainingManual.com, which also provides free and comprehensive tutorials on how to use WordPress, and another free training site called ContentManagementCourse.com, which teaches you how to manage your content more effectively and provides e-courses on how to generate new content ideas for your site.

I recommend that you visit these sites and take a look around. You can use the free tutorials to learn how to use WordPress, and how to set up an expertly-configured WordPress site or blog for your business.

There’s one more thing I want to show you.

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You can use news releases to send traffic anywhere. You can send traffic to your home page or any other page or section of your website, or anyone else’s website, like a directory listing or an event page.

You can send traffic to your e-commerce store, physical store, your social media pages, social media events, and so on.

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What I recommend you do however, when sending out news releases or doing any kind of marketing promotion, is to focus your strategy and your efforts on ways to build your own asset, instead of someone else’s.

Let me show you what I mean.

Let’s say that you plan to send out a news release to promote an event on Facebook. The logical thing to do would be to write a news release announcing the event and then add a link to the event page on Facebook where people can register.

In other words, as shown in the first diagram, your news release would send people directly to the event page on Facebook. Even if this is your Facebook page, you’re still promoting someone else’s asset, which in this case, is Facebook.

I recommend instead that you consider the second option.

Create a page on your own website to promote an event on Facebook, then drive traffic from your news release to your own site. Visitors can then click on a link from your content to go to your Facebook page, and register for the event.

This way, you’re still sending visitors to the event page on Facebook, but you’re driving traffic to your own website, and hence you’re building your own asset.

Let me show you what I’m talking about.

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One of my clients runs a truck accessories store and they are involved in supporting good causes and community events.

One of these events was to help raise money for a young family going through tough times.

So, here’s how we used a press release to help promote this event.

Instead of sending visitors directly to the event page on Facebook, we posted an article about the fundraiser on the truck store’s blog, and we then added a link from their blog article to the event page on Facebook.

So, that’s number “1” linking to number “2”.

We then published a news release to promote the fundraiser and directed visitors to the article on the blog for more information.

So, that’s number “3” linking to number “1”.

A few weeks after sending out the news release, we then republished the news release on the client’s website.

So, even though it would have been easier to just promote their Facebook page in their news release, setting things up this way not only allowed the client to promote the fundraiser on Facebook, but they also benefitted in terms of boosting their rankings, generating more traffic, and increasing awareness online for their business.

This is a win-win way to use news releases to promote an external event, and improve your results online, while also building your own digital assets.

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So, to recap the press release publishing formula.

Step 1, Use press releases to build trust, authority, rankings, and traffic for your website.

Step 2, if your website or blog runs on WordPress, make sure that it’s configured to automate traffic when you publish new content, and that you have a way of capturing visitor details.

If you need help setting all this up, visit WPCompendium.org, and WPTrainingManual.com for free WordPress tutorials.

Step 3, implement a regular content marketing strategy. Send out a monthly press release in addition to posting articles on your blog, sending email newsletters to subscribers, publishing videos, and posting content on social media.

Step 4, republish your press release as web content 3 to 4 weeks after it has been distributed. [weak break]

And the last step is to just rinse and repeat.

Doing this will help to boost your search rankings, and keep driving more traffic to your site.

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Now that you know the power of using news releases to grow your business, the next step is to start writing and distributing regular press releases to news and media outlets!

You can either ‘Do It Yourself’ or get it ‘Done For You’.

If you write your own news releases you will save money, and if you choose a ‘done for you’ service, you’ll save time!

Something to keep in mind if you hire someone to write press releases for your business is that most writers probably won’t be familiar with the KASH formula, so you may need to rewrite your headlines.

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This brings us to the end of the News Release Traffic Formula course.

Hopefully, now you know how to use news releases to help grow your business, get multiple search rankings, get more traffic and generate new leads for your business, get published on hundreds of trusted news and media sites, get indexed in search engines in 24 to 48 hours or less, and keep your site ranking faster, higher, and longer in the search engines.

Thank you for watching these videos, and I wish you great success!

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

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Image: News, Music Bensound

News Release Traffic Formula – Ranking

Part 7 – Learn how to use news and press releases to keep your listings and website ranking faster, higher, and longer in search engines.

News Release Traffic Formula – Part 7: Ranking

Learn how to use news and press releases effectively to promote and grow your business. Part 7 of 8.

News Release Traffic Formula - Video course.This is Part 7 of our free News Release Traffic Formula video course.

In this lesson, you will learn how to use news and press releases to keep your listings and website ranking faster, higher, and longer in search engines.

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Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to module 6 of the News Release Traffic Formula course.

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In this lesson, you will learn how to keep your listings ranking faster, higher, and longer in the search engines.

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So, let’s talk about using news releases to get better results.

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Let’s start with how to get faster rankings in Google search engine result pages.

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As we’ve already seen, Google can pick up and index press releases in 24 hours or less.

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I’ve also seen Google pick up and index news releases in less than 2 hours.

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And I’ve also seen news releases showing up in Google’s search results in less than 30 minutes.

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In fact, I’ve even seen Google pick up news releases less than 5 minutes after being sent out!

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In terms of getting ranked faster then, it’s hard to beat press releases, because as we talked about earlier, Google favors content from trusted authority sites.

If your website is new, it’s going to take time to build authority and trust with Google, even if you’re publishing a lot of great content on a regular basis.

There seems to be a hump that new sites have to get over before Google says, “ok, I trust you and I’ll start to pick up your content faster now!”

In the next lesson, I’ll show you how to speed up this process, but the fact is, trying to get content on your site ranked faster, takes longer than ranking content on sites that Google already trusts.

This is why news releases are a great way to get your content ranked faster while you build trust and authority for your website.

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Let’s talk now about getting higher search rankings.

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As we’ve already seen, if you focus on targeting long-tail keywords, and apply methods like the KASH formula in your headline to create lots of keyword combinations, your news release will get you ranked in dozens…even hundreds of listings, for multiple keyword phrases!

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If you have access to keyword ranking reports, you can click on the keywords in your report to check your rankings.

Sometimes, you can also improve your rankings by tweaking your titles and using data from keyword ranking reports to create new content targeting those keywords.

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So, as we’ve seen earlier, a single news release can get you ranked for multiple keywords.

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Getting ranked for multiple keywords helps to build your authority, which then helps your site get ranked higher.

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So, the strategy is to use regular news releases to rank higher for multiple long-tail keywords, using KASH formula headlines.

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This will not only get you multiple search listings, but it also helps to build authority for your website, and drive your site’s rankings higher.

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Keep this process going, and you could find that in some cases, you’ll start to get multiple rankings in multiple search listings, and maybe even own the results page!

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We’ve talked about using news releases to get faster and higher rankings. Let’s talk now about how to stay ranked longer.

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Here, you can see that 4 months after this news release was sent out, Google was still indexing over two hundred and fifty entries.

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When I checked the first 5 news releases that WPCompendium.org sent out, Google was still indexing over 300 entries over one year later.

Press releases, then, can keep you ranking longer in Google’s search results.

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So, what’s the magic formula to getting faster, higher, and longer search engine rankings with news releases?

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The magic formula is this.

Send out a news release every month using the KASH formula, and this will boost your search engine rankings, drive more traffic to your website, and send new leads and customers to your business!

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You’ve seen the proof!

I’ve worked with a number of businesses that don’t have much time or money to spend on digital marketing, but you can start to improve your results straight away just by sending out one news release every month to hundreds of news and media outlets!

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The secret science behind this magic formula is the cumulative effect of sending out just 1 news release every month, targeting multiple longtail keywords using the KASH formula.

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So, consistency is the key.

Large companies send out press releases all the time because they know it works.

Most small businesses, however, don’t know how to use news releases effectively.

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Just 1 news release per month is all you need to start improving your results.

One last thing I want to cover in this video is using news releases to drive more traffic to your website.

You need to commit to publishing at least one news release a month.

Don’t stop after sending out just one or two releases. Keep going with it for at least 6 to 12 months and monitor your traffic.

There is a certain tipping point, where the cumulative effect kicks in, and your traffic then goes to a whole new level.

Of course, it also helps if you’re doing other things to promote your site and not just relying on news releases to do all of the heavy work. I talk a little bit about integrating news releases into your content marketing strategy in the next lesson.

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So, to summarize what we’ve covered in this video, the magic formula and the secret to success with press releases is consistency.

Just 1 news release per month using the KASH method can boost your search rankings, drive more traffic to your website, and send new leads and customers to your business.

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This is the end of Module 6.

In the next module, we’ll look at how to set up an effective content publishing strategy to keep driving more traffic to your website and generate new leads for your business.

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

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Image: News, Music Bensound

News Release Traffic Formula – Approval

Part 6 – Learn how to get your news or press release approved fast for distribution to hundreds of news and media outlets.

News Release Traffic Formula – Part 6: Approval

Learn how to use news and press releases effectively to promote and grow your business. Part 6 of 8.

News Release Traffic Formula - Video course.This is Part 6 of our free News Release Traffic Formula video course.

In this lesson, you will learn how to get your news or press release approved fast for distribution to hundreds of news and media outlets that can help boost your search engine rankings and send you traffic.

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Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to module 5 of the News Release Traffic Formula course.

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In this module, I am going to show you how to get your news releases approved and distributed to hundreds of traffic-generating sites.

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There’s really only one thing you need to do to get your news releases approved, and that is to follow the guidelines of your distribution service provider.

We covered most of those guidelines in the previous training module.

If you don’t follow the guidelines, your news release may not be approved.

For example, if your headline exceeds the maximum number of characters allowed, then your news release won’t be approved until you edit your headline and resubmit for review.

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The most common reason why submissions are rejected is that the body contains content written in the first or second person. For example, “I”, “You”, “We”, “Our”, and so on.

Unless you’re quoting someone directly, don’t use 1st or 2nd person pronouns in your content.

Always write your news release in the third person.

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Before submitting your news release for review and approval, use this checklist to make sure that you have completed the following.

  1. Check that your news release has a newsworthy headline, and doesn’t exceed the character or word limit.
  2. Make sure that the body content is at least 300 words long.
  3. Make sure that all facts and details are correct.
  4. Make sure that the content is written entirely in the third person, except when quoting someone directly.
  5. Check all spelling, grammar, and punctuation in your content, and fix any mistakes.
  6. Check that all of the hyperlinks are working and that URLs have been written correctly, and
  7. Make sure that your contact information is also correct.

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Keep in mind that you can’t change anything in your news release after it’s been sent out.

So, if you don’t want mistakes showing up on hundreds of news sites, read your press release carefully one more time, and get other people to read it too before submitting it for final approval!

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Now, for the second part of the process, which is getting your news releases distributed to news and media outlets, the service provider submits your news releases to as many sites as they have a distribution agreement with.

For example, I use a distribution service that submits press releases to over 500 media sites, so each news release I send out has the potential to reach many thousands of readers with every submission.

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After news releases are sent out, I also get a submission report that lets me see where my release has been submitted to.

This report includes a Google pickup report showing how many entries have been indexed by Google, and a keyword ranking report that lets me see how well the release is doing in the search results.

News Release Traffic Formula - course slide

So, to summarize, to get your news releases approved, you need to follow the guidelines.

Make sure you write in the 3rd person and use the checklist before submitting your news release for final review, approval, and distribution.

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This is the end of Module 5.

In the next module, we’ll look at the Ranking Formula, where I’ll show you how to keep your listings ranking faster, higher, and longer in the search engines!

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

***

Image: News, Music Bensound

News Release Traffic Formula – Content

Part 5 – Learn how to structure your news or press release for maximum results.

News Release Traffic Formula – Part 5: Content

Learn how to use news and press releases effectively to promote and grow your business. Part 5 of 8.

News Release Traffic Formula - Video course.This is Part 5 of our free News Release Traffic Formula video course.

In this lesson, you will learn how to structure your news release for maximum results.

***

Watch the video lesson below or refer to the video transcript:

Video Transcript

News Release Traffic Formula - course slide

Hello, and welcome to module 4 of the News Release Traffic Formula course.

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In this module, I am going to show you how to structure your news releases for maximum traffic and results.

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So, let’s talk about how to structure your news releases.

In Module 3, we talked about the 80-20 rule, and how you should focus 80% of your time and efforts on your news release headline.

The other 20% of your focus should be on the content of your news release.

Creating the body of your news release is not difficult if you apply the formula that I am going to show you.

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Most press or news releases follow this structure, which consists of 5 basic elements.

  1. The headline, which we’ve already covered in Module 3.
  2. A summary of your news release.
  3. Media content, such as an image, your logo, or a video.
  4. The body of your content, and
  5. Your company details.

Each of these sections is important and contributes to the overall success of your news release campaign, so let’s go through each of these sections in more detail.

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First, is your headline.

The purpose of your headline is to attract readers and make them want to read more of your information.

As we saw in the previous training module, your news release headline is the one element that will make the biggest difference in your results.

As we also talked about, you will get far better results if you apply the KASH formula to your headline than using a typical headline format.

In addition to the KASH formula principles we talked about in Module 3, there are rules you have to follow to get your news release approved for submission, and we’ll cover these in more detail in the next lesson.

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For example, most news release distribution platforms include guidelines that need to be followed, like your headline not being too long, and having an active verb and subject.

Although the criteria can change slightly depending on which service you use to distribute your news release, typically you need to make sure that your headline stays under 80 characters, and a maximum of 15 words.

Your headline should also reflect the content of your press or news release, and be newsworthy, important, and recent enough to be announced.

Don’t use special characters and symbols in your headline, such as a trademark or copyright symbol.

Also, many services will ask you to create 2 headlines. 1 headline for your news release, and 1 headline for sites that post releases using a blog format.

Here are some examples of headlines I’ve used with my clients.

You can see that all these headlines use the KASH method. They also comply with maximum character guidelines and word limits.

I’ve also added an example of a News Release and blog headlines. You can see that the blog headline version is slightly longer. This way, we can target even more variations of keywords using the same news release.

Once you understand how the KASH formula works, you can combine KASH and traditional headline formats if you like.

For example, here is a list of active verbs commonly used in press releases.

Words like…

  • Releases or Released.
  • Reveals or Revealed.
  • Launches, and Launched.
  • Announces, and Announced.
  • Donates, Donated.
  • Warns, Warned.
  • Finds, Found.
  • Etc.

You can use these verbs with basic headline formulas like Company XYZ Releases Free Report On How To Build Equity In Your Home, or whatever the topic of your report is.

Or,

Website ABC Launched New XYZ App To Help Hearing Impaired Children.

Some more examples of other headline formats you can use include XYZ Clinic Reveals New Case Study On Migraines In Stay-At-Home Parents.

And,

Bedlam Furniture Store Donates $50 From Every Sale Made To Starlight Foundation.

One headline formula that can be very powerful to help boost local search rankings is to use the Location| Profession | Active Verb | News Angle format.

This creates headlines like Austin Children’s Dentist Says “Tooth Decay Rates Are An Embarrassment For Texas”.

So, in this case, “Austin” is the location, “Children’s Dentist” is the profession, “Says” is the active verb, and then we have the quote with our news angle… “Tooth Decay Rates Are An Embarrassment For Texas”.

The other headline in this example uses the same format,

“Sunnyvale Roofing Expert Warns Home Owners Of Serious Maintenance Neglect Risks”.

These headlines follow proven formulas, but they also include many relevant terms that will help the news release rank for multiple keywords in search engines, while serving its purpose, which is to attract readers and make them want to read more of your information.

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The next element of your content formula is your news release summary.

The purpose of the summary is to let readers know what information is included in your news release, as most people will only spend enough time scanning your headline and summary, before deciding whether to keep reading or move on.

Your summary should clearly describe the content of your news release.

It should be one to two sentences long, and you will need to create two summaries: 1 x news release summary and 1 x blog summary.

Your news release summary should contain no more than 45 words, but your blog summary can be a little bit longer.

And don’t use the first paragraph of your news release as your summary.

I’ve included here two summary versions used in a news release that I created for a client, so you can see what these look like, and how they are structured differently, to conform with the guidelines listed here.

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The third element of your news release is Media.

You can attach an image to your news release, as long as the file size doesn’t exceed the specified limit, which in this case is 1MB. Images must also be uploaded in an approved format, typically jpeg, png, or gif.

You can also normally add a video or video URL to your news release.

Now, there are ways to maximize your results when using media in your news releases.

For example, most platforms will let you add an image to your news release, such as your company logo.

Depending on what you are trying to achieve, however, a better use of your image real estate is to combine your logo with a call to action.

With Mirren Investment Properties, for example, we’ve added a call to action below the logo inviting readers to call the number shown in the image for a FREE consultation.

We did the same thing for the Pizza restaurant. Call Sergio’s number for Newtown’s best wood-fired home-delivered pizza!

And WPCompendium.org lets readers know that the site provides FREE WordPress tutorials for non-techies.

So … what we’re doing here, is kind of like embedding an advertisement with the company logo, but without making it blatant.

All the images shown here were approved and went out with news releases, so they all conform with the content guidelines.

When sending out news releases to promote the launch of a new guide or report, we found that adding an image of the report works really well, so these types of images can also be used with press releases.

The aim here then is to further maximize any opportunities you have to promote your business by using media in your news release to actively help drive more traffic and generate more leads.

In other words, don’t just add your logo. Add your logo with a call to action.

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The 4th element of your news release is the body of the content itself.

This is where you get to say whatever you have to say, about whatever you are promoting or announcing.

General Guidelines for the body of your content are normally provided by the distribution platform and include things like…

Your content should have a legitimate news angle. It should announce something new, and or timely, and the tone of your content should be formal and factual, not casual or entertaining like a blog post.

Also, don’t make your news release read like an advertisement or a sales letter. This is very important if you want your news release to be approved.

Don’t announce discounts, bonuses, price cuts, sales, coupon codes, products, or service promotions, or include advertorials.

Another important guideline is that your content should have an impartial tone. Don’t include opinions, questions, or duplicated content.

There are also a few guidelines for the content itself that you have to comply with.

For example, news releases must be at least 300 words long. The ideal content length is 300 to 400 words.

You should include the city from where the release originates, which is usually the location of your company headquarters or main store, or principal place of business.

One of the most important guidelines for getting your content approved, is to use only 3rd person language.

In other words, don’t use words like “I”, or “we”, as this will make your release start to look more like an advertisement or opinion piece.

In a moment, I’ll show you the only allowed exception where you can use words like “I”, or “we”.

Another thing to keep in mind is that news releases should not contain sexually explicit material, illegal material, or profane language.

So, don’t use news releases to promote things that will get your press release rejected.

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In addition to what you can and can’t promote, your content also has to follow specific formatting guidelines.

For example, you need to make sure there are no grammatical or spelling errors.

Use uppercase and lowercase lettering appropriately.

Make sure that each paragraph is spaced out with a line, and that your news release is formatted properly. For example, don’t use unnecessary double spacing.

Use appropriate punctuation and symbols, and avoid inserting JavaScript or other markup languages in your content, like bold or italicized text. The only formatting allowed using markup tags are hyperlinks.

With hyperlinks, make sure that links are formatted correctly, and limit the use of links in your content to 1 link for every 200 words or so.

Something that’s also very important, is to add a call to action at the end of your news release. Ask readers to contact you, or book an appointment, or visit your site to download a guide or special report, and so on.

Remember that no call to action leads to no results!

You should also include available contact information where possible, but don’t place email addresses within the body of your news release. We’ll discuss this in more detail in a moment.

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The typical structure for the body content of a news release includes things like a minimum of 300 words and a maximum of 800 to 1,000 words. The ideal length is around 300-400 words.

This would consist of an initial paragraph, 3-5 main points, 1-2 links, 1-2 quotes, and a call to action.

Traditionally, a news release is written as an “inverted pyramid,” where the most important information goes at the top, and the less important information goes at the bottom.

The first paragraph of your news release, therefore, should contain your most important information.

Your headline should grab your reader’s attention, your summary should make them want to learn more, and your first paragraph should make them want to read your news release all the way through to the end.

An easy formula for writing the body of your content is to use the 5 Ws: Who, What, When, Where, and Why.

So, for example, when creating your news release, ask the following questions:

  • Who is this news release about?
  • What is the news release about?
  • When is the event or promotion happening?
  • Where is the event or promotion happening? And…
  • Why is the person or business doing this?

Here is an example of the body content of a news release that conforms with the guidelines and specifications, so you can see how it’s structured.

Here, you have the 1st paragraph containing your most important information, then a link to the website where readers can go to for more information, followed by a few paragraphs with the main points of the release, and a quote from the client.

The content then ends with a call to action and links to more information.

This is just over three hundred and fifty words long, and it’s all you need to create an effective news release.

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Another important point to keep in mind about the body of your news release is the power of using quotes in your content.

A quote kind of lets you sell or promote your business in your news release without breaching guidelines that would see your news release get rejected for being a blatant sales or promotion piece.

Quotes also let you use first-person pronouns like “I”, “we”, “our”, etc., which you can’t use anywhere else.

A good habit to form then is to think about what you really want to say to your target audience, then build a number of quotes based around this, and save these in a file.

You can then use these quotes in future news releases, and add them to pages on your website as part of your content marketing strategy.

Here are some examples of quotes that were published in our press releases. You can see that we have used these quotes to promote the client’s business while complying with all the guidelines for submission and approval.

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The last element of your news release content is your company and contact details.

This section should contain information like the name of the person to contact or interview, your email address, organization or business name, your address, phone number, and your website URL.

Now, while your company and contact details are important information in and of themselves, they also play an important role in our news release strategy, as they can help to increase search engine rankings, and drive more traffic and leads to your business via the Google local maps section.

Let me show you what I mean.

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Here’s how your company and contact details can be used in your news releases as part of an effective SEO strategy.

First, you need to set up a local business page in Google.

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Next, and this is very important, you should use the same contact information listed on your local business page in every news release that you distribute.

Publishing news releases on a regular basis using the same contact info gets you more citations, and more citations lead to better local search rankings.

So, what are citations?

A citation is when your company is mentioned, cited, or referenced on other websites, online directories, review sites, etc.

Citations provide Google with credible information about your business. Google uses citations to verify that your business actually exists, that it’s a legitimate business, and that your business information is accurate.

Citations from multiple sources boost your rankings in local search results and Local Map Listings.

So, make sure that you have a Google Local Business Page set up, and use the same contact details in your news releases.

The important elements of a citation are your Company name or branded trading name,

Your telephone number including country and local area code, and the physical address of your business.

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So, in summary, there are 5 main news release content elements.

Number One, is your headline. Create a headline using the KASH formula to attract readers and maximize your search rankings.

Number Two, is your summary. Use the summary to attract your reader’s interest and make them want to read your news release.

Number Three, is media. Don’t just display your logo. Try to incorporate some form of Call To Action, like getting people to call you to make a booking or appointment.

Number Four, is the body of your content. Use this section to funnel more traffic and leads with newsworthy content, links, quotes, and a call to action.

And Number Five, are your company details and contact information. Keep the information in this section consistent with every news release you send out, to increase citations and your rankings on Google Maps.

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This is the end of this lesson.

In the next module, we’ll look at the Approval Formula, where I’ll show you how to get your news release approved, and distributed to hundreds of traffic-generating sites!

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

***

Image: News, Music Bensound

News Release Traffic Formula – Kash Method

Part 4 – Learn the secret to getting multiple search result listings with every news release you distribute.

News Release Traffic Formula – Part 4: Kash Method

Learn how to use news and press releases effectively to promote and grow your business. Part 4 of 8.

News Release Traffic Formula - Video course.This is Part 4 of our free News Release Traffic Formula video course.

In this lesson, you will learn the secret to getting multiple search result listings with every news release you distribute.

***

Watch the video lesson below or refer to the video transcript:

Video Transcript

News Release Traffic Formula - course slide

Hello, and welcome to module 3 of the News Release Traffic Formula course.

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In this lesson, we’ll go through the KASH formula, where you will learn the secret to getting multiple search result listings with every news release that you distribute.

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Before I show you what the KASH formula is, and how this secret formula works, let’s talk a little bit about keyword research.

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What I’m going to show you in this video, requires no keyword research tools, or complex SEO methods to help you rank well in the search engines.

So, forget about keyword tools or SEO algorithms, because you don’t need any of this stuff when you use the KASH method.

There is a really simple and powerful way to rank for multiple keywords in Google using news releases.

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It’s all about…the Headline!

Most people have heard of the 80-20 rule, which is also known as The Pareto principle.

80% of your results will come from the keywords used in your news release headline.

With news releases, the headline is what helps you rank higher in the search engines, and the content of your news release is what turns readers into leads.

So, focus on the headline for search engines, and focus on the content, for leads.

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In a previous lesson, we talked about targeting low-hanging fruit keywords that you can easily rank for.

SEO experts call these low-hanging keywords, long-tail keywords.

Let me show you an example of a short-tail keyword versus a long-tail keyword.

Let’s say that your business is repairing laptops. If your business came up in the number 1 spot in Google when people type in a keyword like “laptop repair”, you would probably get a ton of traffic. The problem is that everyone in the laptop repair business also wants to be number 1 for this keyword, so you have to compete with everyone else, especially against big companies with big marketing budgets.

You have a much better chance of getting to the top of Google if you focus on ranking for a longer keyword with things like the brand name, model, and the name of your town city, or suburb included in the keyword phrase.

So, for example, if your business is located in a town called Springfield, and you repair Dell laptops, then a long tail keyword that you could target would be, “dell inspiron 3565-A453 laptop screen repair springfield”.

Long-tail keywords have less competition and are much easier to rank for.

They also tend to be keywords that users search for when they are ready to buy something or solve a specific problem. So, people who search for long-tail keywords, are more likely to be targeted prospects.

So, the first rule of the KASH formula is to target low-hanging fruit keywords in your news release headline, that you can easily rank for.

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In our previous training module, we talked about targeting lots of low-hanging-fruit keywords, with low-to-medium competition, that attract a little bit of traffic each, as the best way to compete against big companies with big marketing budgets, who are aggressively targeting those more competitive keywords.

For example, we saw that if you can rank well for 50 targeted long-tail keywords that send you just 10 visitors per month each, this would increase your traffic by 500 visitors per month.

Likewise, if you could rank well for 100 targeted long-tail keywords that send you just 30 visitors per month each, this would increase your traffic by 3,000 visitors per month.

Let’s assume that your strategy then, falls somewhere in between these figures and that only 1 out of every 100 visitors contacts you for more information, or fills out an inquiry form when they visit. This would still give you between 5 and 30 new business leads per month.

Ranking for lots of “low-hanging fruit” keyword phrases, then, can be very effective at driving more leads to your business. It can also boost your ranking for more competitive keywords!

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The other rule or principle of the KASH formula is not to put all your eggs in one basket.

In other words, don’t focus on the one keyword you want to rank for. Create as many keyword combinations as you can fit on your news release headline!

The intention behind this strategy is that we want to target low-hanging fruit with low competition and stack as many combinations of these keywords as we can, in our headlines.

I’m going to show you what this looks like in just a moment. What’s important to understand right now, is that you don’t need any expensive or fancy tools for this.

The only tool you need is 100% free, and you already own it.

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It’s called…your brain!

Let me show you how to use this powerful tool with the KASH method.

To understand the power of the KASH method, let’s start by looking at some typical news or press release headlines.

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Here are three actual press release headlines.

The first headline reads, Pizza Hut launches new pizza and gifts for the holidays.

The second headline says, RefToken Announces The Launch Of A New Cryptocurrency.

The third headline says, Drucker and Falk Named as One Of America’s Best Places To Work In Property Management.

These press release headlines were crafted by experienced marketing professionals, and they were written for well-known companies. So, if you were to hire an experienced marketing agency to create a professional news release for your business, they would probably write you headlines that look something like these.

Now, what’s wrong with these headlines?

Well, there is nothing actually wrong with these headlines. These are press release headlines created by experienced marketing professionals.

But, let’s take a closer look at these headlines, and see how many useful keywords each of these headlines actually contain.

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If we focus only on the keywords that search engines will pick up on, you can see that there are not many useful keywords in each headline.

In the first headline, for example, we have the brand name Pizza Hut and the keyword pizza. The words launches, new, and, for, and the are generic, so they’re really not useful for getting ranked in search engines.

What about the words gifts, and holidays, is this something that people searching online associate with pizza?

How many people search online for Pizza gifts or Pizza Hut holidays? Not many.

So, in this headline, the only real useful words, are Pizza Hut, and pizza.

In the second headline, if we cross out all of the generic words, all we’re left with is the company name RefToken, and the word cryptocurrency.

The third headline is pretty much the same thing. Cross out all the generic keywords, and all you have left is the name of the business, Drucker and Falk, and Property Management.

So, in terms of SEO, the only useful keyword phrases that would rank in Google for these three press releases, would be Pizza Hut pizza, RefToken cryptocurrency, and Drucker and Falk property management.

Now, let’s compare these typical press release headlines with the KASH formula.

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KASH stands for Keyword Stacked Headlines.

The examples I’m going to show you now are all from actual clients. You will see that they all use a unique method that is very different from the method that most press release writers use.

In fact, most press release writers don’t even know about the KASH method.

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Let me show you three different news release headlines that I created for three different types of businesses, all using the KASH formula.

Hopefully, you will see that regardless of what type of business you run, you can also get the same types of results as these businesses have been getting.

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The first client owns a pizza restaurant.

This restaurant is located in Sydney, Australia, and delivers pizzas to homes in the Sydney suburbs of Newtown, Enmore, Stanmore, Sydenham, and Camperdown.

So, we created a news release with the keyword-stacked headline Newtown Pizza Home Delivery To Enmore, Stanmore, Sydenham & Camperdown Launched.

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If we ignore everything else in this news release but the headline, and focus on how many useful search engine keywords we were able to fit into the headline, then here are the results we got with just one news release.

First, let’s remove the generic word to, the & symbol used for the word and, and the generic word “launched”.

We are now left with a number of useful search engine keywords like Newtown, Pizza, Home Delivery, Enmore, Stanmore, Sydenham, and Camperdown.

With these words, we can generate lots of different useful combinations that Google will then pick up from this headline.

For example, here we have, Newtown Pizza, Newtown Pizza Delivery, Newtown Delivery Pizza, Newtown Pizza Home Delivery, and Newtown Home Delivery Pizza.

And the same for all the other different suburbs.

Enmore Pizza, Enmore Delivery Pizza, Stanmore Pizza Home Delivery, Stanmore Pizza Delivery, Camperdown Delivery Pizza, Camperdown Home Delivery Pizza, Sydenham Pizza Home Delivery, Sydenham Pizza Delivery, and so on.

It doesn’t matter what order the words are in. As long as they appear in the headline, Google will pick it up.

So, with words like Pizza Home Delivery, we can create additional word combinations like Home Delivery, Pizza Delivery, Home Delivery Pizza, etc.

We can also create all different combinations and permutations for each of the Suburb words in our headline. In this example, words like Newtown, Sydenham, Enmore, Stanmore, and Camperdown.

So, what kind of results did the client get with this news release?

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Well, as you can see here, Google picked up the news release from over 300 news outlets less than 9 hours after we sent the news release out, and began ranking Sergio’s Pizzeria for all these keyword combinations.

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Sergio’s Pizzeria not only started ranking in Google for all the keyword combinations in the news release headline, but the restaurant also got a boost in Google Maps, and search listings for neighboring areas, like the suburb of Saint Peters, which is near the restaurant’s location.

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If we come back and compare the regular headlines that most PR companies create for their clients with the KASH formula headline, you can see just how powerful the KASH formula is.

Look at the headlines we created for the first two news releases that were sent out for Sergio’s Pizzeria.

Here, I’ve underlined all the keywords that Google will rank these news releases for.

With the bottom headline, for example, combining the words, creates many long-tail keywords like Newtown Woodfired Pizza Restaurant, Newtown Italian Pizza Restaurant, Newtown Authentic Italian Woodfired Pizza Restaurant, Authentic Italian Cuisine Restaurant Newtown, Newtown Woodfired Pizza Menu, and so on.

All these combinations got ranked in Google for this news release.

Notice too, that although this headline is designed to help the news release rank for many different search terms, it still makes sense to anyone reading it.

The secret to creating a successful KASH headline is to use your brain to create a headline that contains as many relevant search keywords as you can fit, and as few generic words as possible, while also making sense to anyone reading it.

Let’s move on, and take a look at the next case study.

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Here is another example of a KASH headline that we created for a client who runs a property investment company.

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Using the KASH formula to create the headline, the client began ranking in Google for all of these keyword phrases, with just a single news release.

All these keyword phrases are just combinations and permutations of the keywords used in the headline.

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With only 4 news releases, this company was ranking in Google for dozens of low-hanging fruit keywords. Some of these keywords get no traffic, but some do.

If you remember what we talked about earlier, we want the cumulative effect of dominating lots of keywords that get a little traffic each.

So, if just some of these keywords get some traffic each month, this can translate to hundreds – possibly even thousands, of new targeted visitors, and a number of new leads every month.

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Here are the results that Mirren Investment Properties got after sending out their news release.

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In less than 24 hours, they were showing up all over the place in Google’s search listings.

You can see here, the cumulative effect of publishing news releases on a regular basis. You not only get to rank fast, but you can also start taking over multiple listing spots for multiple keywords and give your site a boost in places like Google maps and featured sections.

The idea behind the KASH formula, then, is to use news releases to throw a deep and wide net, to try and automatically catch loads of low-hanging-fruit keywords that no one else is even thinking of targeting!

You can also combine news releases with strategies like article writing, and paid advertising, to systematically start going after more competitive keywords.

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Let’s take a look at one more example of using the KASH headline formula, and then I’ll take you through an example of how you can use the KASH formula to build headlines for your own business.

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As you can see here, this news release got ranked in Google for over four hundred and eighty keywords. It also ranked number 1 for 285 keyword phrases and was in the top ten for over 420 keywords.

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This screenshot from the Keyword Rankings report shows all the keywords that this news release ranked number 1 for.

I hope you’re starting to get excited! I know I was when I first discovered this method and started using it to get results.

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Now that you understand how the KASH formula works, let’s go through an exercise to create a keyword-stacked headline of your own.

Remember, all you need is your brain.

For this example, we’ll create a news release headline for a dentist or a dental clinic in the suburb of Rouse Hill.

Here’s how we might start the process.

Open your browser and go to Google Maps and type in the type of business that you own, and the area where you operate in.

In this example, we’ll type in dentist rouse hill.

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Now, it doesn’t matter if you’re already listed. We want to make sure that you stay ranked not just for this search phrase, but for many other related search phrases as well.

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So, the first step that I recommend you take, is to make a list of all the neighboring suburbs or towns that you want to target for potential customers in your business.

In this example, our client operates their dental practice in Rouse Hill, but you can see from this map, that they can also target customers in neighboring areas like Riverstone, Schofields, Annangrove, Kellyville, and more!

So, write down or type in the names of all these suburbs or locations where you can target people for your business into your notepad or a text file.

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The next thing we want to do is use Google’s own keyword suggestion tool to find more related keywords.

So, go to Google, and type in your keyword. For our example, we’ll type in dentist rouse hill.

This brings up a number of related keyword suggestions.

Look at the list, pick any suggestions that make sense to you, and add them to your KASH list.

Also, as you go through the exercise, add any other keywords that come to your mind.

So, for this example, some of the keywords you can see that I have added to my KASH list, include words like Dentist, Rouse Hill, Emergency, Children’s, Bulk Billing, Family, Dental, Care, and 7-Day.

Also…Clinic, Orthodontist, Implants, Open Weekend, Open Saturday, and so on.

Okay, so far so good.

Now, we have a list of related keywords, and neighboring areas and surroundings.

After just a few minutes of brainstorming, you should have enough keywords on your list to make up some great KASH headlines.

Here are just some examples of KASH headlines that we could create using the list of keywords that we’ve built in this example.

Rouse Hill Dentist Launches 7-Day Emergency Family and Childrens Kellyville Dental Care Clinic

or…

Weekend Emergency Dental Care Clinic Open For Rouse Hill Kellyville and Riverstone Children.

Now, how many keywords could we rank for in Google with these headlines?

Let’s take a quick look.

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Here are just some of the keywords we would rank for with this headline.

As you can see, there are over 50 keyword phrases in this headline that someone searching online for a dentist in this area could type in.

Sending out a news release with this headline would not only get you ranked for all these keywords, but it could also result in hundreds of new visitors each month and new customers for your dental clinic.

To rank for these many keywords, you would have to write and publish dozens of articles or bid on dozens of keywords in Google Ads, and none of this dentist’s competitors are even targeting all of these keywords.

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The same thing applies with the other headline that we created for this dental clinic.

So, publishing a news release with a headline like Weekend Emergency Dental Care Clinic Open For Rouse Hill Kellyville and Riverstone Children would get your business ranked for dozens or even hundreds of related keywords like the ones shown here.

And all it took to come up with two news release headline ideas that would get your business ranked for hundreds of keywords that can send you more traffic, and new leads each month was a few minutes of using your brain.

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So, let’s recap the main points of using the KASH Formula.

  • Focus most of your time and effort on your headline. Remember the 80-20 rule.
  • Target long-tail keywords that are easier to rank for.
  • Use your brain to create a list. You don’t need keyword or SEO tools for this.
  • Stack as many relevant keywords as you can fit into your headline.
  • Use as few generic words as possible. You can create a headline for search engines that makes perfect sense for humans, using a single word like “Launched” or “Announced”.
  • And finally, just rinse and repeat this process with every news release that you write and distribute.

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If you apply this secret KASH formula to news releases, you could start ranking immediately for dozens or even hundreds of keywords in the search engines.

And you can start seeing search results in multiple listings for multiple keywords, in as little as 24 to 48 hours after sending out each press release.

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This brings us to the end of module 3.

In the next module, we’ll look at the Content Formula, where I’ll show you how to structure your news release for maximum traffic and results!

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

***

Image: News, Music Bensound

News Release Traffic Formula – Strategy

Part 3 – Learn how to achieve great results online using the News Release Traffic Formula strategy.

News Release Traffic Formula – Part 3: Strategy

Learn how to use news and press releases effectively to promote and grow your business. Part 3 of 8.

News Release Traffic Formula - Video course.This is Part 3 of our free News Release Traffic Formula video course.

This video decodes the News Release Traffic Formula strategy and shows you how you can achieve great results online using actual case study examples.

***

Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to module two of the News Release Traffic Formula course.

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In this lesson, we’ll decode the News Release Traffic Formula to show you how to achieve great results using press or news releases.

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Ok, let’s talk about how news releases can help boost your search engine rankings and drive more traffic and new leads to your business!

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Let’s start by reviewing how press or news releases work and what kind of strategies we’re going to implement to get better results online.

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We’ll break this down into five key processes.

Number one, is writing your news release. We want to create a professional quality news release targeting keywords that we can rank well for in the search engines.

The next step is distribution. After your news release has been approved, we want to send it out to as many trusted authority sites as we can, including news, TV, radio, and media outlets.

Step number three, is ranking. After your news release has been published, we want Google to immediately pick it up from all the news and media outlets that your release has been sent to.

This gives your site’s rankings visibility and credibility a boost, and it will happen automatically if you set things up correctly.

The fourth key process is syndication. Your release could get picked up by hundreds or even thousands of other websites and blogs looking for content related to your industry or niche.

Number five, is Traffic. We want to attract new prospects and more visitors from search engines picking up your content, and people visiting sites where they read your news release.

Let’s go through each of these processes now in more detail.

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Step 1, is writing your news release.

Here are the key points to keep in mind when writing your news or press release.

First, a news press or media release is not a blatant advertisement or a promo for your business or your products or services! Remember, your news release must be newsworthy to be approved. If the content of your news release looks like blatant advertising, it will be rejected by the distribution platform.

So, your news release must contain quality and newsworthy content that will engage your readers.

As we will see in a moment, it’s best to target low to mid-competition keywords that you can easily rank for in your news release.

You must follow submission guidelines to get your news release approved. This includes conforming to guidelines when using the KASH formula that we’ll talk about in the next lesson, to help you get multiple keyword rankings, Google Maps listings, and local search results.

Typically, a news release can be around 300-800 words long. Ideally, it should be about 300-400 words.

You should also always include a clear call to action letting your readers know what you want them to do after reading your news release.

You should also include links to your website, or wherever you want people to go for more information. News releases can include links to your website and an image, such as your logo or a video.

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There are many topics you can write a news release about.

You can announce something new like a product or service launch, the release of free information like a free webinar, free e-book, or report, or awards that you have recently won or been nominated for.

You can use news releases to announce contests, invitations, personnel changes…even weird or interesting news about your business.

News releases can also be used to promote good causes, like charities, community events, fundraisers, and so on.

The important thing to keep in mind is that you can use any of these topics to help promote your business, as long as there is a newsworthy angle in your news release.

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After you have written your news release, the next step is to get it approved and distributed to as many news, TV, radio, and media sites as you can, locally, nationally, and globally.

With the distribution process, you also want to have access to submission reports and search engine ranking reports, so you can check all the places your news release has been published to and know how your release is performing in the search results.

In case you’re wondering why you’d want to send your news release to news and media outlets in other countries when you are only running a local business or promoting a local event, it’s all about the underlying strategy.

Publishing your news release on hundreds of trusted sites helps to increase your site’s authority, and boost your search engine rankings.

Not only that, but one of the key benefits of distributing your news release to hundreds of media outlets everywhere, is that your content could get picked up by journalists, bloggers, and social media users looking for stories or case studies to write about.

Another benefit is that with most distribution platforms, your content will often stay published, as most news and media sites publish, and archive news items under their own separate URL.

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Step 3, is ranking.

Trying to rank number 1 for a keyword or search phrase that most of your competition is also trying to rank number 1 for, can end up being a long expensive, and hard battle that you might not even win.

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How then, can your business compete against bigger companies with bigger marketing budgets, and more resources, who are aggressively targeting the most sought-after keywords in your niche or industry?

The key is to use a smarter keyword ranking strategy.

Instead of trying to go head-to-head against competitors for keywords that you may not be able to outrank, a smarter strategy would be to try and rank for lots of low-to-medium competition keywords that your competition isn’t even targeting, and that you can get to more quickly, and more easily!

For example, if you could rank well for 100 search phrases that deliver 30 searches each per month to your site, that’s 3,000 visitors per month visiting your site.

If you can rank for 200 search phrases that deliver just 50 searches each per month, that’s 10,000 visitors coming to your website every month.

A smarter strategy, then, would be to target low-hanging fruit keywords that you can easily rank for with every news release that you send out!

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So, what’s an effective way to rank for hundreds of keywords?

Typically, to rank for hundreds of keywords, you would normally have to either pay for it, like bidding on hundreds of keywords using a paid method like Google Ads or publish loads of quality search-optimized content using methods like article writing, blogging, etc.

Ranking for hundreds of keywords then can be expensive and time-consuming, unless you know an easier, faster, and more cost-effective way.

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In the next lesson, I’m going to show you how to apply the KASH keyword ranking strategy to publish news releases that can get you ranked for hundreds of keywords with every news release that you send out.

Here, for example, you can see that this news release got over 270 keyword phrases ranked in the number one position in Google, and over 300 keyword phrases ranked in the top 10 results.

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Using the KASH keyword ranking strategy will help you rank for multiple keywords and multiple spots in Google’s search results quickly and inexpensively, increase your online visibility and drive more traffic, boost your credibility and authority online, and knock out other competitors from top search engine ranking spots.

We’ll go through all of this in detail in Module 3.

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Step 4, is syndication.

News agencies, syndicate content from other news sites around the world, and so do thousands of websites and blogs!

They do this because all these sites need lots of content and writing lots of quality content is very time-consuming!

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Syndicating content from news sites saves you time researching and writing content yourself, and lets you leverage quality content written by others.

Let me give you an example, so you can see why other websites or blogs may want to syndicate your content, which would then help to increase your rankings and traffic.

One of my clients runs a small business in the trucking industry. One of the methods we used to grow their business online, was to publish a monthly article and newsletter with industry news highlights.

Just so you know, I have no knowledge or expertise in this industry, so in order to create the content, I would look up recent press releases each month that were relevant to the trucking industry, and then create summaries with links pointing back to the original source.

This allowed the client to publish, and promote useful content on their website and newsletter that brought in more visitors, and new subscribers each month. The sites containing the original content also benefitted from this arrangement, so it’s a win-win situation for everyone.

Now, I spent about 30 minutes each month creating an article with industry news highlights, but this saved the client hundreds of hours of research and content writing every month.

There is an even easier way to syndicate content and that is to simply publish another site’s feed on your website, as shown in this example.

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Syndicating content from news sites then is a great way for businesses to provide visitors with fresh new content without having to do all of the work of writing content themselves.

When you publish news releases, your content can show up in areas like Google news, Google alerts, RSS feeds, and so on, and many websites and blogs look to these sources for content that they can syndicate.

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Google can pick up, and index your news release from websites and blogs that syndicate content from news sites.

The more sites that syndicate your news release, the more exposure and traffic you will get.

Content syndication of news releases, then, is an effective and sustainable way to grow traffic.

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This brings us to step 5 of the News Release Traffic Formula, which is driving more traffic.

Publishing news releases on a regular basis, will boost your search engine rankings, and drive more traffic to your website!

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Here, you can see proof that publishing regular news releases as part of your content marketing strategy, can drive more traffic to your website.

This site publishes a regular news release every month as part of the publishing strategy discussed in module 7.

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So, let’s recap the key points of the news release traffic formula.

Start by focusing on targeting low-to-medium competition keywords that you can easily rank for. Ranking for lots of keywords that bring in a little bit of traffic each can add up to a lot of consistent traffic.

Next, commit to publishing a news release on a regular basis – sending out just one news release every month is an effective strategy.

Get your news release distributed to as many trusted news and media outlets as you can.

Google will automatically pick up your news release, normally in 24 to 48 hours or less.

Use the KASH method that I’ll show you in the next training module to rank for multiple keywords, and boost your search rankings in areas like Google’s search results, Google news, Google maps, and local featured listings.

Finally, rinse and repeat this process to boost your rankings, and increase your traffic.

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This brings us to the end of Module 2.

In the next module, we’ll go through the KASH formula, where you will learn the secret to getting multiple search results listings with every news release that you send out.

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – is another reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

***

Image: News, Music Bensound

News Release Traffic Formula – Overview

Part 1 – An overview of the News Release Traffic Formula video course.

News Release Traffic Formula – Part 1: Overview

Learn how to use news and press releases effectively to promote and grow your business. Part 1 of 8.

News Release Traffic Formula - Video course.This is Part 1 of our free News Release Traffic Formula video course.

This video provides an overview of the course structure. Please watch this video first before watching the other videos in this course.

***

Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to the News Release Traffic Formula course!

This course will teach you how to use news and press releases to boost your search engine rankings, and drive more customers and leads to your business!

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This course was recently updated, and the video’s audio narration has been re-recorded using an AI voice and text-to-speech software as part of an experiment and research into using AI to create digital content.

I hope that you’re ok with this approach and that you will focus on the message, not the messenger.  Go through this course, glean the valuable information it contains, and use it to benefit and grow your business.

Before we get started, let me just tell you a little bit about the course creator.

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This course was originally created by Martin Aranovitch. Martin has been building businesses online since two thousand and one.

He has presented seminars and workshops and authored many training books, e-courses, and digital products.

Martin also runs a number of websites, including a free content management course website called ContentManagementCourse.com, and a free WordPress tutorials website for beginners and non-coders called WPTrainingManual.com.

The examples that I will be showing you in this course come from clients that have used the methods taught in this training.

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The aim of this course is not just to teach you how to write an effective news or press release, it’s also to show you how to use news and press releases to get better search engine rankings in Google, drive more traffic to your website, social media, or event pages, generate new leads and customers for your business, and a whole lot more!

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What you will learn in the News Release Traffic Formula course can be used with any press release service.  You can even use this information to start your own business, offering news release writing services.

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No matter what type of business you own or what kind of event you’re promoting, this course will show you how to get better results faster and more cost-effectively.

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The News Release Traffic Formula course takes you step-by-step through this process.  In these video lessons, I’ll show you what kind of results you can expect to get and teach you the strategies that will help you get similar results.

Module 1, Introduction, provides an overview of why news releases are your secret weapon to getting higher search engine rankings, more traffic, and new leads for your business.

In Module 2, Success Formula, we decode the News Release Traffic Formula and look at key processes that will improve your results.

In Module 3, KASH Formula, you will learn the secret to getting multiple search listings with every news release that you send out.

Module 4, Content Formula, shows you how to structure your news releases for maximum traffic and results.

Module 5, Approval Formula, shows you how to get your news releases approved quickly and distributed to hundreds of news and media sites that will get you indexed and ranked quickly in search engines.

Module 6, Ranking Formula, shows you how to keep your listings ranking in search engines faster, higher, and longer.

And in Module 7, Publishing Formula, you will learn how to keep driving more traffic to your website and generate new leads for your business, using an effective content publishing strategy.

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This course contains video tutorials, practical assignments, case studies, links to useful resources, downloadable templates, and additional information.

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So, what kind of results can you expect to get from the News Release Traffic Formula course?

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Typically, all news or press releases follow the same process. You write a news release, make sure that it gets approved for submission, and then distribute it to as many sites as you can.

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What makes the News Release Traffic Formula different, is that we add a clever twist during the writing stage. This is the secret KASH formula that you will learn about in training module number 3.

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This clever little twist ensures that your news and press releases can rank for dozens or even hundreds of keywords.

Once you understand how the KASH formula works, you will then start to see results like what I am about to show you.

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So, here are just some of the results we obtained with a client who owns a pizza restaurant.

Google picked up their first news release around 9 hours after submission and indexed over 300 results, many of those ranking in the number 1 position of the Google news section.

We then followed this up with a second news release one month later.

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After only 2 news releases, Sergio’s Pizzeria started ranking for multiple keywords, as you can see here.

The restaurant not only ranked well for many search terms, but it also started getting featured in the local maps section.

If you own a local business, this is the spot where you want your listing to show, when customers search online for businesses like yours.

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Here are the results of another client who runs an investment property company.

This company got ranked very quickly for multiple keywords on many different results pages, as well as listings on Google Maps, and featured listing sections.

Here, for example, you can see that this company was listed in positions number 1, 2, 3, and 6, as well as in the local map section.

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This is just one example of dozens of keywords that this company ranked for with the news release strategy that you will learn in this course.

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What makes the News Release Traffic Formula strategy so powerful, is that it only takes a few press releases to rank for hundreds of keywords.

To rank for hundreds of keywords using other methods, you would either have to publish hundreds of articles or bid on hundreds of keywords using a paid method like Google ads.

With the News Release Traffic Formula course, however, you will get consistent results with the simple strategy that I’m about to show you.

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First, you will learn how to create effective news releases designed to boost your search rankings.

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Next, I will show you how to get your news releases approved, and submitted to hundreds of news sites and media outlets.

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After your news release has been sent out, Google will then index it very quickly, normally in 24 to 48 hours or less.

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Sometimes, you won’t even have to wait 24 hours for Google to pick up your news releases!

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Once you understand the News Release Traffic Formula strategy, all you need to do then is rinse and repeat this strategy every month.

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This will help you get ranked for multiple keywords with every news release that you distribute.

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Ranking for multiple keywords can drive more traffic to your business. The more keywords you rank for, the more traffic you can get to your website.

In the training modules, I’ll explain the keyword ranking strategy that we use to get multiple search listings.

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You will also learn how to grow and multiply your results.

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I’ll show you how to rank for multiple keywords in multiple listings, including Google Maps, and Featured listing sections.

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You will also learn how to keep ranking faster, higher, and longer in the search engines, to keep driving traffic to your website, and generate new leads for your business.

As I mentioned earlier, this course is not just about teaching you how to write a press release.

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It’s about showing you how to get better results online using a cost-effective and sustainable marketing strategy.

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It’s also about giving your business a competitive edge.

What you will learn in this course will help you outperform your competitors, rank for keywords that your competition isn’t even targeting, drive your competitors’ rankings lower, create more visibility for your business or brand, build trust and authority with Google faster, and boost your reputation and credibility online.

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After completing this course, you will have a strategy to help you drive more traffic to your website and generate new leads for your business, increase search engine visibility, and get front page rankings in Google for low-to-mid competition keywords, in as little as 24 to 48 hours.

News Release Traffic Formula - course slideThis will also improve your listings on Google maps, boost your brand and authority with Google, and help you outrank your competition.

You will also learn how to use news releases as a reputation management tool to help increase positive coverage about your business online, be able to profit from trending topics to capitalize on time-sensitive events, get a better return on investment for your marketing dollars, and use news releases as part of your content marketing strategy to grow your business faster and more cost-effectively online.

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This brings us to the end of the course overview.

In the next video, I’ll show you why news releases are your secret weapon to getting higher search engine rankings and more traffic.

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

***

Image: News, Music Bensound

News Release Traffic Formula – Introduction

Part 2 – Learn why news releases are your secret weapon to get higher search engine rankings, drive more web traffic, & generate new business leads.

News Release Traffic Formula – Part 2: Introduction

Learn how to use news and press releases effectively to promote and grow your business. Part 2 of 8.

News Release Traffic Formula - Video course.This is Part 2 of our free News Release Traffic Formula video course.

In this lesson, you will learn why news releases are your secret weapon to getting higher search engine rankings, driving more web traffic, and generating new business leads.

***

Watch the video lesson below or refer to the video transcript:

Video Transcript

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Hello, and welcome to module 1 of the News Release Traffic Formula course!

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In this lesson, you will learn why news or press releases are your secret weapon to higher search engine rankings, and more traffic and leads!

Let’s start from the beginning.

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Since the dawn of humankind, businesses have been trying to get to the top of Google’s search results!

Well, maybe that’s a bit of an exaggeration, but most businesses would love to rank at the top of Google for keywords that can bring them more traffic, more leads, and more sales!

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So, how do you get to the top of Google’s search results, and more importantly, how do you stay there?

One way to get to the top of Google’s search results is to pay. You can use Google Ads, but this can be expensive, and if you stop paying, your ads immediately stop working.

Another way to get to the top of the search results is organic, by writing and publishing content on your site. This method is effective, but it’s also time-consuming.

There is another method that you can use to get immediate results and start building sustainable rankings and traffic, and that’s by using news or press releases to leverage the trust and authority of news and media sites.

As this course will show you, news releases can get you ranked very quickly, and help build trust and authority for your website, which is what you need to keep ranking at the top of the search results.

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There are many benefits to using news releases.

News releases can help you build trust and authority with Google.

This can boost your search rankings.

Higher search rankings can drive more web traffic to your business, and more web traffic can help you generate more business leads.

Applying the News Release Traffic Formula strategies to news releases, will help you rank for multiple keywords, rank faster, higher, and longer in the search engines, outrank your competition, and grow your business faster online.

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So, what is a news release?

A news release is a written communication directed at members of the news media, for the purpose of announcing something newsworthy.

You can pretty much promote anything using news releases, as long as you can find a newsworthy angle for your message.

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Big companies use press or news releases as part of their marketing strategy. Why? Because it works!

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There are many ways to promote your business online, but press releases have been around for a very long time, and all big companies are still using it because this marketing method is very effective!

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A common misconception is that press releases only work for large companies with major announcements to make.

This is great news if you’re a small business because most of your competition is ignoring the power of using news releases to grow their business. As you will see when we get further into this course, this gives you a secret weapon and a tremendous competitive advantage.

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News releases don’t just work for large businesses, they work for all types of businesses! It doesn’t matter what type of business you are in, or how small or local your business is, once you discover the secret power of using
press or news releases, you’ll be able to use it to your own benefit and advantage.

To understand this secret power, let’s start with a simple example.

I just mentioned that you can promote anything using news releases, as long as you can find a newsworthy angle.

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An obvious example is the launch of a new product or service.

When you combine news releases with other content marketing strategies, you can start to own multiple listings in the search results.

Here, for example, you can see that Google not only picked up the news release used to promote this book launch in less than 3 hours, but entries related to this book took up positions number 1, 3, 4, 6, 7, and 9 in the search listings.

That’s 6 out of 10 spots on Page 1, sending traffic to the same product.

When you combine this with the KASH formula that you will learn in Module 3, you will be able to do the same thing across many different keywords.

This will not only help drive more traffic to your business, it will also keep your competitors from showing up in these spots.

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Another thing that makes news releases so powerful, is that you can use them to promote all kinds of businesses and send traffic anywhere.

You can send traffic to your website, blog, e-commerce store or physical store, and your social media pages. You can also promote all kinds of events, like workshops, conferences, trade shows, fundraisers, and so on.

So, news releases can be used to build sustainable traffic quickly, and cost-effectively, to promote just about anything you want!

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Now, why are news releases so effective?

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Well, imagine going to a news site, and seeing the same old news, day after day after day.

Pretty soon people would get bored of seeing the same thing, stop visiting the site, and there would be no return visitors.

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So, the web needs endless fresh new content, and so does Google!

Now, why is this important?

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It’s important because content drives advertising!

News Release Traffic Formula - course slide

Companies like Google, Facebook, and other free platforms need fresh new content to keep users coming back to advertisers!

Content brings traffic to Google, and this drives the advertising that keeps Google in business!

Millions of users, thousands of advertisers, and content syndication sites around the world depend on Google to keep providing quality content in its search listings.

If people stop using Google, Google will lose billions of dollars, and their business model would probably collapse.

So, to satisfy millions of users and advertisers, Google needs fresh new quality content.

But there is a lot of rubbish, spam, self-promotion, hype, and false information online. So, how does Google filter out all this rubbish to ensure that only newsworthy, engaging, accurate, and relevant content gets through to their search results?

This is where trust and authority comes in. Google depends on trusted and authoritative sites, like established news and media outlets for quality content. Sites that Google trusts, get rewarded with faster indexing and higher search engine rankings.

So, how does all this help your business?

News Release Traffic Formula - course slide

It’s really very simple!

Give Google quality content via sites that Google trusts and Google will reward your business with faster content indexing, and higher search engine rankings.

Getting your content to show up faster and higher in Google’s search results, translates into more traffic!

This is one reason why news releases are so effective! Google already knows and trusts many established news sites and media outlets. These sites also syndicate newsworthy content from media distribution agencies that employ people to filter out rubbish content.

So, when established news sites and media outlets syndicate your news release, Google immediately picks it up.

This is why news releases can appear in Google’s search results within hours of being published, and why press releases also rank well in search listings.

News Release Traffic Formula - course slide

As you can see, news releases can be a very powerful marketing tool. What makes news releases your secret weapon then, is that most businesses have no idea how to use news releases effectively.

By the time you complete this course, you will know how to do this.

News Release Traffic Formula - course slide

This brings us to the end of module 1.

In the next module, we will begin to decode the News Release Traffic Formula and look at the processes that can help you get better results online.

Thank you for watching this video, and I’ll see you in the next lesson.

Resources

Press Release Distribution Services

  • EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
  • eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
  • 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.

Downloads

Submit more effective press and news releases using the downloadable resources below (no registration required):

Tutorials

See the following lessons and tutorials for more information  about the topics covered in this video lesson:

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Image: News, Music Bensound

Content Measurement Plan

Track content progress and make data-driven decisions to optimize your content strategy with a content measurement plan.

Content Measurement Plan

Track the progress of your content and make data-driven decisions on how to optimize your content strategy with a content measurement plan.

Content Measurement Plan - Laptop with analytics chart.

Creating a content measurement plan is an essential step in any content marketing strategy.

In this article, we’ll explore the importance of creating a content measurement plan and the benefits it can bring to your business.

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What Is A Content Measurement Plan?

A content measurement plan is not just a document, it is a powerful tool that can help to improve the effectiveness and ROI of your content marketing efforts.

By outlining the goals, objectives, key performance indicators (KPIs), measurement tools, and schedule for measuring and evaluating the performance of your content marketing efforts, a content measurement plan helps to track progress and make data-driven decisions on how to optimize your content strategy.

Benefits Of Having A Content Measurement Plan

The key benefits of having a content measurement plan include:

  • Alignment with business goals: A content measurement plan ensures that your content marketing efforts are aligned with your overall business goals and objectives, which can help to increase the ROI of those efforts.
  • Data-driven decisions: By tracking and analyzing key performance indicators, a content measurement plan allows you to make data-driven decisions on how to optimize your content strategy, which can help to improve the effectiveness of your efforts.
  • Improved ROI: By measuring and analyzing the ROI of content marketing, a content measurement plan can help you to identify which types of content are most effective and allocate resources accordingly.
  • Increased accountability: A content measurement plan helps to increase accountability by making it clear what goals and objectives have been set and how progress will be tracked and evaluated.
  • Better communication: A content measurement plan can help to improve communication between different stakeholders by providing a clear understanding of goals and objectives and how they will be measured.
  • Continuous improvement: Regular monitoring and measurement allows for continuous improvement, as data from the measurement can be used to adjust your strategy, improve your content and optimize your results.

How To Create A Content Measurement Plan

Creating a content measurement plan involves several steps, including:

  1. Define goals and objectives: The first step in creating a content measurement plan is to define clear goals and objectives for your content marketing efforts. These should be aligned with your overall business objectives and should include specific, measurable targets. For example, a goal could be to increase website traffic by 10% in the next quarter.
  2. Identify key performance indicators (KPIs): Once goals and objectives have been defined, the next step is to identify the key performance indicators (KPIs) that will be used to measure progress towards those goals. These should be specific, measurable metrics that are directly related to your goals and objectives. For example, website traffic and engagement rates are KPIs for the goal of increasing website traffic.
  3. Select measurement tools: After identifying the KPIs, you’ll need to select the tools you will use to track and measure them. Examples of tools include Google Analytics, social media analytics, and marketing automation software.
  4. Set a schedule: Decide on a schedule for monitoring the performance of your content, this could be monthly, quarterly, or even daily. This will help you to track progress and make adjustments to your content strategy as needed.
  5. Analyze and interpret data: Once data has been collected, it’s important to analyze and interpret it to determine what’s working well and what’s not. This may involve identifying patterns, trends, and outliers, and making decisions based on the insights gained.
  6. Make adjustments: Based on the analysis and interpretation of the data, make adjustments to your content strategy as needed. This may involve making changes to the types of content you’re creating, the channels you’re using to distribute it, or the messages you’re communicating.

Content Measurement Plan – An Example

Here is an example of a content measurement plan:

  • Goal: Increase website traffic by 10% in the next quarter
  • KPIs: Website traffic, bounce rate, time on page, and new vs returning visitors
  • Measurement tools: Google Analytics
  • Schedule: Monthly
  • Tasks:
    • Collect data from Google Analytics every month
    • Analyze the data to identify trends, patterns, and areas of opportunity
    • Compare the data from the current month to the data from the previous month
    • Use the insights gained to make adjustments to the content strategy.

Summary

A content measurement plan is not only a critical tool for any content marketing strategy, as it helps to track progress, make data-driven decisions, and improve the effectiveness and ROI of content marketing efforts, but it is also a living document and should be regularly reviewed and updated as needed.

Also, it is important to communicate the plan with the stakeholders involved in the content creation process, so that they understand the goals and objectives of the plan and how they can contribute to it.

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Image: Analytics Chart

Headline Generating Tools

Create compelling headlines for your articles quickly and easily with headline-generating tools.

Headline Generating Tools

Create compelling and high-converting headlines and titles for your blog posts and articles quickly and easily with headline-generating tools.

Headline Generating Tools - Never Run Out Of Fresh Article Headline Ideas, Post Titles, And Email Subject LinesWithout a compelling post title or an attention-grabbing article headline, your site visitors may never get to see your message.

In this lesson, we look at headline-generating tools that can help to improve your click-through results.

If you need help coming up with effective headlines for your content, see our free content creation email course.

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Why Using Powerful Headlines In Your Content Is Important

Did you know that by simply replacing a few words in your headline, you can significantly increase your web traffic and engagement with readers, get more opt-ins to your email lists, boost your conversions, and generate more sales?

This can translate into thousands of dollars more in sales of your products or services…all because of a few words!

You can lift your conversions simply by changing a couple of words in your headline
Changing a few words in your headline can increase your conversions by 30% – 400%!

If you are not using high-converting headlines for your articles, you could be leaving a lot of money on the table.

Think about this…

  • Top companies have understood the importance of using powerful headlines before the internet was even around.
  • Just one great headline can flood your website with viral shares, web traffic, and loads of clicks!

The difficulty with trying to find post titles or headlines that are proven to convert better than others is that you need to crunch through a massive amount of web traffic in order to arrive at statistically significant results.

Typically, many corporations with large budgets will split-test, optimize, and analyze their headlines extensively.

Headline-Generating Tools

Fortunately, now there are smarter tools to help save you time and money on what can otherwise be a very time-consuming and resource-intensive process.

For example…

Fresh Title Headline Generator

Headline Generating Tools - FreshTitle Headline Generator
FreshTitle – Headline-Generating Tool

Fresh Title is a one-click software headline-generating tool that lets you brainstorm hundreds of proven headlines and titles for your web content in seconds and is compatible with both Mac and PC.

Simply enter a niche key phrase (e.g. make money working from home, speed reading, growing organic vegetables, etc.) and Fresh Title’s built-in method provides you with over 830 pre-optimized and proven headlines with a single click that you can then copy and paste into your web content.

FreshTitle Headline Builder - One-Click Access To Thousands Of High-Converting Blog Titles
FreshTitle Headline Builder gives you one-click access to thousands of high-converting headlines and post titles.

As well as entering niche keywords into the software, you can answer a few simple questions and the software will provide you with an additional 125 detailed and more finely optimized headlines that are also proven to convert.

Here are just some of the benefits of using Fresh Title to generate hundreds of proven post titles and headlines for your web content:

A Brainstorming Tool With Limitless Blog Post Title Ideas 

The FreshTitle headline builder tool gives you instant access to thousands of proven headlines for any content you want.

You can use this powerful application to generate fresh ideas for post headlines, Facebook posts, text ads, ebook headings, email subject headlines, etc.

Save Thousands Of $$$

You can instantly pump out hundreds of proven titles for all kinds of content in seconds and save thousands of dollars on the cost of hiring copywriters, data analysts, and web conversion experts.

You can use this tool in popular services, like:

  • Blogging Platforms – e.g. WordPress, Tumblr, Weebly, Joomla, etc.
  • Email Platforms – e.g. Aweber, iContact, ConstantContact, CampaignMonitor, etc.
  • Social Media Networks – e.g. Facebook, GooglePlus, Flickr, etc.
  • Press Releases – e.g. EinPressWire, eReleases, etc.
  • eCommerce – e.g. WooCommerce, Amazon, OsCommerce, Magento, Squarespace, etc.
  • Article Platforms – Ezine Articles, ArticleCity, Articlesbase, etc.
  • Video Platforms – YouTube, DailyMotion, Vimeo, etc.
  • Landing Page Platforms – LeadPages, Instapage, Megaphone, etc.
FreshTitle works with all popular online services
FreshTitle works with all popular online services.

FreshTitle is an intuitive one-click software tool that installs quickly and includes several powerful built-in tools, such as:

Title Builder

Enter a keyword, click a button, and generate hundreds of title ideas for your posts, email newsletters, etc.

Title Builder
Instant Headline Builder

Swipe Bank

FreshTitle includes a huge swipe database with over 420,000 headlines and email subject lines that are proven to convert. You can instantly copy and modify these for your own marketing campaigns.

FreshTitle - Swipe Database
FreshTitle includes a swipe database with hundreds of thousands of headlines and email subject lines.

News Headlines

Fresh Title Headline Generator pulls up the most popular headlines in real time from Google and Bing, giving you insights into your competitors’ most effective headlines.

FreshTitle - News Headlines Tool
Use the News Headlines Tool for competitive analysis.

My Titles Tool

The software also includes a built-in easy-to-use personal database tool for storing all of your favorite headlines. You can transfer headlines from the other sections to your My Titles area and edit the headlines to suit your own needs.

Fresh Title - My Titles
Use FreshTitle’s My Titles tool to edit headlines and store these in your own personal database.

Additionally, the tool comes with a built-in thesaurus, allowing you to further customize your post titles, plus a function for storing notes (e.g. marketing campaign results), a feature for rating your headline items, and a counter that lets you see which content items you most frequently use…

FreshTitle's built-in thesaurus
FreshTitle includes a built-in synonym finder.

Fresh Title Headline Builder And Title Analyzer Software Bundle

Dave Guindon, the creator of Fresh Title will occasionally bundle the headline generator with another powerful tool called Title Analyzer as a bonus.

Title Analyzer - Powerful Title Analysis Tool
Title Analyzer – headline analysis tool

Title Analyzer is a powerful headline analysis tool that can help you decide which headline is more likely to increase traffic, clicks, and conversions.

TitleAnalyzer uses a built-in algorithm to compare and analyze the performance of your titles.

TitleAnalyzer
Imagine knowing which titles will drive more web traffic, clicks, and sales without testing!

Title Analyzer lets you compare, analyze and calculate performance scores for multiple headlines without requiring you to be online to do all of the processing work.

TitleAnalyzer lets you enter multiple titles
Calculate performance scores for as many titles as you like!

The software’s internal algorithm accesses 1,800+ power words to calculate the overall performance score of your items.

TitleAnalyzer uses a large database of power words to score your titles
Title Analyzer includes a large database of power words used to score your headlines/

Title Analyzer not only scores your titles using a complex equation based on factors like power word density, the optimal number of characters, etc., but it also suggests ways to further improve your content.

TitleAnalyzer's Title Statistics screen
Title Analyzer provides suggestions on ways to further improve your headlines.

The tool also comes with an additional built-in headline editor that lets you quickly and easily optimize your titles using color-coded statistical data and a built-in thesaurus connected to its internal power words database.

TitleAnalyzer Editor: Choose the best power words for your post titles
Find the best power words for your headlines and post titles.

Fresh Title is well-supported and runs on both Mac and PC computers. You will get lifetime access to the software and a no-risk, thirty-day, full refund guarantee.

You can install the product on up to three computers (PC and Mac). The purchase price includes free minor version updates and discounts on future major version releases. Major version updates may require an additional fee.

For a demo video of the software in action, including installation instructions and tutorials, FAQs, support help desk, contact details, and more, visit the website.

Note: Price details for FreshTitle depend on whether there are any promotions or limited-time special offers. Also, some of the features discussed above may not be offered as a bundle when you visit the website.

More info: Fresh Title – Headline Generator

FreshTitle Headline Builder - Powerful Post Title, Email Subject Titles And Blog Content Idea Generation Tool
Never run out of ideas for compelling post headlines and email subject titles with headline-generating tools.

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Images: laptop, old newspaper

Content Strategy

Learn what a content strategy is, why it’s important to have one, and how to develop an effective digital content strategy for your business.

Content Strategy

Learn what a content strategy is, why it’s important to have one, and how to develop an effective digital content strategy for your business. 

ContentManagementCourse.com - Content Strategy Module

In the previous module, we looked at the role of the content manager and various setups that a content manager may need to operate within the digital structure of an organization.

In this module, we provide a practical overview of content strategy as it relates to the role of a content manager. We recommend going through the links, resources, and references in this section for a more in-depth understanding of the key concepts presented here.

This module covers the topics outlined in the table of contents below:

Before You Begin

Make sure to review The Role Of The Content Manager and Business Basics before starting this lesson.

Additionally, we recommend subscribing to our free content management course email lessons if you haven’t already, as these provide a practical step-by-step way to implement the lessons in this course.

As a subscriber, you will also get notified when new posts containing practical information and valuable content management tips are added to our blog.

What Is A Content Strategy?

A content strategy helps you define your target audience, understand their needs and interests, and create content that addresses those needs and speaks to their interests.

It also helps you determine the most effective channels for distributing that content, such as your website, social media, email marketing, or even offline channels like events or print materials.

A simple way to think about content strategy is to ask the question “how do we achieve our business goals using content?”

A content strategy presupposes that the business already has in place a business strategy and a marketing strategy to achieve its goals.

This is important because a content strategy is a component of the business marketing strategy and specifies who, what, where, when, and how it plans to connect with its audience.

Chart showing relationship of business strategy, marketing strategy, and content strategy.
Businesses need a business strategy and a marketing strategy before creating a content strategy.

A content strategy can be defined as…

“Getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance.”

Source: ContentStrategyAlliance.com

Also…

A content strategy is your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content.

Source: ContentStrategyAlliance.com

A content strategy is also much broader than coming up with a list of content formats and topics. It includes buyer personas, customer journey maps, editorial calendars, content audits, and content governance.

Watch our free video course on how to create an effective content strategy for your business.

Now that we have a basic understanding of what a content strategy is, let’s take a look at why businesses need one.

Why Do You Need A Content Strategy?

Businesses need a content strategy to:

  1. Set And Reach Goals – A documented content strategy helps define marketing goals, set priorities plan the work, and ensure that all marketing efforts translate into tangible results.
  2. Track Progress – A strong content strategy outlines the metrics to track, analyze, and determine if the content marketing efforts are producing results.
  3. Identify New Opportunities – A good content strategy outlines all the avenues that can be used to follow news and trends and find story ideas and prevent the effort put into discovering new opportunities from being uncoordinated and reflecting poorly on a brand’s publications and tone.
  4. Cut Costs – Content strategies help define how much money to spend per project, how to spend it, and how to find ways to cut costs if required to avoid excessive spending on individual projects.
  5. Optimize Its Marketing Team – A documented content strategy sets out performance metrics for team members, and defines a work schedule for content creation, guidelines on the management of social media accounts, maintenance of marketing automation system, and other content-related processes. Without this, the marketing team won’t know how much content to produce, where to post it, how to repurpose it, and how to work as productively and effectively as possible.
  6. Produce Content That Converts – Content that consistently converts comes from a content strategy that understands who its target audience is, what type, style, and format of content its audience wants to consume, its ideal content tone, and how to leverage different distribution and promotional channels.

Source: Kontent.ai

In simpler terms, a content strategy can help your business realize its vision.

Chart: Business cycle
A content strategy gives a measurable and quantifiable way to help your business realize its vision using content.

If your business has a clear vision with clearly defined objectives and a sound business and marketing strategy, a content strategy provides a measurable and quantifiable way to determine how using content can help you achieve those objectives.

Your content strategy drives your content plan, defines the focus of your content production efforts and content promotion activities, and specifies what systems your business needs to put in place to manage all of your content-related processes effectively, including the content itself.

Content Strategy Goals And Objectives

Common content strategy goals and objectives include:

  • Audience understanding: The goal is to understand the target audience and create content that meets their needs, interests, and preferences. This can be achieved by conducting market research, creating buyer personas, and analyzing website traffic data.
  • Brand alignment: The goal is to align content with the company’s brand messaging and values, and to create a consistent brand voice and visual identity across all content. This can be achieved by creating a brand style guide, conducting a brand audit, and training content creators on your brand’s messaging and tone.
  • Content creation and distribution: The goal is to plan, create, and distribute high-quality, relevant, and engaging content to reach and engage the target audience. This can be achieved by creating an editorial calendar, creating and publishing blog posts, creating and publishing videos, and creating and publishing infographics.
  • Content optimization: The goal is to improve the visibility and performance of existing content through search engine optimization (SEO) techniques. This can be achieved by researching and including relevant keywords, optimizing meta tags, and creating internal and external links.
  • Content measurement and analytics: The goal is to track and measure the performance of content in terms of engagement, conversion, and other key performance indicators (KPIs). This can be achieved by using Google Analytics to track website traffic, using social media analytics to track engagement, and using A/B testing to optimize conversion rates.
  • Content governance: The goal is to ensure that all content is accurate, up-to-date, and compliant with legal, ethical, and brand guidelines. This can be achieved by creating and enforcing a content style guide, regularly reviewing and updating content, and ensuring that all content is accessible and inclusive.
  • Continuous improvement: The goal is to continuously improve your content strategy by analyzing performance data, gathering feedback, and making adjustments as needed. This can be achieved by conducting regular content audits, gathering feedback from stakeholders, and testing and implementing new content formats and distribution channels.

Benefits Of Having A Content Strategy

There are many benefits to having a clear content strategy, including:

  • Consistency: With a content strategy in place, you can ensure that your content is consistent in terms of quality, tone, and style. This helps to build trust with your audience and establish your brand as a reliable source of information.
  • Improved audience targeting: A content strategy helps to identify the target audience for your content and ensures that the content is tailored to their interests and needs.
  • Increased brand awareness: Consistently publishing high-quality content can help to increase awareness of your brand and establish it as a thought leader in your industry.
  • Greater customer engagement: By providing valuable and relevant content, you can engage and build relationships with your customers, leading to increased loyalty and customer retention.
  • Higher search engine rankings: A content strategy can help to optimize your website’s content for search engines, leading to higher search rankings and increased organic traffic.
  • Enhanced reputation management: A content strategy can help to proactively manage your brand’s reputation by ensuring that all content aligns with your brand values and message.
  • Increased sales and conversions: By providing valuable and relevant content, you can drive traffic to your website and convert visitors into customers.
  • Improved internal communication: A content strategy can help to align the goals and messaging of different teams within your organization, improving internal communication and collaboration.
  • Streamlined content creation: A content strategy helps to define the types of content that will be created, who will create it, and how it will be distributed, streamlining the content creation process.
  • Reduced costs: By having a content strategy in place, you can avoid wasting time and resources creating ineffective or redundant content and focus on creating high-quality content that resonates with your target audience.

Content Strategy Vs Marketing Strategy Vs Content Marketing

It’s also important to distinguish between Content Strategy, Marketing Strategy, Content Marketing and the differences between a Content Strategy vs a Content Marketing Strategy.

Content Strategy vs Marketing Strategy

A marketing strategy outlines the marketing steps you’ll take towards your ultimate goals, like growth and increasing revenue, a content strategy focuses on defining which content is created to support this marketing strategy, as well as how you’ll promote it.

Source: Kurve.co.uk

Content Strategy vs Content Marketing

Content strategy is the roadmap that guides your content marketing. Content marketing is the process of organizing, scheduling, creating, publishing, and promoting content pieces. Content marketing is the tactics that follow from the content strategy.

Source: Terakeet.com

An effective content strategy needs to specify:

  1. What goals the business wants to achieve using content,
  2. What type of content will be used to achieve these goals,
  3. How to create and distribute this content, and
  4. How to measure its performance.
Content Strategy
An effective content strategy needs to specify the above.

Let’s go briefly through each of these steps:

1. Business Goals

Some of the main goals a business may want to achieve using content can include:

  • Increasing search rankings
  • Driving traffic
  • Reaching a specific target audience
  • Increasing brand awareness
  • Building engagement
  • Boosting conversions
  • etc.

In The State Of Content Marketing Global Report (2022), for  example, a survey of 1,500 marketers cited the following as their key content goals for 2022:

  • 45% want to increase brand awareness
  • 37% want to attract more traffic to their website
  • 36% are focused on generating leads through content marketing
  • 27% of respondents want increased sales and revenue
  • 23% strive for improved customer loyalty and engagement with their brand

Here are a few examples of strategic business goals and objectives using content and content marketing:

  • To create a content marketing strategy that increases website traffic by 50% within the next six months.
  • To develop a content calendar that consistently delivers high-quality, relevant content to our target audience.
  • To increase brand awareness and engagement through social media by creating and sharing engaging content on a regular basis.
  • To establish our company as a thought leader in our industry through the creation and distribution of educational and informative content.
  • To improve search engine rankings through the optimization of our website content and the creation of high-quality backlinks.
  • To develop a content marketing campaign that generates at least 100 qualified leads within the next quarter.
  • To create a content marketing strategy that increases customer retention and loyalty through the creation of personalized and valuable content.
  • To establish ourselves as the go-to source for industry news and trends by creating and sharing timely and relevant content.
  • To improve customer acquisition and conversion rates through the creation of targeted and persuasive content.
  • To create a content marketing strategy that supports the overall goals and objectives of our business.

2. Types Of Content

After defining goals and objectives, the next step is to decide what type of content the business will use to achieve these.

This can include using blog posts & articles, social media posts, how-to guides, videos, email newsletters, ebooks, whitepapers, and reports, podcasts, infographics, webinars, case studies, etc.

Graph: Content Formats That Produced The Best Results In 2021
Content formats. Source: Semrush.com. Click on the image to view an enlarged version.

We cover this in more detail in the content planning and content production modules.

3. Content Creation & Distribution

After specifying the type of content the business needs to create to achieve its goals, the next step is to define how it will create and distribute this content.

Chart: Channels used to distribute and promote content.
Content distribution channels. Source: Semrush.com. Click on the image to view an enlarged version.

We cover this in more detail in the content planning, content production, and content promotion modules.

4. Measuring Content Performance

The last step of an effective content strategy is to be able to track and measure the performance of your published content.

This step lets your business know if the content has helped it achieve its goals.

Content Performance Measurement
Key metrics used to measure content performance success. Source: Semrush.com. Click on the image to view an enlarged version.

We look at ways to measure content performance in the content planning, content management and content promotion modules.

Key Elements Of An Effective Content Strategy

According to Kurve, the three pillars of a successful content strategy are brand focus, user experience, and content distribution.

Brand Focus ensures that the content is consistent with the brand strategy of the business and that it remains on-topic and relevant to both the business and its customers.

User Experience involves developing an Ideal Customer Profile (ICP) so that you can create highly targeted content.

Content Distribution defines where and how you will publish content to make the most out of the media types you will publish and deliver your content in. We cover this in more depth in the Content Promotion module.

Who Is Responsible For Creating A Content Strategy?

In the Content Manager Mindset lesson, we discuss the three decision-making levels of a business and how these are responsible for creating, implementing, and managing different areas of the organization.

This includes the overall business strategy and its digital strategy.

Digital Strategy Structure
Different decision-making levels are responsible for creating, managing, and implementing different aspects of a Digital Strategy.

If we apply the three decision-making levels to the digital strategy of a business, for example:

  • The executive level creates its digital content strategy.
  • The management level implements and manages its digital content plan.
  • The technical/tactical level performs the work required to create the content specified in the content plan (e.g. writing articles, recording videos, etc.)

Ideally, executive-level roles of the business would create a content strategy for the organization as part of developing its overall business strategy and digital strategy.

The Content Manager would then take the content strategy and use it to create and implement a content plan.

This content plan would then be used to drive the content production process.

As we have seen in the Digital Business Setups lesson, however, many small and startup businesses do not have the resources to either create a digital business strategy or hire a content strategist to create one for the organization.

In this case, the content manager will need to be directly involved in the process of creating a content strategy before creating and implementing a content plan.

How Do You Create A Digital Content Strategy?

We cover this process in a separate lesson here: How To Create A Content Strategy

Content Strategy – Useful Stats

We mentioned earlier that there are key differences between a content strategy and a content marketing strategy. Many businesses confuse these two.

Keeping this in mind, it’s good to know and keep up with the latest content marketing statistics, as these can be helpful when creating or reviewing your content strategy.

Infographic: What makes a content strategy successful?
Infographic: What makes a content strategy successful? Source: Semrush.com. Click on the image to view an enlarged version.

Content Strategy – FAQs

Here are some of the most frequently asked questions about content strategy:

What is content strategy?

Content strategy is a plan that outlines how content will be created, managed, and distributed to achieve specific business goals, such as increasing brand awareness or driving conversions.

It involves understanding the audience, creating relevant content, and ensuring consistency across channels as well as planning, creation, delivery, and governance of content.

It also ensures that there is usable and useful content, which is well structured and easily found, appropriate to the needs of the user, and that it enhances or improves the user experience of a website or brand interaction.

Why is it important to have a content strategy?

Having a content strategy provides direction, consistency, and efficiency in content creation and distribution efforts. It helps businesses effectively reach and engage their target audience, build brand authority, and drive desired actions, leading to better ROI on marketing investments.

How does content strategy align with business objectives?

A content strategy should directly support business objectives, such as increasing brand awareness, boosting sales, or improving customer engagement. Each piece of content should be crafted with these objectives in mind to ensure it contributes to achieving the overall goals of the organization.

What are the key elements of a content strategy?

Key elements include clearly defined goals, a deep understanding of the target audience, content auditing and mapping, developing a content calendar, content creation guidelines for creating high-quality content optimized for SEO, and metrics for performance evaluation through analytics. It should also encompass content management and updating processes. Each component should also ensures alignment with business objectives and audience needs.

How do you develop a content strategy?

Developing a content strategy involves researching audience preferences, defining clear objectives, conducting competitive analysis, selecting appropriate channels, creating a content calendar, assigning responsibilities, and continuously refining based on performance data. It’s essential to have a documented strategy to guide content creation and distribution efforts.

What tools are used in content strategy?

Common tools used in content strategy include content management systems (CMS), SEO tools, content analytics tools, and project management software. These tools help in planning, creating, managing, and measuring the effectiveness of content.

How is content performance measured?

Content performance effectiveness can be measured through key performance indicators (KPIs) such as website traffic, engagement metrics (likes, shares, comments), conversion rates, lead generation, sales attributed to content, user feedback, SEO rankings, etc. Analyzing data from web analytics tools like Google Analytics and social media analytics platforms provides insights into what content resonates with the audience and what needs improvement.

How does content strategy differ from content marketing?

Content strategy focuses on the planning, creation, and management of content to achieve business objectives, while content marketing specifically aims to attract and engage an audience through valuable, relevant content to drive profitable customer action. They are closely related but serve different purposes within a marketing strategy.

Content strategy is also a broad discipline that includes defining how and why content will be collected, managed, and archived, whereas content marketing focuses specifically on using content to attract and engage audiences, leading them towards a specific business goal.

How often should I update my content strategy?

You should review and update your content strategy regularly, at least annually, or more frequently depending on changes in business goals, audience needs, or market dynamics.

Summary

It’s important that businesses have a clear content strategy, as this will guide and drive all the content it creates to achieve their goals.

Without a content strategy, planning, creating, promoting, and managing content can lead to ineffective results and wasting valuable resources.

Action Steps

If you are the person responsible for managing content in your organization, it is vitally important to make sure that there is a content strategy in place. If not, look for ways to help create one.

Useful Resources

In addition to completing the lessons in this module, we recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources for content managers.

References

See the articles below for additional useful information related to this lesson:

Content Strategy

Also…

Business Strategy

Marketing Strategy

***

This concludes our overview lesson on content strategy.

Please complete all lessons in this module before proceeding to the next module (Content Planning).

Next Lesson

Go here for the next lesson in the Content Strategy training module: How To Create A Content Strategy or click on one of the other lessons in this module in the section below.

Content Strategy – Module Lessons

This module includes the following lessons:

Content Strategy

Content Strategy

Learn what a content strategy is, why it's important to have one, and how to develop an effective digital content strategy for your business.
Digital Business Basics

Digital Business Basics

This lesson looks at some of the basic steps your business should complete before it can grow using content.
How To Create A Content Strategy

How To Create A Content Strategy

Learn how to create an effective content strategy for your organization.
Target Audience

Target Audience

Identify your target audience's demographics, interests, and pain points to create a more targeted content strategy.
Buyer Journey

Buyer Journey

Learn how your customer's buyer journey impacts your content strategy. 
Customer Surveys

Customer Surveys

Use feedback from customer surveys to create a more targeted content strategy and improve your content creation.
Content Audit

Content Audit

Learn why businesses need a content audit and how to perform a content audit for your organization.
Web Content Accessibility

Web Content Accessibility

Learn about the importance of making your web content more accessible and inclusive for all of your website's users.

***

Image: Coffee and Notepad

Content Promotion

Learn how to effectively manage, track, and improve your content marketing methods and results.

Content Promotion

Learn how to effectively manage, track, and improve your content marketing methods and results.

ContentManagementCourse.com - Content Promotion Module

Content promotion is the process of distributing content through different channels to reach its intended audience.

The aim of creating content to grow your business is to get it in front of as many people in your target audience group as possible.

The more people in your target audience your content can reach, the greater its impact on the growth of your business will be.

important

It is beyond the scope and purpose of this course to cover areas of content marketing and promotion in-depth. There are many excellent sites and resources that provide exhaustive information on these topics and we list a number of these in this module’s “Resources” and “References” sections.

The focus of this module is to help you understand the role of content management in areas like content marketing and SEO.

Before You Begin

Make sure to review and complete the Content Strategy, Content Planning, and Content Production modules before you begin.

Additionally, we recommend subscribing to our free content management course email lessons if you haven’t already, as these provide a practical step-by-step way to implement the lessons in this course.

As a subscriber, you will also get notified when new posts containing practical information and valuable content management tips are added to our blog.

The Role Of Content Management In Content Promotion

When we think of content promotion, we mostly think of using different strategies and methods to distribute and promote different content types across different distribution channels.

For example, we might think of using paid and organic channels to promote blog posts, videos, or downloadable guides.

Many organizations, however, develop their content promotion strategy to include a multi-channel marketing approach and build their brand across many different platforms using many different tactics.

This means that the content used in your promotion methods has to be tailored and customized to the various different platforms used in your promotional campaigns.

For example, let’s say you are asked to create a piece of content to promote your business on social media. That same piece of visual content will need to be reworked and resized to comply with the image dimensions of different social platforms. This means not only making the content horizontal for Facebook and Twitter, square for Instagram, vertical for stories, etc. but also modifying captions or the accompanying copy to fit the platform’s requirements and be as effective as possible.

Additionally, as part of the promotional strategy, the same content may need to be repurposed for use across different platforms. For example, using the same piece of content formatted differently for social media, blog posts, and email newsletters.

All this content needs to be documented and stored for easy access and retrieval by the marketing team.

Content promotion, then, has a significant impact on content management and vice versa. It affects everything from your overall content strategy, to content planning, content production, and content documentation.

It also affects how you allocate resources within your content team, how your content team communicates, how you design your content workflows, schedule work, etc.

A good way to think of the role the content team plays in the area of content promotion, then, is that you can help your organization’s sales and marketing team become superheroes by being their most trusted and reliable sidekick.

How To Effectively Manage Content Used In Content Promotion

As a content manager or a member of a content team, it’s important to understand your organization’s marketing strategy and how to manage the content used in areas like sales and marketing activities.

For example, when looking at your company’s marketing mix, renowned sales trainer Brian Tracy defines 7 ‘P’s for sales and marketing success. Each of these areas involves using content, which needs management:

  • Product – While the marketing team is responsible for determining what the company’s products and services are, what they stand for, what differentiates them from the competition, whether they meet market demands and customer needs, and come up with appropriate messaging that communicates this, the content team also plays a role in this area. For example, by helping to manage and produce content (e.g. content designed to get feedback from users to create new products or services or improve existing ones).
  • Pricing – Your company may need to seasonally increase or decrease the pricing of its products or services to remain competitive and engage in sales and promotional activities. It’s important to make sure that wherever there is published content displaying pricing information, it can be quickly and easily updated to reflect accurate pricing changes.
  • Promotion – This area includes all the ways the business tells its customers about products and services. The content team can help deliver the business better results in this area by reviewing and suggesting improvements to promotional copy (e.g. headlines, calls to action, etc.) and reviewing content metrics.
  • Place – This is where your products and services are actually sold. It’s where the customer meets the salesperson. Since much of this activity now takes place online (e.g. eCommerce), digital content plays a vital role in all sales and marketing communications.
  • Packaging – It’s important to look at every element of content in your company’s products and services packaging with a critical eye just as a prospective customer would. Are there any improvements to the text or visual elements of the packaging that could be made to create a better impression on customers?
  • Position – This is about winning the hearts and minds of your customers. What are the specific words that people use to describe your company’s products and services to others? Can you create more content around this to improve the way people think and talk about your company and its positioning in your market?
  • People – Ultimately, everything is done by people. Having the right people in the right roles creates better results for the business. Content plays an important role in selecting, recruiting, hiring, and retaining people. For example, HR content such as documents outlining roles and responsibilities, policies, company guidelines, training, staff manuals, etc.
Radial chart showing 7 Ps of Marketing: Product, Pricing, Promotion, Place, Packaging, Position, and People, all connected to Content Management.
All aspects of marketing related to content promotion need content management.

If we return to the basic premise of this course (i.e. “all content needs management”), then it’s clear that content promotion also needs content management.

Earlier, we talked about the role of the content team in content promotion as being like a superhero’s trusted and reliable sidekick, handling the tools in their ‘utility belts’ when help is needed, and providing the business with the support and information it needs to run its marketing activities smoothly and deliver consistent results.

The lessons in this module look at what this means from a practical perspective.

Content Metrics

Content metrics help you track how well your content is performing and measure the success of your content marketing strategy.

View the lesson: Content Metrics

Content Marketing

Creating and sharing relevant content helps to promote brand awareness, establish your expertise, and attract, engage with, and grow your audience.

View the lesson: Content Marketing

Search Engine Optimization

Although Google won’t disclose the ranking signals they use to drive content higher in their search results, they do allow you to understand their mindset by sharing extensive documentation with clear guidelines on how to create quality content that will help to improve your rankings and the questions they ask when writing algorithms to assess site quality.

View the lesson: SEO

Content Distribution

Promoting your content to the right audiences using the right content types via the right channels helps you get the content you create in front of the audience you create it for.

View the lesson: Content Distribution

Your Content Promotion Plan

Now that you understand the content promotion process better, it’s time to create your content promotion plan.

Your content promotion plan is a document that outlines the strategy and tactics for promoting and distributing the content created by your business.

It typically includes the goals and objectives for your content promotion, your target audience, the distribution channels to be used, the timing and scheduling of promotions, and the key performance indicators (KPIs) to measure the success of your content promotion activities.

Your business needs a content promotion plan because it helps you to effectively reach and engage your target audience and to maximize the impact of the content you produce.

By having a plan in place, your business can also more efficiently allocate resources and budget toward content promotion and track the performance of your promotion efforts over time.

Additionally, a content promotion plan can help your business to identify and leverage the most effective distribution channels for reaching your target audience and to stay consistent and on-brand with your messaging.

Furthermore, having a specific plan for the promotion of your content, allows you to maximize your reach, it will ensure that your content is seen by the right people at the right time, rather than just publishing it and hoping it will be found. It will also allow you to track the effectiveness of your promotion and make adjustments as needed.

In short, your content promotion plan is your strategy for getting the word out about your business’s content. It helps your business increase the visibility of your content and drive engagement and conversions.

Content Promotion Plan Goals And Objectives

Common content promotion plan goals and objectives include:

  • Reach and engagement: The goal is to increase the visibility and reach of your content to a wider audience through various promotion channels. This can be achieved by sharing content on social media, sending newsletters, and creating and sharing infographics on social media platforms.
  • Brand awareness: The goal is to increase your brand awareness and visibility by promoting your content so it aligns with your brand’s messaging and values. This can be achieved by creating and sharing branded graphics, videos, and infographics, and guest blogging on relevant websites,
  • Search engine optimization (SEO): The goal is to improve the visibility and ranking of your content in search engines through strategic keyword usage, meta-tag optimization, and backlinks. This can be achieved by researching and including relevant keywords, optimizing meta tags, and creating internal and external links.
  • Lead generation: The goal is to generate leads and collect contact information from interested users by promoting content that includes calls to action. This can be achieved by creating and promoting e-books, webinars, and other content that requires contact information for access.
  • Influencer marketing: The goal is to increase the reach and credibility of your content by partnering with influencers in the industry. This can be achieved by working with influencers in your niche to create and promote content and collaborating with influencers to create sponsored posts.
  • Email marketing: The goal is to promote your content and increase engagement through email campaigns. This can be achieved by sending a newsletter that includes links to recent blog posts or promoting a new product or service through email. (Also, consider using video marketing)
  • Paid promotion: The goal is to increase the visibility and reach of content by paying for advertising on various platforms such as Google Ads, Facebook Ads, or Twitter Ads. This can be achieved by promoting a blog post on Facebook and running a Google Ads campaign to promote an e-book.

How To Create A Content Promotion Plan

Here are the steps you can follow to create a content promotion plan for your business:

  • Review your content: Before promoting your content, make sure it is of high quality and relevant to your target audience.
  • Identify your target audience: Determine who your target audience is and where they can be found. This will help you decide which channels to use for promotion.
  • Select your promotion channels: Decide on the channels you will use to promote your content. This might include social media, email marketing, video marketing, paid advertising, influencer marketing, etc.
  • Create a promotion calendar: Use a calendar or scheduling tool to plan out when and how you will promote each published piece of content.
  • Create promotional content: Create promotional content like social media posts, email subject lines, ad copy, etc. to share with your audience to drive engagement and increase visibility.
  • Use metrics to measure your results: Set up metrics to track the success of your content promotions. Use this data to optimize your promotions over time.
  • Evaluate and adjust your plan: Review your results and make adjustments as needed to improve your content promotion plan.

Example Of A Content Promotion Plan

Here is an example of what a simple content promotion plan to promote a B2B company’s webinar might look like:

  • Audience: Business owners and managers in the manufacturing industry
  • Goals: Increase brand awareness, generate leads, increase attendance to the webinar
  • Competitors: Industry leaders and peers
  • Topics:
    • The latest technology for the manufacturing industry
    • How to increase productivity and reduce costs
  • Plan:
    • Promote the webinar on social media: 1 week before the webinar
    • Email the audience: 3 days before the webinar
    • Reach out to influencers in the industry: 2 weeks before the webinar
    • Run Facebook and LinkedIn ads: 1 week before the webinar
  • Distribution:
    • Social media: LinkedIn, Facebook
    • Email marketing: Weekly newsletter
    • Paid Advertising: LinkedIn Ads, Facebook ads
    • Influencer marketing: Reach out to industry leaders
  • Promotion calendar:
    • Social media posts: Start promoting 1 week before the webinar
    • Email the audience: 3 days before the webinar
    • Reach out to influencers: 2 weeks before the webinar
    • Run Facebook and LinkedIn ads: 1 week before the webinar

By following these steps and regularly monitoring your results, you’ll be able to create a content promotion plan that helps you reach your target audience and achieve your business goals with your webinar or any other content.

Content Promotion Challenges

Promoting your content can be a challenging task, as it requires a combination of technical skills, marketing strategies, and audience engagement.

While content promotion is a crucial and necessary part of your content strategy, it can also present the following challenges:

  • No clear strategy: Without a clear and well-defined content promotion strategy, it can be difficult to effectively promote a website’s content and achieve desired results.
  • Audience engagement: creating content that resonates with the target audience and encourages them to share and engage with it.
  • Competition: There is a lot of competition for attention, visibility, and engagement on the internet, and it can be difficult to stand out among other websites and content creators.
  • Lack of traffic: Without a significant number of visitors to a website, it can be difficult to gain traction and promote content effectively.
  • Limited budget: Promoting content can be expensive, and websites with limited budgets may not have the resources to effectively promote their content.
  • Limited reach: Even with a large amount of traffic, a website’s reach may be limited if the majority of visitors are not within the target audience.
  • Producing high-quality content: The quality of your content is very important. Poor-quality content will be hard to promote and get noticed by the audience. Ensuring that your content is informative and of high quality is important for keeping your audience engaged.
  • Search engine optimization (SEO) – making sure the website and its content are optimized to rank well in search engine results pages.
  • Algorithm changes: Search engines and social media platforms frequently update their algorithms, which can greatly impact the visibility and reach of a website’s content.
  • Content promotion activities: Actively promoting the content through various channels such as social media, email marketing, and advertising.
  • Measuring and analyzing performance: Tracking content metrics such as website traffic, engagement rates, and conversion rates to measure the success of content promotion efforts.

Content Promotion Checklist

  • Define promotion goals: Clearly define the goals for promoting the content, such as increasing website traffic or generating leads.
  • Identify target audience: Identify the target audience for your content and where they are most likely to be found online.
  • Create a distribution plan: Develop a plan for distributing the content through various channels, such as social media, email, and paid advertising.
  • Optimize for SEO: Optimize the content for search engines by including relevant keywords, meta descriptions, and alt tags.
  • Use social media: Share the content on your company’s social media platforms and encourage your followers to share it with their own networks.
  • Reach out to influencers: Reach out to influencers in your industry and ask them to share the content with their audience.
  • Leverage email marketing: Include your content in your email newsletter and send it to your email subscribers.
  • Leverage video marketing: Include your content in videos and upload these to popular video-sharing platforms.
  • Use paid promotion: Consider using paid promotion, such as Google Ads or Facebook ads, to reach a larger audience.
  • Track and analyze: Use analytics tools to track the performance of your promotions and gather insights for future campaigns.
  • Repurpose and refresh: Repurpose the content and refresh it with new information and insights to reach new audiences and keep existing audiences engaged.
  • Continuously monitor and improve: Continuously monitor and improve your promotion strategy based on the results and feedback.

Content Promotion – FAQs

Here are frequently asked questions about content promotion:

What is content promotion?

Content promotion involves strategies and tactics used to distribute content to reach a broader audience. This may include sharing it through social media, email marketing, paid ads, or collaborating with influencers.

Why is content promotion important?

Content promotion is vital to increase visibility of your content, attract more traffic, engage audiences, and ultimately drive conversions. It helps to ensure that your valuable content reaches its intended audience and doesn’t just sit unnoticed.

How do I choose the right platforms for promoting my content?

Select platforms based on where your target audience spends their time. Analyze demographic data and platform popularity among your audience. Tailor your approach to fit the platform’s unique environment and user behavior.

What are some effective content promotion strategies?

Effective strategies include:

How can I measure the success of my content promotion efforts?

Use analytics tools to track metrics such as page views, user engagement, social shares, and conversion rates. This data will help you understand the effectiveness of your strategies and guide future efforts.

What role do SEO and keywords play in content promotion?

SEO and keywords help to optimize your content so it is more likely to appear in search results, increasing organic visibility and traffic. Keyword optimization should be strategically aligned with the content topics and the search habits of your target audience.

Can I repurpose my content for promotion?

Yes, repurposing content across different formats (e.g., turning a blog post into a video or an infographic) can maximize its reach and appeal to different audience preferences, making it a versatile tool in content promotion.

How often should I promote my content?

The frequency of content promotion should depend on the platform and the nature of your content. Regular updates and reminders can keep your audience engaged without overwhelming them. Balance is the key to maintaining interest and relevance.

Summary

Content promotion activities such as content marketing and SEO including the promotion channels used to distribute this content all require content management.

Your content team plays a vital role in this area, helping to make the marketing team’s work more effective.

The process of content promotion involves getting your content in front of the right people, at the right time, and in the right format.

However, this can be challenging as there are various hurdles to overcome, such as increasing visibility, standing out in a crowded digital landscape, measuring performance, and budgeting.

Additionally, creating high-quality content that resonates with the target audience and encouraging engagement and sharing are also important aspects of effective content promotion.

Without a well-planned approach, promoting content can be a difficult and time-consuming task.

Action Steps

Review all areas relevant to content promotion in your organization and make sure that systems for managing, documenting, and accessing the content in these areas have been effectively implemented.

Resources

  • Content Promotion Kit – Includes a content promotion checklist (PDF), an editable checklist to customize for your business, templates for sharing content with leads, customers, and influencers, and templates for promoting content on social media.
  • Content Troubleshooting Guide – Use this guide to troubleshoot content-related issues.

References

The articles below contain additional information that you may find useful to complete this lesson:

Next Steps

The list below contains all the lessons included in this module:

Content Promotion

Content Promotion

Learn how to effectively manage, track, and improve your content marketing methods and results.
Content Distribution

Content Distribution

Learn about ways to manage your organization's content distribution strategy for shared and promoted content.
Content Marketing

Content Marketing

Learn how to develop an effective content marketing management plan to manage your content marketing activities and expenses.
Content SEO

Content SEO

Learn how to manage your content SEO to help improve your website's search engine results. 
Content Metrics

Content Metrics

Learn about the key content metrics to track to assess how well your content is performing for your business.
Augmented Reality

Augmented Reality

Enhance your marketing with Augmented Reality content to increase business sales.
Arrows on a highway surrounded by a maze - A/B Testing

A/B Testing

This lesson provides an overview of A/B testing and its impact on your content management strategies.
Email Marketing

Email Marketing

Learn about using emails. autoresponders, and email marketing effectively as part of your content marketing strategy.
Video Marketing

Video Marketing

Learn about using videos and video marketing effectively as part of your content marketing strategy.
Content Monetization

Content Monetization

Learn about different ways to monetize your content.
Content Measurement Plan

Content Measurement Plan

Track content progress and make data-driven decisions to optimize your content strategy with a content measurement plan.
Content Promotion Automation

Content Promotion Automation

Streamline your content promotion process and optimize your workflow with content promotion automation.

***

Image: Google Search

Video Marketing

Learn about using videos and video marketing effectively as part of your content marketing strategy.

Video Marketing

Learn about using videos and video marketing effectively as part of your content marketing strategy.

Video Marketing - Video IconResearch from leading online sources shows that people are watching more videos online than ever before.

According to sites like Wyzowl and Statista, for example, around 500 hours of new videos are uploaded to YouTube every minute, and more than 1 billion videos get viewed each day on TikTok.

It’s no wonder, then, that videos are an important part of marketing a business online effectively.

In this lesson, we provide a brief overview of video marketing and the challenges of managing your video content as part of your video marketing strategy.

We’ll look at:

  • What Is Video Marketing?
  • Your Video Marketing Strategy
  • Different Types Of Videos You Can Create
  • Managing Your Video Content Effectively

***

What Is Video Marketing?

“Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”

Source: HubSpot

More businesses are turning to video marketing and investing in the creation and distribution of video content to promote and market their services online.

And there is a good reason for this. According to Wyzowl, customers overwhelmingly prefer watching short videos to learn more about a product or service and buy physical and digital goods than reading text-based articles or blog posts, viewing infographics, downloading ebooks or manuals, attending webinars, receiving sales calls or trialing demos.

Also, the same research shows that people watch on average 2.5 hours of online videos and are twice as likely to share video content than any other type of content, including social media posts, blog posts, articles, or product pages.

In short, videos can be a powerful and effective way to:

  • Increase traffic to your website
  • Increase dwell time (the amount of time a user takes analyzing a web page before clicking back to search results)
  • Increase a user’s understanding of your product or service
  • Generate new business leads
  • Increase sales
  • Reduce support calls
  • Increase brand awareness
  • Generate good ROI

To reap the above benefits, however, you need an effective video marketing strategy.

Your Video Marketing Strategy

Video marketing is an effective way to promote and market your business online, but there are also challenges.

Online consumers are inundated every day with all kinds of marketing, advertising, and sales messages, and exposed to other types of interesting, and engaging visual content like live streaming, interactive 360 videos, augmented reality, and more.

On top of this, many competing businesses are also using videos.

For your video marketing strategy to be effective, then, you may need to create different types of branded video content and distribute these through different channels to reach your target audience and achieve your goals, taking into account the fact that most online consumers have very limited time and short attention spans, that there may be a lot of competition, and that your business may have very limited resources, such as a small budget, and a content team that lacks the time and the video production and editing skills to create really polished videos.

It’s also important to think about the purpose of your videos and where you plan to display these.

For example, some of the places you may want to display your videos include:

  • Landing or email-capture pages
  • Sales pages
  • Social media platforms
  • Social media ads
  • Private membership sites (e.g. welcome page, training pages, etc.)
  • Crowdfunding sites
  • Affiliate sites
  • etc.

Factors like your strategic goals, the story you want to tell using a video format, your budget, etc. will determine the types of videos your can produce and how you will distribute these.

For more information on creating an effective video marketing strategy, we recommend reading these excellent guides:

Video Marketing Distribution Channels

Video distribution channels
Most widely used video distribution channels. Source: Wyzowl

Research shows that in addition to posting videos on YouTube, more businesses are now planning to include channels like LinkedIn, Instagram, and TikTok in their video marketing strategy.

For the latest video marketing statistics, including the most widely-used video distribution channels, go here.

Types Of Videos

What are the different kinds of videos you can create and what types of videos should you create for your business?

This all depends on your video marketing strategy.

According to Wyzowl, here are the most popular types of videos being created

Chart - Types of videos created.
The main types of videos being created. Source: Wyzowl

As the graph above shows, most video types fall into these groups:

  • Live Action – Live action videos are quick to film and edit, and can be made quite inexpensively (see description in the next section below).
  • Animated – Animated videos let you control every aspect of what viewers will see (see description in the next section below).
  • Screen Recorded – Screen-recorded videos essentially capture what you can see on your entire screen or a section of your screen, and can include mouse movements, callouts, annotations, in-picture videos, background soundtracks, etc. in the editing process. These types of videos are great for “looking over the shoulder” how-to tutorials.

And here are the most popular types of videos being created according to their purpose…

Chart showing most popular video types.
These are the most popular types of videos. Source: Wyzowl

Let’s go through these different types of videos:

Animated Videos

As stated earlier, with animated videos, you have complete control over all aspects of what will appear in your video.

You control the video’s look and feel…from background scenery to main characters, design, text, callouts, colors, timings, transitions, soundtrack, special effects, and more.

Additionally, animated videos can be created completely in-house on your computer. You don’t have to hire actors, scout for shoot locations, or worry about bad takes and reshoots. You can tweak and refine animated videos to your heart’s content and go back and edit them at any time.

You can also use animated videos to create almost all other types of videos, including video ads, teaser videos, sales videos, explainer videos, product demos, event videos, training videos, onboarding videos, and more!

Here is an example of an animated video used to explain food safety cross-contamination…

For more information and examples of animated videos, go here:

App Demo Videos

App demo videos (also called app explainer videos) show off what a mobile app can do…how it works, how it looks, how it feels, and all the features and benefits users need to know and understand to download or buy and use your app.

App demo videos are often made using direct screen recordings but can include footage of the app, elements of animated or live-action video, 3D device animations, illustrations, and more!

Many app demos can also double up as explainer videos by introducing your target audience to the features and story behind your app.

Check out this animated app demo video for a children’s learning app:

For more information and examples of app demo videos, go here:

Behind The Scenes Videos

“Behind the scene” videos let viewers meet the people working in your company, see your team at work, and gain valuable insights into your business processes and your company culture.

“Behind the scene” videos are not only great for personalizing your business and building trust but they can also act as an effective recruitment tool for your company.

Here is a great example of a “behind the scenes” video:

For more information and examples of “behind-the-scenes” videos, go here:

Corporate Videos

A corporate or business video refers to the production of video content for brands and companies that can be used for everything – from educating and persuading new customers, to providing informative walkthroughs and demos of your website or solutions, to training and onboarding new employees.

Corporate videos can include a mix of different video types – animated, live-action, screen-recorded, interactive, and more.

They are also quite versatile, in that the final video can be used for a wide range of purposes (e.g. social posts, emails, adverts, trade shows, etc.).

Here is an example of a corporate video created by a University for viewers who are deciding on which higher-learning institute they should attend:

For more information and examples of  corporate videos, go here:

Customer Onboarding Videos

Onboarding videos welcome, educate, and empower customers and users about the full benefits of your company, products, services, and features, help them get their accounts and administrative settings up and running, show them how to assemble and use physical/digital products, and give them the knowledge and tools they need to get up and running quickly.

Onboarding videos also help to improve user experience and increase customer satisfaction, retention, loyalty, and revenue by upskilling and empowering them and providing them with timely information and support, reducing product returns due to buyer’s remorse.

Onboarding videos range from simple welcome videos to software demo videos, product walkthrough videos, detailed educational videos, etc.,

They can also be used in a range of different ways. For example, you can make them available as an on-demand “learn at your own pace” type knowledge portal, upload them to YouTube and add them to a ‘User Onboarding’ playlist, build the video content into your customer workflow as an interactive guide, and more.

Here is an example of a “bite-sized” customer onboarding video from Asana:

For more information and examples of customer onboarding videos, go here:

Customer Service Videos

Customer service videos help customers troubleshoot and solve problems, answer questions about your products or services, and reduce support queries.

Customer service videos can include FAQ videos, video tutorials, and feature or product demos.

Publishing customer service videos publicly can also help to build trust with users and reassure them that your business will be there to support them.

If you are wondering how to create customer service videos that will help get you and your customers out of a pickle, watch the video below:

For more information and examples of customer service videos, go here:

Demo Videos

Demo videos are short, educational video clips that showcase your products or services, highlight their key benefits, and explain or show how your products or services work.

Demo videos typically encourage viewers to purchase the product or service after watching it in action and can be done in the form of a tutorial, a showcase, or an animated video.

Here, for example, is an animated demo video offering an innovative solution to a problem that many new parents have to face (some do it bravely, and some just suck it up):

For more information and examples of demo videos, go here:

Event Videos

Event videos are great for grabbing the attention of viewers and passersby at events like exhibitions and trade shows and providing them with product highlights or a visual summary of what your business does.

You can also use event videos to generate a buzz (and sell tickets) before an event, add impact to award ceremonies (e.g. to introduce nominees, review “best moments”, celebrate winners, etc.), enhance sales presentations or investment pitches, give audiences a “behind the scenes” tour at internal events like annual team meetings, sales conferences, sales kick-offs, etc.

Businesses of all sizes can benefit from event videos and produce these as animated event videos or live-action videos with event videography.

Here is an example of an event video aimed at participants with a lot of dough to throw around:

For more information and examples of event videos, go here:

Explainer Videos

Explainer videos are designed to save companies time and help viewers quickly understand their business, product, or service by communicating key concepts and key points concisely.

Explainer videos are one of the most popular and versatile types of videos. They can be any length, but many are typically 1-2 minutes long, and once created, can be used repeatedly in multiple ways, such as:

  • Your home page
  • Social media
  • Email signatures
  • Paid social/YouTube ad campaigns
  • Events
  • Introduction to training or onboarding new customers or new team members.

Additionally, you can use elements from your explainer video as web graphics (e.g. a screengrab) and other print/digital assets.

Here is a video that tells you nothing, yet explains everything about what this company does:

For more information and examples of explainer videos, go here:

Interactive Videos

Unlike “linear” videos where users can only play, pause, rewind, and fast-forward content, interactive videos put users in control of their viewing experience by allowing them to click and interact with your video content to make decisions, answer questions, complete forms, buy products, and more!

An interactive video is essentially video content overlaid with interactive elements so the choices viewers make while watching determine how the video plays out.

Some of the most popular interactive features & functionality of interactive videos include branching stories with clickable hotspots and outcomes that depend on the choices viewers make, navigating to specific chapters in the video content, interactive quizzes, and built-in eCommerce allowing users to fill out forms and buy products on your ‘shoppable video’.

It’s important to note that interactive videos need to be hosted on a special server for the overlaid interactive functionality of the video to work.

Click on the image below to view an interactive video that walks you through Amazon’s company onboarding process using a gamified approach.

Amazon Interactive Video
Amazon’s interactive onboarding video.

For more information and examples of interactive videos, go here:

Live-Action Videos

A live-action video is essentially recording people talking on camera. This can be the company CEO, members of a team, clients, customers, etc. telling a story in their own words, and sharing their expertise or experiences (e.g. testimonials).

Featuring real people in your video puts a face to your brand adds a personal touch, and helps to build trust and credibility

If you are looking to create a high volume of video content (e.g. for social media), live-action videos are ideal, as they are relatively quick to film and edit.

Here is one of the most successful live-action explainer videos of all time:

For more information and examples of interactive videos, go here:

Microinteractions

Microinteractions are trigger-based events where a user interacts with your website or mobile app through animation.

No doubt you have seen microinteractions on websites and social media. Simple examples are the ‘heart’ or ‘thumbs up’ animation that comes up when you like someone’s post or text message, and the animated ‘loading’ icon you see when you are waiting for a web page to load.

Microinteractions are designed to provide users with instant and relevant feedback, add “emotion” and status updates, and encourage user interaction (e.g. sharing, liking, and commenting on your content). They can help to improve site navigation and user experience and make your website more interesting and engaging to users.

Microinteractions can be simple, as shown below…

Microinteraction - Flight Finder
Flight Finder. Source: Mauricio Bucardo

Or complex, such as the Porsche Car Configurator:

Porsche Car Configurator
Porsche Car Configurator. Source: Porsche.com

For more information and examples of microinteractions, go here:

Product Demo Videos

Product demo videos let you educate, explain, entertain, and sell products by building customer confidence and removing barriers to purchase.

Product demo videos work in a similar way to explainer videos by showing users product features, explaining their functionality, and involving them so they can understand what the product does, how it works, and visualize themselves using it.

You can include live-action footage (e.g. someone presenting and giving a product demonstration) and/or animation (e.g. cross-sections, close-ups, etc.) in your product demo videos.

In addition to helping you sell products directly to consumers, product demo videos can also be used to educate your sales team, distributors, affiliates, clients, etc.

Here, for example, is a slick video aimed at coffee-loving consumers who want to enjoy barista-style coffees at home:

For more information and examples of product demo videos, go here:

Sales Videos

Sales videos support your sales process by helping to convert leads into new customers.

In addition to educating potential customers about the benefits and features of your products or services, they help to build rapport, address frequently asked questions, and proactively overcome objections, inspiring and persuading prospects to become customers.

Sales videos are also great for people that don’t like being “sold to” as these can work for you as your 24/7 sales team, delivering a perfect sales pitch consistently, and allowing prospects to inspect what you have to offer in a place where they feel safe, comfortable, and at a time that is suitable and convenient for them.

Sales videos can save your sales reps time (by helping them spend less time on the phone taking and making sales calls), used instead of an actual sales team member, or included in a sales presentation.

Sales videos can be created using a blend of animated or live-action footage, and include text slides, testimonials, product demos or showcases, screen recordings, interactive elements, and more…whatever is required to get someone interested in your brand to the point where they make a decision to buy.

Of course, there is nothing wrong with injecting a little humor in your sales videos, so you can sell without actually saying much about your company or products, as shown in the video below:

For more information and examples of sales videos, go here:

Social Media Videos

Social media videos are short-form videos designed to tell stories that will attract viewers on social platforms and drive engagement actions.

Various types of videos work well on social media, including interviews, Q&As, live videos, announcements, reveals, behind-the-scenes, product demos, user-generated videos, giveaways and contests, promos and deals, event videos, and tutorials.

With most social media platforms, you can simply upload your regular videos, like the example video shown below, sourced from Facebook:

In addition to posting videos on social platforms, you can use animated videos and animated social graphics in status updates, profiles, news feeds, and other areas to keep followers interested.

Note: You may need to adjust your video formats and files to use some of the advertising and promotional features available on various social media platforms.

For more information and examples of social media videos, go here:

Teaser Videos

Just like movie trailers, teaser videos give viewers a sneak peek of a product or service and are designed to raise awareness and build anticipation about new and upcoming features, products, and events (live events, online courses, etc.).

You can create a teaser video if you haven’t yet finished building your new product, service, feature, or idea. This allows you to get your promotion going and build momentum and anticipation for it earlier, as well as providing an opportunity for feedback from your audience.

You can then gauge the feedback and response to refine your development process and improve the chances of success for your final product.

Alternatively, if you are creating a teaser video for a more complete and fuller video-based product (e.g. an online course), here is an effective format for creating ‘sneak-peek’ videos:

  1. Script and produce the full (i.e. complete) version of your video first
  2. Identify an ideal spot in your video timeline to insert a break
  3. Create an additional ‘click here to learn more’ slide
  4. Produce two versions of the video: your full video and the shorter teaser video ending with the ‘click here to learn more’ slide.

You can also create the above sneak peek video by editing highlights of your course and compiling these into a “compilation teaser” video.

Once you have your teaser video done, make sure to share it on your website and social media platforms…maybe even consider boosting it with an ad spend or going offline (e.g. video billboards, events, TV, etc.) to generate maximum impact and awareness.

Below is a video compilation showcasing various product teaser videos:

For more information and examples of teaser videos, go here:

Testimonial Videos

Allowing your satisfied customers and clients to promote and champion your business through testimonial videos (and case study videos) is a powerful way to build trust, boost credibility, and provide social proof for your brand, and ultimately increase sales of your products and services.

Just as many consumers check product reviews from other users before making a decision, many people also watch video testimonials to learn more about a company, product, or service and to help influence their purchasing decisions.

Testimonial videos are especially effective when your business can demonstrate through customers or client testimonials how your solution, product, or service has helped solve their problems and address their pain points, as many of your target audience will experience similar issues and challenges.

There are various ways to create testimonial videos. You can:

  • Create low-budget testimonial videos in-house by collecting written testimonials from satisfied customers, adding these to a slide presentation with a voice-over and/or soundtrack, and presenting these as a screen recording
  • Use video testimonial software (see further below), or
  • Create live-action recordings using a professional video production company.

You can add testimonial videos to product/service pages on your website, share them on social media, include them in video ad campaigns, and various other ways.

Here is an example of a low-budget yet compelling video testimonial you could shoot  with just your phone and basic video-editing software:

For more information and examples of testimonial videos, go here:

Training Videos

Training videos are a powerful learning tool, especially “look over the shoulder”-style how-to screen recordings and videos that combine audio and visual elements with written text such as bullet point reminders, key concept summaries, checklists, diagrams, flowcharts, etc.

One of the main benefits of creating training videos from a business point of view is that these provide consistency in your organization. Videos can be used to train individuals or whole teams and explain your processes, policies, products, production workflows, and troubleshooting, as well as the culture, values, behaviors, and standards your organization expects from all team members.

They are also extremely cost-effective, as you can use the same video to train new team members or new customers or clients.

From the viewer’s point of view, there are many benefits too. Viewers can learn at their own pace and usually at a time that suits them, rewind over points repeatedly, and demonstrate in a couple of minutes what could take hours to explain.

Training videos encompass a wide range of purposes and can use different styles (e.g. screen recording, animation. live-action, or a combination of all of these) to communicate their information.

For example, you can create the following types of training videos:

  • Product training videos to demonstrate how products work.
  • Demo videos to provide an overview of how a software application or product works.
  • Orientation videos to welcome new members to your team and help them learn about their new roles.
  • Customer relations videos to showcase customer interactions and improve customer experience using ‘roleplay’ scenarios.
  • Sales training videos to empower your sales team to present effectively, handle objections, and convert prospects into new sales.
  • Retail training videos to show your team how customers should be treated and help them learn skills like upselling and cross-selling, dealing with difficult customers and complaints, etc.
  • Safety training videos to demonstrate how to operate safely and follow correct procedures.
  • HR training videos to explain your policies and make your rules and expectations clear.
  • Explainer videos to help your team members, customers, distributors, reps, affiliates, etc. understand your business, products, services, solutions, etc.

Training videos can also be of varying lengths. In some cases, long videos may be required, such as recorded presentations or webinars. In other situations, it may be more effective if the information is broken down into bite-size digestible short videos.

For example, here is a comprehensive video tutorial on using Photoshop that delivers almost one hour of training content…

And here is an example of a short instructional video dealing with workplace bullying:

For more information and examples of training videos, go here:

Video Ads

Video advertising is using video content to sell products or services.

Video ads are typically promotional-type videos introducing your brand, product, or service, which are created specifically for sharing outside of your business, where you pay for audiences to view or click on it.

Video ads can be quite effective if done right. The key is to capture the viewer’s attention within the first few seconds, and then keep them engaged with content that tells the right story without ‘hard selling’ them, and then asking for the purchase at the right moment.

Typical examples of video ads include:

  • Video banner advertisements appearing on a landing page or website.
  • Pre-, mid-, or post-roll video advertisements that are played before, during, or after an online video or a video posted on social media.
  • TV video ads aired as traditional commercials on TV or streaming services.
  • Live video ads shown as part of a real-time streamed event, conversation, or product launch.
  • Sponsored video ads (e.g. “This video is brought to you by…”) placed within other videos or marketing content.

Below is an example of a video ad aimed at mobile phone users and created to promote Android:

For more information and examples of video ads, go here:

Videographics

“Videographics are an engaging visual representation of compiled data put forward in a graphically appealing and easy-to-understand way…

A videographic provides the audience with valuable information while entertaining them at the same time. It is a short, informative type of video that helps your audience digest your reports or statistical numbers better in a matter of minutes. “

Source: Breadandbeyond

Essentially, a  videographic makes information easier to interpret by taking complex data and data-driven messages from statistics, polls, and survey results and turning them into compelling and concise visual information made simple, quick, and easy to consume.

Informative videographics encourage sharing on multiple platforms, resulting in better brand recall.

Below is an example of a videographic-based video:

For more information and examples of videographics, go here:

Video Marketing Tools

Here are some useful tools tat can help to improve your video marketing results.

Hookle

Hookle
Hookle – Social Media Planning App

Hookle is an app that lets you manage all of your social media marketing in one place and lets you schedule and publish your videos to all your social media platforms.

Check out the video below for an overview of this tool:

More info: Hookle

For more social media management tools that you can use to track video performance across multiple platforms, see this section of the course: Social Media Tools

Create Cartoon Explainer Videos Easily

Create Cartoon Explainer Videos Easily With ToonlyCartoon explainer videos can be very effective when it comes to grabbing and keeping a viewer’s attention.

They can also be used to inform, educate, and convert viewers into prospective clients and customers, train users, simplify complex subjects, tell engaging stories, etc.

As stated earlier, explainer videos are great for getting your point across quickly, reducing customer support calls, and getting your videos shared online.

Cartoon explainer videos can also be expensive to create. A digital agency will typically charge thousands of dollars to create a short animated video for your business, and some will even charge thousands of dollars per minute of video!

For an inexpensive and easy-to-use cartoon explainer video creation software that you can use to create animated explainer videos in-house, check out Toonly.

Animated Video Creation Tool

Explaindio - Animated Video Creation ToolIf you are looking for a powerful video creation software tool that can help you create 2D & 3D animated marketing, explainer, and training videos, doodle sketch videos, and motion videos in-house in minutes, check out Doodly.

Live Action Video Animation

Viddyoze Live Action Video Animation

If you are looking for a video animation tool that lets you easily create stunning live-action video intros and logo stings with no video editing or production skills, check out Viddyoze.

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For more video creation tools, see this section: Video Creation And Editing Tools

Video Testimonial Software

Use any of the tools below to collect video testimonials from happy clients and customers and promote these on your website, blog, social media, etc.

Vocal Video

Vocal Video
Vocal Video – All-in-one video testimonial software platform.

Vocal Video is an all-in-one platform for collecting, editing, hosting, and sharing testimonial videos.

This tool lets you easily and quickly collect testimonial videos, edit them, and apply your branding.

You can also trim your video, add graphics and licensed music, switch from video to audio, and create a video transcript directly from the tool with no additional software required.

More info: Vocal Video

VideoAsk

VideoAsk
VideoAsk

VideoAsk is a “video conversation” platform that lets you and your customers quickly send video, text, or audio replies back and forth.

Essentially, it’s like communicating via emails but using videos instead.

You can use this tool to collect customer feedback, add video welcome messages for respondents, and use conditional logic to send pre-recorded questions to customers based on their previous responses.

More info: VideoAsk

VideoPeel

VideoPeel
VideoPeel – Customer Advocacy Video Platform

VideoPeel allows users to click, record, and submit video testimonials automatically via mobile or desktop using a video capture link. The tool also automates thank-you messages.

VideoPeel displays all of your questions on one screen and offers you the option of choosing different video campaign templates (profile message, photo message, or video message). You can use their editing tools to add your logo, a simple text overlay, a star rating, and a disclaimer.

Collected video responses are held in a single repository for easy management.

VideoPeel also offers Shopify integration, Amazon syndication, and other eCommerce and social media publishing options.

More info: VideoPeel

Boast

Boast
Boast

Boast is a tool you can use to automatically collect raw video testimonials, written feedback, and star ratings.

Boast also offers an email drip campaign function that automatically sends customers a prompt to fill out a form.

More info: Boast

Vouch

Vouch
Vouch

Vouch is a video testimonials tool that lets you add questions and send a single link to one or many users.

You can review your video responses and transcripts, trim your videos or stitch them together to create a playlist using their video editing software, and publish or share these via a link, embed code, or integration.

The tool features speaker notes, calendar reminders, and unlimited takes, allowing users to easily record their video responses and send these back to you.

Vouch lets you add your own logo, colors, and styling to control your brand experience across all touchpoints, and integrates with many popular workflow tools, allowing you to collect and share video testimonials from tools you are already using.

More info: Vouch

Video Monetization Platforms

Video monetization platforms allow you to get paid for the videos you publish online. When audiences view or download your content, you get paid, so the more that people watch, the more you earn.

If you would like to monetize your videos, consider using a tool like the one shown below.

Uscreen

Uscreen is an end-to-end white-labeled video monetization platform that supports subscription and pay-per-view models and is designed to generate revenue on OTT streaming services similar to Netflix or Hulu.

Uscreen provides everything you need to monetize, distribute and scale your streaming service business: video hosting, streaming, built-in billing, monetization, analytics, and even end-user support.

Uscreen also provides membership sites for your subscribers, fully-branded apps for mobile and TV, tools to host live streaming events, community and course features, and more than 1,000 integrations (e.g. Mailchimp, Salesforce, Constant Contact, ActiveCampaign, and many more!)

More info: Uscreen

For more information on video monetization platforms, see this article: Best Video Monetization Platforms

Video Marketing And WordPress

If you use WordPress, go here for plugins that can help you integrate video marketing with your WordPress site: WordPress Engagement Plugins

Managing Your Video Marketing Strategy

Video marketing is not only essential when it comes to promoting your content online effectively, it is also extremely challenging to track and manage effectively without the right strategy, systems, processes, tools, resources, and budget.

Before you start producing videos for your business, make sure that you have the following in place:

  • Your Content Strategy and Content Plan to ensure that any videos you create will contribute to achieving your business objectives.
  • A documented content production workflow – whether you decide to create videos in-house or outsource the creation to an external agency, it’s important for your video creation processes to be documented.
  • Content Documentation System – where are you storing all digital assets, files, and elements used in the production of your videos? Make sure these are easily accessible as you will need to update your videos in the future.
  • Video Metrics – Have you defined the important metrics you will be tracking for your videos? You will need these metrics to know which videos and video topics are generating the best ROI and to improve your results.
  • Tracking System – Your tracking system will help you monitor, measure, and evaluate the effectiveness of your videos and your video marketing campaigns.

Summary

Most businesses with an online presence today need to engage in video marketing.  There are many types of videos you can create for your business, so it’s important to develop a clear video marketing strategy for your business.

Action Steps

Create a video marketing strategy aligned with your overall content strategy and objectives, set up the systems you need to manage it effectively, and schedule regular reviews to make sure that your video marketing strategy is consistently delivering your business its expected targets, continued growth, and a positive ROI.

Resources

Also, see the sections below for additional information and video-related tools and resources that can help you create professional videos and video content inexpensively:

Video Tutorials

Video Marketing - WPMasterclasses.comVideo Marketing

Learn useful strategies and practical methods that will help you improve your sales and conversions using video marketing.

More info: Video Marketing

YouTube Marketing - WPMasterclasses.comYouTube Marketing

Learn how to drive more traffic to your site and more customers to your business by getting your videos to rank higher on YouTube and on Google’s search results.

More info: YouTube Marketing

Video Marketing – FAQs

Here are frequently asked questions about video marketing:

Why is video marketing important?

Video marketing is essential because it enhances engagement, boosts brand awareness, and improves conversion rates by delivering compelling content that resonates with audiences more effectively than text alone.

How do you properly execute a video marketing strategy?

To execute a video marketing strategy effectively, start by defining your goals, understanding your target audience, creating compelling content, optimizing for search engines, and analyzing performance to refine future strategies.

What types of videos are most effective in video marketing?

Product demonstrations, tutorials, customer testimonials, live streams, and company culture videos are among the most effective types because they engage viewers and provide valuable information in an accessible format.

How long should marketing videos be?

The optimal length depends on the platform and your audience’s preferences. Generally, shorter videos (1-2 minutes) work well on social media, while longer formats (up to 10 minutes) can be effective on platforms like YouTube for more detailed content.

How do I measure the success of my video marketing campaigns?

Measure success using metrics such as view count, engagement rate (likes, shares, comments), watch time, click-through rates, and conversion rates. Analytics tools can help track these metrics and provide insights into viewer behavior.

Can video marketing help with SEO?

Yes, videos can significantly boost SEO by increasing the time visitors spend on your site, reducing bounce rates, and providing content that can be ranked in search results, particularly if the videos are properly optimized with the right keywords and meta descriptions.

What platforms should I use for video marketing?

Use a mix of platforms for maximum reach and impact, including YouTube, Facebook, Instagram, and TikTok. The choice of platform should align with where your target audience spends their time and the nature of the content.

How often should I release new videos?

The frequency should be based on your capacity to produce quality content and your audience’s appetite for new videos. Consistency is key, so choose a sustainable schedule, whether it’s weekly, biweekly, or monthly.

What budget should I allocate to video marketing?

Your budget should reflect your marketing goals, the quality of production required, and the expected ROI. Start with a manageable budget and adjust based on the outcomes of your initial campaigns.

How can I make my videos stand out?

Focus on storytelling, use high-quality visuals and sound, ensure your content is authentic and relatable, and consider incorporating interactive elements like Q&A sessions to engage your audience more deeply.

References

Next Lesson

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Image: Video icon