News Release Traffic Formula – Part 3: Strategy
Learn how to use news and press releases effectively to promote and grow your business. Part 3 of 8.
This is Part 3 of our free News Release Traffic Formula video course.
This video decodes the News Release Traffic Formula strategy and shows you how you can achieve great results online using actual case study examples.
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Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module two of the News Release Traffic Formula course.
In this lesson, we’ll decode the News Release Traffic Formula to show you how to achieve great results using press or news releases.
Ok, let’s talk about how news releases can help boost your search engine rankings and drive more traffic and new leads to your business!
Let’s start by reviewing how press or news releases work and what kind of strategies we’re going to implement to get better results online.
We’ll break this down into five key processes.
Number one, is writing your news release. We want to create a professional quality news release targeting keywords that we can rank well for in the search engines.
The next step is distribution. After your news release has been approved, we want to send it out to as many trusted authority sites as we can, including news, TV, radio, and media outlets.
Step number three, is ranking. After your news release has been published, we want Google to immediately pick it up from all the news and media outlets that your release has been sent to.
This gives your site’s rankings visibility and credibility a boost, and it will happen automatically if you set things up correctly.
The fourth key process is syndication. Your release could get picked up by hundreds or even thousands of other websites and blogs looking for content related to your industry or niche.
Number five, is Traffic. We want to attract new prospects and more visitors from search engines picking up your content, and people visiting sites where they read your news release.
Let’s go through each of these processes now in more detail.
Step 1, is writing your news release.
Here are the key points to keep in mind when writing your news or press release.
First, a news press or media release is not a blatant advertisement or a promo for your business or your products or services! Remember, your news release must be newsworthy to be approved. If the content of your news release looks like blatant advertising, it will be rejected by the distribution platform.
So, your news release must contain quality and newsworthy content that will engage your readers.
As we will see in a moment, it’s best to target low to mid-competition keywords that you can easily rank for in your news release.
You must follow submission guidelines to get your news release approved. This includes conforming to guidelines when using the KASH formula that we’ll talk about in the next lesson, to help you get multiple keyword rankings, Google Maps listings, and local search results.
Typically, a news release can be around 300-800 words long. Ideally, it should be about 300-400 words.
You should also always include a clear call to action letting your readers know what you want them to do after reading your news release.
You should also include links to your website, or wherever you want people to go for more information. News releases can include links to your website and an image, such as your logo or a video.
There are many topics you can write a news release about.
You can announce something new like a product or service launch, the release of free information like a free webinar, free e-book, or report, or awards that you have recently won or been nominated for.
You can use news releases to announce contests, invitations, personnel changes…even weird or interesting news about your business.
News releases can also be used to promote good causes, like charities, community events, fundraisers, and so on.
The important thing to keep in mind is that you can use any of these topics to help promote your business, as long as there is a newsworthy angle in your news release.
After you have written your news release, the next step is to get it approved and distributed to as many news, TV, radio, and media sites as you can, locally, nationally, and globally.
With the distribution process, you also want to have access to submission reports and search engine ranking reports, so you can check all the places your news release has been published to and know how your release is performing in the search results.
In case you’re wondering why you’d want to send your news release to news and media outlets in other countries when you are only running a local business or promoting a local event, it’s all about the underlying strategy.
Publishing your news release on hundreds of trusted sites helps to increase your site’s authority, and boost your search engine rankings.
Not only that, but one of the key benefits of distributing your news release to hundreds of media outlets everywhere, is that your content could get picked up by journalists, bloggers, and social media users looking for stories or case studies to write about.
Another benefit is that with most distribution platforms, your content will often stay published, as most news and media sites publish, and archive news items under their own separate URL.
Step 3, is ranking.
Trying to rank number 1 for a keyword or search phrase that most of your competition is also trying to rank number 1 for, can end up being a long expensive, and hard battle that you might not even win.
How then, can your business compete against bigger companies with bigger marketing budgets, and more resources, who are aggressively targeting the most sought-after keywords in your niche or industry?
The key is to use a smarter keyword ranking strategy.
Instead of trying to go head-to-head against competitors for keywords that you may not be able to outrank, a smarter strategy would be to try and rank for lots of low-to-medium competition keywords that your competition isn’t even targeting, and that you can get to more quickly, and more easily!
For example, if you could rank well for 100 search phrases that deliver 30 searches each per month to your site, that’s 3,000 visitors per month visiting your site.
If you can rank for 200 search phrases that deliver just 50 searches each per month, that’s 10,000 visitors coming to your website every month.
A smarter strategy, then, would be to target low-hanging fruit keywords that you can easily rank for with every news release that you send out!
So, what’s an effective way to rank for hundreds of keywords?
Typically, to rank for hundreds of keywords, you would normally have to either pay for it, like bidding on hundreds of keywords using a paid method like Google Ads or publish loads of quality search-optimized content using methods like article writing, blogging, etc.
Ranking for hundreds of keywords then can be expensive and time-consuming, unless you know an easier, faster, and more cost-effective way.
In the next lesson, I’m going to show you how to apply the KASH keyword ranking strategy to publish news releases that can get you ranked for hundreds of keywords with every news release that you send out.
Here, for example, you can see that this news release got over 270 keyword phrases ranked in the number one position in Google, and over 300 keyword phrases ranked in the top 10 results.
Using the KASH keyword ranking strategy will help you rank for multiple keywords and multiple spots in Google’s search results quickly and inexpensively, increase your online visibility and drive more traffic, boost your credibility and authority online, and knock out other competitors from top search engine ranking spots.
We’ll go through all of this in detail in Module 3.
Step 4, is syndication.
News agencies, syndicate content from other news sites around the world, and so do thousands of websites and blogs!
They do this because all these sites need lots of content and writing lots of quality content is very time-consuming!
Syndicating content from news sites saves you time researching and writing content yourself, and lets you leverage quality content written by others.
Let me give you an example, so you can see why other websites or blogs may want to syndicate your content, which would then help to increase your rankings and traffic.
One of my clients runs a small business in the trucking industry. One of the methods we used to grow their business online, was to publish a monthly article and newsletter with industry news highlights.
Just so you know, I have no knowledge or expertise in this industry, so in order to create the content, I would look up recent press releases each month that were relevant to the trucking industry, and then create summaries with links pointing back to the original source.
This allowed the client to publish, and promote useful content on their website and newsletter that brought in more visitors, and new subscribers each month. The sites containing the original content also benefitted from this arrangement, so it’s a win-win situation for everyone.
Now, I spent about 30 minutes each month creating an article with industry news highlights, but this saved the client hundreds of hours of research and content writing every month.
There is an even easier way to syndicate content and that is to simply publish another site’s feed on your website, as shown in this example.
Syndicating content from news sites then is a great way for businesses to provide visitors with fresh new content without having to do all of the work of writing content themselves.
When you publish news releases, your content can show up in areas like Google news, Google alerts, RSS feeds, and so on, and many websites and blogs look to these sources for content that they can syndicate.
Google can pick up, and index your news release from websites and blogs that syndicate content from news sites.
The more sites that syndicate your news release, the more exposure and traffic you will get.
Content syndication of news releases, then, is an effective and sustainable way to grow traffic.
This brings us to step 5 of the News Release Traffic Formula, which is driving more traffic.
Publishing news releases on a regular basis, will boost your search engine rankings, and drive more traffic to your website!
Here, you can see proof that publishing regular news releases as part of your content marketing strategy, can drive more traffic to your website.
This site publishes a regular news release every month as part of the publishing strategy discussed in module 7.
So, let’s recap the key points of the news release traffic formula.
Start by focusing on targeting low-to-medium competition keywords that you can easily rank for. Ranking for lots of keywords that bring in a little bit of traffic each can add up to a lot of consistent traffic.
Next, commit to publishing a news release on a regular basis – sending out just one news release every month is an effective strategy.
Get your news release distributed to as many trusted news and media outlets as you can.
Google will automatically pick up your news release, normally in 24 to 48 hours or less.
Use the KASH method that I’ll show you in the next training module to rank for multiple keywords, and boost your search rankings in areas like Google’s search results, Google news, Google maps, and local featured listings.
Finally, rinse and repeat this process to boost your rankings, and increase your traffic.
This brings us to the end of Module 2.
In the next module, we’ll go through the KASH formula, where you will learn the secret to getting multiple search results listings with every news release that you send out.
Thank you for watching this video, and I’ll see you in the next lesson.
- Go to the next lesson: KASH Formula
- Return to the video course outline.
Resources
Press Release Distribution Services
- EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
- eReleases – is another reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
- 24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
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- News Release Guidelines – Refer to these guidelines when creating news releases.
- News Release Topics – Use this cheat sheet of 30+ topics for news release ideas.
Tutorials
See the following lessons and tutorials for more information about the topics covered in this video lesson:
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