The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It
This transformational book is essential reading for understanding the importance of using effective systems to grow your business.
The E-Myth is a classic tome in the world of entrepreneurship.
In this best-selling book, Michael E. Gerber argues that most small businesses fail because their owners fall into what he calls “the e-myth trap.”
This trap is the belief that just because you’re good at something, you’ll automatically be good at running a business that does that thing.
In other words, if you’re a great baker, you’ll automatically be a great bakery owner.
In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running the business.
Gerber contends that running a business is actually a completely different skill set from the actual work the business does. It’s like being a great football player and thinking that automatically makes you a great coach or team owner. They are different jobs that require different skills.
So, what’s the solution to the e-myth trap?
Gerber suggests that small business owners need to think like franchisees, even if they have no intention of franchising their business. This means creating a system for everything and treating your business like a well-oiled machine. It means working on your business, not just in it.
To do this, Gerber advises business owners to develop standard operating procedures for every aspect of their business, from how to answer the phone to how to package products for shipping. He also stresses the importance of delegating tasks to employees and using technology to automate processes wherever possible.
In short, if you want your business to succeed, you need to think like a franchisee and treat your business like a well-oiled machine. Don’t fall into the e-myth trap – unless you want your business to crash and burn like a stunt car at a demolition derby.
Applying E-Myth Principles To Content Management
So, how can this book help you when it comes to content management?
Well, for a start, the entire approach of this course is based on using E-Myth principles to manage your content effectively.
One of the key takeaways from Gerber’s book is that business owners — especially small business owners — need to work on their businesses, not just in them.
This means focusing on developing and implementing effective systems and processes that can be replicated and scaled, and employing people to manage these systems and processes, rather than trying to manage people and relying on them to do day-to-day tasks that will keep the business running in their own way.
Effective content management, then, starts with the right mindset and a content strategy, and then developing systems and processes to manage areas like content planning, content production, and content promotion.
This ensures that your content-related systems and processes are managed in an efficient and organized way, that they can be measured and improved upon, and that this can ultimately lead to achieving your business goals and objectives.
Next, Gerber stresses the importance of creating standard operating procedures for every aspect of your business. This ensures that every aspect of the business is consistent and reliable, no matter who is doing the work.
Another important aspect of Gerber’s approach is the emphasis on delegating tasks to your team and training them to follow and contribute to improving the systems, processes, and procedures of the business.
This helps to prevent organization-wide burnout and failure and allows the business to focus on its strategic aspects, such as growth and expansion.
Finally, Gerber emphasizes the importance of using technology to automate processes wherever possible. This not only saves time and money, but it also ensures that the business is scalable and can grow without becoming overwhelmed by manual processes.
There are many ways to implement content automation in your business.
The book walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
Gerber then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
“The E-Myth” is an essential read if you plan to start a small business or improve the performance of an existing business, including all your content-related areas.
More info: The E-Myth