Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.

Digital Content Team

This lesson provides an overview of different roles, responsibilities, and job descriptions to help you manage a digital content team.

Content managers need to interact with a wide range of people in different roles to deliver strategic content goals and meet content production schedules on time.

As explained in the Digital Business Structure lesson, however, managing a digital presence effectively requires having quite a sizeable digital department.

Digital Business Presence - Digital Team Roles Organization Chart — Many different roles are required to run an effective digital business presence. (Click image to enlarge).

As you can see from the chart below, your organization would need to hire people for almost 30 different roles to effectively manage all the content-related aspects of its digital presence.

Digital Department - Digital Team Roles — Many businesses can’t afford to run a digital department of this size, so a Content Manager has to assume various roles. (Click image to enlarge).

Many businesses can’t afford to run a team of this size, especially most small businesses.

As a content manager, therefore, you may be required to wear many different hats in order to perform successfully in the role, so it’s important to understand (and hopefully even have experience working in) these roles.

Essential Roles In A Digital Content Team

In The State Of Content Marketing Global Report (2022), a survey of 1,500 marketing companies showed that the following specialist roles were the most used in a digital content team:

Chart: Content team specialists — Specialist roles used in content teams. Source: Semrush.com. (Click image to enlarge).

Some of the more common roles you might find in a digital content team include:

Digital Content Strategist – responsible for developing and implementing a content strategy for an organization, including goals, a content calendar, audience targeting, and distribution.
Digital Content Manager – responsible for overseeing the content strategy and workflow for an organization, including setting goals, creating a content calendar, and managing content contributors.
Digital Content Analyst – responsible for collecting and analyzing data on digital content performance, often using tools such as Google Analytics.
Information Architect – responsible for organizing and structuring digital content in a way that is intuitive and easy for users to navigate.
Digital Content Designer – responsible for creating visual elements for digital content, such as images, graphics, infographics, and layouts.
Digital Content Developer – responsible for creating interactive content or applications, such as quizzes, games, surveys, and other interactive elements.
Digital Content Marketer – responsible for promoting and distributing digital content, often through social media, email marketing, and other channels.
Project Manager – responsible for overseeing the planning, execution, and delivery of content projects, including managing budgets and timelines, and coordinating with other team members.
Digital Content Researcher – responsible for gathering information and data to inform the creation of digital content.
Digital Content Editor – responsible for reviewing and approving content for publication, and editing digital content, often working with a content writer to ensure the content meets quality, style, and consistency standards.
Digital Content Writer – responsible for creating and writing original content, including blog posts, articles, social media posts, and other forms of digital content, and often working with a content editor to ensure quality and consistency.
Technical Writer – responsible for writing and editing technical documentation, such as user manuals, API guides, and other technical content.
SEO Specialist – responsible for optimizing digital content for search engines, including keyword research and content optimization.
Social Media Manager – responsible for managing an organization’s social media presence, including creating and scheduling posts and engaging with followers.

Digital Team - Org Chart — What does your digital team look like? (Click image to enlarge)

Going through job descriptions on recruitment sites is one of the simplest and easiest ways to learn more about each of these roles and understand the responsibilities involved.

Job description screenshot of digital team roles taken from a recruitment site. — Search recruitment site ads to learn about the responsibilities of digital content-related roles.

To save you time researching this information, we have compiled a list of digital content team roles with role descriptions and salary estimates sourced from job training and recruitment sites like marketing-schools.org and indeed.com., and the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook (OOH).

Click on the links below to learn more about these roles:

Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director.

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist.

Digital Content Manager

Learn about the role and responsibilities of a digital content manager.

Content Production Manager

Learn about the role and responsibilities of a content production manager.

Digital Content Editor

Learn about the role and responsibilities of a digital content editor.

Digital Content Writer

Learn about the role and responsibilities of a digital content writer.

Digital Media Manager

Learn about the role and responsibilities of a digital media manager.

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director.

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist.

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional.

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director.

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager.

Internet Marketing Coordinator

Learn about the role and responsibilities of an internet marketing coordinator.

Internet Marketer

Learn about the role and responsibilities of an internet marketer.

Email Marketing Manager

Learn about the role and responsibilities of an email marketing manager.

Social Media Director

Learn about the role and responsibilities of a social media director.

Social Media Strategist

Learn about the role and responsibilities of a social media strategist.

Outsourcing Resources

Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.

Occupational Outlook Handbook (OOH) – An excellent resource for occupational data published by the U.S. Department of Labor.
The Small Business Digital Manager – This guide covers the challenges many small businesses face running an effective digital presence and provides practical ways to address these.
Digital Business Video Courses – Video courses to help you develop the digital skills you need to manage content effectively.
WordPress User Manual – A detailed and comprehensive step-by-step WordPress user manual for non-technical website users.
Content Troubleshooting Guide – Use this guide to troubleshoot content-related issues.

Visit our tools and resources section for additional courses, guides, and helpful tools and resources for content managers.

References

State Of Content Marketing

Job/recruitment agencies:

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Return to the content management course outline

Image: Team

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director.

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital strategy director.

This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.

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Digital Strategy Director Role

A digital strategy director is a senior-level professional who is responsible for developing and implementing a brand’s digital strategy. This includes identifying the brand’s target audience, defining the brand’s digital goals, and creating a plan to achieve those goals through the use of various digital channels and tactics.

To be effective, a digital strategy director must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also have a strong understanding of current and emerging digital technologies, and be able to use data and analytics to inform their decision-making.

In addition to developing and implementing a digital strategy, a digital strategy director may also be responsible for managing a team of digital strategists and coordinators, as well as collaborating with other departments such as marketing, sales, and customer service.

Overall, the role of a digital strategy director is crucial in helping a brand succeed in the digital world. By staying up-to-date on the latest trends and technologies, and by creating and executing a well-planned digital strategy, a digital strategy director can help a brand effectively reach and engage with its target audience.

Digital Strategy Director Duties And Responsibilities

Digital strategy directors are the “ideas” people that help businesses capitalize on new advances in online consumer communication. They head up online marketing departments and lead the implementation of new marketing strategies.

Digital strategy directors are responsible for:

Working with sales, advertising, and product development to create a working budget.
Brainstorming new ways to reach consumers through market research and engage their target markets using consumer interviews or web analytics to discover unmet consumer needs.
Developing business plans and marketing concepts for their digital products.

Digital Strategy Director Role Requirements

Recruitment sites advertising the role of Digital Strategy Director recommend someone with qualifications and extensive experience in e-commerce marketing, marketing strategy, and previous experience working in online marketing positions.

Full-time digital strategy directors are in high demand and can expect to earn salaries between USD$75,000 and USD$110,000 a year.

Digital Strategy Director, Global Content advertisement — It takes years of experience managing other content roles to become a content director for a large organization.

Related Roles

Digital strategy directors interact with people in other digital roles, including:

Source: https://www.marketing-schools.org/careers/digital-strategy-director

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Content Manager

Learn about the role and responsibilities of a digital content manager.

Digital Content Manager

Learn about the role and responsibilities of a digital content manager.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital content manager.

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Digital Content Manager Role

A digital content manager is a professional who is responsible for overseeing the creation and management of digital content for a brand or organization. This includes everything from website content and social media posts to email campaigns and online advertisements.

The main goal of a digital content manager is to ensure that all digital content is of high quality, relevant to the target audience, and aligned with the brand’s overall marketing strategy. To do this, a digital content manager must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience.

In addition to creating and managing content, a digital content manager may also be responsible for developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.

Overall, the role of a digital content manager is crucial in helping a brand succeed in the digital world. By creating and managing high-quality, relevant content, a digital content manager can help a brand effectively communicate its message to its target audience and achieve its marketing goals.

Any changes made to a website can affect its content (e.g. articles and links can be moved and broken). Web content managers are responsible for keeping a website running smoothly, publishing web content, keeping content up-to-date, and tracking important data about user behavior to help drive new marketing efforts.

Digital content managers need to be highly organized to manage content across different platforms and keep content continually updated and relevant. They work with web content management systems to edit content, track changes in content, and check that all links are working correctly.

Digital content managers also work with a variety of content creators and marketers to build up the digital content of a site, track which products sell, and why they sell and report which strategies are most successful.

Digital Content Manager Duties And Responsibilities

Duties and responsibilities of a digital content manager include:

Keeping website content updated
Creating web content (e.g. articles)
Creating artwork (e.g. banner ads)
Creating web media (e.g. videos)
Creating publications (e.g. reports)
Creating newsletter content
Creating promotional materials (e.g. brochures, emails)

Digital Content Manager Role Requirements

Recruitment sites advertising the role of Digital/Web Content Manager recommend someone with experience and qualifications in communications or marketing and prior experience as content creators, running e-commerce websites, updating product pages and product descriptions, etc.

Full-time web content managers typically can expect to earn between USD$60,000 to USD$80,000 per year.

Related Roles

Digital content managers work with people in other roles, including:

Source: https://www.marketing-schools.org/careers/digital-content-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Content Production Manager

Learn about the role and responsibilities of a content production manager.

Content Production Manager

Learn about the role and responsibilities of a content production manager.

In this section of the Digital Business course module, we look at the role and responsibilities of a content production manager.

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Content Production Manager Role

Someone must supervise the creation and publication of all articles, videos, and every other item of content found on a web page, newspaper, or magazine. This is what content production managers do.

A content production manager is a professional who is responsible for overseeing the creation and production of various types of content, including written, visual, and audio content. This may include managing a team of content creators and coordinators, as well as collaborating with other departments such as marketing and design.

The main goal of a content production manager is to ensure that all content is produced efficiently and effectively, and meets the required standards of quality and consistency. To do this, a content production manager must have strong project management skills and be proficient in various content creation tools and management tools.

In addition to managing the production of content, a content production manager may also be responsible for developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.

Overall, the role of a content production manager is crucial in helping a brand or organization effectively communicate its message to its target audience. By overseeing the creation and production of high-quality content, a content production manager can help ensure that a brand’s message is delivered consistently and effectively across various channels.

Content Production Manager Duties And Responsibilities

Content production managers are responsible for:

Overseeing all aspects of content production, from initial brainstorming to publication.
Working with their teams to produce content that will help to increase the value of the business.
Providing creative input.
Making sure that content deadlines and quality standards are met.

Content Production Manager Role Requirements

Content production managers need a more diverse set of skills than content editors. They must understand writing and editing word-based content (e.g. articles), video creation and audio editing, and the ability to coordinate and work with various content specialists like writers, photographers, and videographers.

Recruitment sites advertising the role of Digital Content Production Manager recommend people with qualifications in communications or marketing, experience in content creation, content production, and editing, a keen eye for detail, strong communication, leadership skills, and the ability to adhere to strict deadlines.

Full-time content production managers can expect to earn between USD$65,000 to USD$75,000 per year.

Related Roles

Some of the roles that a content production manager may interact with while performing their duties include:

Source: https://www.marketing-schools.org/careers/content-production-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Media Manager

Learn about the role and responsibilities of a digital media manager.

Digital Media Manager

Learn about the role and responsibilities of a digital media manager.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital media manager.

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Digital Media Manager Role

A digital media manager is a professional who is responsible for planning and implementing a brand’s digital media strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, and developing and implementing email marketing campaigns.

The main goal of a digital media manager is to effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing a digital media strategy, a digital media manager may also be responsible for managing a team of digital media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service.

Overall, the role of a digital media manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital media manager can help a brand effectively reach and engage with its target audience.

Digital Media Manager Duties And Responsibilities

Digital media managers oversee the development, production, and review of a site’s content, from blog posts to videos. They keep everything in order throughout the development process to ensure that consumers’ content needs are being realized by the site.

Duties and responsibilities of a digital media manager include:

Planning and coordinating content on a site (including creating informational press releases and email campaigns)
Participating in consumer outreach
Engaging with users on social media
Tracking users’ interests and hobbies using social media tools
Tailoring site content to specific niches
Tracking how the site’s content affects its readership
Increasing visibility online for the business.

Digital Media Manager Role Requirements

Recruitment sites advertising the role of Digital Media Manager recommend someone with qualifications in marketing, extensive experience in copywriting, web development, digital media creation, and content creation.

Additionally, most digital media managers have an artistic and business-centered vision, maintain their own blogs or sites, and have a strong online presence of their own.

Full-time digital media managers can expect to earn between USD$75,000 to USD$95,000 per year.

Related Roles

Digital media managers commonly work with copywriters, photographers, and web designers to create content and maintain regular updates.

They also interact with other roles such as:

Source: https://www.marketing-schools.org/careers/digital-media-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Product Manager

Learn about the role and responsibilities of a digital product manager.

Digital Product Manager

Learn about the role and responsibilities of a digital product manager.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital product manager.

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The Role

A digital product manager is a professional who is responsible for overseeing the development and management of digital products for a brand or organization. This may include mobile apps, software, websites, and online services.

The main goal of a digital product manager is to ensure that the digital products they are responsible for meet the needs and expectations of the target audience and align with the brand’s overall business strategy.

To do this, a digital product manager must have a deep understanding of the target audience and the competitive landscape, as well as strong project management skills.

In addition to managing the development and launch of digital products, a digital product manager may also be responsible for conducting market research, analyzing data and user feedback, and continuously improving and updating the products over time. They may also be involved in developing and implementing a product roadmap, which outlines the long-term vision and goals for the product.

Overall, the role of a digital product manager is crucial in helping a brand or organization succeed in the digital world. By overseeing the development and management of high-quality digital products, a digital product manager can help a brand effectively reach and engage with its target audience.

Duties And Responsibilities

Digital product managers are similar to traditional product managers in that they are responsible for developing and launching new products. The main difference is that digital product managers develop digital products like e-books.

Digital product managers are primarily strategists and planners who oversee the development of new online products from inception to launch.

The digital product manager acts as a mediator between consumers and technical teams, communicating consumer needs and translating those needs into new product features for the team to design. Using market data, they manage existing products and identify ways to enhance those products based on public perception.

Duties and responsibilities of a digital product manager include:

Investigating current trends online
Reaching out to consumers and finding out what they look for in digital products
Developing products targeted to various niche groups
Planning out successful product launch campaigns.

Role Requirements

Recruitment sites advertising the role of Digital Product Manager recommend someone with qualifications in marketing, experience with product marketing and basic web maintenance, and a solid understanding of web development, from coding to layout.

Full-time digital product managers can expect to earn between USD$80,000 and USD$110,000 a year.

Related Roles

Digital product managers interact with other roles such as:

Source: https://www.marketing-schools.org/careers/digital-product-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.

In this section of the Digital Business course module, we look at the role and responsibilities of an interactive media manager.

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Interactive Media Manager Role

An interactive media manager is a professional who is responsible for planning and implementing interactive media campaigns for a brand or organization. This may include creating and managing social media campaigns, developing and implementing email marketing campaigns, and creating and managing online advertisements.

The main goal of an interactive media manager is to effectively reach and engage the brand’s target audience through interactive channels and tactics. To do this, an interactive media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various interactive media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing interactive media campaigns, an interactive media manager may also be responsible for managing a team of interactive media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum engagement on interactive channels.

Overall, the role of an interactive media manager is crucial in helping a brand or organization succeed in the digital world. By effectively utilizing interactive channels and tactics, an interactive media manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

Interactive Media Manager Duties And Responsibilities

Interactive media managers strategize and create successful digital marketing campaigns designed to capture the attention of consumers online and involve them in the brand.

Duties and responsibilities of an interactive media manager include:

Brainstorming different ways of interacting with consumers, from video to polls, and even online games
Leading marketing professionals through the creative development process
Keeping his or her team on task and within budget
Meeting projected response rates from consumers.

Interactive Media Manager Role Requirements

Recruitment sites advertising the role of Interactive Media Manager recommend someone with qualifications in marketing or digital communications, experience leading a team of marketers, and a well-rounded skill set in organizational, business, and creative areas.

Full-time interactive media managers can expect to earn between USD$60,000 and USD$80,000 per year.

Related Roles

Interactive media managers work with people in other roles, including:

Source: https://www.marketing-schools.org/careers/interactive-media-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director.

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director.

In this section of the Digital Business course module, we look at the role and responsibilities of an internet marketing director.

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Internet Marketing Director Role

An internet marketing director is a professional who is responsible for planning and implementing a brand’s internet marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.

The main goal of an internet marketing director is to effectively reach and engage the brand’s target audience through various internet channels and tactics. To do this, an internet marketing director must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing an internet marketing strategy, an internet marketing director may also be responsible for managing a team of internet marketers and coordinators, as well as collaborating with other departments such as sales and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.

Overall, the role of an internet marketing director is crucial in helping a brand succeed in the digital world. By effectively utilizing various internet channels and tactics, an internet marketing director can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

Internet Marketing Director Duties And Responsibilities

Internet marketing directors understand internet marketing concepts and digital marketing strategies and head up online marketing efforts, from online advertising methods like pay-per-click (e.g. Google AdWords, Facebook ads, etc.), to search engine optimization.

They use web traffic data to identify what types of content are attracting visitors and to help creative leaders come up with content ideas.

Internet marketing directors are responsible for:

Overseeing the creative and business ends of a website
Increasing a site’s page rankings
Implementing new content creation techniques
Managing marketing campaign budgets
Ensuring the business sees a return on investment
Translating rough numbers into business reports to justify strategies for new growth.

Internet Marketing Director Role Requirements

Recruitment sites advertising the role of Internet Marketing Director recommend someone with qualifications in marketing and experience engaging in SEO practices and market analysis.

Full-time internet marketing directors can expect to earn between USD$60,000 to USD$100,000 a year.

Related Roles

Internet marketing directors work with content creators and dictate the creative direction of a site with editors and creative directors.

Internet marketing directors also work with people in other roles, such as:

Source: https://www.marketing-schools.org/careers/internet-marketing-director

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist.

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital content strategist.

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Digital Content Strategist Role

A digital content strategist is a professional who is responsible for planning, developing, and managing content for digital media.

The main goal of a digital content strategist is to effectively communicate a brand’s message to its target audience in a way that is engaging and aligns with the overall marketing strategy.

To do this, a digital content strategist must have a deep understanding of the brand, its target audience, and the competitive landscape. They must also be proficient in various content creation and management tools, such as content management systems, social media platforms, and analytics software.

In addition to creating and managing content, a digital content strategist also plays a key role in SEO and social media marketing efforts. They may conduct keyword research, create meta descriptions and titles, and optimize content for maximum visibility and engagement on search engines and social media platforms.

Overall, the role of a digital content strategist is crucial in today’s digital landscape, where consumers are constantly bombarded with content from various sources. A digital content strategist helps ensure that a brand’s message stands out and resonates with its target audience.

Content strategists plan, oversee, and manage the content marketing strategy of a business.

This involves:

Liaising with management and executive-level roles to better understand business objectives and set marketing goals.
Developing content strategies to meet specific targets.
Creating exclusive social media and online written content to stimulate consumer interest and sales.
Understanding industry best practices and ensuring compliance with all legal requirements
Analyzing existing content to determine strengths, weaknesses, opportunities, and threats (i.e. conducting a SWOT analysis).
Working with internal and external content creators to ensure smooth content flow.

Essentially, the job of a content strategist is to:

Collect information about the different customer personas the business is targeting
Perform extensive research and analysis of customer thoughts
Devise content strategies and set up a plan to create useful, usable content that will increase the brand’s awareness, attract the attention of a targeted audience, convert potential customers, and foster customer loyalty.

Content strategists may also be required to manage creative marketing campaigns, build strategic partnerships, and achieve company sales goals.

Digital Content Strategist Duties And Responsibilities

Content strategists are responsible for:

Developing a content strategy that will help the business achieve its goals.
Content planning, including designing, researching, creating, editing, curating, and publishing relevant content to meet the company’s business objectives and users’ needs.
Brainstorming creative ways to engage the audience online and produce engaging content types.
Ensuring that the content aligns with the brand and adds value to existing and prospective clients.
Keeping track of the competition’s marketing strategy and ensuring that all content created by the digital team is 100% original and unique.
Working with the company’s website to help it reach its full potential (e.g. optimizing the website and its content for better search engine rankings).

Typical responsibilities of a digital content strategist include:

Maintaining budgets.
Performing exhaustive research to gain in-depth knowledge of all customer personas.
Performing extensive research and analysis on consumer thoughts and trends.
Creating specifications and content appropriate for the brand’s customer personas.
Strategizing content pillars and sub-pillars.
Planning the editorial calendar and content proposition.
Collaborating with content management teams, creative teams, and writers to implement the content strategy.
Overseeing writing style and tone for all content.
Developing content governance guidelines for tone, style, and voice of all content, and ensuring these are followed.
Developing an editorial strategy to ensure content consistency across all delivery platforms.
Conducting periodic content audits.
Assisting with the technical integration of content.
Tracking and calculating content ROI.
Ensuring that content strategy meets business objectives.
Strategizing and improving content delivery and promotion.
Analyzing content marketing strategy to evaluate whether it’s working or not.

Additional jobs that a content strategist may perform in the role include:

Create target audience profiles
Learn the priorities and content needs of the target audience
Develop surveys
Create and manage social media campaigns
Manage content marketing campaigns
Implement SEO best practices
Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans.
Build strategic partnerships with agencies, freelancers, creatives, designers, etc.

Digital Content Strategist Role Requirements

The content strategist role requires excellent writing skills, client-facing skills, SEO knowledge, and the ability to work with the organization’s content management system, web analytics platform, SEO research software, and other tools used in the content planning and publication process.

Additional skill sets a content strategist needs to perform successfully in the role include:

The ability to meet organizational goals and targets.
Excellent copywriting skills – the ability to plan, direct, design, and edit content that get results.
Content presentation skills – the ability to determine how content should be packaged for encouraging potential customers to take action.
Content delivery skills – the ability to determine the best content distribution channels for the target audience.
Handling and strategizing marketing campaigns.
Content monetization skills.
Multitasking and organizational skills.
Editorial skills to conduct content audits and determine which content should be kept, edited, rewritten, etc.
Analytical ability to identify patterns and trends in content marketing data.
Team-building and leadership skills.
Attention to detail.
Ability to handle significant pressure.

Recruitment sites advertising the role of Content Strategist recommend having at least three to five years of experience in marketing-related roles like digital content manager, web writer, or content editor.

Also, having a bachelor’s degree in a subject like English, journalism, communications, marketing, creative writing, technical writing, information management, or something similar is often a requirement.

Ideally, you will gain hands-on experience in areas like digital content creation and content editing, learn the basics of SEO, and develop the skill set described above.

Full-time content strategists can expect to earn between USD$90,000 to USD$135,000 a year.

Related Roles

Content strategists interact with people in other digital roles, including:

Source: https://www.simplilearn.com/content-strategist-job-description-article

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Content Editor

Learn about the role and responsibilities of a digital content editor.

Digital Content Editor

Learn about the role and responsibilities of a digital content editor.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital content editor.

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Digital Content Editor Overview

A digital content editor is a professional who is responsible for managing and improving the quality of digital content for a brand or organization. This may include website content, social media posts, email campaigns, and online advertisements.

To be effective, a digital content editor must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various content management tools and have a keen eye for detail.

In addition to editing and proofreading content, a digital content editor may also be responsible for managing a team of content creators and coordinators, as well as collaborating with other departments such as marketing and design. They may also be involved in developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.

Overall, the role of a digital content editor is crucial in helping a brand or organization effectively communicate its message to its target audience. By ensuring that all digital content is of high quality and aligns with the brand’s overall marketing strategy, a digital content editor can help a brand effectively reach and engage with its target audience.

The video below provides an overview of the Editor role:

Source: U.S. Bureau of Labor Statistics

Digital Content Editor Role

Editors plan, review, polish, refine, and revise content for publication.

The role may also involve overseeing and coordinating multiple writing projects simultaneously. Editors focus on making sure that the content reaches a particular audience and their schedules are generally determined by production deadlines and the type of editorial position.

Editors also typically work long hours under pressure to meet production deadlines and the stress of ensuring that all published information is correct.

There are different types of editors. For example:

Copy editor – proofread text for errors in grammar, punctuation, and spelling and check for readability, style, and agreement with editorial policy. They suggest revisions, such as changing words and rearranging sentences and paragraphs to improve clarity or accuracy. They also may carry out research, confirm sources, and verify facts, dates, and statistics. In addition, they may arrange page layouts of articles, photographs, and advertising.
Subeditor – responsible for ensuring that all content is in line with the style guide, correcting spelling or grammatical errors, and fact-checking names, dates, and addresses. They’ll also rewrite copy if required, craft headlines, and raise any potential plagiarism issues.
Proofreader – carefully check all content for typos or spelling errors, ensure correct punctuation, and that captions, image credits, and page numbers make sense. Also, check for style consistency.
Assistant editors – are responsible for a particular subject, such as local news, international news, feature stories, or sports.
Executive editors – oversee assistant editors and generally have the final say about which stories are published and how those stories are covered. Executive editors typically hire writers, reporters, and other employees. They also plan budgets and negotiate contracts with freelance writers.

In smaller organizations, a single editor may do all the editorial duties or share them with a few other team members.

Digital Content Editor Duties And Responsibilities

Digital content editors:

Implement the organization’s content plan, develop content ideas, plan visual stories and multi-dimensional content, or evaluate submissions from writers (e.g. guest bloggers)
Adhere to the organization’s style manuals, editorial policies, and content production guidelines.
Work with writers and content authors to help them develop their ideas and meet their brief.
Offer comments and suggestions to improve the content, suggesting titles and headlines, etc.
Rewrite the text to improve comprehension, logical flow of ideas, and reader understanding, and guide the reader’s attention toward the areas that the audience should focus on.
Cut out content that doesn’t fit with the article.
Verify facts cited in material for publication.
Make decisions about the layout of text, photos, and illustrations in the content.
Ensure that all published content is free from spelling, punctuation, and grammatical errors.
Review drafts and approve final versions.
Assume the final responsibility for all published content.

Digital Content Editor Role Requirements

Recruitment sites advertising the role of Content Editors recommend a person with a bachelor’s degree in communications, journalism, or English, along with writing and proofreading experience.

Editors need to be proficient in computer use, including electronic publishing, graphics, web design, social media, and multimedia production.

Additionally, important qualities for the role include:

Creativity. Editors must be imaginative, curious, and knowledgeable in a broad range of topics. Some editors must regularly come up with interesting content or story ideas and attention-grabbing headlines.
Detail oriented. Editors must be meticulous to ensure that material is error free and matches the style of a publication.
Good judgment. Editors decide whether certain stories are ethical and whether there is enough evidence to publish them.
Interpersonal skills. In working with writers, editors must have tact and the ability to guide and encourage them in their work.
Writing skills. Editors ensure that all written content has correct grammar, punctuation, and syntax. Editors must be able to write clearly and logically.

Full-time content editors can expect to earn between USD$60,000 to USD$65,000 a year.

Related Roles

Content editors interact with people in other digital roles, including:

Source: https://www.bls.gov/ooh/media-and-communication/editors.htm

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Content Writer

Learn about the role and responsibilities of a digital content writer.

Digital Content Writer

Learn about the role and responsibilities of a digital content writer.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital content writer.

***

Digital Content Writer Role

A digital content writer is a professional who is responsible for creating written content for digital media. This may include website content, social media posts, email campaigns, and online advertisements.

The main goal of a digital content writer is to effectively communicate a brand’s message to its target audience in a way that is engaging and aligns with the overall marketing strategy. To do this, a digital content writer must have strong writing skills, as well as a deep understanding of the brand and its target audience.

In addition to writing content, a digital content writer may also be responsible for conducting research, identifying keywords, and optimizing content for search engines and social media. They may also be involved in developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.

Overall, the role of a digital content writer is crucial in helping a brand or organization effectively communicate its message to its target audience. By creating high-quality, relevant written content, a digital content writer can help a brand effectively reach and engage with its target audience.

Digital Content Writer Duties And Responsibilities

Content writers and content authors develop written content for various types of media, including articles and blog posts, guides, reports, press releases, marketing copy, etc.

Content writers create the best possible content in written or visual format, and write high-quality web content and informative and engaging articles on a range of subjects to help businesses and brands showcase their products and services, increase search engine rankings, and drive more targeted prospects to their websites.

Content writers are responsible for:

Expertly crafting articles, blog posts, etc., and writing content that helps drive conversions based on the organization’s content strategy, content plan, style guides, editorial guidelines and policies, etc.
Brainstorming new article ideas with the content team.
Researching industry-related topics, subjects, online sources, interviews, and studies to get factual information and authentic detail.
Finding interesting angles, creating attention-grabbing headlines, and writing compelling copy.
Ensuring all-around consistency (style, fonts, images and tone).
Working with editors and clients to shape material for publishing.
Preparing and presenting well-structured drafts to editors and clients for input, feedback, and approval.
Developing proficiency using a Content Management System and tools that help to speed up content research, content writing, and content editing.
Proofreading articles before publication.
Ensuring content is produced and delivered on time.

Additional duties and responsibilities of a digital content writer may include:

Coordinating with marketing and design teams to source artwork and illustrations for articles.
Conduct simple keyword research and using SEO guidelines to increase web traffic.
Creating content for social media, email marketing campaigns, etc.
Identifying customers’ needs and gaps in the content and recommending new topics.
Updating website content as needed.
Assisting in the creation of content style guides.

Digital Content Writer Role Requirements

Recruitment sites advertising the role of Content Writer recommend a creative person with qualifications in marketing or journalism, a strong writing style, and good grammar skills.

However, anyone with Internet access can start a blog and gain writing experience, regardless of their education or background.

A good content writer must also have excellent research skills, the ability to understand and write on various topics, and knowledge of the organization, its products and services, and its target audience.

Having the ability to create a visual story using text, images, tables, charts, and infographics, and knowledge of computer software and editing tools that combine text with graphics, audio, video, and animation is also helpful.

Important qualities of being a content writer include:

Adaptability. Writers and authors need to be able to adapt to updates in software platforms and programs, including various content management systems (CMS).
Creativity. Writers and authors must be able to develop interesting plots, characters, or ideas for new stories.
Critical-thinking skills. Writers and authors must be adept at understanding new concepts that they convey through writing.
Determination. Writers and authors must have drive and persevere to meet deadlines.
Persuasion. Writers, especially those in advertising, must be able to convince others to feel a certain way about a good or service.
Social perceptiveness. Writers and authors must understand how readers react to ideas to connect with their audience.
Writing skills. Writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers.

Full-time content writers can expect to earn between USD$60,000 to USD$70,000 a year.

Related Roles

Content writers interact with people in other digital roles, including:

Sources:

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist.

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist.

In this section of the Digital Business course module, we look at the role and responsibilities of a content marketing specialist.

***

Content Marketing Specialist Role

A content marketing specialist is a professional who is responsible for developing and implementing a content marketing strategy for a brand or organization. This involves creating and distributing high-quality, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.

To be effective, a content marketing specialist must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various content management tools and have a keen eye for detail.

In addition to creating and distributing content, a content marketing specialist may also be responsible for conducting market and keyword research, analyzing data and user feedback, and continuously improving and updating the content over time. They may also be involved in developing and implementing a content calendar, which outlines the long-term vision and goals for the content.

Overall, the role of a content marketing specialist is crucial in helping a brand or organization effectively communicate its message to its target audience. By creating and distributing high-quality, relevant content, a content marketing specialist can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

Content Marketing Specialist Duties And Responsibilities

Content marketing specialists provide businesses with high-quality web content to help increase search engine rankings and drive new targeted prospects to their websites.

Content marketing specialists are responsible for:

Meeting with editors
Brainstorming new article ideas
Researching subjects
Finding interesting angles
Creating grabbing headlines
Expertly crafting articles, blog posts, etc.

Content Marketing Specialist Role Requirements

Recruitment sites advertising the role of Content Marketing Specialist recommend a creative person with qualifications in marketing or journalism, a strong writing style, and good grammar skills.

Full-time content marketing specialists can expect to earn between USD$50,000 to USD$60,000 a year.

Related Roles

Content marketing specialists interact with people in other digital roles, including:

Source: https://www.marketing-schools.org/careers/content-marketing-specialist

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional.

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital communications professional.

***

Digital Communications Professional Role

A digital communications professional is a professional who is responsible for managing and improving the online presence and reputation of a brand or organization. This may include managing the brand’s website, social media accounts, and online reputation management efforts.

To be effective, a digital communications professional must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various digital communications tools and have a keen eye for detail.

In addition to managing the brand’s online presence, a digital communications professional may also be responsible for developing and implementing a digital communications strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience. They may also be involved in creating and distributing digital content, such as blog posts, newsletters, and social media posts.

Overall, the role of a digital communications professional is crucial in helping a brand or organization effectively communicate its message to its target audience. By managing the brand’s online presence and reputation, and creating and distributing high-quality digital content, a digital communications professional can help a brand effectively reach and engage with its target audience.

Digital Communications Professional Duties And Responsibilities

Digital communications professionals allow businesses to interact with consumers by engaging in social media and digital outreach campaigns.

Digital communications professionals are the online face of your organization and help you establish an active social media presence by answering questions about products, crafting online newsletters, publishing content on websites, and engaging community members through forum postings.

They contribute customer service know-how with technical education and can also help to create content such as blog posts, information videos, and podcasts.

Digital communications professionals are responsible for:

Helping businesses direct and coordinate online marketing efforts.
Mixing technical computer skills with traditional marketing practices to increase sales and solidify a company’s online presence.

Digital Communications Professional Role Requirements

Recruitment sites advertising the role of Digital Communications Professional recommend someone with qualifications in communications or marketing and experience in a variety of digital media roles.

Full-time digital communications professionals can expect to earn at least USD$65,000 a year.

Related Roles

Digital communications professionals interact with people in other digital roles, including:

Source: https://www.marketing-schools.org/careers/digital-communications-professional

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director.

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director.

In this section of the Digital Business course module, we look at the role and responsibilities of a search engine marketing director.

***

Search Engine Marketing Director Role

A search engine marketing (SEM) director is a professional who is responsible for planning and implementing a brand’s search engine marketing strategy. This includes both paid and organic search efforts, with the goal of driving traffic and sales to the brand’s website.

To be effective, an SEM director must have a deep understanding of search engine algorithms and best practices, as well as strong analytical skills to track and measure the success of their campaigns. They must also be proficient in various SEM tools and platforms, such as Google Ads and Google Analytics.

In addition to planning and implementing an SEM strategy, an SEM director may also be responsible for managing a team of SEM coordinators and analysts, as well as collaborating with other departments such as marketing and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on search engines.

Overall, the role of an SEM director is crucial in helping a brand succeed in the digital world. By effectively utilizing paid and organic search efforts, an SEM director can help drive traffic and sales to a brand’s website and achieve its marketing goals.

Search Engine Marketing Director Duties And Responsibilities

Search engine marketing directors are strategists who understand the best ways to increase a web page’s visibility and how to streamline online efforts.

SEM directors are highly analytical, financially-minded, data-driven individuals who can break down complex numbers behind search results, look at the number of hits a certain page receives and break down why that page gets those hits.

They then use this information to identify the potential financial risks and rewards for engaging in SEM strategies and drive further marketing efforts on a site, detailing how much money the business should invest in paid search marketing and the potential return on investment for the company.

Search engine marketers are responsible for planning, implementing, and tracking search engine marketing (SEM) strategies such as keyword generation, organic content creation, and paid search with web development.

Search Engine Marketing Director Role Requirements

Recruitment sites advertising the role of Search Engine Marketing Director recommend someone with qualifications in marketing, computer science, or business administration and experience in data analysis.

Full-time search engine marketing directors can expect to earn at least USD$100,000 a year.

Related Roles

SEM directors interact with people in other digital roles, including:

SEO Specialists
Search Engine Marketing Specialists
Search Engine Marketing Managers

Source: https://www.marketing-schools.org/careers/search-engine-marketing-director

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager.

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager.

In this section of the Digital Business course module, we look at the role and responsibilities of a digital marketing manager.

***

Digital Marketing Manager Overview

A digital marketing manager is a professional who is responsible for planning and implementing a brand’s digital marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.

The main goal of a digital marketing manager is coordito effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital marketing manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing a digital marketing strategy, a digital marketing manager may also be responsible for managing a team of digital marketers and coordinators, as well as collaborating with other departments such as sales and customer service.

Overall, the role of a digital marketing manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital marketing manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

The video below provides an overview of the Marketing Manager role:

Source: U.S. Bureau of Labor Statistics

Digital Marketing Manager Role

Digital marketing managers facilitate the process of engaging consumers in a personalized marketing process, from input on branding strategies to special offers and consumer preference, by implementing user outreach strategies to find out what consumers are looking for, and how they want products presented.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then they may assist in the development of that product or service and create a marketing plan for it.

Marketing managers:

Estimate the demand for products and services that an organization and its competitors offer.
Identify potential markets for the organization’s products.
Develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied.
Work with sales, public relations, and product development staff.

Digital Marketing Manager Duties And Responsibilities

Digital Marketing managers are responsible for

Helping businesses design an effective marketing strategy, where marketers know exactly what their consumers want and can consider their individual preferences. This is done using online information-gathering tools like surveys and tracking data about who buys what.
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
Plan promotional campaigns such as contests, coupons, or giveaways.
Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.
Negotiate advertising contracts.
Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.
Develop pricing strategies for products or services marketed to the target customers.
Meet with clients to provide marketing or related advice.
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities.

Digital Marketing Manager Role Requirements

Recruitment sites advertising the role of Digital Marketing Manager recommend someone with qualifications in marketing, excellent tech skills, and experience implementing search engine optimization strategies.

Important qualities of a marketing manager include:

Analytical skills. Marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. Managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Full-time marketing managers can expect to earn upwards of USD$85,000 a year.

Related Roles

Marketing managers work with people in other roles, including:

Sources:

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We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

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Digital Content Team

Essential Roles In A Digital Content Team

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References

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Content Production Manager

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