Content Ideas

Here is a long list of content ideas and content topics to help you with your next content project.

Content Ideas

Feeling stuck on what content to write next? Say goodbye to writer’s block and hello to endless new content possibilities! Use these content ideas to unlock your creativity, get inspired, and fuel your next masterpiece!

Content research - Woman researching content online.

Consistently generating fresh and engaging content ideas can be a daunting challenge.

Whether you are a seasoned blogger, a business owner, or a marketing professional, understanding the diverse categories of content can help you effectively connect with your audience and achieve your goals.

In this lesson, we explore various content categories that will hopefully provide you with ongoing inspiration, new ideas, and strategies to keep your content pipeline flowing with creativity and relevance.

We recommend bookmarking this page and coming back here whenever you’re feeling stuck on what to write next.


Useful Content

Create useful content that offers practical value to the reader, helping them solve problems, learn new skills, or make informed decisions.

Types of Useful Content

Create a List

Lists provide structured and easily digestible information.


  • “10 Best Tools for Remote Work”
  • “Top 5 Marketing Strategies for Startups”

Show Them “How To”

Create tutorials or guides to teach readers how to accomplish specific tasks.


  • “How to Set Up a Blog in 30 Minutes”
  • “How to Cook a Perfect Steak”

Create a Case Study

Provide in-depth analyses of a specific instance or project to illustrate success or failure.


  • “Case Study: How XYZ Company Increased Sales by 200%”
  • “Case Study: The Impact of Social Media on Brand Awareness”

Problems and Solutions

Identify common issues and provide actionable solutions.


  • “How to Troubleshoot Common Laptop Issues”
  • “Solutions for Reducing Workplace Stress”

Research and Statistics

Present findings from studies or data analysis to inform or persuade.


  • “The Latest Trends in Consumer Behavior for 2024”
  • “Statistics on Remote Work Adoption Rates”


Answer common questions on a particular topic to provide quick help.


  • “FAQs About Starting a Small Business”
  • “FAQs on Health and Safety Regulations”

Check out our Content Troubleshooting FAQs section.


Provide step-by-step guides to ensure tasks are completed thoroughly.


  • “Checklist for Launching a Website”
  • “Moving House Checklist”

Check out our Content Management Checklists section and these checklists for WordPress users.

Definitive Guides

Write comprehensive resource guides covering a topic in detail.


  • “The Definitive Guide to SEO”
  • “The Ultimate Guide to Email Marketing”

Article Series

Create a series of articles covering different aspects of a broader topic.


  • “A Series on Personal Finance: Part 1 – Budgeting, Part 2 – Investing”
  • “Fitness Journey Series: From Beginner to Advanced”


Provide definitions of terms and jargon related to a specific field.


  • “Glossary of Digital Marketing Terms”
  • “IT Security Terminology Explained”

Check out our Content Management Glossary

Cheat Sheets

Create quick reference guides for complex topics.


  • “HTML Cheat Sheet for Beginners”
  • “Cheat Sheet for Photoshop Shortcuts”


Supply readers with pre-designed formats to help them streamline tasks.


  • “Resume Template for Job Seekers”
  • “Content Calendar Template for Social Media”


Create visual representations of data or processes to enhance  your reader’s understanding.


  • “Infographic on the Benefits of Meditation”
  • “Timeline of Historical Events Infographic”

Learn more about creating Infographics.


Transcribe conversations with experts to provide readers with different insights and perspectives.


  • “Interview with a Leading AI Researcher”
  • “Entrepreneur Spotlight: Success Stories”


Compare products, services, or methodologies to highlight differences and benefits.


  • “Comparing iOS vs. Android”
  • “Organic vs. Conventional Farming”

Generous Content

Generous content provides value to others and fosters community, collaboration, and mutual growth by highlighting, supporting, or promoting other peoples’ work.

Types of Generous Content

Profile Others

Highlight and celebrate individuals or organizations for their achievements, skills, or contributions.


  • “Profiles in Courage: Community Heroes Making a Difference”
  • “Interview with an Up-and-Coming Artist”

Get Others to Contribute

Invite guest writers or experts to share their insights and provide your readers with their diverse perspectives and expertise.


  • “Guest Post: Tips for Sustainable Living by Environmental Expert”
  • “Collaborative Article: Industry Leaders Discuss the Future of Tech”

Publish a Weekly Roundup

Curate and share a list of the best content, news, or resources from the past week to keep readers informed and inspired.


  • “Weekly Roundup: Top Marketing Articles You Shouldn’t Miss”
  • “This Week in Tech: Innovations and Trends”


Share inspiring, motivational, or thought-provoking quotes from various sources to provide encouragement and insight.


  • “Quotes to Inspire Your Daily Work”
  • “Famous Quotes on Leadership and Success”

Highlight Acts of Generosity

Showcase stories of kindness and generosity to inspire and motivate others.


  • “10 Inspiring Acts of Generosity from Around the World”
  • “Local Heroes: Acts of Kindness in Our Community”

Share Resources and Tools

Provide access to valuable resources and tools that can help readers achieve their goals.


  • “Free Resources for Learning New Skills Online”
  • “Top Tools for Remote Work Efficiency”

Check out our Content Tools & Resources section.

Create Educational Content

Offer in-depth tutorials, guides, or lessons to educate and empower readers.


  • “Beginner’s Guide to Financial Planning”
  • “How to Start Your Own Podcast: A Step-by-Step Guide”

Community Spotlights

Focus on community events, achievements, and stories to build a sense of togetherness and support.


  • “Spotlight on Local Nonprofits Making a Difference”
  • “Community Events You Should Attend This Month”

User-Generated Content

Encourage readers to share their own stories, experiences, and insights to foster a participatory community.


  • “Share Your Success Stories: Reader Submissions”
  • “Photo Contest: Show Us Your Best Travel Moments”

Learn more about using User Generated Content

Collaborative Projects

Initiate projects that involve contributions from multiple people or organizations to achieve a common goal.


  • “Crowdsourced Cookbook: Recipes from Our Readers”
  • “Community Art Project: Submit Your Artwork for Our Mural”

Entertaining Content

Entertaining content captivates and delights your audience, and keeps them engaged and coming back for more.  Create content to amuse, inspire, provide an enjoyable experience, or elicit emotional responses such as laughter, joy, or surprise.

Types of Entertaining Content

Tell Stories

Craft compelling narratives that resonate with your audience, drawing them into the experiences and lessons shared.


  • “A Day in the Life of a Startup Founder”
  • “From Zero to Hero: Inspirational Success Stories”
  • “Travel Tales: Adventures from Around the World”

Cartoons and Memes

Use humor and visual elements to convey messages in a light-hearted and engaging way.


  • “Monday Morning Memes to Brighten Your Day”
  • “Cartoons that Perfectly Sum Up Office Life”
  • “Trending Memes Explained: What’s Making the Internet Laugh?”

Learn more about using Cartoon and Memes

Unusual Stories

Share bizarre, unexpected, or quirky tales that intrigue and entertain.


  • “The Strangest Jobs You’ve Never Heard Of”
  • “Incredible Coincidences You Won’t Believe Happened”
  • “Bizarre Laws from Around the World”

Behind-the-Scenes Content

Offer a glimpse into the making of a product, event, or everyday operations, giving you audience an insider’s view.


  • “Behind the Scenes: How We Create Our Magazine”
  • “A Day at the Film Set: Behind the Camera”
  • “The Making of a Viral Video”

Before-and-After Posts

Showcase transformations and progress through comparative visuals and stories.


  • “Before and After: Home Renovation Projects”
  • “Fitness Transformations: Inspiring Journeys”
  • “From Idea to Reality: Product Development Stories”

Interactive Content

Engage the audience through quizzes, polls, games, and other interactive elements.


  • “Which Movie Character Are You? Take Our Quiz!”
  • “Poll: What’s Your Favorite Summer Activity?”
  • “Interactive Story: Choose Your Own Adventure”

Challenges and Contests

Invite audience participation through fun and competitive activities.


  • “30-Day Photography Challenge”
  • “Best DIY Costume Contest”
  • “Caption This Photo for a Chance to Win”

Timely / Topical Content

Create timely or topical content that is relevant to current events, trends, or issues.

This type of content helps to capture the interest of your audience by addressing subjects that are currently important or trending in the public discourse. It also helps to engage readers with fresh and immediate information, making your content more shareable and engaging.

Types of Timely / Topical Content


Provide critiques and evaluations of recent products, services, events, or media.


  • “Review of the Latest iPhone: Is It Worth the Upgrade?”
  • “New Movie Releases: What’s Worth Watching This Weekend?”
  • “Top 5 Restaurant Openings This Month”

Survey Results

Analyze and present the findings of surveys on relevant or trending topics.


  • “Survey Results: How Remote Work Is Affecting Employee Productivity”
  • “Consumer Preferences in 2024: Survey Insights”
  • “Public Opinion on Climate Change: A Recent Survey Analysis”

News Posts

Report on current events, breaking news, and significant happenings.


  • “Breaking News: Major Developments in the Tech Industry”
  • “Elections 2024: Latest Updates and Outcomes”
  • “Natural Disaster Strikes: Immediate Effects and Responses”


Discuss and analyze emerging trends in various fields.


  • “Top Fashion Trends to Watch This Summer”
  • “Tech Trends That Will Dominate 2024”
  • “Health and Wellness Trends: What’s New This Year?”

Issues and Controversy

Explore current debates, controversies, and critical issues.


  • “Debate on Data Privacy: Where Do We Stand?”
  • “Controversial Legislation: Pros and Cons of the New Law”
  • “Climate Change Policies: Global Reactions and Implications”

Event Coverage

Write detailed accounts or summaries of recent events, conferences, or public gatherings.


  • “Highlights from the 2024 Consumer Electronics Show”
  • “Key Takeaways from the Annual Health Summit”
  • “Live Coverage: Major Sports Event Finals”


Record and/or write about conversations with experts, influencers, or newsmakers about current topics.


  • “Interview with a Climate Scientist on the Latest IPCC Report”
  • “Celebrity Insights: Behind the Scenes of Their Latest Project”
  • “Tech Innovators: Discussing the Future of AI”

Personal Content

Create personal content by sharing experiences, stories, and thoughts that resonate on a personal level with your audience.

This type of content helps to build a connection with readers by revealing a more intimate and authentic side of the writer, a person, or brand.

Types of Personal Content

Inspirational Stories

Create narratives that motivate and uplift the audience by showcasing perseverance, success, and positive change.


  • “Overcoming Adversity: How I Turned My Life Around”
  • “From Rags to Riches: Inspiring Entrepreneurial Journeys”
  • “Finding Hope in the Face of Challenges: Personal Success Stories”

Holiday Posts

Create content centered around personal experiences and celebrations during holidays.


  • “My Memorable Christmas Eve Traditions”
  • “A Journey Through My Thanksgiving Celebrations Over the Years”
  • “Celebrating Diwali: A Personal Reflection on Family and Traditions”

Commemorative Days

Write articles that reflect on the significance of special days and personal memories associated with them.


  • “Remembering a Loved One on Memorial Day”
  • “The Importance of Earth Day: Personal Actions for Environmental Impact”
  • “Celebrating International Women’s Day: Stories of Empowerment and Inspiration”

Personal Achievements

Share milestones and successes to inspire and connect with your audience.


  • “My Journey to Running a Marathon: Tips and Experiences”
  • “Publishing My First Book: Challenges and Triumphs”
  • “Career Milestones: Reflecting on 10 Years in the Industry”

Daily Life and Routines

Provide insight into your day-to-day activities and routines (or another person’s, e.g. a celebrity or public figure).


  • “A Day in My Life: Balancing Work and Family”
  • “My Morning Routine: How I Start My Day Productively”
  • “Finding Balance: A Peek into My Weekly Schedule”

Personal Reflections

Write deep, introspective content that explores personal growth, thoughts, and emotions.


  • “Lessons Learned from a Year of Self-Improvement”
  • “Reflections on My Journey to Mindfulness”
  • “Navigating Personal Challenges: A Reflection on Resilience”

Travel Diaries

Share personal travel experiences, tips, and adventures.


  • “Exploring the Hidden Gems of Bali: A Personal Travelogue”
  • “My Solo Travel Experience: Tips for the Adventurous Spirit”
  • “A Culinary Journey Through Italy: Personal Stories and Recommendations”

Health and Wellness

Write personal stories and advice related to health, fitness, and well-being.


  • “My Fitness Journey: From Couch Potato to Marathon Runner”
  • “Dealing with Anxiety: Personal Tips and Strategies”
  • “The Benefits of Yoga: A Personal Experience”

Repurposed Content

Repurposing content involves taking existing content and transforming it into a different format or updating it to reach new audiences or provide additional value.

This strategy maximizes the utility of your content, extends its lifespan, and enhances its reach across various platforms.

Types of Repurposed Content

Update Older Articles

Refresh and revise older articles to ensure they remain relevant and accurate.


  • “2024 Update: Top SEO Practices for Bloggers”
  • “Revisiting Our 2020 Predictions: What Came True?”
  • “Updated Guide to Social Media Marketing Trends in 2024”

Condense Content

Summarize longer content pieces into concise formats like infographics, checklists, or social media posts.


  • “Infographic: Key Points from Our Comprehensive Guide to Digital Marketing”
  • “Quick Checklist: Essential Steps for Starting Your Own Blog”
  • “10 Tweetable Tips from Our Latest Webinar on Content Strategy”

Expand Content

Take a brief or high-level content piece and expand it into a more detailed and in-depth article, series, or multimedia content.


  • “In-Depth Series: Breaking Down Our E-book on Personal Branding into a Blog Series”
  • “Detailed Guide: Expanding Our Top 10 Travel Tips Blog into a Full E-book”
  • “Video Course: From Blog Post to Online Class on Social Media Marketing”

Create YouTube Videos

Transform blog posts, articles, or whitepapers into engaging video content.


  • “Video Breakdown: Our Blog Post on Effective Content Marketing Strategies”
  • “Tutorial Video: Step-by-Step Guide from Our Written How-To Article”
  • “Animated Video: Key Statistics from Our Research Report”

Develop SlideShare Presentations

Convert content into professional slide presentations for sharing on platforms like SlideShare.


  • “SlideShare: Highlights from Our Industry Report”
  • “Presentation: Key Takeaways from Our Webinar on Digital Transformation”
  • “Slides: Visual Summary of Our Blog Post on Market Trends”

Create E-books, Whitepapers & Online Courses

Compile related blog posts or articles into comprehensive e-books, whitepapers, or online courses.


Learn more about creating eBooks and Online Courses

Generate Podcasts

Turn written content into audio formats for podcasts.


  • “Podcast Episode: Discussing Our Latest Blog Post on Content Creation”
  • “Audio Guide: Insights from Our Comprehensive Marketing Strategies Article”
  • “Interview Series: Expanding on Our Written Case Studies in Audio Format”

Learn more about creating Podcasts

Content For Different Audiences

Create content for different audiences by tailoring your messages and formats to meet the specific needs, interests, and behaviors of various groups that interact with your brand.

This strategy ensures that the content is relevant and engaging for each audience, increasing the chances of achieving your communication goals.

Types of Content for Different Audiences

Visitors / Prospects

Create content aimed at attracting and informing potential customers who are not yet familiar with your brand.


  • “10 Reasons Why You Really Need Our Product”
  • “Beginner’s Guide to Understanding Our Services”
  • “How Our Solution Solves Your Problem: A Case Study”

Customers / Clients

Create content designed to support and engage existing customers, helping them get the most out of your products or services.


  • “How to Maximize the Benefits of Your Purchase”
  • “Customer Success Stories: How Our Clients Achieved Their Goals”
  • “Advanced Tips for Using Our Product”

Members / Subscribers

Create exclusive content for individuals who have subscribed to your newsletter, membership program, or online community.


  • “Monthly Member-Only Webinars”
  • “Exclusive Insider News and Updates”
  • “Subscriber-Only Discounts and Offers”

Suppliers / Wholesalers

Create content that helps build and maintain strong relationships with your suppliers or wholesalers.


  • “Supplier Spotlight: Meet Our Key Partners”
  • “Best Practices for a Successful Supply Chain Collaboration”
  • “Latest Industry Trends Impacting Our Supply Network”

Resellers / Affiliates

Provide resources and information to support partners who sell your products or services.


  • “Affiliate Marketing Tips: How to Boost Your Sales”
  • “Reseller Handbook: Everything You Need to Know”
  • “Exclusive Training for Our Affiliates”

Internal Staff

Write internal communications that keep your employees informed and engaged.


  • “Quarterly Business Updates from the CEO”
  • “Employee Spotlight: Celebrating Our Team Members”
  • “Internal Training Resources and Workshops”

Outsourced Staff

Create content that helps you manage and coordinate outsourcing tasks or projects with external contractors or freelancers.


  • “Guidelines for Our Freelancers”
  • “How to Align with Our Brand’s Voice and Tone”
  • “Project Management Best Practices for Remote Teams”


Create content that provides insights and updates to current and potential investors.


  • “Annual Financial Reports and Forecasts”
  • “Investor Newsletter: Latest Developments and Strategies”
  • “Q&A with the CFO: Financial Health and Future Plans”

Media and Press

Write information crafted to appeal to journalists and media outlets.


  • “Press Releases on Major Company Milestones”
  • “Media Kits with Brand Assets and Key Information”
  • “Interview Opportunities with Company Executives”

Learn more about using Press Releases.


Hopefully, the above list of content ideas has given you a wealth of inspiration for your next writing project or assignment.

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Image: Woman researching content online.

Managing Your Content Ideas

Learn how to set up a simple and effective system for generating, storing, organizing, and managing your content ideas.

Managing Your Content Ideas

Learn how to set up a simple and effective system for generating, storing, organizing, and managing your content ideas.

How To Store, Plan And Organize Your Content IdeasYour business needs content. Your website needs content. Your social media needs content. Your blog, newsletters, product descriptions, post headlines, sales copy, social media, ads, articles, promotional pieces, news releases, customer training sections, FAQs, forum signatures, SEO meta descriptions, etc. all need content.

There’s no way around it…to have a successful digital presence, you will need lots of content!

Whether you plan to create this content in-house, outsource it, or a mix of both, having an effective system for generating, storing, organizing, and managing your content ideas will help your business immensely in areas like content planning and content production.

In this article, we’ll show you how to set up a basic, simple, and cost-effective system that will keep new ideas for content flowing regularly in your business.


A Simple System For Turning Content Ideas Into Published Content

Man writing ideas down in notepad.
Coming up with new ideas and publishing new content regularly will help to improve your online business results.

Fact: Businesses that publish new content regularly get better results online. 

The most effective way to manage the content in your business is to turn every content-related area into a process and then turn your content-related processes into systems.

This includes having a system for generating new content ideas.

Illustration of gears - Content Ideas - Content Planning - Content Production
Turn your content creation process into a system.

By focusing on managing systems, your business can improve its results and realize its goals and objectives.

When using content to grow your business, it’s important to think of the processes involved in generating, storing, organizing, and managing your content ideas as a system.

This will allow you and your content team to continually generate new ideas and easily store, organize, and manage these so they can be accessed, retrieved, and added at any time to your content planning and content production systems.

Where Content Ideas Fit In Your Content System

As explained in other lessons throughout our free content management course, ideally, every content-related activity in your business should flow from your content strategy.

Your content strategy is the blueprint that describes how your business will use content to achieve its overall strategic goals and objectives.

Your content plan is the document that specifies how your content team will execute the content strategy.

Once your business has created a content strategy and content plan, you can then begin to turn your content ideas into published content through your content planning and content production systems.

Process flow: Content Ideas - Content Planning - Content Production
Where your Content Ideas System fits in with other areas of your overall Content System.

Your Content Ideas System, then, connects your Content Plan to your Content Planning processes.

Your Content Ideas System, however also requires processes for generating, storing, organizing, and managing your content ideas.

Let’s have a look at these processes and how we turn these into a simple and practical system.

A System For Generating Content Ideas

Image: man and woman at a coffee shop.
Great content ideas can strike at any time!

There are many ways, methods, and techniques for generating new content ideas for your business.

If you don’t know where to start, check out this long list of content ideas and content topics we’ve created here: Content Ideas

To save you a massive amount of time, we have also created a comprehensive and 100% free content ideas course that you can subscribe to if you need help coming up with new ideas and topics for articles, blog posts, and newsletters.

All you have to do to start receiving our +120-part email course on how to generate endless content ideas delivered straight to your inbox is go here and signup.

With this process out of the way, let’s look at the next step.

A System For Storing, Organizing, And Managing Content Ideas

Image of woman working on a laptop.
How are you going to store, organize, and manage your content ideas?

Turning your content ideas into published content typically involves a lot of researching, planning, organizing, editing, and refining a bunch of notes, files, links, media content, etc.

All of these activities can get in the way of the creative process or require putting ideas on hold until they can be further developed.

Suppose you suddenly get an idea for a new article or blog post but you’re too busy to expand further on it or do something with it.

What do you do? Do you write it down on the nearest piece of paper you can find? Do you not write it down and hope that you will still remember it later?

Your business will struggle to improve its results and grow with content if your approach is to let ideas come to you spontaneously, work through them chaotically, and publish content only when you feel inspired or have the time to write.

Too many of your competitors are regularly publishing information online to make a “spontaneous and chaotic” approach effective.

So the first step is to have a simple, practical, and cost-effective way to effectively:

  1. Jot content ideas down.
  2. Store, organize, and manage these ideas.
  3. Outline and draft (i.e. flesh out) ideas into content, and,
  4. Have these ideas ready to publish.

For this example, we’ll set up a simple process like the one shown below using free/inexpensive tools and the WordPress CMS...

Chart: content idea organization system.
A simple and effective process for storing, organizing, and managing your content ideas.

For a comprehensive list of useful tools and apps that can help you research and organize your thoughts and ideas, see our Content Research Tools lesson.

1. Jotting Down Your Content Ideas

Image of man working on a laptop and writing on a notebook.
Got an idea? Jot it down!

You can be struck with a great idea for a new article, blog post, video, podcast, ebook, lead generation report, etc. anywhere, at any time.

This could happen while you’re in the shower, getting ready in the morning, going on a walk, shopping, standing in a queue, on your way to or from work, sitting in a meeting, watching TV, just before falling asleep…even while you are sleeping!

Knowing that this can happen, then, it’s important to be prepared.

When an idea suddenly comes to you, you need an easy tool that will let you quickly jot down your idea.

This can be an app on your phone that lets you create and save simple memos, a small writing pad that you carry in your purse, briefcase, or in your pocket, etc.

Whatever tool you choose to use just make sure that you keep it handy so you can record your ideas when inspiration strikes.

For example, years ago, I spoke with a business owner after a business networking event who didn’t have a website. When I asked him why he didn’t have a website, he replied that he doesn’t believe a website would help him grow his business.

I was intrigued by this answer, so I asked him to tell me more. He then told me that a website was just something businesses need for ‘credibility.’

This business owner couldn’t see how a website would help his business grow but believed that if he didn’t have a website, prospects would doubt the credibility of his business (or even whether the business existed).

As a non-technical website owner who has spent years helping businesses grow using WordPress websites, this naturally got me thinking about how I could educate other non-techies about the benefits of using a WordPress website to educate their prospects about their business and generate new business leads.

Knowing the importance of jotting down ideas as soon as these come into my head (instead of telling myself that I’ll “remember these” for later), I took out my phone while waiting for the lift to take me down to the car park, and fired up the ‘Memo’ app I have installed specifically to record new content ideas…

Image of phone with apps installed, including a Memo app.
You can use a memo app to record your content ideas.

I then quickly jotted down some rough ideas for an article on “how to use a website as more than just a credibility tool”…

Mobile phone with content ideas for blog articles.
When inspiration strikes, you need some way to record your content ideas immediately.


Note: At this stage of the process, it doesn’t matter if you know the ‘5 ways to do XYZ’ or not … the important thing is to simply record the idea as soon as you can.

I certainly didn’t know what the ‘5 ways’ were going to be when I wrote the idea down. By the time the content is written it may very well end up being the ‘3 ways,’ or the ’19 ways,’ to do XYZ, or it may become something completely different altogether.

The end result is not important at this stage, only the process of recording the idea down. This should become a habit, so you need to have some type of tool or way to document your ideas.

2. Storing Your Content Ideas

After writing an idea down, the next step is to store it in a way that it can be easily found and retrieved when it’s time to expand on it further.

A phone app makes it easy to email the idea to yourself or to your content team, and, depending on which tools you use, even to add it directly into your content planning or production systems.

Phone screen with 'Share via' feature highlighted.
Email the idea to yourself, to your content team, or add it directly into your content workflow.

Work out with your content team a process for storing and adding ideas to your content workflow and make sure to document this process.

3. Organizing & Managing Your Content Ideas

At the time I jotted down the example idea being used here, I was also using a tool called TreePad to keep my ideas organized.

This tool is no longer available, but there are other excellent content organization tools you can use.

I used TreePad (no longer available) but now there are newer and better content organization tools available.

Essentially, all you need is a tool that lets you create a hierarchical structure of folders where you can store text snippets, images, links, etc.

If you create different folders for each section of an article or ebook, for example, you can then easily rearrange or organize these sections by moving folders up, down, or nest these inside other folders.

With an organization tool, you can easily add, organize, prioritize, and keep track of unlimited new content ideas, and make these immediately accessible when required.

In my earlier example, after sending the content idea from my phone app to my email inbox, I then added it to a simple content production planner I created using nested folders…

A simple content production planner created using nested folders.
You can easily keep track of your content ideas using a simple content production planner created using nested folders.

As you can see from the above screenshot, this is nothing more than a folder I’ve created and labeled “Content Production” with new folders created for every new content idea.

A simple content production planner like this lets you easily:

  • Add content ideas with a rough working title (you can change it anytime)
  • Work on developing any idea you have stored further at any time it suits you.
  • Prioritize ideas in the content production schedule (just move folders up or down to prioritize items)
  • Add rough notes and bullet point sections, play with title ideas, etc.
  • Add and save research notes, URLs of videos, images, additional references, resource links, etc.
  • Archive the folder containing all of your notes for the content idea once you have completed and published it (just create an “Archive” folder and move completed projects into it.)
  • Delete the content idea folder if the idea turns out not to be worth pursuing further.

Once the idea has been safely stored and saved in your simple content planning system, you can get on with other things and come back to it anytime to work on the idea and develop it further.

Whenever you come across new information that would be useful to add or help expand on the idea, simply open the tool, paste in the content, save, and continue working on it later.

For a list of great tools you can use for this step, refer to the Content Research Tools section.

4. Outlining And Drafting Your Content Ideas

Image of woman blogging on WordPress
What tool will you use to flesh out your new content ideas?

An important part of your content ideas system is to set aside time on a regular basis to either work on coming up with new content ideas or to develop your content ideas further.

When the time comes to develop an idea further, you will want to retrieve your idea file from its stored place and select the item to work on next.

You can then create an outline with the main points your will cover in your content, and assemble all the information and research you have gathered into a draft article, blog post, video/audio script, etc.

During the outline creation and draft stage, don’t waste time worrying about things like formatting, styling, typefaces, font colors, font sizes, etc. These are unnecessary time-wasting distractions at this point.

The best way to create a draft of your content is to write it out using a plain text file. You can format this later.

Some tools you can use for this step of the process include:

Plain Text Editor

Windows text editor.
A plain text editor lets you create draft content without distractions.

Your computer comes with a built-in plain text editor like Notepad (Windows) or TextEdit (Apple). Using these free tools lets you focus entirely on what you want to say and create content quickly and without distractions.


NoteTab Pro
NoteTab lets you work on multiple text files at once.

NoteTab is a plain text file editing tool that lets you work on multiple text files at once. This is like using your computer’s plain text file editor on steroids.

NoteTab is great for organizing your ideas during the initial draft phase. You can build your article in one open tab and paste in snippets of text like lists, quotes, research URLs, tags, etc. into other open tabs and perform a whole range of other functions while you work and assemble your content.

For more information about this tool, see this section: NoteTab – Text And HTML Editor

Word Processor

If you are more comfortable fleshing out your content ideas using a word processor application like MS Word or Google Docs, you can use these tools instead to create your outlines or drafts

Google Docs
Google Docs is a free word-processing tool.

If using a word processing tool, just keep in mind that all of the formatting options and features can become a distraction (remember, when working on content ideas, it’s best to focus on the message, not the formatting of the content, which is why we strongly suggest using a plain text editing tool.)

Also, some word-processing tools add hidden formatting code to the content which needs to be removed before publishing.

For example, when pasting content from Google Docs into WordPress, you will often see a bunch of hidden formatting code added to the content (switch to ‘Text’ mode in the content editor to see this).

Google Docs formatting code
Look out for hidden formatting code when copying and pasting content from word processors into your CMS.

Speaking of which…


WordPress content editor
Jot down and flesh out your content ideas directly in WordPress.

If you’re familiar with using WordPress, you can simply jot down and flesh out your content ideas directly in the WordPress content editor and save these as draft posts.

This method works well if your website has other posts or pages that you plan to link to in your new content.

Working directly in WordPress also helps you flesh out your outline or draft content and get it closer to the initial draft stage.

You can also use the WordPress mobile app or post your content ideas to WordPress using email.

5. Publishing Your Ideas As Finished Content

After creating your article outline or draft, the next step is to move it into the content planning and content production stages with the view of getting it published.

If you are working on an article or blog post, for example, using WordPress lets you easily create a new post, paste in your draft content from a plain text file, and format it using built-in formatting tools.

WordPress classic content editor
The WordPress ‘classic’ editor has formatting tools that look similar to MS Word.

WordPress has two content editors:

The older editor (called the WordPress Classic Editor) lets you format text by clicking on menu buttons that are similar to using a word processing application like MS Word.

The newer editor (called the WordPress Block Editor) uses ‘blocks’ to add content. You then format your content using the tools and options available in each block.

Remember to save your new article or blog post as a draft in WordPress until you are done editing, formatting, and checking it for spelling or grammatical errors and are ready to publish it.

If you need help using WordPress, we recommend going through our WordPress User Manual tutorials.

If you need a grammar and spelling-checking tool, see the Content Editing Tools section of the course or check out the tool listed below.


Grammarly - Free Grammar Checking Software
Grammarly – Free Grammar Checking Software

Grammarly is a powerful grammar-checking tool for creating web content, reports, e-books, presentations, etc. You can install the free version of Grammarly on your web browser, Microsoft Word, etc.

After writing your content, run it through Grammarly and it will not only pick up all of your spelling and grammatical errors but also point out errors in your punctuation (e.g. wrong use of commas, double spacing between words, duplicated words, etc), poor sentence structure, style, etc.

As you scroll through each error, Grammarly shows you what’s wrong and gives you the option of automatically fixing errors with one click. You can also ignore the correction suggestions if you want and keep scrolling through to the next item.

The paid version of the software takes your content checking to a whole new level and lists advanced issues, suggests vocabulary enhancements, detects instances of plagiarism, etc.

For more information, go here: Grammarly – Free Grammar Checking Software

Managing Content Ideas – FAQs

Here are frequently asked questions about managing content ideas:

What is content management?

Content management is the process of organizing, creating, storing, and distributing content to meet strategic business goals. It involves planning, producing, editing, and publishing content across various channels.

Why is managing content ideas important?

Managing content ideas helps maintain a consistent flow of relevant and engaging content, ensures alignment with business objectives, and enhances audience engagement and retention.

How can I generate content ideas?

Utilize FAQs, customer feedback, industry trends, keyword research, competitor analysis, and content brainstorming sessions to generate diverse content ideas.

What is a content calendar, and why should I use one?

A content calendar is a schedule that outlines when and where content will be published. It helps maintain consistency, organize workflow, and ensure content aligns with strategic goals.

How do I categorize and organize content effectively?

Categorize content based on themes, topics, formats, and audience segments. Use tools like content management systems (CMS) to organize content assets efficiently.

What are some best practices for managing content ideas?

Regularly review and update content, repurpose existing content, collaborate with team members, track content performance metrics, and stay updated on industry trends.

Your Content Ideas System: Summary

Image: Finger poised on Enter key on laptop.
Having a content ideas system will help your business publish new content regularly.

To get results online with content, your business needs to publish content regularly.

This requires having a system for coming up with new content ideas on a regular basis, then storing, organizing, and managing these ideas.

This lesson provides a simple, inexpensive, and cost-effective system you can use to do this.

Here are the steps again:

  1. Jot your ideas down on a writing pad or phone memo app as soon as new ideas present themselves to you.
  2. Add your ideas to a content tool that lets you store, organize, prioritize, and add research notes and additional information.
  3. When you are ready to create an outline or draft of your article, blog post, or video/audio script, use a plain text editor like Notepad, TextEdit, or NoteTab to flesh out your content ideas with no distractions.
  4. After writing your draft content, create a new WordPress post or page (if using WordPress) and paste your content in, then format it using the WordPress Content Editor. Save it as a draft until you are ready to publish it.
  5. After you are done editing your content and checking it for spelling and grammatical errors (e.g. using a tool like Grammarly), you are ready to publish your content.


  • Free Content Ideas Course – Subscribe to this free and comprehensive course for endless new content ideas for your website, blog, or newsletter.

Next Step

We hope that you have found the above information useful. Now you have a simple and effective system for generating, storing, organizing, and managing your content ideas.

How To Store, Plan And Organize Your Content Ideas
Coming up with new content ideas and being able to store and organize these are all part of effective content management.


Images: Notebook, New Idea, Inspiration Strikes, Draft Content, Content Summary, Article Writing, Enter Key

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