Digital Asset Management Systems (DAMS)

Learn about the key benefits and features of a Digital Asset Management System (DAMS) and popular DAMS platforms.

Digital Asset Management Systems (DAMS)

Learn about the key benefits and features of a Digital Asset Management System (DAMS) and popular DAMS platforms.

Digital Asset Management Systems (DAMS)Learn what a Digital Asset Management System (DAMS) is, the benefits and key features of a DAMS, and the best DAMS platforms for your needs.

This lesson is part of our series on understanding Content Management Systems (CMS).

***

What Is A Digital Asset Management System?

A Digital Asset Management System (DAMS) is a type of CMS that is specifically designed for managing digital assets, such as images, videos, and audio files.

DAMS provide tools for organizing, storing, and retrieving digital assets, as well as tools for managing their lifecycle, including version control and expiration management.

Additionally, DAMS provides a centralized repository for all types of digital assets, making it ideal for organizations that need to manage large amounts of digital assets and digital content effectively, such as media companies and creative agencies.

DAMS Features

Digital Asset Management Systems offer features such as :

  • Powerful search and retrieval capabilities for finding and accessing digital assets.
  • Lifecycle management tools for managing the creation, storage, and expiration of digital assets.
  • Workflow and approval processes, metadata management, and tagging.
  • Version control for managing multiple versions of digital assets.
  • Integration with other tools and systems, such as Adobe Creative Suite.
  • Secure access controls for managing who can access and edit digital assets.

DAMS Benefits

There are many benefits of using Digital Asset Management Systems. For example, DAMS:

  • Improve the efficiency and speed of digital asset management processes by making it easier for organizations to manage large amounts of digital assets, such as images, videos, and audio files.
  • Provide tools for centralizing, organizing, storing, and retrieving digital assets, making it easier to find and use these, which can improve efficiency and reduce costs.
  • Enhance collaboration by allowing multiple users to access and work with the same digital assets.
  • Help to ensure that the latest version of digital assets is always available, which can help to avoid confusion and errors.
  • Provide secure access controls for managing who can access and edit digital assets, which can help to ensure the security of sensitive assets and confidential information.

DAMS Pros

Some of the pros of using DAMS include:

  • DAMS provides powerful search and retrieval capabilities for finding and accessing digital assets.
  • DAMS offers lifecycle management tools for managing the creation, storage, and expiration of digital assets.
  • DAMS provides version control for managing multiple versions of digital assets.
  • DAMS integrates with other tools, such as Adobe Creative Suite, for streamlined workflows.

DAMS Cons

Some of the cons of using DAMS include:

  • DAMS can be complex and difficult to set up and configure.
  • DAMS can be expensive and require a significant investment.
  • DAMS may require technical skills to set up and customize.

Popular DAMS Platforms

If your organization is struggling to manage a vast amount of digital assets, such as images, videos, audio files, and documents effectively, the Digital Asset Management Systems (DAMS) listed below can help you manage, organize, store, search, retrieve, and distribute your digital assets, streamline your workflows, and improve your productivity:

Adobe Experience Manager Assets

Adobe Experience Manager Assets is a comprehensive digital asset management solution that goes beyond just managing digital assets. It helps you quickly locate and modify the assets you need, ensure that you have the appropriate versions, and distribute them seamlessly across teams and channels.

By utilizing AI-powered workflows, Experience Manager Assets transforms the traditional DAM into a dynamic content engine that automates experience delivery and streamlines creative workflows at scale.

Experience Manager Assets allows you to search, edit, manage, and distribute your assets in a single platform, all with the speed and agility of a cloud-native solution. The platform offers features such as digital rights management, which helps to effectively manage asset states and expiration information, minimizing the risk of legal penalties.

Additionally, Adobe Asset Link transforms how creatives and marketers work together, speeding up content creation. Asset Link enables teams to design, review, and approve any asset directly within Photoshop CC, Illustrator CC, or InDesign CC, all housed within Experience Manager Assets.

Overall, Adobe Experience Manager Assets is a powerful digital asset management system that can help organizations and creative and marketing teams streamline workflows, enhance productivity, and deliver timely, relevant customer experiences.

Widen Collective

Widen Collective is a cloud-based digital asset management solution that covers the content lifecycle from creation to distribution.

It features a centralized library for managing images, documents, audio, and video files, and includes a governance model for user roles and access controls.

The system allows for easy search and filtering, on-the-fly file conversions, asset downloads, sharing, and embedding. Add-on applications can be activated for creative and marketing workflows, including product information management, creative review and approval, portals for curated content, templates for non-creative users, and insights for built-in reporting and analytics.

Widen Collective features an intuitive and user-friendly interface, integrates with over 50 marketing software tools, and offers support, implementations, and consulting through annual subscriptions. It is widely used by organizations in a variety of industries for organizing, managing, and distributing large amounts of digital content.

Bynder

Bynder offers a Digital Asset Management (DAM) module that provides an easy-to-use, yet highly functional platform to centralize, organize and share all digital media files.

Bynder’s focus on usability ensures users save time and effort when working with digital files and collaborating with colleagues. In addition to DAM, Bynder’s digital asset management platform provides powerful and intuitive features and a richly integrated ecosystem that helps teams manage content, touchpoints, and relationships.

Bynder is widely used by organizations in the creative and marketing industries for managing and distributing brand assets.

CELUM

Celum offers a cloud-based content and collaboration software that enables businesses to easily manage thousands of images, videos, and documents, and scale their support, sales, marketing, and other processes.

The platform can be deployed on-premise or in the cloud, depending on the project and team size. Celum provides automation tools for sales activities such as CRM, email, appointment booking, and online review systems. The key benefit of Celum is its scalability, allowing it to grow with the goals of your business.

The CELUM Cloud platform offers a scalable and flexible platform for managing and distributing digital assets, with a focus on improving efficiency and collaboration across teams, and covers the entire content supply chain, providing a central hub for content with tools for agile teamwork, process automation, online proofing, and file synchronization and sharing.

CELUM is widely used by organizations in the retail, manufacturing, and healthcare industries for managing product images and other marketing materials.

Digital Asset Management (DAM) by MediaBeacon

MediaBeacon is a digital asset management (DAM) solution that provides a single source of truth and advanced features for managing and organizing digital files such as images, video, audio, and artwork.

The platform is part of a company that offers a collaborative content creation platform for packaging, labeling, and marketing collateral and provides powerful search tools and user permissions that allow teams to find what they need to produce marketing and packaging content while reducing reproduction costs and wasted time.

MediaBeacon is widely used by organizations in the creative and marketing industries for managing and distributing brand assets.

Frontify

Frontify is a comprehensive cloud-based brand management platform that enables creators and collaborators to manage and grow their brands, with digital asset management, brand guidelines, creative collaboration, and print and design templates in a single platform.

Frontify enables the centralization and distribution of all brand assets and allows users to create and maintain digital brand guidelines and streamline collaboration through project workflows, design templates, and other features. Frontify is used by companies across various industries and sizes.

Picturepark

Picturepark is a cloud software solution that automates the organizing, distributing, and integration of digital assets such as images, videos, documents, and metadata with a focus on improving efficiency and collaboration across teams.

The platform combines digital asset management, product information management, and Headless Content Services into a versatile API-first solution that can be extended as needed. Innovative technologies like Adaptive Metadata and Business Rules automatically structure, classify, and semantically link content for omnichannel distribution and integration into third-party systems.

Picturepark is widely used by organizations in the media and entertainment industries for managing and distributing large amounts of digital content.

WebDAM

WebDAM is a cloud-based digital asset management (DAM) solution that centralizes visual content to streamline workflows for businesses.

It offers a user-friendly interface and a wide range of tools for managing and distributing digital assets, including image editing, video playback, and collaboration features. Its open API enables users to organize, share, and track content while allowing file transfers between their DAM system and other platforms.

WebDAM integrates with various marketing and database platforms, providing access to digital assets and e-commerce capabilities. It also offers industry-standard security and mobile accessibility in over eleven languages. Support is available through an online knowledge base.

Webdam is widely used by organizations in the creative and marketing industries for managing and distributing brand assets.

WoodWing Assets

WoodWing Assets is a scalable digital asset management system available both as a cloud and on-premise solution that is used by publishers, creative agencies, and marketing departments in various industries.

It offers features for storing, organizing, accessing, sharing, and managing rich-media assets within a single environment, and seamless integration with Adobe Creative Cloud.

WoodWing Assets helps centralize digital assets for easier access and faster collaboration, automate workflows, and integrate with existing tools allowing users to save time on asset searches, reuse digital assets, ensure brand consistency, and create personalized content.

Cloudinary

Cloudinary is a SaaS platform that manages media assets for web and mobile apps, supporting the entire media pipeline from upload to optimized delivery across any device or channel.

The platform is used by over 1 million developers worldwide and is the industry standard for managing, transforming, and delivering images and videos online. Cloudinary uses intelligent AI-powered automation to optimize visual experiences and fast loading, saves time and effort by creating asset variations, and its API-based, future-proof Apps for DAM, providing a low-cost approach to customization.

Cloudinary is used in e-commerce and retail, travel and hospitality, adtech, food and beverage, sports, media, entertainment, and social media markets.

Choosing The Right DAMS For Your Organization

A Digital Asset Management System (DAMS) is a critical tool for organizations that want to effectively manage and store digital assets, such as images, videos, audio files, and other multimedia content.

By providing a centralized repository for all types of digital assets, a DAMS can help your organization centralize and organize its digital content, enhance collaboration, improve security, and improve the efficiency and speed of your digital asset management processes.

When choosing a DAMS, it is important to consider factors such as the size and complexity of the digital assets, the need for collaboration and workflow tools, and the need for integration with other tools and systems.

Additionally, consider the costs associated with a DAMS, including both the initial investment and ongoing maintenance and support costs.

Digital Asset Management Systems (DAMS) – Frequently Asked Questions

What is a Digital Asset Management System (DAMS)?

A DAMS is software that stores, organizes, and manages digital assets such as images, videos, documents, and other media files. It helps businesses efficiently retrieve, distribute, and manage their digital content.

How does a DAMS work?

A DAMS centralizes all digital assets into a single repository, allowing users to upload, tag, search, and retrieve assets easily. It often includes features for version control, rights management, and workflow automation.

What are the key features of a DAMS?

Key features include centralized storage, metadata tagging, advanced search capabilities, version control, access controls, rights management, and integration with other software systems.

What are the benefits of using a DAMS?

Benefits include improved organization and retrieval of assets, enhanced collaboration, protection of brand integrity, increased productivity, and efficient management of rights and permissions.

What are the disadvantages of a DAMS?

Disadvantages can include high implementation costs, the need for user training, potential complexity in setup and customization, and ongoing maintenance requirements.

Who should consider using a DAMS?

Organizations with large volumes of digital assets, such as marketing agencies, media companies, and corporations with extensive brand and product media, should consider using a DAMS.

How does a DAMS improve asset retrieval?

A DAMS uses metadata tagging and advanced search functionalities, making it easier and faster to locate specific assets. This reduces time spent searching for files and improves overall efficiency.

What is the difference between a DAMS and a CMS?

A CMS manages web content and entire web pages, while a DAMS focuses specifically on managing digital assets. A DAMS is more specialized in handling multimedia files and related metadata.

How does a DAMS support collaboration?

A DAMS allows multiple users to access, edit, and share digital assets in a controlled environment, enabling better teamwork and streamlined content workflows.

What should be considered when choosing a DAMS?

Consider factors such as scalability, ease of use, integration capabilities, security features, support and training offered by the vendor, and total cost of ownership.

***

For more lessons related to Content Management Systems (CMS), click on one of the links below:

Content Management System (CMS)
Content Management System (CMS)
Learn how a content management system (CMS) can help you manage your content more effectively.
Content Management System FAQ
Content Management System FAQ
Find answers to frequently asked questions about content management systems (CMS).
Web Content Management Systems (WCMS)
Web Content Management Systems (WCMS)
Learn about the key benefits and features of a Web Content Management System (WCMS) and popular WCMS platforms.
Enterprise Content Management Systems (ECMS)
Enterprise Content Management Systems (ECMS)
Learn about the key benefits and features of an Enterprise Content Management System (ECMS) and popular ECMS platforms.
Component Content Management Systems (CCMS)
Component Content Management Systems (CCMS)
Learn about the key benefits and features of a Component Content Management System (CCMS) and popular CCMS platforms.
Digital Asset Management Systems (DAMS)
Digital Asset Management Systems (DAMS)
Learn about the key benefits and features of a Digital Asset Management System (DAMS) and popular DAMS platforms.

***

Image: AI-Generated using DALL-E

Web Content Management Systems (WCMS)

Learn about the key benefits and features of a Web Content Management System (WCMS) and popular WCMS platforms.

Web Content Management Systems (WCMS)

Learn about the key benefits and features of a Web Content Management System (WCMS) and popular WCMS platforms.

Web Content Management Systems (WCMS)Learn what a Web Content Management System (WCMS) is, the benefits and key features of a WCMS, and the best WCMS platforms for your needs.

This lesson is part of our series on understanding Content Management Systems (CMS).

***

What Is A Web Content Management System?

A Web Content Management System (WCMS) is a software platform that allows organizations to manage, publish, and deliver digital content to their website. The purpose of a WCMS is to make it easy for non-technical users to create, edit, and publish content, without the need for technical expertise.

Web Content Management Systems are ideal for organizations that want to create and manage their own websites. They offer a range of features, including easy-to-use content creation tools, customizable templates, and advanced SEO optimization tools.

WCMS Features

Key Features of a WCMS include

  • Easy-to-use interface and tools for creating, editing, and publishing web content.
  • Templates and themes for creating and customizing the look and feel of a website.
  • Built-in SEO tools for optimizing web content for search engines.
  • Integrated search and retrieval and history tracking capabilities.
  • Support for multiple languages and devices.
  • Integration with other tools and systems, such as marketing automation and e-commerce platforms.
  • Workflow and collaboration tools for managing and publishing web content.

WCMS Benefits

Web Content Management Systems provide many benefits. For example, a WCMS:

  • Makes it easy for non-technical users to manage and update their website.
  • Helps to ensure a consistent and professional look and feel across your website.
  • Provides tools for optimizing web content for search engines, which can improve search engine rankings and drive more traffic to your website.
  • Helps to improve productivity and efficiency by streamlining processes and reducing the time and effort required to create, manage, and publish content.
  • Improves collaboration by allowing multiple users to work on the same content simultaneously.
  • Enhances the user experience by providing a seamless and consistent experience across all devices.

WCMS Pros

Pros of using a WCMS include:

  • WCMS are user-friendly and easy to use, even for non-technical users.
  • WCMS provide tools for optimizing web content for search engines.
  • WCMS offer a range of customization options, allowing organizations to create a unique and professional look and feel for their website.

WCMS Cons

Cons of using a WCMS include:

  • WCMS can be expensive and require a significant investment.
  • WCMS may require technical skills to set up and customize.
  • WCMS may not be suitable for managing large amounts of complex content.

Popular WCMS Platforms

There are many popular content management systems to choose from, each with its own set of features and capabilities.

Here are some of the most popular content management systems available:

WordPress

WordPress - home page
WordPress is the world’s most popular CMS platform.

WordPress is the most popular CMS in the world, used by over 40% of websites.

WordPress is an open-source WCMS platform that allows users to easily create and manage websites and is well known for its user-friendly interface, versatility, and a large community of users and developers. It is widely used for building and managing websites of all sizes, from personal blogs to complex e-commerce sites.

WordPress is also free to use and being open-source, it can be modified by developers to meet the specific needs of your business. WordPress is written in PHP and uses a MySQL or MariaDB database to store data.

Some key features of WordPress include:

  • User management: WordPress allows multiple users to access and edit a website, each with their own set of permissions and roles.
  • Themes and plugins: WordPress has a large library of themes and plugins that can be used to customize the look and functionality of a website.
  • Multilingual support: WordPress allows for the creation of multilingual sites, making it easy to create content in multiple languages.
  • SEO friendly: WordPress has built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve a website’s visibility in search engines.
  • Customizable: WordPress is highly customizable, allowing developers to create custom templates, widgets, and plugins to extend the functionality of the website.

Benefits of using WordPress include:

  • Low cost: WordPress is an open-source platform, meaning that it is free to use and can be modified by developers to meet specific needs.
  • Flexibility: WordPress has a large library of themes and plugins that can be used to customize the look and functionality of a website.
  • Large community: WordPress has a large and active community of developers and users, which can provide support and resources.
  • Easy to use: WordPress has a user-friendly interface that makes it easy for non-technical users to create and manage a website.
  • High scalability: WordPress can handle large amounts of traffic and data, making it suitable for large websites and high-traffic sites.

Cons of WordPress include:

  • Security issues: WordPress can be prone to security issues if not properly maintained, so it’s important to keep the software up to date and to be aware of potential vulnerabilities.
  • Resources: WordPress may require additional resources to handle high traffic.

For more details about using WordPress as a CMS, go here: Content Management System (CMS).

Drupal

Drupal
Drupal

Drupal is another open-source CMS that is popular among developers, government agencies, universities, and large enterprises for building complex websites and web applications. It is known for its robustness, scalability, flexibility, and security.

Drupal allows users to easily create and manage websites. It is free to use and can be modified by developers to meet specific needs. Drupal is written in PHP and uses a MySQL, PostgreSQL, or SQLite database to store data.

Some key features of Drupal include:

  • User management: Drupal allows multiple users to access and edit a website, each with their own set of permissions and roles.
  • Modules and themes: Drupal has a large library of modules and themes that can be used to customize the look and functionality of a website.
  • Multilingual support: Drupal allows for the creation of multilingual sites, making it easy to create content in multiple languages.
  • SEO friendly: Drupal has built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve a website’s visibility in search engines.
  • Flexible Content modeling: Drupal allows you to create custom content types and fields, which can be used to model any kind of content, making it suitable for a wide range of use cases.

Benefits of using Drupal include:

  • Low cost: Drupal is an open-source platform, meaning that it is free to use and can be modified by developers to meet specific needs.
  • Flexibility: Drupal has a large library of modules and themes that can be used to customize the look and functionality of a website.
  • Large community: Drupal has a large and active community of developers and users, which can provide support and resources.
  • High scalability: Drupal can handle large amounts of traffic and data, making it suitable for large websites and high-traffic sites.
  • Security: Drupal has a great track record in terms of security and it’s a platform that is frequently audited for vulnerabilities.

Cons of Drupal include:

  • Steep learning curve: Drupal can have a steep learning curve for new users, as it requires a good understanding of web development concepts and the underlying technologies.
  • Limited commercial support: Drupal is an open-source platform, so commercial support may be limited compared to proprietary solutions.
  • Limited customization options: While Drupal allows for some level of customization, it may not be enough for businesses with highly specific requirements.
  • Higher maintenance costs: Drupal requires more maintenance and technical support than other CMS, as it is built on top of a complex architecture.
  • It’s not as user-friendly as other CMS: Drupal’s interface can be a bit more complex than other CMS like WordPress or Joomla, which can make it harder for non-technical users to navigate.

More info: Drupal

Joomla!

Joomla
Joomla

Joomla! is another open-source CMS that is popular among small and medium-sized businesses. It is similar to WordPress in terms of ease of use and has a large library of extensions and templates.

Joomla! is a content management system (CMS) that allows users to easily create and manage websites. It is free to use and can be modified by developers to meet specific needs. Joomla is written in PHP and uses a MySQL database to store data.

Some key features of Joomla! include:

  • User management: Joomla! allows multiple users to access and edit a website, each with their own set of permissions and roles.
  • Templates and extensions: Joomla! has a large library of templates and extensions that can be used to customize the look and functionality of a website.
  • Multilingual support: Joomla! allows for the creation of multilingual sites, making it easy to create content in multiple languages.
  • SEO friendly: Joomla! has built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve a website’s visibility in search engines.

Benefits of using Joomla! include:

  • Low cost: Joomla! is an open-source platform, meaning that it is free to use and can be modified by developers to meet specific needs.
  • Flexibility: Joomla! has a large library of templates and extensions that can be used to customize the look and functionality of a website.
  • Large community: Joomla! has a large and active community of developers and users, which can provide support and resources.
  • Easy to use: Joomla! has a user-friendly interface that makes it easy for non-technical users to create and manage a website.

Cons of Joomla! include:

  • Steep learning curve: Joomla! can have a steep learning curve for new users, as it requires a good understanding of web development concepts and the underlying technologies.
  • Limited scalability: Joomla! can have limited scalability, as it may not be able to handle large amounts of traffic or data.
  • Security issues: Joomla! has been known to have security issues in the past, so it’s important to keep the software up to date and to be aware of potential vulnerabilities.
  • Limited customization options: While Joomla! allows for some level of customization, it may not be enough for businesses with highly specific requirements.
  • Limited commercial support: Joomla! is an open-source platform, so commercial support may be limited compared to proprietary solutions.

More info: Joomla

Shopify

Shopify
Shopify

Shopify is a popular e-commerce CMS designed for small and medium-sized businesses. It allows users to create and manage an online store, and it includes features such as inventory management, payment processing, and order tracking.

Shopify is a content management system (CMS) and e-commerce platform that allows businesses to create and manage an online store. It provides a wide range of tools and features to help businesses create an attractive, functional e-commerce website, and manage their inventory, orders, and customer data. Shopify is a hosted solution, which means that all data is stored on Shopify’s servers and it takes care of security, backups and software updates.

Some key features of Shopify include:

  • E-commerce focused: Shopify is an e-commerce platform, it offers built-in features such as inventory management, payment and order processing, customer management, and shipping management.
  • Mobile-responsive design: Shopify templates are mobile-responsive, which means that they will automatically adjust to fit the screen size of the device being used.
  • App store: Shopify has an app store that offers a wide range of third-party apps that can be used to add new features and functionality to a store.
  • Payment gateway integration: Shopify allows integration with multiple payment gateways, including popular options such as PayPal and Stripe.
  • SEO friendly: Shopify has built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve a website’s visibility in search engines.

Benefits of using Shopify include:

  • User-friendly: Shopify has a user-friendly interface that makes it easy for non-technical users to create and manage an online store.
  • Cost-effective: Shopify is a cost-effective solution, as it requires a monthly subscription fee and no additional costs for hosting or maintenance.
  • Scalable: Shopify can handle a large amount of traffic, making it suitable for small and large businesses alike.
  • Good customer support: Shopify offers good customer support, which can help businesses with any issues or questions they may have.
  • Variety of themes and apps: Shopify offers a wide range of templates and apps that can be used to customize the look and functionality of an online store.

Cons of Shopify include:

  • Limited customization options: While Shopify allows for some level of customization, it may not be enough for businesses with highly specific requirements.
  • Limited control over data: As Shopify is a hosted solution, businesses do not have full control over their data, and they are limited to Shopify’s terms of service.
  • Transaction fees: Shopify charges a transaction fee on some plans, which can add up if a business has a high volume of sales.
  • Limited third-party integration: Shopify’s third-party integration options are limited compared to other platforms like WordPress or Adobe Commerce.
  • Dependence on Shopify: Businesses that use Shopify are dependent on the platform, so if Shopify goes down, their store goes down as well.

More info: Shopify

Adobe Commerce

Adobe Commerce
Adobe Commerce (formerly Magento)

Adobe Commerce (formerly Magento) is a content management system (CMS) built on top of the Adobe Experience Platform and integrated with Adobe Experience Cloud. It allows businesses to create, manage, and deliver personalized digital commerce experiences across web and mobile channels.

Some key features of Adobe Commerce include:

  • Support for headless commerce, allowing businesses to use a microservices architecture to create highly customizable, decoupled front-end and back-end systems.
  • Integration with Adobe Experience Cloud, including Adobe Experience Manager (AEM) for content management and Adobe Target for personalization and A/B testing.
  • Support for multiple languages and currencies, making it easy to create global e-commerce sites.
  • Built-in analytics and reporting, allowing businesses to track customer behavior and optimize their online store.
  • Catalog management, order management, payment processing with support for a wide range of payment methods and integrations with popular third-party systems.

Benefits of using Adobe Commerce include:

  • Improved customer experience, through personalized and highly-targeted digital commerce experiences.
  • Increased flexibility and scalability, as businesses can easily add new features or integrations as needed.
  • Enhanced security and compliance, as Adobe Commerce is built on top of the Adobe Experience Platform, which is compliant with industry standards such as SOC2 and PCI DSS.
  • Improved data insights and analytics, allowing businesses to make better-informed decisions and optimize their online store.

Pros of Adobe Commerce include:

  • Integration with Adobe Experience Cloud: Adobe Commerce is built on top of the Adobe Experience Platform and integrated with other Adobe Experience Cloud solutions, such as Adobe Experience Manager (AEM) for content management and Adobe Target for personalization and A/B testing. This allows businesses to easily create personalized, highly-targeted digital commerce experiences.
  • Support for headless commerce: Adobe Commerce supports a headless commerce architecture, which allows businesses to use a microservices architecture to create highly customizable, decoupled front-end and back-end systems. This allows for greater flexibility and scalability.
  • Built-in analytics and reporting: Adobe Commerce includes built-in analytics and reporting, allowing businesses to track customer behavior and optimize their online store.
  • Support for multiple languages and currencies: Adobe Commerce supports multiple languages and currencies, making it easy to create global e-commerce sites.
  • Support for a wide range of payment methods and integrations: Adobe Commerce supports a wide range of payment methods and can be integrated with popular third-party systems.

Cons of Adobe Commerce include:

  • High cost: Adobe Commerce can be a costly solution, as it requires a subscription to the Adobe Experience Cloud in addition to the cost of implementation and customization.
  • Steep learning curve: Adobe Commerce can have a steep learning curve, as it requires a good understanding of the Adobe Experience Cloud platform and the underlying technologies.
  • Limited customization options: While Adobe Commerce allows for some level of customization, it may not be enough for businesses with highly specific requirements.
  • Higher maintenance cost: Adobe Commerce can require more maintenance and technical support than other e-commerce solutions, as it is built on top of the Adobe Experience Platform.
  • Limited scalability: Adobe Commerce can have limited scalability, as it is built on top of the Adobe Experience Platform which has its own scalability limits.

More info: Adobe Commerce

Sitecore Experience Platform

Sitecore Experience Platform
Sitecore Experience Platform

Sitecore is a feature-rich and flexible WCMS, designed for large enterprises and those with high-end needs. It offers a range of features, including personalization, analytics, marketing automation, and a content marketing solution that enables your business to create, manage campaigns, and conduct experience analytics.

The platform empowers content curation and offers in-context editing, preview capabilities, and multi-site and multi-lingual capabilities. It also features a WYSIWYG experience editor and drag-and-drop interface, personalization at scale, machine learning-based analytics, testing and optimization, intuitive campaign creation and marketing automation, and omnichannel delivery.

Umbraco

Umbraco CMS
Umbraco CMS

Umbraco is a cloud-based content management system that lets you create, modify, update, and publish content.

Umbraco CMS is an open-source ASP.NET CMS platform with over 500,000 active installs worldwide and more than 200,000 active community members. It is highly flexible, scalable, and customizable, allowing developers to create customized solutions that are easy for content editors to manage.

It also offers customizable web forms, integration with third-party applications, and collaborative editing capabilities. The platform is available for free and on monthly subscriptions with support extended via phone, email, and other online measures.

The platform’s main goal is to give users the freedom to manage their projects their way, without overwhelming them with irrelevant options and buttons.

Squarespace

Squarespace
Squarespace

Squarespace is an all-in-one platform for building a customized online presence, offering a selection of website templates, designer fonts, and color palettes for websites, online stores, and portfolios.

Squarespace is used by a wide range of individuals and businesses, including entrepreneurs, photographers, restaurants, musicians, and fashion designers.

The platform offers easy e-commerce integration, allowing businesses to set up an online store, integrate booking services, and add third-party extensions, as well as powerful SEO tools to increase visibility, in-depth analytics to track website traffic, visitor behavior, and more, plus email and social tools.

Wix

Wix
Wix

Wix is an all-in-one web creation platform used by self-creators and small and medium-sized websites. It is easy to use, even for those with no technical knowledge.

Wix provides blogging capabilities, design features, full web dev tools, SEO optimization, eCommerce solutions, built-in marketing tools, and online scheduling software.

Square Online

Square Online
Square Online

Square Online (formerly known as Weebly) is part of Square’s product suite. It allows businesses to set up an online store quickly using a site builder with SEO features, inventory management, and an online shopping cart, manage payments, offer curbside pickup and local delivery, and sell online and on social media.

Choosing The Right WCMS For Your Organization

A Web Content Management System (WCMS) is an essential tool for effectively creating, editing, managing, publishing, and delivering digital content to your website. A WCMS can help to improve productivity, enhance the user experience, and increase the accessibility of content.

There are many different types of content management systems available, each with its own set of features and capabilities. The right CMS for your business will depend on your specific needs and requirements.

When choosing a WCMS, it is important to consider factors such as the size and complexity of the content, the need for collaboration and workflow tools, and the need for integration with other tools. Additionally, you should consider costs, including both the initial investment and ongoing maintenance and support.

Web Content Management Systems (WCMS) – Frequently Asked Questions

What is a Web Content Management System (WCMS)?

A WCMS is software that helps manage and publish web content. It allows users to create, edit, and maintain web pages without needing extensive technical knowledge.

How does a WCMS work?

A WCMS provides a user-friendly interface to manage website content. It typically includes features for content creation, editing, version control, and publishing. The content is stored in a database and presented dynamically on the website.

What are the key features of a WCMS?

Key features include content editing tools, templates for consistent design, user permissions, workflow management, SEO tools, and integration capabilities with other systems.

What are the benefits of using a WCMS?

Benefits include ease of content updates, consistency in design, improved collaboration, better SEO management, and scalability. It also reduces the dependency on technical staff for website updates.

What are the disadvantages of a WCMS?

Disadvantages can include initial setup and customization costs, the need for training, potential security vulnerabilities, and the complexity of managing large-scale implementations.

How do I choose the right WCMS for my business?

Consider factors like ease of use, scalability, customization options, support and community, integration capabilities, and total cost of ownership.

Is it easy to use a WCMS?

Most modern WCMS platforms are designed to be user-friendly with intuitive interfaces, but the ease of use can vary depending on the specific platform and the user’s familiarity with web technologies.

Will all of our websites look the same with a WCMS?

A WCMS allows for customizable templates, so while maintaining consistency in design, it also supports unique layouts and styles for different web pages as needed.

Can a WCMS improve our SEO efforts?

Yes, many WCMS platforms come with built-in SEO tools and best practices that help optimize your website content for search engines, improving your site’s visibility.

What is the difference between a WCMS and an ECMS?

A WCMS focuses on managing web content specifically, while an Enterprise Content Management System (ECMS) handles all types of digital content across an organization, including documents, emails, and other data.

Resources

For more lessons related to Content Management Systems (CMS), click on one of the links below:

Content Management System (CMS)
Content Management System (CMS)
Learn how a content management system (CMS) can help you manage your content more effectively.
Content Management System FAQ
Content Management System FAQ
Find answers to frequently asked questions about content management systems (CMS).
Web Content Management Systems (WCMS)
Web Content Management Systems (WCMS)
Learn about the key benefits and features of a Web Content Management System (WCMS) and popular WCMS platforms.
Enterprise Content Management Systems (ECMS)
Enterprise Content Management Systems (ECMS)
Learn about the key benefits and features of an Enterprise Content Management System (ECMS) and popular ECMS platforms.
Component Content Management Systems (CCMS)
Component Content Management Systems (CCMS)
Learn about the key benefits and features of a Component Content Management System (CCMS) and popular CCMS platforms.
Digital Asset Management Systems (DAMS)
Digital Asset Management Systems (DAMS)
Learn about the key benefits and features of a Digital Asset Management System (DAMS) and popular DAMS platforms.

***

Image: AI-Generated using DALL-E

Content Management System FAQ

Find answers to frequently asked questions about content management systems (CMS).

Content Management System FAQ

Here are answers to some of the most frequently asked questions about content management systems.

Content Management System FAQsContent management is a critical aspect of modern businesses and organizations.

It encompasses everything from creating and storing content to distributing it to the right people at the right time.

As such, it’s no surprise that there are many questions and misconceptions about what content management is and what it entails.

As this entire website is devoted to helping you better understand why and how to manage your content more effectively, in this blog post, we’ll focus on answering some of the most frequently asked questions about content management systems (CMS), including what a CMS is, the different types of content management systems, the benefits of using a content management system, and how to choose the right one for your business.

***

What is a content management system (CMS)?

A content management system is a software tool that provides a centralized platform for managing digital content, making it easier for organizations to keep their digital content up-to-date, consistent, and secure.

For a more comprehensive explanation, see this lesson: Content Management System (CMS)

How does a CMS work?

A CMS works by providing a graphical user interface where users can add, organize, and publish content, which is then stored in a database and displayed on a website through dynamic web pages.

Can a CMS handle different types of digital content?

Yes, modern CMS platforms are designed to manage a variety of content types, including text, images, video files, and more, making them versatile tools for digital content management.

What is the difference between a content management system (CMS) and content management?

CMS and content management are related but distinct concepts.

A CMS, or Content Management System, refers to a specific type of software application that provides the tools and technologies needed to manage your digital content.

A CMS includes features such as authoring and editing tools, version control, workflows, and publishing capabilities.

A CMS also provides a centralized platform for organizing, storing, and managing digital content such as text, images, videos, and documents, through a centralized platform, making it easier for organizations to keep their digital content up-to-date and consistent.

Content management, on the other hand, is the process of managing digital content throughout its lifecycle. This includes tasks such as creating, editing, organizing, storing, and publishing content, as well as managing versions, workflows, and access controls.

Content management is a broader concept that includes the use of various tools and technologies, including using a CMS, but also encompasses other types of software, such as digital asset management systems (DAMS), component content management systems (CCMS), and enterprise content management systems (ECMS), which we will touch on shortly in this article.

In summary, a CMS is a specific type of software tool used for managing digital content, while content management refers to the overall process of managing digital content throughout its lifecycle.

For practical lessons and tutorials on content management and its components, go here: Content Management

For a detailed lesson on using a CMS, go here: Content Management System (CMS)

What are the benefits of using a content management system (CMS)?

A CMS offers several benefits, including:

  • Ease of use: Non-technical users can easily create, publish, and manage content without the need for HTML or coding skills.
  • Improved efficiency: A CMS streamlines the content creation and publishing process, making it faster and more efficient.
  • Better organization: A CMS allows for the centralized storage of all digital content, making it easier to find and manage.
  • Consistency: A CMS helps maintain a consistent look and feel for all digital content, improving brand consistency.
  • Accessibility: A CMS allows for multiple users to access and contribute to the content, improving collaboration.

What are the different types of content management systems?

Different types of CMS include:

What are the key features of a content management system?

The key features of a CMS include:

  • Content creation tools: A CMS should have tools for creating and editing content, such as a WYSIWYG editor or HTML editor.
  • Content management: A CMS should provide a centralized location for storing and managing content, as well as tools for organizing and categorizing content.
  • User management: A CMS should allow for multiple users to access and contribute to the content, with features for controlling access and managing user roles.
  • Publishing and distribution: A CMS should provide tools for publishing and distributing content, as well as the ability to schedule content for future publishing.
  • Analytics and reporting: A CMS should provide metrics and analytics to track the performance of published content and inform content strategy.

What are the different deployment models for a CMS?

There are two main deployment models for a CMS: on-premise and cloud-based.

  • On-premise CMS: This type of CMS is installed and hosted on the organization’s own servers. It provides greater control and customization, but also requires IT resources for setup and maintenance.
  • Cloud-based CMS: This type of CMS is hosted by a third-party provider and is accessed through the internet. It offers lower upfront costs and less maintenance but may have limitations on customization and control.

How do I choose the right CMS for my organization?

Choosing the right CMS for your organization requires evaluating your specific needs and requirements. Consider factors such as:

  • Size and complexity of your organization: Choose a CMS that can scale and grow with your organization.
  • Technical expertise: Consider the technical skills of your team and choose a CMS that is easy to use and requires minimal technical expertise.
  • Budget: Consider the cost of the CMS, including upfront costs, recurring costs, and potential hidden costs.
  • Integration requirements: Consider any existing systems and tools your organization uses, and choose a CMS that can integrate with them.
  • Content management needs: Consider the type of content you need to manage and choose a CMS that provides the necessary features and capabilities.
  • Deployment model: Decide whether you want an on-premise or cloud-based CMS, and choose the model that best fits your needs.

How does a CMS improve website accessibility?

A CMS can improve website accessibility by:

  • Providing a centralized location for managing and organizing content, making it easier to ensure that all content meets accessibility standards.
  • Offering WYSIWYG editors and other content creation tools that allow users to create accessible content without needing specialized knowledge.
  • Providing features for managing and updating content, reducing the risk of outdated or broken accessibility features.
  • Allowing multiple users to access and contribute to the content, improving collaboration, and reducing the risk of inaccessible content.

How does a CMS improve the user experience?

A CMS can improve the user experience by:

  • Streamlining the content creation and publishing process, making it faster and more efficient.
  • Providing a centralized location for managing and organizing content, making it easier for users to find what they’re looking for.
  • Allowing for consistent branding and design across all digital content, improving the overall look and feel of the website.
  • Providing analytics and reporting to track the performance of published content, allowing for continual improvement of the user experience.

How does a CMS improve search engine optimization (SEO)?

A CMS can improve SEO by:

  • Allowing for the creation and management of meta tags, which are used by search engines to understand the content on a website.
  • Providing tools for creating and managing internal links, which help search engines understand the structure and hierarchy of the website.
  • Allowing for the creation and management of sitemaps, which provide a roadmap for search engines to crawl and index the website.
  • Providing analytics and reporting to track the performance of published content, allowing for continual improvement of SEO efforts.

How does a CMS support collaboration and teamwork?

A CMS supports collaboration and teamwork by:

  • Allowing multiple users to access and contribute to the content, improving collaboration.
  • Providing features for controlling access and managing user roles, allowing for secure collaboration.
  • Allowing for centralized storage and management of all digital content, improving organization, and reducing the risk of version control issues.
  • Providing tools for tracking changes and managing revisions, improving accountability, and reducing the risk of conflicts.

A CMS is a powerful tool for managing digital content, but it can also be complex and confusing. We hope that by answering the most frequently asked questions about CMSs, you have a better understanding of this technology and how it can benefit your organization.

For more lessons related to Content Management Systems (CMS), click on one of the links below:

Content Management System (CMS)
Content Management System (CMS)
Learn how a content management system (CMS) can help you manage your content more effectively.
Content Management System FAQ
Content Management System FAQ
Find answers to frequently asked questions about content management systems (CMS).
Web Content Management Systems (WCMS)
Web Content Management Systems (WCMS)
Learn about the key benefits and features of a Web Content Management System (WCMS) and popular WCMS platforms.
Enterprise Content Management Systems (ECMS)
Enterprise Content Management Systems (ECMS)
Learn about the key benefits and features of an Enterprise Content Management System (ECMS) and popular ECMS platforms.
Component Content Management Systems (CCMS)
Component Content Management Systems (CCMS)
Learn about the key benefits and features of a Component Content Management System (CCMS) and popular CCMS platforms.
Digital Asset Management Systems (DAMS)
Digital Asset Management Systems (DAMS)
Learn about the key benefits and features of a Digital Asset Management System (DAMS) and popular DAMS platforms.

***

Image: AI-Generated

Content Management System (CMS)

Learn how a content management system (CMS) can help you manage your content more effectively.

Content Management System (CMS)

Learn how a content management system (CMS) can help you manage your content more effectively.

WordPress add new post screenA Content Management System (CMS) is a software application that allows users to easily create, manage, and publish digital content, typically for websites.

It provides an interface for users to add and edit text, images, videos, and other types of digital media, and to manage the organization and presentation of that content.

A CMS typically includes a database to store the content and a set of tools for managing users, permissions, and workflow.

Note: While there are different types of content management systems available, this course focuses mostly on using WordPress, a popular and free CMS platform that allows businesses to easily manage their content and most aspects of their website without requiring technical skills or relying on technical experts.

In this lesson, you will learn why a CMS is a powerful content management tool, discover the benefits of using a content management system, explore different CMS platforms, and discover what you can do using the WordPress CMS platform.

***

What Is A Content Management System (CMS)?

A content management system (CMS) is a software application that provides a centralized platform for organizing, storing, and managing digital content.

A CMS typically includes a variety of tools for creating, editing, and publishing content, as well as for managing the content lifecycle, which includes tasks such as version control, workflow, and publishing.

The main goal of a CMS is to simplify the process of managing content, making it easier for organizations to keep their digital content up-to-date and consistent.

A CMS typically includes a user-friendly interface that makes it easy for non-technical users to manage content, as well as features such as templates, workflows, and access controls that allow organizations to maintain a consistent look and feel across their digital properties.

CMSs can be used to manage a variety of content types, including web pages, blog posts, images, videos, and more. Some CMSs are designed for specific types of content, such as e-commerce products, while others are more general-purpose and can be used for any type of digital content.

Why Use A Content Management System (CMS)?

A Content Management System (CMS) allows your business to easily manage and publish website content without the need for technical skills.

Some of the key benefits and features of using a CMS to manage your website content include:

  • Ease of use: A CMS typically has a user-friendly interface that allows non-technical users to easily create, edit, and publish content on the website.
  • Centralized control: A CMS allows multiple users to access and manage your website’s content, which is particularly useful if your business has multiple departments or team members responsible for different aspects of the website.
  • Versatility: A CMS can be used to manage different types of content, such as text, images, videos, and audio files.
  • Collaboration: A CMS allows multiple users to work on the same website content, making it easy for teams to collaborate and review changes before they are published.
  • Scalability: As your business grows, a CMS can easily be scaled to accommodate more content, users, and features. A CMS can also be used to manage small websites or large, complex sites with thousands of pages.
  • Search engine optimization (SEO): Many content management systems include built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve your website’s visibility in search engine results.
  • Security: A CMS can provide security features such as user access controls and backups, which can help prevent unauthorized access to your website and protect against data loss.

Popular CMS Platforms

There are many popular content management systems to choose from, each with its own set of features and capabilities.

Platforms like WordPress, Joomla!, and Drupal are open-source and have a wide range of functionalities, templates, and plugins that can be used to customize your website to suit the needs of your business.

For a comprehensive list and information on popular content management systems, go here: Web Content Management Systems (WCMS)

A Very Brief History Of Websites

Pre-CMS / Static Websites

Before Content Management Systems came along, websites were traditionally built by gathering together a collection of separately linked static pages where every element of a page (e.g. navigation menus, page layout, content, etc.) was created using web code (e.g. HTML) and assembled by a web designer or website developer using a web editor application tool (e.g. Dreamweaver).

A composite image showing different aspects of a static website.
Websites used to be static collections of web pages that only coders could understand and use…until CMS-driven websites came along!

These separate pages were then uploaded to a web server and accessed online by typing in the page URL associated with the page file into a web browser.

Then, something called a Content Management System, or CMS came along.

A Content Management System is an application that lets you organize and store all your documents, images, videos, and any other type of digital content on a database, and quickly and easily add, retrieve, edit, delete and publish content on your website with no coding skills required.

A CMS also allows multiple editors and authors to access, manage and work collaboratively on a website’s content and publish it under different authors and in different areas of the website.

A CMS also takes care of a number of “behind the scenes” content management tasks such as:

  • Generating website navigation elements automatically (e.g. menus, links, etc.)
  • Storing content in an organized way, making it searchable, findable, and indexable.
  • Keeping track of registered users, including managing user permissions, logins, and security settings.
  • Allowing multiple users to collaborate, edit and publish content on the site.
  • And much more.
CMS functions
A content management system lets you manage every aspect of your content.

In short, a Content Management System gives businesses complete control over their content and its management and lets anyone easily perform content-related tasks, like:

  • Content creation, editing, and deletion
  • Content publishing / content delivery
  • Content organization (e.g. archiving)
  • Content formatting
  • Content revision
  • Content indexing, searching, and retrieval
  • Content export and import

Now that you understand a little more about the benefits of using a content management system, let’s talk about the CMS platform we recommend using to build and manage a website.

It’s called WordPress.

Laptop displaying WordPress home page on screen.
Download WordPress for free on WordPress.org

Why Use WordPress?

WordPress is the world’s leading CMS platform. WordPress is 100% FREE and is used to power millions of websites around the world (over 40% of all websites).

WordPress is the world's leading CMS
WordPress is the world’s leading content management system for websites. Source: https://trends.builtwith.com/cms 

WordPress logoWordPress is:

  • Free
  • Easy to use
  • Easy to manage
  • SEO friendly
  • Mobile friendly
  • Powerful
  • Flexible
  • Interactive
  • Secure
  • Cost-effective
  • Well supported

WordPress is much more than a CMS. It’s a complete website-building and web-publishing platform. You can build any type of website you like with WordPress and easily change anything and everything on the site anytime you want.

Using WordPress is easy and requires no technical expertise or coding skills.

There are many ways that WordPress puts your business in complete control of your digital presence.

For example, WordPress gives your business a “speed to market” advantage…

Slide - Speed To Market
Publish content quickly with WordPress – just think, write … and publish!

WordPress also lets you publish time-sensitive content quickly and make it available online immediately. This is great for getting information out fast, such as:

  • Limited-time offers, special offers, discounts, etc.
  • New product releases, new product reviews, promotional videos
  • Company announcements
  • Industry or company events
  • Pricing updates
  • Customer/Reseller training tips, etc.

After your WordPress site has been set up and configured, you can easily create rich content anytime you think of something you would like to inform, promote, or communicate to others.

Then, simply hit the “publish” button and the information will be made live immediately and instantly available to online users.

Management & Marketing Automation

Another reason WordPress puts your business in control of your digital presence is that your website can be expertly configured so that all you need to do is publish new content and WordPress will then automatically and instantly:

  • Notify search engines like Google, Bing, etc. (you can specify exactly how you want Google to display your listings in its search results),
  • Post excerpts of the content to social media sites like Facebook, Twitter, LinkedIn, etc. with links pointing back to the website (you can specify exactly how excerpts should display on social media sites),
  • Notify and syndicate dozens and even hundreds of other online properties like blogs, search directories, social bookmarking sites, RSS feed aggregators, etc.

Instead of a ‘static’ web presence that involves time-consuming activities like publishing content on a website and posting new content on social media accounts and other online properties to drive traffic and generate leads, your WordPress site can be configured to instantly syndicate (i.e. distribute) and get your newly-published content indexed faster, automatically driving more web traffic and generating new leads for your business…

Chart - publishing content on WordPress instantly posts the content on social media.
Posting content to different sites can be very time-consuming! You can publish content on WordPress and instantly posts this content on social media.

WordPress lets you set up a content distribution and a lead and traffic generation system automatically…

Diagram: Publish content...automate the rest!
Automate content distribution with WordPress to drive more traffic, leads & sales!

WordPress can also automate management and maintenance tasks on a website like scheduling files and data backups, updating software, adding and managing new users, and more.

An expertly configured WordPress site lets you do all this by configuring internal (i.e. built-in) settings, adding different add-ons, and integrating many essential (and mostly free) external services…

Diagram of epertly-configured WordPress site components
An expertly-configured WordPress site can automate many digital processes in your business!

As your business grows and evolves, you can easily add more functionality and automation to your WordPress site at minimal cost, like:

  • Adding eCommerce to sell products and services and process payments online
  • Capturing leads with opt-in forms and automatically adding new subscribers to newsletters and autoresponders
  • Adding a membership site that allows visitors to register on the site as private members with different membership levels, unique logins, etc.
  • Adding directories, forums, social networking features, social sharing, and engagement features, etc.
  • And so much more!

All this can be done inexpensively (or even for free) in WordPress using ‘app-like’ add-ons called plugins.

Once plugins are installed and configured, you can direct your site visitors to different areas of your website such as your online store, subscription forms, membership area, directories, etc. using calls to action placed in your content, graphic banners, navigation menus, etc. and let the automated processes configured on your site and your plugins do the rest.

Additionally, WordPress comes with a powerful built-in Content Management System (CMS) that works right out of the box, allowing you to easily create and manage your digital content, website administration (including updating and backing up site files and data), and automate various aspects of your digital marketing.

One of the many benefits of using the WordPress CMS is that it is 100% free to use and modify for any commercial purpose. This helps to prevent you from becoming locked into a ‘proprietary’ CMS platform that could make it harder to leave or switch to another provider.

So…

You can configure your WordPress site to automate management and marketing processes like backups, content distribution, and syndication, search engine indexing, web traffic generation, lead, and sales automation, and more, without involving website developers or web designers or requiring technical expertise or coding skills.

You can also easily look after ongoing management processes like keeping your site’s software and plugins updated, adding and configuring new site functionality, making changes to site design, layout, and content to improve sales conversions, and training other team members to do the same without hiring website developers or web designers.

Building a website with WordPress, then, puts you in complete control of your digital business processes, saving you considerable money and allowing you to generate better online results.

WordPress
Want to be in complete control of your digital presence? Then choose WordPress!

A CMS platform like WordPress can put your business in complete control of your digital presence, automate key digital management, content scheduling, and marketing processes, and help you improve your online business online results.

A WordPress website can also be expanded easily and inexpensively at any time and allows businesses to integrate additional features, functionality, and services like:

  • Social media, social media content sharing, and social engagement tools
  • External services and accounts (e.g., Google webmasters, SaaS, and cloud services)
  • eCommerce, membership sites, directories, event bookings, and registrations, etc.
  • Support services (helpdesks, online chat, forums, affiliate management, etc.)
  • Subscriber options (newsletters, autoresponders, opt-in forms, etc.)
  • Reporting tools (e.g., server monitoring, web analytics, etc.)
  • And many additional functions.

Unique WordPress Features

WordPress includes many unique features that make managing websites easy, including:

Plugins

Like most apps and add-ons, plugins install with a few clicks and allow users to easily add and configure almost every kind of functionality imaginable to their website (e.g. forms, banner ad management, membership sites, directories, e-commerce, notifications, live chat, pricing tables, etc.).

Learn more about plugins here: Using WordPress Plugins

Themes

Themes are web design templates that let users change the entire look and feel of their site and/or customize the site’s web design with just a few clicks without affecting its content.

Learn more about plugins here: Using WordPress Themes

Widgets

Widgets let users reorganize and rearrange the site’s web layout and add new functionality without touching code using features like drag and drop and pulldown menus.

Learn more about plugins here: Using WordPress Widgets

And More…

Additional unique features of WordPress that make managing a website easier include a customizable dashboard, a visual content editor and block editor, custom navigation menus, custom post types, live previews, updates, setting different user roles, permissions, and logins, comment moderation, site cleanup, optimization, and security tools, and a whole lot more!

WordPress can also be configured to fully automate or reduce many complex website management tasks to processes using a few clicks.

This includes:

  • Managing and scheduling content for publishing
  • Performing data and file backups
  • Updating core software, plugins, and themes
  • Registering and managing users and subscribers
  • Moderating comments from visitors, preventing comment SPAM, etc.
  • Preventing brute force attacks and threats from malware and hackers
  • Fixing broken links in the content
  • Redirecting visitors to other pages
  • Generating user, statistical, performance, and sales reports
  • Notifying management and administrators if there are any problems with the site
  • And more.

Depending on what your business wants to achieve online, WordPress can also easily add and automate the management of features and functionality like:

  • Setting up an e-commerce store (and automating areas like featured product information, online payment processing, emailing customers download links, product delivery information, emails to prevent cart abandonment, etc.)
  • Providing customer service tools, services, and information sections like a knowledgebase, support helpdesks, live chat, FAQs, etc.
  • Setting up business directories and advertising zones (and automating processes that allow users to buy, manage, and renew their listings and advertisements)
  • Running event and booking sites (and automating the management of event bookings and registrations, setting up appointments, scheduling deliveries of online course content or webinars, ticket printing, confirmations, etc.)
  • Setting up an affiliate program (and automating affiliate management tasks, commission reports, payments, etc.)
  • Setting up and automating many other tasks like scheduling and posting content to social media, adding subscribers to newsletters and customer lists, processing contact information, engaging users with customer surveys and user polls, and so much more.

Most Websites Are Powered By WordPress

Not only are millions of websites around the world built using WordPress, but if one in every three websites is powered by WordPress, the chances are that if your business has a website, it is probably also powered by WordPress!

To check if your website or blog is built using WordPress, go here: How To Tell If Your Website Is Powered By WordPress

Summary

A content management system (CMS) is a software application that allows users to create, manage, and publish digital content.

A CMS is an essential tool for businesses that want to easily manage and publish content on their website. It allows non-technical users to easily create, edit, and publish content, while also providing tools for collaboration, scalability, SEO, and security.

It’s important to research different CMS options and choose one that fits the specific needs of your business.

Some of the most popular CMS platforms include WordPress, Joomla, and Drupal.

Joomla is a popular open-source CMS, it is more complex than WordPress, but it is good for managing large and complex websites.

Drupal is also an open-source CMS, it is more powerful, and it is best used for creating complex, large-scale websites.

WordPress is the world’s most widely used content management system. It is free and open-source, and it has a wide variety of themes and plugins to choose from. It is also the platform used to power millions of professional websites and blogs around the world.

WordPress is:

  • 100% free open-source software
  • Highly flexible, scalable, and customizable (can be adapted for any use)
  • Supported by a community of tens of thousands of web developers (continually updated to improve security, add new features, and fix bugs & issues).

Resources

If you need help using WordPress, see the resources below:

WordPress User Tutorials

Here are the best resources for learning how to use your WordPress website and CMS effectively:

WPTrainingManual.com

WPTrainingManual.com - WordPress User Training
WPTrainingManual.com – WordPress User Training

WPTrainingManual.com provides the most comprehensive and up-to-date WordPress step-by-step tutorials for non-technical users and non-coders available.

These tutorials are 100% free to access (and download as a PDF, print, or share via email), and will help you learn how to use your WordPress site and CMS effectively.

WPTrainingManual.com - Free WordPress Tutorials
WPTrainingManual.com – Free WordPress Tutorials

Additionally, you can download The Complete WordPress Step-By-Step WordPress User Manual – a comprehensive, fully illustrated, and regularly updated 2,100+ page downloadable WordPress user manual for non-techies.

The Complete WordPress Step-By-Step User Manual
The Complete WordPress Step-By-Step User Manual

For more information and to access all the free WordPress tutorials, go here: WPTrainingManual.com

WPMasterclasses.com

WPMasterclasses.com - WordPress & Digital Business Skills Video Courses
WPMasterclasses.com – WordPress & Digital Business Skills Video Courses

WPMasterclasses.com is a WordPress and digital business video training site with dozens of video courses and 2,000+ video tutorials on using WordPress and covering essential digital business areas.

Here are some of the WordPress video courses available on WPMasterclasses.com (note: you can access all of the video courses below with a single all-access pass):

WordPress Video Courses
Why Your Business Needs WordPress - WPMasterclasses.comWhy Your Business Needs WordPress

Learn about the unique features, benefits, and advantages of using WordPress to start or grow your business online.

More info: Why Your Business Needs WordPress

WordPress 101: How To Use WordPress - WPMasterclasses.comWordPress 101: How To Use WordPress

Learn how to unlock the power of the WordPress content management system (CMS) using the many powerful features inside your WordPress administration area.

More info: WordPress 101: How To Use WordPress

WordPress Gutenberg - WPMasterclasses.comWordPress Gutenberg

Learn how to use the WordPress Gutenberg editor with this video course.

More info: WordPress Gutenberg

WordPress Traffic & User Engagement - WPMasterclasses.comWordPress Traffic & User Engagement

Learn how to drive more targeted traffic to your website and discover ways to improve user engagement with your business online.

More info: WordPress Traffic & User Engagement

WordPress SEOWordPress SEO - WPMasterclasses.com

Learn how to optimize your WordPress site and how to craft website pages and blog posts that will help you get better search engine rankings and improve your traffic results.

More info: WordPress SEO

WordPress Maintenance - WPMasterclasses.comWordPress Maintenance

This video course takes you step-by-step through the WordPress Maintenance Process and shows you how to keep your WordPress site updated, protected, and error-free!

More info: WordPress Maintenance

How To Backup & Restore WordPress Sites - WPMasterclasses.comHow To Back Up & Restore WordPress Sites

Learn how to safely and automatically back up your WordPress files and database and how to easily restore your WordPress site if something unexpected or disastrous were to happen.

More info: How To Back Up & Restore WordPress Sites

How To Optimize WordPress - WPMasterclasses.comHow To Optimize WordPress

Learn how to optimize your WordPress site and improve your page loading speed.

More info: How To Optimize WordPress

WordPress Security - WPMasterclasses.comWordPress Security

Learn how to keep your WordPress site or blog secure and protected from malware, hackers, and brute-force attacks.

More info: WordPress Security

WordPress Plugins - WPMasterclasses.comWordPress Plugins

Learn how WordPress plugins work, how to find, install, and update plugins on your site, and how to expand your WordPress site’s functionality in almost unlimited ways.

More info: WordPress Plugins

Digital Planning: How To Build A Profitable Website Or Blog - WPMasterclasses.comDigital Planning: How To Build A Profitable Website Or Blog

Learn how to plan and build a profitable website or blog using a proven and easy-to-follow strategy.

More info: Digital Planning: How To Build A Profitable Website Or Blog

Build A WordPress Site Fast - WPMasterclasses.comBuild A WordPress Site Fast

Need a new website or blog in a hurry? This video course shows you how to quickly install and configure a WordPress website or blog on your own domain name.

More info: Build A WordPress Site Fast

WordPress eCommerce - Learn How To Build An eCommerce Store With WordPressLearn How To Build An eCommerce Store With WordPress

Learn how to set up an e-commerce store on your WordPress site using e-commerce platforms like WooCommerce and Easy Digital Downloads.

More info: Learn How To Build An eCommerce Store With WordPress

How To Set Up A Forum On WordPress - WPMasterclasses.comHow To Set Up A Forum On WordPress

Learn how to set up a forum for your visitors, prospects, customers, members, or affiliates using WordPress.

More info: How To Set Up A Forum On WordPress

How To Build A Membership Site With WordPress - WPMasterclasses.comHow To Build A Membership Site With WordPress

Learn how to plan, build, grow, and maintain a viable membership site using WordPress that can be easily scaled and automated to become a sustainable, cost-effective, and profitable asset for many years to come.

More info: How To Build A Membership Site With WordPress

All Access Pass: Unlimited Courses - WPMasterclasses.comYou can purchase access to individual courses for a one-time fee or purchase an ALL ACCESS PASS video training site membership for a low annual subscription.

The All Access Pass membership gives you 24/7 ongoing access to 60+ digital business skills and WordPress CMS video courses (over 2,100+ self-paced video lessons and 225+ hours of videos).

For more details of all available video courses, go here: WPMasterclasses.com

WordPress Site Management

The choice of managing and maintaining your WordPress site is completely up to you. You can outsource your site management to professionals or learn how to do it yourself.

Here are the best resources available if you choose to do it yourself:

WPCompendium.org

WPCompendium.org provides hundreds of FREE detailed step-by-step tutorials that will teach you everything you need to know to build and manage a WordPress site with no coding knowledge or technical skills required.

WPCompendium.org – Free WordPress Step-By-Step Tutorials For Non-Techies
WPCompendium.org – Free WordPress Step-By-Step Tutorials For Non-Techies

The tutorials on WPCompendium.org are fully interlinked for ease of navigation, allowing you to learn WordPress at your own pace, and organized into comprehensive training modules covering all areas of WordPress:

WPMU DEV

WPMU DEV
WPMU DEV – All-In-One WordPress Platform

WPMU DEV provides a complete WordPress site management and dedicated hosting platform with professional plugins covering everything from SEO, optimization, and security, to marketing, forms, analytics, and more, plus 24/7 expert support on all things related to WordPress.

While the site is aimed mostly at WordPress web developers, if you are an advanced WordPress user or DIY site manager, we recommend visiting the WPMU DEV Blog containing thousands of advanced and useful WordPress tutorials, and subscribing to their email newsletter for regular WordPress tips and information.

WPMU DEV Blog
WPMU DEV’s Blog is jampacked with useful WordPress tutorials.

Additionally, we recommend becoming a WPMU DEV member. A  WPMU DEV membership includes everything you need to manage unlimited WordPress sites effectively.

You can sign up for a free membership (no credit card required) and try out for yourself all the service offers.

To register for a free account, visit WPMU DEV.

Additional Resources

We recommend the following resources to help build your content management skills:

Also, visit our tools and resources section for additional courses, guides, and helpful tools and resources for managing your content effectively.

Digital Business – Module Lessons

Below are all the lessons included in this module. Click on a link to go directly to the lesson:

The Role Of The Digital/Web Content Manager

The Role Of The Content Manager

Learn about the role of a content manager and what you need to know to manage content effectively in a digital business presence.
Digital Business Structure

Digital Business Structure

Learn what an effective digital business structure looks like and why this makes managing content challenging.
Content Management Mindset

Content Management Mindset

Develop the mindset needed to manage content effectively for any type of organization. 
Content Management Skills

Content Management Skills

Learn about the skills you will need to develop to manage content effectively in any business or organization. 
Digital Business Setups

Digital Business Setups

Learn about different kinds of digital business setups and the challenges of managing content effectively in these. 
Digital Business Basics

Digital Business Basics

This lesson looks at some of the basic steps your business should complete before it can grow using content.
Digital Content Team

Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.
Content-Related Jobs and Careers

Content-Related Jobs and Careers

Learn how to start a job or career in a content-related field and where to find professional work ...
Content Management Tools

Content Management Tools

Learn about many useful and time-saving tools and resources that will help you manage your content effectively.

***

Images: WordPress logo, WordPress screen, Blackboard