Content Production Manager
Learn about the role and responsibilities of a content production manager.
In this section of the Digital Business course module, we look at the role and responsibilities of a content production manager.
This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.
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Content Production Manager Role
Someone must supervise the creation and publication of all articles, videos, and every other item of content found on a web page, newspaper, or magazine. This is what content production managers do.
A content production manager is a professional who is responsible for overseeing the creation and production of various types of content, including written, visual, and audio content. This may include managing a team of content creators and coordinators, as well as collaborating with other departments such as marketing and design.
The main goal of a content production manager is to ensure that all content is produced efficiently and effectively, and meets the required standards of quality and consistency. To do this, a content production manager must have strong project management skills and be proficient in various content creation tools and management tools.
In addition to managing the production of content, a content production manager may also be responsible for developing and implementing a content strategy, which involves setting goals, identifying the target audience, and determining the most effective channels and tactics for reaching and engaging with that audience.
Overall, the role of a content production manager is crucial in helping a brand or organization effectively communicate its message to its target audience. By overseeing the creation and production of high-quality content, a content production manager can help ensure that a brand’s message is delivered consistently and effectively across various channels.
Content Production Manager Duties And Responsibilities
Content production managers are responsible for:
- Overseeing all aspects of content production, from initial brainstorming to publication.
- Working with their teams to produce content that will help to increase the value of the business.
- Providing creative input.
- Making sure that content deadlines and quality standards are met.
Content Production Manager Role Requirements
Content production managers need a more diverse set of skills than content editors. They must understand writing and editing word-based content (e.g. articles), video creation and audio editing, and the ability to coordinate and work with various content specialists like writers, photographers, and videographers.
Recruitment sites advertising the role of Digital Content Production Manager recommend people with qualifications in communications or marketing, experience in content creation, content production, and editing, a keen eye for detail, strong communication, leadership skills, and the ability to adhere to strict deadlines.
Full-time content production managers can expect to earn between USD$65,000 to USD$75,000 per year.
Content Production Manager Role – FAQs
Here are frequently asked questions about the role of Content Production Manager:
What does a Content Production Manager do?
A Content Production Manager oversees the creation, management, and delivery of content across various platforms. This includes coordinating content creation, ensuring deadlines are met, managing budgets, and optimizing workflows.
What are the key responsibilities of a Content Production Manager?
Key responsibilities include developing content strategies, managing content calendars, overseeing content creation teams, maintaining quality standards, optimizing content for SEO, tracking performance metrics, and ensuring content aligns with brand guidelines.
What skills are required to excel as a Content Production Manager?
Skills required include strong project management, excellent communication, leadership abilities, content creation expertise, knowledge of digital marketing principles, proficiency in content management systems, and analytical skills to interpret data.
What qualifications are typically required for a Content Production Manager role?
Qualifications often include a bachelor’s degree in marketing, communications, journalism, or a related field. Previous experience in content creation, project management, or a related role is usually required. Additional certifications in project management or digital marketing can be beneficial.
What tools and software does a Content Production Manager use?
Content Production Managers often use tools and software such as content management systems (e.g., WordPress, Drupal), project management tools (e.g., Asana, Trello), analytics platforms (e.g., Google Analytics), SEO tools (e.g., SEMrush, Moz), and collaboration tools (e.g., Slack, Google Workspace).
How does a Content Production Manager collaborate with other teams?
Content Production Managers collaborate with various teams such as content writers, editors, designers, SEO specialists, social media managers, and marketing teams. They ensure alignment of content with overall marketing strategies and coordinate efforts to achieve common goals.
How does a Content Production Manager ensure content quality and consistency?
Content Production Managers establish quality standards, provide clear guidelines to content creators, conduct regular reviews, offer constructive feedback, and implement quality assurance processes. They also ensure consistency in tone, style, and branding across all content.
How does a Content Production Manager measure the success of content initiatives?
Content Production Managers use metrics such as website traffic, engagement rates, conversion rates, time on page, and social media metrics to measure the success of content initiatives. They analyze data to identify trends, assess performance, and make data-driven decisions to optimize content strategies.
How does a Content Production Manager handle tight deadlines and shifting priorities?
Content Production Managers prioritize tasks, allocate resources efficiently, and communicate effectively with stakeholders to manage tight deadlines and shifting priorities. They may adjust workflows, reassign tasks, or negotiate deadlines to ensure deliverables are met without compromising quality.
What are some challenges faced by Content Production Managers?
Challenges may include managing diverse content formats, staying updated on industry trends, balancing creative freedom with strategic goals, adapting to changing algorithms and platform policies, overcoming resource constraints, and maintaining consistency across distributed teams.
Related Roles
Some of the roles that a content production manager may interact with while performing their duties include:
- Brand Manager
- Digital Strategy Director
- Digital Media Manager
Source: https://www.marketing-schools.org/careers/content-production-manager
Useful Resources
We recommend the following resources:
Visit our tools and resources section for additional courses, guides, and helpful tools and resources.
Other Digital Content Related Roles
Click on the links below for more information about other digital content-related roles:
Digital Content Team
Digital Content Strategist
Content Production Manager
Interactive Media Manager
Internet Marketing Director
Content Marketing Specialist
Digital Communications Professional
Search Engine Marketing Director
Internet Marketing Coordinator
Outsourcing Resources
Return to the content management course outline
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