In this lesson, you will learn how to use news and press releases to keep your listings and website ranking faster, higher, and longer in search engines.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 6 of the News Release Traffic Formula course.
In this lesson, you will learn how to keep your listings ranking faster, higher, and longer in the search engines.
So, let’s talk about using news releases to get better results.
Let’s start with how to get faster rankings in Google search engine result pages.
As we’ve already seen, Google can pick up and index press releases in 24 hours or less.
I’ve also seen Google pick up and index news releases in less than 2 hours.
And I’ve also seen news releases showing up in Google’s search results in less than 30 minutes.
In fact, I’ve even seen Google pick up news releases less than 5 minutes after being sent out!
In terms of getting ranked faster then, it’s hard to beat press releases, because as we talked about earlier, Google favors content from trusted authority sites.
If your website is new, it’s going to take time to build authority and trust with Google, even if you’re publishing a lot of great content on a regular basis.
There seems to be a hump that new sites have to get over before Google says, “ok, I trust you and I’ll start to pick up your content faster now!”
In the next lesson, I’ll show you how to speed up this process, but the fact is, trying to get content on your site ranked faster, takes longer than ranking content on sites that Google already trusts.
This is why news releases are a great way to get your content ranked faster while you build trust and authority for your website.
Let’s talk now about getting higher search rankings.
As we’ve already seen, if you focus on targeting long-tail keywords, and apply methods like the KASH formula in your headline to create lots of keyword combinations, your news release will get you ranked in dozens…even hundreds of listings, for multiple keyword phrases!
If you have access to keyword ranking reports, you can click on the keywords in your report to check your rankings.
Sometimes, you can also improve your rankings by tweaking your titles and using data from keyword ranking reports to create new content targeting those keywords.
So, as we’ve seen earlier, a single news release can get you ranked for multiple keywords.
Getting ranked for multiple keywords helps to build your authority, which then helps your site get ranked higher.
So, the strategy is to use regular news releases to rank higher for multiple long-tail keywords, using KASH formula headlines.
This will not only get you multiple search listings, but it also helps to build authority for your website, and drive your site’s rankings higher.
Keep this process going, and you could find that in some cases, you’ll start to get multiple rankings in multiple search listings, and maybe even own the results page!
We’ve talked about using news releases to get faster and higher rankings. Let’s talk now about how to stay ranked longer.
Here, you can see that 4 months after this news release was sent out, Google was still indexing over two hundred and fifty entries.
When I checked the first 5 news releases that WPCompendium.org sent out, Google was still indexing over 300 entries over one year later.
Press releases, then, can keep you ranking longer in Google’s search results.
So, what’s the magic formula to getting faster, higher, and longer search engine rankings with news releases?
The magic formula is this.
Send out a news release every month using the KASH formula, and this will boost your search engine rankings, drive more traffic to your website, and send new leads and customers to your business!
You’ve seen the proof!
I’ve worked with a number of businesses that don’t have much time or money to spend on digital marketing, but you can start to improve your results straight away just by sending out one news release every month to hundreds of news and media outlets!
The secret science behind this magic formula is the cumulative effect of sending out just 1 news release every month, targeting multiple longtail keywords using the KASH formula.
So, consistency is the key.
Large companies send out press releases all the time because they know it works.
Most small businesses, however, don’t know how to use news releases effectively.
Just 1 news release per month is all you need to start improving your results.
One last thing I want to cover in this video is using news releases to drive more traffic to your website.
You need to commit to publishing at least one news release a month.
Don’t stop after sending out just one or two releases. Keep going with it for at least 6 to 12 months and monitor your traffic.
There is a certain tipping point, where the cumulative effect kicks in, and your traffic then goes to a whole new level.
Of course, it also helps if you’re doing other things to promote your site and not just relying on news releases to do all of the heavy work. I talk a little bit about integrating news releases into your content marketing strategy in the next lesson.
So, to summarize what we’ve covered in this video, the magic formula and the secret to success with press releases is consistency.
Just 1 news release per month using the KASH method can boost your search rankings, drive more traffic to your website, and send new leads and customers to your business.
This is the end of Module 6.
In the next module, we’ll look at how to set up an effective content publishing strategy to keep driving more traffic to your website and generate new leads for your business.
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
In this lesson, you will learn how to get your news or press release approved fast for distribution to hundreds of news and media outlets that can help boost your search engine rankings and send you traffic.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 5 of the News Release Traffic Formula course.
In this module, I am going to show you how to get your news releases approved and distributed to hundreds of traffic-generating sites.
There’s really only one thing you need to do to get your news releases approved, and that is to follow the guidelines of your distribution service provider.
We covered most of those guidelines in the previous training module.
If you don’t follow the guidelines, your news release may not be approved.
For example, if your headline exceeds the maximum number of characters allowed, then your news release won’t be approved until you edit your headline and resubmit for review.
The most common reason why submissions are rejected is that the body contains content written in the first or second person. For example, “I”, “You”, “We”, “Our”, and so on.
Unless you’re quoting someone directly, don’t use 1st or 2nd person pronouns in your content.
Always write your news release in the third person.
Before submitting your news release for review and approval, use this checklist to make sure that you have completed the following.
Check that your news release has a newsworthy headline, and doesn’t exceed the character or word limit.
Make sure that the body content is at least 300 words long.
Make sure that all facts and details are correct.
Make sure that the content is written entirely in the third person, except when quoting someone directly.
Check all spelling, grammar, and punctuation in your content, and fix any mistakes.
Check that all of the hyperlinks are working and that URLs have been written correctly, and
Make sure that your contact information is also correct.
Keep in mind that you can’t change anything in your news release after it’s been sent out.
So, if you don’t want mistakes showing up on hundreds of news sites, read your press release carefully one more time, and get other people to read it too before submitting it for final approval!
Now, for the second part of the process, which is getting your news releases distributed to news and media outlets, the service provider submits your news releases to as many sites as they have a distribution agreement with.
For example, I use a distribution service that submits press releases to over 500 media sites, so each news release I send out has the potential to reach many thousands of readers with every submission.
After news releases are sent out, I also get a submission report that lets me see where my release has been submitted to.
This report includes a Google pickup report showing how many entries have been indexed by Google, and a keyword ranking report that lets me see how well the release is doing in the search results.
So, to summarize, to get your news releases approved, you need to follow the guidelines.
Make sure you write in the 3rd person and use the checklist before submitting your news release for final review, approval, and distribution.
This is the end of Module 5.
In the next module, we’ll look at the Ranking Formula, where I’ll show you how to keep your listings ranking faster, higher, and longer in the search engines!
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 4 of the News Release Traffic Formula course.
In this module, I am going to show you how to structure your news releases for maximum traffic and results.
So, let’s talk about how to structure your news releases.
In Module 3, we talked about the 80-20 rule, and how you should focus 80% of your time and efforts on your news release headline.
The other 20% of your focus should be on the content of your news release.
Creating the body of your news release is not difficult if you apply the formula that I am going to show you.
Most press or news releases follow this structure, which consists of 5 basic elements.
The headline, which we’ve already covered in Module 3.
A summary of your news release.
Media content, such as an image, your logo, or a video.
The body of your content, and
Your company details.
Each of these sections is important and contributes to the overall success of your news release campaign, so let’s go through each of these sections in more detail.
First, is your headline.
The purpose of your headline is to attract readers and make them want to read more of your information.
As we saw in the previous training module, your news release headline is the one element that will make the biggest difference in your results.
As we also talked about, you will get far better results if you apply the KASH formula to your headline than using a typical headline format.
In addition to the KASH formula principles we talked about in Module 3, there are rules you have to follow to get your news release approved for submission, and we’ll cover these in more detail in the next lesson.
For example, most news release distribution platforms include guidelines that need to be followed, like your headline not being too long, and having an active verb and subject.
Although the criteria can change slightly depending on which service you use to distribute your news release, typically you need to make sure that your headline stays under 80 characters, and a maximum of 15 words.
Your headline should also reflect the content of your press or news release, and be newsworthy, important, and recent enough to be announced.
Don’t use special characters and symbols in your headline, such as a trademark or copyright symbol.
Also, many services will ask you to create 2 headlines. 1 headline for your news release, and 1 headline for sites that post releases using a blog format.
Here are some examples of headlines I’ve used with my clients.
You can see that all these headlines use the KASH method. They also comply with maximum character guidelines and word limits.
I’ve also added an example of a News Release and blog headlines. You can see that the blog headline version is slightly longer. This way, we can target even more variations of keywords using the same news release.
Once you understand how the KASH formula works, you can combine KASH and traditional headline formats if you like.
For example, here is a list of active verbs commonly used in press releases.
Words like…
Releases or Released.
Reveals or Revealed.
Launches, and Launched.
Announces, and Announced.
Donates, Donated.
Warns, Warned.
Finds, Found.
Etc.
You can use these verbs with basic headline formulas like Company XYZ Releases Free Report On How To Build Equity In Your Home, or whatever the topic of your report is.
Or,
Website ABC Launched New XYZ App To Help Hearing Impaired Children.
Some more examples of other headline formats you can use include XYZ Clinic Reveals New Case Study On Migraines In Stay-At-Home Parents.
And,
Bedlam Furniture Store Donates $50 From Every Sale Made To Starlight Foundation.
One headline formula that can be very powerful to help boost local search rankings is to use the Location| Profession | Active Verb | News Angle format.
This creates headlines like Austin Children’s Dentist Says “Tooth Decay Rates Are An Embarrassment For Texas”.
So, in this case, “Austin” is the location, “Children’s Dentist” is the profession, “Says” is the active verb, and then we have the quote with our news angle… “Tooth Decay Rates Are An Embarrassment For Texas”.
The other headline in this example uses the same format,
“Sunnyvale Roofing Expert Warns Home Owners Of Serious Maintenance Neglect Risks”.
These headlines follow proven formulas, but they also include many relevant terms that will help the news release rank for multiple keywords in search engines, while serving its purpose, which is to attract readers and make them want to read more of your information.
The next element of your content formula is your news release summary.
The purpose of the summary is to let readers know what information is included in your news release, as most people will only spend enough time scanning your headline and summary, before deciding whether to keep reading or move on.
Your summary should clearly describe the content of your news release.
It should be one to two sentences long, and you will need to create two summaries: 1 x news release summary and 1 x blog summary.
Your news release summary should contain no more than 45 words, but your blog summary can be a little bit longer.
And don’t use the first paragraph of your news release as your summary.
I’ve included here two summary versions used in a news release that I created for a client, so you can see what these look like, and how they are structured differently, to conform with the guidelines listed here.
The third element of your news release is Media.
You can attach an image to your news release, as long as the file size doesn’t exceed the specified limit, which in this case is 1MB. Images must also be uploaded in an approved format, typically jpeg, png, or gif.
You can also normally add a video or video URL to your news release.
Now, there are ways to maximize your results when using media in your news releases.
For example, most platforms will let you add an image to your news release, such as your company logo.
Depending on what you are trying to achieve, however, a better use of your image real estate is to combine your logo with a call to action.
With Mirren Investment Properties, for example, we’ve added a call to action below the logo inviting readers to call the number shown in the image for a FREE consultation.
We did the same thing for the Pizza restaurant. Call Sergio’s number for Newtown’s best wood-fired home-delivered pizza!
And WPCompendium.org lets readers know that the site provides FREE WordPress tutorials for non-techies.
So … what we’re doing here, is kind of like embedding an advertisement with the company logo, but without making it blatant.
All the images shown here were approved and went out with news releases, so they all conform with the content guidelines.
When sending out news releases to promote the launch of a new guide or report, we found that adding an image of the report works really well, so these types of images can also be used with press releases.
The aim here then is to further maximize any opportunities you have to promote your business by using media in your news release to actively help drive more traffic and generate more leads.
In other words, don’t just add your logo. Add your logo with a call to action.
The 4th element of your news release is the body of the content itself.
This is where you get to say whatever you have to say, about whatever you are promoting or announcing.
General Guidelines for the body of your content are normally provided by the distribution platform and include things like…
Your content should have a legitimate news angle. It should announce something new, and or timely, and the tone of your content should be formal and factual, not casual or entertaining like a blog post.
Also, don’t make your news release read like an advertisement or a sales letter. This is very important if you want your news release to be approved.
Don’t announce discounts, bonuses, price cuts, sales, coupon codes, products, or service promotions, or include advertorials.
Another important guideline is that your content should have an impartial tone. Don’t include opinions, questions, or duplicated content.
There are also a few guidelines for the content itself that you have to comply with.
For example, news releases must be at least 300 words long. The ideal content length is 300 to 400 words.
You should include the city from where the release originates, which is usually the location of your company headquarters or main store, or principal place of business.
One of the most important guidelines for getting your content approved, is to use only 3rd person language.
In other words, don’t use words like “I”, or “we”, as this will make your release start to look more like an advertisement or opinion piece.
In a moment, I’ll show you the only allowed exception where you can use words like “I”, or “we”.
Another thing to keep in mind is that news releases should not contain sexually explicit material, illegal material, or profane language.
So, don’t use news releases to promote things that will get your press release rejected.
In addition to what you can and can’t promote, your content also has to follow specific formatting guidelines.
For example, you need to make sure there are no grammatical or spelling errors.
Use uppercase and lowercase lettering appropriately.
Make sure that each paragraph is spaced out with a line, and that your news release is formatted properly. For example, don’t use unnecessary double spacing.
Use appropriate punctuation and symbols, and avoid inserting JavaScript or other markup languages in your content, like bold or italicized text. The only formatting allowed using markup tags are hyperlinks.
With hyperlinks, make sure that links are formatted correctly, and limit the use of links in your content to 1 link for every 200 words or so.
Something that’s also very important, is to add a call to action at the end of your news release. Ask readers to contact you, or book an appointment, or visit your site to download a guide or special report, and so on.
Remember that no call to action leads to no results!
You should also include available contact information where possible, but don’t place email addresses within the body of your news release. We’ll discuss this in more detail in a moment.
The typical structure for the body content of a news release includes things like a minimum of 300 words and a maximum of 800 to 1,000 words. The ideal length is around 300-400 words.
This would consist of an initial paragraph, 3-5 main points, 1-2 links, 1-2 quotes, and a call to action.
Traditionally, a news release is written as an “inverted pyramid,” where the most important information goes at the top, and the less important information goes at the bottom.
The first paragraph of your news release, therefore, should contain your most important information.
Your headline should grab your reader’s attention, your summary should make them want to learn more, and your first paragraph should make them want to read your news release all the way through to the end.
An easy formula for writing the body of your content is to use the 5 Ws: Who, What, When, Where, and Why.
So, for example, when creating your news release, ask the following questions:
Who is this news release about?
What is the news release about?
When is the event or promotion happening?
Where is the event or promotion happening? And…
Why is the person or business doing this?
Here is an example of the body content of a news release that conforms with the guidelines and specifications, so you can see how it’s structured.
Here, you have the 1st paragraph containing your most important information, then a link to the website where readers can go to for more information, followed by a few paragraphs with the main points of the release, and a quote from the client.
The content then ends with a call to action and links to more information.
This is just over three hundred and fifty words long, and it’s all you need to create an effective news release.
Another important point to keep in mind about the body of your news release is the power of using quotes in your content.
A quote kind of lets you sell or promote your business in your news release without breaching guidelines that would see your news release get rejected for being a blatant sales or promotion piece.
Quotes also let you use first-person pronouns like “I”, “we”, “our”, etc., which you can’t use anywhere else.
A good habit to form then is to think about what you really want to say to your target audience, then build a number of quotes based around this, and save these in a file.
You can then use these quotes in future news releases, and add them to pages on your website as part of your content marketing strategy.
Here are some examples of quotes that were published in our press releases. You can see that we have used these quotes to promote the client’s business while complying with all the guidelines for submission and approval.
The last element of your news release content is your company and contact details.
This section should contain information like the name of the person to contact or interview, your email address, organization or business name, your address, phone number, and your website URL.
Now, while your company and contact details are important information in and of themselves, they also play an important role in our news release strategy, as they can help to increase search engine rankings, and drive more traffic and leads to your business via the Google local maps section.
Let me show you what I mean.
Here’s how your company and contact details can be used in your news releases as part of an effective SEO strategy.
First, you need to set up a local business page in Google.
Next, and this is very important, you should use the same contact information listed on your local business page in every news release that you distribute.
Publishing news releases on a regular basis using the same contact info gets you more citations, and more citations lead to better local search rankings.
So, what are citations?
A citation is when your company is mentioned, cited, or referenced on other websites, online directories, review sites, etc.
Citations provide Google with credible information about your business. Google uses citations to verify that your business actually exists, that it’s a legitimate business, and that your business information is accurate.
Citations from multiple sources boost your rankings in local search results and Local Map Listings.
So, make sure that you have a Google Local Business Page set up, and use the same contact details in your news releases.
The important elements of a citation are your Company name or branded trading name,
Your telephone number including country and local area code, and the physical address of your business.
So, in summary, there are 5 main news release content elements.
Number One, is your headline. Create a headline using the KASH formula to attract readers and maximize your search rankings.
Number Two, is your summary. Use the summary to attract your reader’s interest and make them want to read your news release.
Number Three, is media. Don’t just display your logo. Try to incorporate some form of Call To Action, like getting people to call you to make a booking or appointment.
Number Four, is the body of your content. Use this section to funnel more traffic and leads with newsworthy content, links, quotes, and a call to action.
And Number Five, are your company details and contact information. Keep the information in this section consistent with every news release you send out, to increase citations and your rankings on Google Maps.
This is the end of this lesson.
In the next module, we’ll look at the Approval Formula, where I’ll show you how to get your news release approved, and distributed to hundreds of traffic-generating sites!
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 3 of the News Release Traffic Formula course.
In this lesson, we’ll go through the KASH formula, where you will learn the secret to getting multiple search result listings with every news release that you distribute.
Before I show you what the KASH formula is, and how this secret formula works, let’s talk a little bit about keyword research.
What I’m going to show you in this video, requires no keyword research tools, or complex SEO methods to help you rank well in the search engines.
So, forget about keyword tools or SEO algorithms, because you don’t need any of this stuff when you use the KASH method.
There is a really simple and powerful way to rank for multiple keywords in Google using news releases.
It’s all about…the Headline!
Most people have heard of the 80-20 rule, which is also known as The Pareto principle.
80% of your results will come from the keywords used in your news release headline.
With news releases, the headline is what helps you rank higher in the search engines, and the content of your news release is what turns readers into leads.
So, focus on the headline for search engines, and focus on the content, for leads.
In a previous lesson, we talked about targeting low-hanging fruit keywords that you can easily rank for.
SEO experts call these low-hanging keywords, long-tail keywords.
Let me show you an example of a short-tail keyword versus a long-tail keyword.
Let’s say that your business is repairing laptops. If your business came up in the number 1 spot in Google when people type in a keyword like “laptop repair”, you would probably get a ton of traffic. The problem is that everyone in the laptop repair business also wants to be number 1 for this keyword, so you have to compete with everyone else, especially against big companies with big marketing budgets.
You have a much better chance of getting to the top of Google if you focus on ranking for a longer keyword with things like the brand name, model, and the name of your town city, or suburb included in the keyword phrase.
So, for example, if your business is located in a town called Springfield, and you repair Dell laptops, then a long tail keyword that you could target would be, “dell inspiron 3565-A453 laptop screen repair springfield”.
Long-tail keywords have less competition and are much easier to rank for.
They also tend to be keywords that users search for when they are ready to buy something or solve a specific problem. So, people who search for long-tail keywords, are more likely to be targeted prospects.
So, the first rule of the KASH formula is to target low-hanging fruit keywords in your news release headline, that you can easily rank for.
In our previous training module, we talked about targeting lots of low-hanging-fruit keywords, with low-to-medium competition, that attract a little bit of traffic each, as the best way to compete against big companies with big marketing budgets, who are aggressively targeting those more competitive keywords.
For example, we saw that if you can rank well for 50 targeted long-tail keywords that send you just 10 visitors per month each, this would increase your traffic by 500 visitors per month.
Likewise, if you could rank well for 100 targeted long-tail keywords that send you just 30 visitors per month each, this would increase your traffic by 3,000 visitors per month.
Let’s assume that your strategy then, falls somewhere in between these figures and that only 1 out of every 100 visitors contacts you for more information, or fills out an inquiry form when they visit. This would still give you between 5 and 30 new business leads per month.
Ranking for lots of “low-hanging fruit” keyword phrases, then, can be very effective at driving more leads to your business. It can also boost your ranking for more competitive keywords!
The other rule or principle of the KASH formula is not to put all your eggs in one basket.
In other words, don’t focus on the one keyword you want to rank for. Create as many keyword combinations as you can fit on your news release headline!
The intention behind this strategy is that we want to target low-hanging fruit with low competition and stack as many combinations of these keywords as we can, in our headlines.
I’m going to show you what this looks like in just a moment. What’s important to understand right now, is that you don’t need any expensive or fancy tools for this.
The only tool you need is 100% free, and you already own it.
It’s called…your brain!
Let me show you how to use this powerful tool with the KASH method.
To understand the power of the KASH method, let’s start by looking at some typical news or press release headlines.
Here are three actual press release headlines.
The first headline reads, Pizza Hut launches new pizza and gifts for the holidays.
The second headline says, RefToken Announces The Launch Of A New Cryptocurrency.
The third headline says, Drucker and Falk Named as One Of America’s Best Places To Work In Property Management.
These press release headlines were crafted by experienced marketing professionals, and they were written for well-known companies. So, if you were to hire an experienced marketing agency to create a professional news release for your business, they would probably write you headlines that look something like these.
Now, what’s wrong with these headlines?
Well, there is nothing actually wrong with these headlines. These are press release headlines created by experienced marketing professionals.
But, let’s take a closer look at these headlines, and see how many useful keywords each of these headlines actually contain.
If we focus only on the keywords that search engines will pick up on, you can see that there are not many useful keywords in each headline.
In the first headline, for example, we have the brand name Pizza Hut and the keyword pizza. The words launches, new, and, for, and the are generic, so they’re really not useful for getting ranked in search engines.
What about the words gifts, and holidays, is this something that people searching online associate with pizza?
How many people search online for Pizza gifts or Pizza Hut holidays? Not many.
So, in this headline, the only real useful words, are Pizza Hut, and pizza.
In the second headline, if we cross out all of the generic words, all we’re left with is the company name RefToken, and the word cryptocurrency.
The third headline is pretty much the same thing. Cross out all the generic keywords, and all you have left is the name of the business, Drucker and Falk, and Property Management.
So, in terms of SEO, the only useful keyword phrases that would rank in Google for these three press releases, would be Pizza Hut pizza, RefToken cryptocurrency, and Drucker and Falk property management.
Now, let’s compare these typical press release headlines with the KASH formula.
KASH stands for Keyword Stacked Headlines.
The examples I’m going to show you now are all from actual clients. You will see that they all use a unique method that is very different from the method that most press release writers use.
In fact, most press release writers don’t even know about the KASH method.
Let me show you three different news release headlines that I created for three different types of businesses, all using the KASH formula.
Hopefully, you will see that regardless of what type of business you run, you can also get the same types of results as these businesses have been getting.
The first client owns a pizza restaurant.
This restaurant is located in Sydney, Australia, and delivers pizzas to homes in the Sydney suburbs of Newtown, Enmore, Stanmore, Sydenham, and Camperdown.
So, we created a news release with the keyword-stacked headline Newtown Pizza Home Delivery To Enmore, Stanmore, Sydenham & Camperdown Launched.
If we ignore everything else in this news release but the headline, and focus on how many useful search engine keywords we were able to fit into the headline, then here are the results we got with just one news release.
First, let’s remove the generic word to, the & symbol used for the word and, and the generic word “launched”.
We are now left with a number of useful search engine keywords like Newtown, Pizza, Home Delivery, Enmore, Stanmore, Sydenham, and Camperdown.
With these words, we can generate lots of different useful combinations that Google will then pick up from this headline.
For example, here we have, Newtown Pizza, Newtown Pizza Delivery, Newtown Delivery Pizza, Newtown Pizza Home Delivery, and Newtown Home Delivery Pizza.
And the same for all the other different suburbs.
Enmore Pizza, Enmore Delivery Pizza, Stanmore Pizza Home Delivery, Stanmore Pizza Delivery, Camperdown Delivery Pizza, Camperdown Home Delivery Pizza, Sydenham Pizza Home Delivery, Sydenham Pizza Delivery, and so on.
It doesn’t matter what order the words are in. As long as they appear in the headline, Google will pick it up.
So, with words like Pizza Home Delivery, we can create additional word combinations like Home Delivery, Pizza Delivery, Home Delivery Pizza, etc.
We can also create all different combinations and permutations for each of the Suburb words in our headline. In this example, words like Newtown, Sydenham, Enmore, Stanmore, and Camperdown.
So, what kind of results did the client get with this news release?
Well, as you can see here, Google picked up the news release from over 300 news outlets less than 9 hours after we sent the news release out, and began ranking Sergio’s Pizzeria for all these keyword combinations.
Sergio’s Pizzeria not only started ranking in Google for all the keyword combinations in the news release headline, but the restaurant also got a boost in Google Maps, and search listings for neighboring areas, like the suburb of Saint Peters, which is near the restaurant’s location.
If we come back and compare the regular headlines that most PR companies create for their clients with the KASH formula headline, you can see just how powerful the KASH formula is.
Look at the headlines we created for the first two news releases that were sent out for Sergio’s Pizzeria.
Here, I’ve underlined all the keywords that Google will rank these news releases for.
With the bottom headline, for example, combining the words, creates many long-tail keywords like Newtown Woodfired Pizza Restaurant, Newtown Italian Pizza Restaurant, Newtown Authentic Italian Woodfired Pizza Restaurant, Authentic Italian Cuisine Restaurant Newtown, Newtown Woodfired Pizza Menu, and so on.
All these combinations got ranked in Google for this news release.
Notice too, that although this headline is designed to help the news release rank for many different search terms, it still makes sense to anyone reading it.
The secret to creating a successful KASH headline is to use your brain to create a headline that contains as many relevant search keywords as you can fit, and as few generic words as possible, while also making sense to anyone reading it.
Let’s move on, and take a look at the next case study.
Here is another example of a KASH headline that we created for a client who runs a property investment company.
Using the KASH formula to create the headline, the client began ranking in Google for all of these keyword phrases, with just a single news release.
All these keyword phrases are just combinations and permutations of the keywords used in the headline.
With only 4 news releases, this company was ranking in Google for dozens of low-hanging fruit keywords. Some of these keywords get no traffic, but some do.
If you remember what we talked about earlier, we want the cumulative effect of dominating lots of keywords that get a little traffic each.
So, if just some of these keywords get some traffic each month, this can translate to hundreds – possibly even thousands, of new targeted visitors, and a number of new leads every month.
Here are the results that Mirren Investment Properties got after sending out their news release.
In less than 24 hours, they were showing up all over the place in Google’s search listings.
You can see here, the cumulative effect of publishing news releases on a regular basis. You not only get to rank fast, but you can also start taking over multiple listing spots for multiple keywords and give your site a boost in places like Google maps and featured sections.
The idea behind the KASH formula, then, is to use news releases to throw a deep and wide net, to try and automatically catch loads of low-hanging-fruit keywords that no one else is even thinking of targeting!
You can also combine news releases with strategies like article writing, and paid advertising, to systematically start going after more competitive keywords.
Let’s take a look at one more example of using the KASH headline formula, and then I’ll take you through an example of how you can use the KASH formula to build headlines for your own business.
As you can see here, this news release got ranked in Google for over four hundred and eighty keywords. It also ranked number 1 for 285 keyword phrases and was in the top ten for over 420 keywords.
This screenshot from the Keyword Rankings report shows all the keywords that this news release ranked number 1 for.
I hope you’re starting to get excited! I know I was when I first discovered this method and started using it to get results.
Now that you understand how the KASH formula works, let’s go through an exercise to create a keyword-stacked headline of your own.
Remember, all you need is your brain.
For this example, we’ll create a news release headline for a dentist or a dental clinic in the suburb of Rouse Hill.
Here’s how we might start the process.
Open your browser and go to Google Maps and type in the type of business that you own, and the area where you operate in.
In this example, we’ll type in dentist rouse hill.
Now, it doesn’t matter if you’re already listed. We want to make sure that you stay ranked not just for this search phrase, but for many other related search phrases as well.
So, the first step that I recommend you take, is to make a list of all the neighboring suburbs or towns that you want to target for potential customers in your business.
In this example, our client operates their dental practice in Rouse Hill, but you can see from this map, that they can also target customers in neighboring areas like Riverstone, Schofields, Annangrove, Kellyville, and more!
So, write down or type in the names of all these suburbs or locations where you can target people for your business into your notepad or a text file.
The next thing we want to do is use Google’s own keyword suggestion tool to find more related keywords.
So, go to Google, and type in your keyword. For our example, we’ll type in dentist rouse hill.
This brings up a number of related keyword suggestions.
Look at the list, pick any suggestions that make sense to you, and add them to your KASH list.
Also, as you go through the exercise, add any other keywords that come to your mind.
So, for this example, some of the keywords you can see that I have added to my KASH list, include words like Dentist, Rouse Hill, Emergency, Children’s, Bulk Billing, Family, Dental, Care, and 7-Day.
Also…Clinic, Orthodontist, Implants, Open Weekend, Open Saturday, and so on.
Okay, so far so good.
Now, we have a list of related keywords, and neighboring areas and surroundings.
After just a few minutes of brainstorming, you should have enough keywords on your list to make up some great KASH headlines.
Here are just some examples of KASH headlines that we could create using the list of keywords that we’ve built in this example.
Rouse Hill Dentist Launches 7-Day Emergency Family and Childrens Kellyville Dental Care Clinic
or…
Weekend Emergency Dental Care Clinic Open For Rouse Hill Kellyville and Riverstone Children.
Now, how many keywords could we rank for in Google with these headlines?
Let’s take a quick look.
Here are just some of the keywords we would rank for with this headline.
As you can see, there are over 50 keyword phrases in this headline that someone searching online for a dentist in this area could type in.
Sending out a news release with this headline would not only get you ranked for all these keywords, but it could also result in hundreds of new visitors each month and new customers for your dental clinic.
To rank for these many keywords, you would have to write and publish dozens of articles or bid on dozens of keywords in Google Ads, and none of this dentist’s competitors are even targeting all of these keywords.
The same thing applies with the other headline that we created for this dental clinic.
So, publishing a news release with a headline like Weekend Emergency Dental Care Clinic Open For Rouse Hill Kellyville and Riverstone Children would get your business ranked for dozens or even hundreds of related keywords like the ones shown here.
And all it took to come up with two news release headline ideas that would get your business ranked for hundreds of keywords that can send you more traffic, and new leads each month was a few minutes of using your brain.
So, let’s recap the main points of using the KASH Formula.
Focus most of your time and effort on your headline. Remember the 80-20 rule.
Target long-tail keywords that are easier to rank for.
Use your brain to create a list. You don’t need keyword or SEO tools for this.
Stack as many relevant keywords as you can fit into your headline.
Use as few generic words as possible. You can create a headline for search engines that makes perfect sense for humans, using a single word like “Launched” or “Announced”.
And finally, just rinse and repeat this process with every news release that you write and distribute.
If you apply this secret KASH formula to news releases, you could start ranking immediately for dozens or even hundreds of keywords in the search engines.
And you can start seeing search results in multiple listings for multiple keywords, in as little as 24 to 48 hours after sending out each press release.
This brings us to the end of module 3.
In the next module, we’ll look at the Content Formula, where I’ll show you how to structure your news release for maximum traffic and results!
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module two of the News Release Traffic Formula course.
In this lesson, we’ll decode the News Release Traffic Formula to show you how to achieve great results using press or news releases.
Ok, let’s talk about how news releases can help boost your search engine rankings and drive more traffic and new leads to your business!
Let’s start by reviewing how press or news releases work and what kind of strategies we’re going to implement to get better results online.
We’ll break this down into five key processes.
Number one, is writing your news release. We want to create a professional quality news release targeting keywords that we can rank well for in the search engines.
The next step is distribution. After your news release has been approved, we want to send it out to as many trusted authority sites as we can, including news, TV, radio, and media outlets.
Step number three, is ranking. After your news release has been published, we want Google to immediately pick it up from all the news and media outlets that your release has been sent to.
This gives your site’s rankings visibility and credibility a boost, and it will happen automatically if you set things up correctly.
The fourth key process is syndication. Your release could get picked up by hundreds or even thousands of other websites and blogs looking for content related to your industry or niche.
Number five, is Traffic. We want to attract new prospects and more visitors from search engines picking up your content, and people visiting sites where they read your news release.
Let’s go through each of these processes now in more detail.
Step 1, is writing your news release.
Here are the key points to keep in mind when writing your news or press release.
First, a news press or media release is not a blatant advertisement or a promo for your business or your products or services! Remember, your news release must be newsworthy to be approved. If the content of your news release looks like blatant advertising, it will be rejected by the distribution platform.
So, your news release must contain quality and newsworthy content that will engage your readers.
As we will see in a moment, it’s best to target low to mid-competition keywords that you can easily rank for in your news release.
You must follow submission guidelines to get your news release approved. This includes conforming to guidelines when using the KASH formula that we’ll talk about in the next lesson, to help you get multiple keyword rankings, Google Maps listings, and local search results.
Typically, a news release can be around 300-800 words long. Ideally, it should be about 300-400 words.
You should also always include a clear call to action letting your readers know what you want them to do after reading your news release.
You should also include links to your website, or wherever you want people to go for more information. News releases can include links to your website and an image, such as your logo or a video.
There are many topics you can write a news release about.
You can announce something new like a product or service launch, the release of free information like a free webinar, free e-book, or report, or awards that you have recently won or been nominated for.
You can use news releases to announce contests, invitations, personnel changes…even weird or interesting news about your business.
News releases can also be used to promote good causes, like charities, community events, fundraisers, and so on.
The important thing to keep in mind is that you can use any of these topics to help promote your business, as long as there is a newsworthy angle in your news release.
After you have written your news release, the next step is to get it approved and distributed to as many news, TV, radio, and media sites as you can, locally, nationally, and globally.
With the distribution process, you also want to have access to submission reports and search engine ranking reports, so you can check all the places your news release has been published to and know how your release is performing in the search results.
In case you’re wondering why you’d want to send your news release to news and media outlets in other countries when you are only running a local business or promoting a local event, it’s all about the underlying strategy.
Publishing your news release on hundreds of trusted sites helps to increase your site’s authority, and boost your search engine rankings.
Not only that, but one of the key benefits of distributing your news release to hundreds of media outlets everywhere, is that your content could get picked up by journalists, bloggers, and social media users looking for stories or case studies to write about.
Another benefit is that with most distribution platforms, your content will often stay published, as most news and media sites publish, and archive news items under their own separate URL.
Step 3, is ranking.
Trying to rank number 1 for a keyword or search phrase that most of your competition is also trying to rank number 1 for, can end up being a long expensive, and hard battle that you might not even win.
How then, can your business compete against bigger companies with bigger marketing budgets, and more resources, who are aggressively targeting the most sought-after keywords in your niche or industry?
The key is to use a smarter keyword ranking strategy.
Instead of trying to go head-to-head against competitors for keywords that you may not be able to outrank, a smarter strategy would be to try and rank for lots of low-to-medium competition keywords that your competition isn’t even targeting, and that you can get to more quickly, and more easily!
For example, if you could rank well for 100 search phrases that deliver 30 searches each per month to your site, that’s 3,000 visitors per month visiting your site.
If you can rank for 200 search phrases that deliver just 50 searches each per month, that’s 10,000 visitors coming to your website every month.
A smarter strategy, then, would be to target low-hanging fruit keywords that you can easily rank for with every news release that you send out!
So, what’s an effective way to rank for hundreds of keywords?
Typically, to rank for hundreds of keywords, you would normally have to either pay for it, like bidding on hundreds of keywords using a paid method like Google Ads or publish loads of quality search-optimized content using methods like article writing, blogging, etc.
Ranking for hundreds of keywords then can be expensive and time-consuming, unless you know an easier, faster, and more cost-effective way.
In the next lesson, I’m going to show you how to apply the KASH keyword ranking strategy to publish news releases that can get you ranked for hundreds of keywords with every news release that you send out.
Here, for example, you can see that this news release got over 270 keyword phrases ranked in the number one position in Google, and over 300 keyword phrases ranked in the top 10 results.
Using the KASH keyword ranking strategy will help you rank for multiple keywords and multiple spots in Google’s search results quickly and inexpensively, increase your online visibility and drive more traffic, boost your credibility and authority online, and knock out other competitors from top search engine ranking spots.
We’ll go through all of this in detail in Module 3.
Step 4, is syndication.
News agencies, syndicate content from other news sites around the world, and so do thousands of websites and blogs!
They do this because all these sites need lots of content and writing lots of quality content is very time-consuming!
Syndicating content from news sites saves you time researching and writing content yourself, and lets you leverage quality content written by others.
Let me give you an example, so you can see why other websites or blogs may want to syndicate your content, which would then help to increase your rankings and traffic.
One of my clients runs a small business in the trucking industry. One of the methods we used to grow their business online, was to publish a monthly article and newsletter with industry news highlights.
Just so you know, I have no knowledge or expertise in this industry, so in order to create the content, I would look up recent press releases each month that were relevant to the trucking industry, and then create summaries with links pointing back to the original source.
This allowed the client to publish, and promote useful content on their website and newsletter that brought in more visitors, and new subscribers each month. The sites containing the original content also benefitted from this arrangement, so it’s a win-win situation for everyone.
Now, I spent about 30 minutes each month creating an article with industry news highlights, but this saved the client hundreds of hours of research and content writing every month.
There is an even easier way to syndicate content and that is to simply publish another site’s feed on your website, as shown in this example.
Syndicating content from news sites then is a great way for businesses to provide visitors with fresh new content without having to do all of the work of writing content themselves.
When you publish news releases, your content can show up in areas like Google news, Google alerts, RSS feeds, and so on, and many websites and blogs look to these sources for content that they can syndicate.
Google can pick up, and index your news release from websites and blogs that syndicate content from news sites.
The more sites that syndicate your news release, the more exposure and traffic you will get.
Content syndication of news releases, then, is an effective and sustainable way to grow traffic.
This brings us to step 5 of the News Release Traffic Formula, which is driving more traffic.
Publishing news releases on a regular basis, will boost your search engine rankings, and drive more traffic to your website!
Here, you can see proof that publishing regular news releases as part of your content marketing strategy, can drive more traffic to your website.
This site publishes a regular news release every month as part of the publishing strategy discussed in module 7.
So, let’s recap the key points of the news release traffic formula.
Start by focusing on targeting low-to-medium competition keywords that you can easily rank for. Ranking for lots of keywords that bring in a little bit of traffic each can add up to a lot of consistent traffic.
Next, commit to publishing a news release on a regular basis – sending out just one news release every month is an effective strategy.
Get your news release distributed to as many trusted news and media outlets as you can.
Google will automatically pick up your news release, normally in 24 to 48 hours or less.
Use the KASH method that I’ll show you in the next training module to rank for multiple keywords, and boost your search rankings in areas like Google’s search results, Google news, Google maps, and local featured listings.
Finally, rinse and repeat this process to boost your rankings, and increase your traffic.
This brings us to the end of Module 2.
In the next module, we’ll go through the KASH formula, where you will learn the secret to getting multiple search results listings with every news release that you send out.
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – is another reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to the News Release Traffic Formula course!
This course will teach you how to use news and press releases to boost your search engine rankings, and drive more customers and leads to your business!
This course was recently updated, and the video’s audio narration has been re-recorded using an AI voice and text-to-speech software as part of an experiment and research into using AI to create digital content.
I hope that you’re ok with this approach and that you will focus on the message, not the messenger. Go through this course, glean the valuable information it contains, and use it to benefit and grow your business.
Before we get started, let me just tell you a little bit about the course creator.
This course was originally created by Martin Aranovitch. Martin has been building businesses online since two thousand and one.
He has presented seminars and workshops and authored many training books, e-courses, and digital products.
Martin also runs a number of websites, including a free content management course website called ContentManagementCourse.com, and a free WordPress tutorials website for beginners and non-coders called WPTrainingManual.com.
The examples that I will be showing you in this course come from clients that have used the methods taught in this training.
The aim of this course is not just to teach you how to write an effective news or press release, it’s also to show you how to use news and press releases to get better search engine rankings in Google, drive more traffic to your website, social media, or event pages, generate new leads and customers for your business, and a whole lot more!
What you will learn in the News Release Traffic Formula course can be used with any press release service. You can even use this information to start your own business, offering news release writing services.
No matter what type of business you own or what kind of event you’re promoting, this course will show you how to get better results faster and more cost-effectively.
The News Release Traffic Formula course takes you step-by-step through this process. In these video lessons, I’ll show you what kind of results you can expect to get and teach you the strategies that will help you get similar results.
Module 1, Introduction, provides an overview of why news releases are your secret weapon to getting higher search engine rankings, more traffic, and new leads for your business.
In Module 2, Success Formula, we decode the News Release Traffic Formula and look at key processes that will improve your results.
In Module 3, KASH Formula, you will learn the secret to getting multiple search listings with every news release that you send out.
Module 4, Content Formula, shows you how to structure your news releases for maximum traffic and results.
Module 5, Approval Formula, shows you how to get your news releases approved quickly and distributed to hundreds of news and media sites that will get you indexed and ranked quickly in search engines.
Module 6, Ranking Formula, shows you how to keep your listings ranking in search engines faster, higher, and longer.
And in Module 7, Publishing Formula, you will learn how to keep driving more traffic to your website and generate new leads for your business, using an effective content publishing strategy.
This course contains video tutorials, practical assignments, case studies, links to useful resources, downloadable templates, and additional information.
So, what kind of results can you expect to get from the News Release Traffic Formula course?
Typically, all news or press releases follow the same process. You write a news release, make sure that it gets approved for submission, and then distribute it to as many sites as you can.
What makes the News Release Traffic Formula different, is that we add a clever twist during the writing stage. This is the secret KASH formula that you will learn about in training module number 3.
This clever little twist ensures that your news and press releases can rank for dozens or even hundreds of keywords.
Once you understand how the KASH formula works, you will then start to see results like what I am about to show you.
So, here are just some of the results we obtained with a client who owns a pizza restaurant.
Google picked up their first news release around 9 hours after submission and indexed over 300 results, many of those ranking in the number 1 position of the Google news section.
We then followed this up with a second news release one month later.
After only 2 news releases, Sergio’s Pizzeria started ranking for multiple keywords, as you can see here.
The restaurant not only ranked well for many search terms, but it also started getting featured in the local maps section.
If you own a local business, this is the spot where you want your listing to show, when customers search online for businesses like yours.
Here are the results of another client who runs an investment property company.
This company got ranked very quickly for multiple keywords on many different results pages, as well as listings on Google Maps, and featured listing sections.
Here, for example, you can see that this company was listed in positions number 1, 2, 3, and 6, as well as in the local map section.
This is just one example of dozens of keywords that this company ranked for with the news release strategy that you will learn in this course.
What makes the News Release Traffic Formula strategy so powerful, is that it only takes a few press releases to rank for hundreds of keywords.
To rank for hundreds of keywords using other methods, you would either have to publish hundreds of articles or bid on hundreds of keywords using a paid method like Google ads.
With the News Release Traffic Formula course, however, you will get consistent results with the simple strategy that I’m about to show you.
First, you will learn how to create effective news releases designed to boost your search rankings.
Next, I will show you how to get your news releases approved, and submitted to hundreds of news sites and media outlets.
After your news release has been sent out, Google will then index it very quickly, normally in 24 to 48 hours or less.
Sometimes, you won’t even have to wait 24 hours for Google to pick up your news releases!
Once you understand the News Release Traffic Formula strategy, all you need to do then is rinse and repeat this strategy every month.
This will help you get ranked for multiple keywords with every news release that you distribute.
Ranking for multiple keywords can drive more traffic to your business. The more keywords you rank for, the more traffic you can get to your website.
In the training modules, I’ll explain the keyword ranking strategy that we use to get multiple search listings.
You will also learn how to grow and multiply your results.
I’ll show you how to rank for multiple keywords in multiple listings, including Google Maps, and Featured listing sections.
You will also learn how to keep ranking faster, higher, and longer in the search engines, to keep driving traffic to your website, and generate new leads for your business.
As I mentioned earlier, this course is not just about teaching you how to write a press release.
It’s about showing you how to get better results online using a cost-effective and sustainable marketing strategy.
It’s also about giving your business a competitive edge.
What you will learn in this course will help you outperform your competitors, rank for keywords that your competition isn’t even targeting, drive your competitors’ rankings lower, create more visibility for your business or brand, build trust and authority with Google faster, and boost your reputation and credibility online.
After completing this course, you will have a strategy to help you drive more traffic to your website and generate new leads for your business, increase search engine visibility, and get front page rankings in Google for low-to-mid competition keywords, in as little as 24 to 48 hours.
This will also improve your listings on Google maps, boost your brand and authority with Google, and help you outrank your competition.
You will also learn how to use news releases as a reputation management tool to help increase positive coverage about your business online, be able to profit from trending topics to capitalize on time-sensitive events, get a better return on investment for your marketing dollars, and use news releases as part of your content marketing strategy to grow your business faster and more cost-effectively online.
This brings us to the end of the course overview.
In the next video, I’ll show you why news releases are your secret weapon to getting higher search engine rankings and more traffic.
Thank you for watching this video, and I’ll see you in the next lesson.
EIN Presswire– Use this press release distribution service to reach a global audience through a vast network of media contacts and partnerships.
eReleases – A reliable press release distribution service with a vast network of media contacts that can help you reach a large audience, build brand awareness, and improve your online reputation.
24-7 Press Release – A reliable and cost-effective press release distribution service that offers affordable pricing options for businesses of all sizes.
Downloads
Submit more effective press and news releases using the downloadable resources below (no registration required):
In this lesson, you will learn why news releases are your secret weapon to getting higher search engine rankings, driving more web traffic, and generating new business leads.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello, and welcome to module 1 of the News Release Traffic Formula course!
In this lesson, you will learn why news or press releases are your secret weapon to higher search engine rankings, and more traffic and leads!
Let’s start from the beginning.
Since the dawn of humankind, businesses have been trying to get to the top of Google’s search results!
Well, maybe that’s a bit of an exaggeration, but most businesses would love to rank at the top of Google for keywords that can bring them more traffic, more leads, and more sales!
So, how do you get to the top of Google’s search results, and more importantly, how do you stay there?
One way to get to the top of Google’s search results is to pay. You can use Google Ads, but this can be expensive, and if you stop paying, your ads immediately stop working.
Another way to get to the top of the search results is organic, by writing and publishing content on your site. This method is effective, but it’s also time-consuming.
There is another method that you can use to get immediate results and start building sustainable rankings and traffic, and that’s by using news or press releases to leverage the trust and authority of news and media sites.
As this course will show you, news releases can get you ranked very quickly, and help build trust and authority for your website, which is what you need to keep ranking at the top of the search results.
There are many benefits to using news releases.
News releases can help you build trust and authority with Google.
This can boost your search rankings.
Higher search rankings can drive more web traffic to your business, and more web traffic can help you generate more business leads.
Applying the News Release Traffic Formula strategies to news releases, will help you rank for multiple keywords, rank faster, higher, and longer in the search engines, outrank your competition, and grow your business faster online.
So, what is a news release?
A news release is a written communication directed at members of the news media, for the purpose of announcing something newsworthy.
You can pretty much promote anything using news releases, as long as you can find a newsworthy angle for your message.
Big companies use press or news releases as part of their marketing strategy. Why? Because it works!
There are many ways to promote your business online, but press releases have been around for a very long time, and all big companies are still using it because this marketing method is very effective!
A common misconception is that press releases only work for large companies with major announcements to make.
This is great news if you’re a small business because most of your competition is ignoring the power of using news releases to grow their business. As you will see when we get further into this course, this gives you a secret weapon and a tremendous competitive advantage.
News releases don’t just work for large businesses, they work for all types of businesses! It doesn’t matter what type of business you are in, or how small or local your business is, once you discover the secret power of using
press or news releases, you’ll be able to use it to your own benefit and advantage.
To understand this secret power, let’s start with a simple example.
I just mentioned that you can promote anything using news releases, as long as you can find a newsworthy angle.
An obvious example is the launch of a new product or service.
When you combine news releases with other content marketing strategies, you can start to own multiple listings in the search results.
Here, for example, you can see that Google not only picked up the news release used to promote this book launch in less than 3 hours, but entries related to this book took up positions number 1, 3, 4, 6, 7, and 9 in the search listings.
That’s 6 out of 10 spots on Page 1, sending traffic to the same product.
When you combine this with the KASH formula that you will learn in Module 3, you will be able to do the same thing across many different keywords.
This will not only help drive more traffic to your business, it will also keep your competitors from showing up in these spots.
Another thing that makes news releases so powerful, is that you can use them to promote all kinds of businesses and send traffic anywhere.
You can send traffic to your website, blog, e-commerce store or physical store, and your social media pages. You can also promote all kinds of events, like workshops, conferences, trade shows, fundraisers, and so on.
So, news releases can be used to build sustainable traffic quickly, and cost-effectively, to promote just about anything you want!
Now, why are news releases so effective?
Well, imagine going to a news site, and seeing the same old news, day after day after day.
Pretty soon people would get bored of seeing the same thing, stop visiting the site, and there would be no return visitors.
So, the web needs endless fresh new content, and so does Google!
Now, why is this important?
It’s important because content drives advertising!
Companies like Google, Facebook, and other free platforms need fresh new content to keep users coming back to advertisers!
Content brings traffic to Google, and this drives the advertising that keeps Google in business!
Millions of users, thousands of advertisers, and content syndication sites around the world depend on Google to keep providing quality content in its search listings.
If people stop using Google, Google will lose billions of dollars, and their business model would probably collapse.
So, to satisfy millions of users and advertisers, Google needs fresh new quality content.
But there is a lot of rubbish, spam, self-promotion, hype, and false information online. So, how does Google filter out all this rubbish to ensure that only newsworthy, engaging, accurate, and relevant content gets through to their search results?
This is where trust and authority comes in. Google depends on trusted and authoritative sites, like established news and media outlets for quality content. Sites that Google trusts, get rewarded with faster indexing and higher search engine rankings.
So, how does all this help your business?
It’s really very simple!
Give Google quality content via sites that Google trusts and Google will reward your business with faster content indexing, and higher search engine rankings.
Getting your content to show up faster and higher in Google’s search results, translates into more traffic!
This is one reason why news releases are so effective! Google already knows and trusts many established news sites and media outlets. These sites also syndicate newsworthy content from media distribution agencies that employ people to filter out rubbish content.
So, when established news sites and media outlets syndicate your news release, Google immediately picks it up.
This is why news releases can appear in Google’s search results within hours of being published, and why press releases also rank well in search listings.
As you can see, news releases can be a very powerful marketing tool. What makes news releases your secret weapon then, is that most businesses have no idea how to use news releases effectively.
By the time you complete this course, you will know how to do this.
This brings us to the end of module 1.
In the next module, we will begin to decode the News Release Traffic Formula and look at the processes that can help you get better results online.
Thank you for watching this video, and I’ll see you in the next lesson.
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This lesson provides an overview of the course modules, what a content strategy is, why your business needs one, and the benefits of having a clear content strategy.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Hello and welcome to this video course on how to create an effective content strategy for your business.
My name is Martin Aranovitch. I’m a professional content writer and the blog editor of a global software company.
I also run a number of business training websites including ContentManagementCourse.com, where you can learn how to manage your content more effectively for free.
So, why a course on content strategy?
Well, in case you haven’t noticed,
Content is everywhere!
All businesses and websites need content, all content needs management, and all management needs a strategy.
So, whether you are a business or website owner, or someone who creates, promotes, or manages content for a business, or you work in any kind of business that wants to grow using content.
This course will show you how to create a content strategy that will help you produce more targeted content, drive more traffic to your website, generate more leads, and manage your content more effectively!
The aim of this course is to help you develop a sustainable way to grow your business by targeting the right audience, using the right content, at the right time, to get whatever outcome you set as a goal.
This could be buying your products, subscribing to your newsletter, or signing up for a membership.
I designed the lessons in this course to help you create a practical content strategy quickly and easily.
So, if the purpose of having a content strategy is to help your business grow using content, then the first thing we need to do is understand who our target audience is, and set goals for what we want to achieve with our content.
Once we have set our content goals, the next step is to decide which content types and formats will work best to deliver results that will help us achieve our goals.
After we have a clear picture of the content types and formats that our business will create, the next step is to do a content audit of our business.
This will help us assess if any existing content we have fits our strategy and if not, what do we do with it?
The content audit will also help us identify if there are any missing gaps that we need to fill and any content opportunities that we can take advantage of.
Once we have the full picture of the content we will need to create and the resources we have available to work with, the next step is to create a content plan.
We’ll then break down our overall content plan into three key areas and develop a content production plan, a content promotion plan, and a content management plan.
These plans will then be used to execute our content strategy, to put systems in place to measure how our content is performing and to assess and improve the results of our content strategy to make sure that we are meeting our business goals and objectives.
Finally, we will look at troubleshooting any content-related problems to make sure that our content strategy is delivering our expected results to our business.
So that’s the logic behind this video course.
Now, let’s take a brief look at what the lessons in this video series will actually cover:
So this is Module 1, and after this overview, we’ll look at what a content strategy is, why your business needs one, and the benefits of having a clear content strategy.
In module 2, we look at what you need to know and do before you can create an effective content strategy for your business.
And we’ll look at ways and methods to identify the demographics, interests, and pain points of our target audience, create user personas for our business, and understand the buyer’s journey and what type of content will be most relevant and valuable to our audience at each different stage.
In module 4, we’ll use our target audience information to set content goals.
First, we’ll define our business goals, then we’ll align our content strategy with our business goals, and determine what we want to achieve with our content. For example, drive traffic, generate leads, build brand awareness, etc.
We’ll then set SMART goals for our content that are specific, measurable, attainable, relevant, and time-bound.
In module 5, we’ll decide which content types and formats will best help us reach our goals.
We’ll choose the types of content that will be most effective for achieving our goals and resonating with our audience, such as blog posts, videos, infographics, ebooks, podcasts, etc., and consider the format and delivery of our content. For example, digital content delivered online, in-person, in print format, and so on.
This will help us to identify the types of content that our business is currently producing, assess the performance of our existing content, and identify gaps in our current content offerings.
We’ll cover topics like planning out the frequency, topics, and distribution of our content, coordinating with other teams and stakeholders to ensure a consistent and cohesive content plan, deciding which content management tools to use, establishing a content publishing schedule, and assigning tasks and deadlines to team members.
We’ll look at using a variety of sources and methods to generate content ideas such as using keyword research, customer feedback, industry events, etc., developing a workflow process, and how to follow best practices for creating high-quality and engaging content.
We’ll look at ways to identify the channels to distribute our content and create a content distribution plan. Develop a plan to promote our content using a variety of tactics to get the content in front of our target audience. For example, social media, email marketing, paid advertising, and so on, and using analytics and metrics to track the performance of our content, to measure the effectiveness of our content distribution efforts, and determine what is working and what needs improvement.
Here we tie in our goals, audience information, content types, and resources with workflow processes, tools & technologies, content performance and measurement, content documentation, security & storage.
In module 11, we look at troubleshooting and fixing issues with our content, our content strategy, and our content plan.
And in module 12 we’ll bring everything we’ve discussed in the course to a conclusion and discuss the next steps, plus we’ll look at some useful tips and resources.
So, as you can see this is a fairly comprehensive video course.
Now, here’s what I suggest you do to get the most out of this course.
First, go through the entire course and make sure to watch all of the modules and video lessons.
After watching the videos, refer to the online tutorials on ContentManagementCourse.com for more details.
I have spent over a year writing these lessons and tutorials and they are very comprehensive.
I also recommend subscribing to the free email course on the site for additional information related to this course, plus tips, links to useful resources, and updates.
So, that’s an overview of what this course is all about.
A content strategy is a plan for creating, publishing, and distributing valuable, relevant, and consistent content to achieve specific business goals and objectives.
A content strategy helps you define who your target audience is and understand their needs and interests, create the right content to address their needs and speak to their interests, determine the most effective channels for distributing your content — so this could be your website, social media, email marketing, or even offline channels like events or print materials, and track and measure performance so you can continue to improve your results.
So, basically, a content strategy provides an organized and sustainable plan to help your business reach its goals using content.
Now, there are many benefits to having a clear content strategy.
Let’s go through some of these.
So one of the main benefits is consistency. Ensuring consistency in the quality, tone, and style of your content helps to build trust with your audience and establish your brand as a reliable source of information.
Another benefit is improved audience targeting. A content strategy helps to identify your target audience and create content that’s tailored specifically to their needs and interests.
Also, increased brand awareness: Publishing content of a consistently high quality helps to increase awareness of your brand and establish your business as a thought leader in your industry.
Another benefit is greater customer engagement. By providing valuable and relevant content, you can better engage and build relationships with your customers, which can lead to increased loyalty and greater customer retention.
Also, higher search engine rankings. Optimizing your website’s content for search engines leads to higher search rankings and increased organic traffic.
Another benefit is enhanced reputation management. By proactively managing your brand’s reputation, you ensure that all content will align with your brand values and messaging.
Also, increased sales and conversions. By providing valuable and relevant content, you can drive more traffic to your website and convert more visitors into customers.
A content strategy also helps to improve internal communication. Aligning the goals and messaging of different teams within your organization helps to improve internal communication and collaboration.
Also streamlined content creation. A content strategy helps to streamline the content creation process by defining the types of content that will be created, who will create it, and how it will be distributed.
And finally, reduced costs. A content strategy helps you avoid wasting time and resources creating ineffective or redundant content and lets you focus on creating high-quality content that resonates with your target audience.
So, those are some of the key benefits of developing an effective content strategy.
Without a content strategy, your business will just drift aimlessly like a rudderless ship in a vast ocean of digital information.
A content strategy provides the map and the compass that helps you navigate this sea of information and reach your destination.
So, my aim for this course is not just to give you a map and a compass, but a complete GPS content navigation system for your business.
In the next video training module, we’ll look at what you need to know and do before you can create an effective content strategy for your business.
So, thank you for watching and I’ll see you in the next lesson.
Learn how to create an effective content strategy for your business with this free 12-part video course.
How To Create An Effective Content Strategy For Your Business – Free Video Course
Learn how to create an effective content strategy for your business with this free 12-part video course.
Welcome to our free video course on how to create an effective content strategy for your business.
In this course, you will learn the key principles and best practices for creating a successful content strategy that drives results for your business.
Whether you are a small business owner, marketer, or content creator, this course will provide you with the tools and knowledge you need to create and execute a content strategy that is tailored to your business goals.
Content is a critical component of any successful marketing strategy, and an effective content strategy is essential for building brand awareness, engaging your audience, and driving business results.
In this course, you will learn how to develop a content strategy that aligns with your business goals, resonates with your target audience, and drives results.
From defining your target audience and identifying your business goals to creating a content calendar and measuring your success, this course will walk you through the entire process of creating an effective content strategy. You will also learn about the different types of content, how to create and promote content, and how to measure your success.
So, whether you are just starting out or looking to improve your existing content strategy, this course is for you. By the end of this course, you will have the skills and knowledge you need to create an effective content strategy that drives results for your business.
This free and comprehensive video course on how to create an effective content strategy for your business consists of 12 video lessons with links to detailed step-by-step online tutorials for all topics covered in the lessons.
Part 1 provides an overview of the course modules, what a content strategy is, why your business needs one, and the benefits of having a clear content strategy.
Part 2 covers what you need to know and do before you can create an effective content strategy for your business. Learn about the challenges of managing content effectively and what you need to put in place first.
Part 3 looks at ways and methods to identify the demographics, interests, and pain points of your target audience, create user personas for your business, and understand the buyer’s journey and what types of content will be most relevant and valuable to your audience at each different stage of their journey.
Part 4 covers how to use your target audience information to set SMART goals for your content, plus defining your business goals, aligning your content strategy with your business goals, and determining what you want to achieve with your content (e.g. drive traffic, generate leads, build brand awareness, etc.)
Part 5 covers deciding which content types and formats will best help your business reach its goals.
Part 6 discusses effective ways and tools to do a content audit to identify the types of content your business is currently producing, assess the performance of your existing content, and identify gaps and opportunities in your current content offerings.
Part 7 covers creating a content plan – what a content plan is, why your business needs one, and how to create a content plan for your business.
Part 8 covers creating a content production plan specifying the strategy and the schedule your business will use to create and publish its content.
Part 9 covers creating a content promotion plan specifying the strategy and tactics your business will use to distribute and promote its content.
Part 10 covers creating a content management plan specifying the processes your business will use to manage and maintain its content.
Part 11 covers troubleshooting and fixing issues with your content, your content strategy, and your content plan.
Part 12 provides a recap of the course, discusses the next steps for implementing a content strategy for your business, and provides useful tips and resources.
Click the links in the gallery below the video to visit lesson pages with the video and a full transcript with screenshots…
This lesson provides a recap of the course, discusses the next steps for implementing a content strategy for your business, and provides useful tips and resources.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Welcome back to our video course on how to create an effective content strategy for your business.
This is module 12 and it’s the last lesson in our video series.
In our previous lessons, we covered all the steps we need to develop a strategy that will allow us to create, promote, and manage our content effectively.
We also looked at how to troubleshoot any problems and issues that can affect our content’s performance and results.
In this final lesson, I want to recap what we have covered in this course, talk about the next steps to take after creating a content strategy and provide links to additional information and useful resources.
If your business has done everything that we’ve talked about in this course and put all of the right foundations in place, developed a content strategy, created a sound content plan, and implemented plans to create, promote, and manage your content effectively, then you can expect your content to perform well and deliver your business great results.
And here is why your business can expect this.
Your business is thinking about content strategically. Strategic thinking lets you adapt and respond quickly to changes. You don’t change your destination, you just change the methods and tactics you are using to get there.
You can also expect great results if your business has set clear goals and objectives and you understand your audience’s needs, interests, and pain points, then create the right content, delivered at the right stage of their buyer journey, in the right type and format, and distribute it using the right channels, so that your content production and promotion are fully aligned with your business goals and your audience’s needs.
And you can also expect great results if your business uses documented systems to create, promote, manage, track, measure, and improve its content, and has a methodical approach to troubleshoot and fix issues.
This is what an effective content strategy aims to do. It lets you examine every area of your business that involves using content and make sure that everyone involved is aligned with the right goals and objectives and is working toward achieving these.
Now, I admit that this is not easy to do, especially if your business is already going full steam ahead and hasn’t put in place the systems and processes that we’ve discussed in this course…
…but this is the map that will get your business there and deliver you success using content.
So, now that you know what the purpose of having a content strategy is and how to create one, where do you go from here?
Well, if you plan to start a business or a website and haven’t started yet, then the first thing you need to do is put all the right business foundations in place, develop a content strategy, and create and implement plans to produce, promote, and manage your content effectively, as shown in this course.
And if your business is already going full steam ahead and it hasn’t put in place the systems and processes that we’ve discussed in this course, then that’s what you need to do next.
However poorly you do it, any attempt to develop and implement a content strategy with plans, systems, and documented processes is better than none at all.
The worst thing that can happen if you attempt to develop a content strategy for a business that hasn’t got one is that it will show you why your business actually needs one.
So, once you have this awareness, you can begin to do something about it.
So, regardless of whether you are planning to start a business or trying to manage content for an existing business, here are the practical steps that I recommend taking next…
First, I suggest that you review all of the video course lessons and any accompanying notes that are included with this course.
Next, go through all of the detailed tutorials that expand on these lessons. They are all available for free on ContentManagementCourse.com.
If you haven’t already, I also suggest that you register for the content management course email lessons on the site. It’s also 100% free and it will take you step-by-step through everything you need to know to manage content for your business or website effectively.
I have created another comprehensive email course on how to generate new content ideas for your website, blog, or newsletter. It’s also completely free to subscribe and will help you create an endless content pipeline for your business.
If your business uses WordPress as its content management system, I have created detailed step-by-step tutorials on how to use WordPress that you can access for free at WPTrainingManual.com
And I also run a site that provides thousands of video lessons that will help you develop digital business skills and master using WordPress. This site is not free but there’s a very low subscription price, so it’s extremely affordable.
So, I hope that you have found this video course instructive, useful, and practical.
I’m Martin Aranovitch, thank you for watching, and make sure to review the accompanying notes for ways to stay connected and updated.
Also, make sure to visit ContentManagementCourse.com for additional information and comprehensive tutorials that expand on everything we’ve covered in his course.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Welcome back to our video course on how to create an effective content strategy for your business.
This is module 11.
In the previous lessons, we looked at creating a content strategy and implementing plans for creating, promoting, and managing your content.
Now, what we want to do is look at what we can do if our content strategy isn’t working as expected, and how we can troubleshoot and find ways to fix any issues related to our content.
So, in this lesson, I’m going to introduce you to a systematic approach for troubleshooting content-related issues.
We’ll look at the general principles of this approach, and then look at how to troubleshoot issues with your content strategy and your content plan.
Everything covered in this lesson is documented in detail in a Content Troubleshooting Guide that you can refer to by visiting the link on your screen.
So here is the simple model we’ll use.
Basically, it’s a drill-down approach. So, when you run into a problem with your content, we start at the top to see if we can address, correct and eliminate the problem at that level, and if we can’t fix it at that level, we then drill down to the next level below it and start diagnosing the issue at that level, and so on.
Now, before we get into this, let me show you what I believe is the most important slide of this entire course.
Ok, this chart looks very simple, but if you really get it and understand what it means, you will realize that it is the key to fixing not only problems related to your content but also most of the problems in your business too!
And I’m not exaggerating here about the importance of understanding this chart. I showed this same chart to someone who was struggling to grow their business many years ago and it completely transformed their business.
Every business has three levels of decision-making and you can’t get away from this. So, even if you are just a one-person business, your business still has these three levels. You’ll just have to wear three different hats when making business decisions.
So let’s go through these.
The executive level is where strategic decisions get made, like defining your business vision and setting targets, goals and objectives.
The managerial level is where decisions get made that affect how your business will achieve the strategic goals and targets set by the executive level.
Now many people think that the managerial level is about managing people, but that’s the wrong approach.
Managerial-level decisions should be about implementing and managing the systems that the business will use to achieve its strategic goals and objectives.
So it’s about managing systems, not people.
And the tactical or technical level is where people do the actual work that will help the business realize its vision and achieve its goals and objectives.
At this level, people should be trained to follow the systems put in place by the management level, to hit the targets and goals set by the strategic level.
So, ideally, the way this works is that the executive level sets a strategic target, like for example “to increase annual sales by 20%”.
The managerial level then figures out which systems the business needs to put in place to achieve that 20% increase in sales.
The managerial level then also implements those systems and makes sure that the people hired to fill the tactical or technical roles have the skills and the training to operate those systems because when they do that, it will help to achieve the vision and goals set at the executive level.
Now, let me show you why understanding this is so important to fixing problems in your business like content-related issues.
So, let’s say that you have a small business and you want to grow your business with content marketing.
So you put together a content team with an editor, a couple of content writers, an illustrator with video-making skills, and a marketer who can do email marketing and social media marketing.
So everything is going well. Your team is publishing regular articles and blog posts, posting social media updates, uploading videos online, sending out newsletters, and so on.
A few months down the track, your manager informs you that the content is not really performing too well in terms of generating new leads, increasing engagement, and improving conversions.
And your content team also tells you that they’ve run out of content ideas and that the content pipeline has run dry.
So now we have a couple of serious problems on our hands.
We’re running out of new content ideas and our existing content isn’t delivering us the results that we need.
This is all costing us time and money so we need to find a solution.
At this point, many businesses kind of get stuck and start looking at short-term solutions.
So you can start running regular brainstorming sessions with your team each week to try and keep your content pipeline going, but if your content is not delivering the results you need, then just creating content for content’s sake isn’t going to fix anything.
It’s also kind of hard to know what to do to improve things like increase traffic from organic search or get more engagement on social media or convert traffic into sales if all you have is lots of data from analytics reports, but no systems or processes in place for turning this data into specific actions.
So what do you do to fix these problems?
Let’s go back to our chart with the three levels of decision-making and let’s map it on top of this scenario, and let’s see if it can help us troubleshoot and fix these problems.
First, if you really understand what this chart is about, you will see straight away why asking your writers to brainstorm new content ideas to create a content pipeline is not going to fix your issues and improve your results.
Why? Because you’re asking people at the tactical level to fix issues that should have been addressed at the strategic and managerial levels.
So you can come up with new content ideas all day long but if the content isn’t helping your business grow, then you’re just wasting valuable time, money, and resources.
But you can’t brainstorm new content ideas unless you first have a clear idea of what you are aiming to achieve, of who your target audience is, what kind of content you should be focusing on, and so on.
All of these questions need to be answered by the managerial level in the form of a content plan spelling out in nitty-gritty detail what kind of content needs to be written, how it should be delivered, and so on.
But the managerial level can’t create an effective content plan if the executive level hasn’t defined a content strategy with realistic and achievable goals and objectives, allocated sufficient budget for resources, tools, and training, and so on.
So the point here is, if your content pipeline runs dry, it’s not the responsibility of people at the tactical level to fix the issue. The responsibility is at the managerial level.
A business owner has the big picture of their business but everyone below that level doesn’t.
So, your editor and your content writers, they don’t have the big picture, which means that putting them in charge of your content strategy is only going to create more problems.
And if your content isn’t performing well, the problem may not even be at the managerial level. It could be at the strategic level, which is the responsibility of the business owners to fix.
This is where many businesses say “well… I’m too busy trying to run other parts of the business to fix content issues and come up with new content ideas – that’s why we hired all these content experts!”
Well, how can you blame the body for following a head that doesn’t know where it’s going?
So this is what this chart is telling you. That the executive level has to know where it’s going and the managerial level has to put the systems in place to help the business get there before your business can start putting people into tactical or technical roles and giving them responsibilities for getting the work done.
Without putting those foundations in place, your business will just keep running into problems.
This is why outsourcing areas of your business like content production, content promotion, or even content management to a digital agency or freelance writers without first putting systems in place to manage the outsourcing process can often lead to poor results.
The chart tells you that an external digital agency is not part of the executive level of the business and so they shouldn’t make executive-level decisions, and that freelance writers won’t build managerial-level systems that will help the business realize its vision, so a lot of the time, what businesses think is outsourcing is really just abdicating their responsibility for making executive and managerial-level decisions.
Once you know which level is responsible for doing what in the business, you can start troubleshooting and fixing issues with your content.
Until this happens, any short-term fixes are really just a game of “passing the buck” where nothing is really going to get fixed in the long run.
So, now that we understand this, let’s apply our content troubleshooting approach and see how we would solve the issues of getting our content pipeline running again and improve our content’s performance.
So we’ll use our simple content troubleshooting model and map our chart of decision-making levels on top of it.
As I mentioned earlier, this is a top-down approach, so we’ll start at the top by making sure that our basic business principles are in place.
This means looking at things like:
Has the business clearly defined its vision, mission, and core values?
Has the business set clear, realistic, and achievable goals and objectives?
Does it have a business plan, marketing strategy, and marketing plan that flow logically from its vision, mission, and core values?
Is there an allocated budget for resources and is it realistic?
Are the business and marketing plans aligned with the goals and objectives of the business?
And more importantly, is all of this documented and accessible to everyone in the business?
If all of the above are not in place, then the business is going to experience problems at the levels of implementation.
Let’s assume, then, that everything checks out at the foundational level, so the next level to look at is your content strategy.
As you can see from this chart, creating a content strategy is an executive-level responsibility.
The managerial and tactical levels can be involved and contribute to the content strategy, but the responsibility for setting the overall strategy for the long-term vision and direction of the content ultimately lies with the executive level.
So let’s look at some of the key areas to assess and review when troubleshooting our content strategy.
I’ve listed here a number of areas that can lead to content issues when certain things aren’t addressed at the content strategy level.
You will notice that many of these areas will also show up at the managerial level, i.e. the content plan, but for different reasons.
For example, if poor search engine optimization is identified as an issue that’s affecting your content performance, the strategic level is responsible for outlining in its content strategy that all content must follow SEO best practices.
The managerial level then has to figure out what these SEO best practices are and put together the SEO systems, guides, and guidelines that the content team should follow to make sure that SEO best practices are being implemented.
Another example is the allocation of resources.
Your content strategy might allocate a budget for content marketing based on their total budget for all business areas, but when the managerial level tries to implement their plans, they might find that their allocated budget is insufficient to cover all of the costs needed to meet the content strategy’s specifications, like hiring or training new content team members, investing in tools and technologies, and covering production costs like creating high-quality videos, and so on.
In this case, either the executive level needs to find and allocated additional funds or re-evaluate their specifications.
So as before, let’s assume that our content strategy has all of these areas covered, but that our content team still has no content pipeline and that our content isn’t performing as well as expected.
So, we have to go down one more level and see if we can try to locate the issues at the level of the content plan.
Here are some of the key areas to look at when troubleshooting your content plan.
What you will find with most of the areas listed here, is that the real time-consuming work of building systems, processes, and procedures to make the content strategy work is the managerial level’s responsibility. The executive and tactical levels can be involved in helping to document the content plan, but it’s not the responsibility of the content team to create it.
So, with areas like no content measuring or evaluating, a content strategy will tell us which metrics are important to track, but setting up the systems, processes, and tools to measure and report on those metrics is a managerial-level responsibility.
A content manager might choose to create and run those systems themselves, or assign it to someone else in the team, or even to outsource the task to experts, but it is their responsibility to create a content plan first that addresses all of these areas.
So the point here is that these are all managerial-level decisions and responsibilities. And if any of these areas is deficient, then your content team will struggle to have an ongoing pipeline and your business will struggle to improve its content performance.
Your business will keep running into problems if managers are trying to manage people instead of putting systems and processes in place for tactical and technical-level roles to follow.
So if the strategic level has clearly outlined the metrics that are important to track in its content strategy and the managerial level has implemented an effective content tracking system as per their content plan, and the same thing has been done for all of the other important areas like understanding the target market, defining content types, setting guidelines for your content, branding, SEO, etc. then you should be able to identify and pinpoint exactly what’s causing the issue with a content pipeline or with your content performance.
You would have all the systems in place for creating, promoting, and managing your content effectively and your content team would know what content topics and themes they should be focusing on.
This is where and when they can help brainstorm new content ideas to keep the content pipeline running.
If everything at the content plan level is fine and there are still issues, then the next step is to drill further down into your content plan and look at the specific components like your content production plan, your content promotion plan, and your content management plan.
Once again, creating these is the responsibility of the managerial level.
So, for example, if having no content pipeline is still an issue, you would look at your content production plan and see if there are any issues or problems like poorly-defined production workflow processes, or a lack of documented procedures, or are people just not following the documented processes and guidelines, or is there no content calendar, or are there unclear roles and responsibilities, or lack of skills or training in using the right tools, and so on.
Now, if your content performance hasn’t improved after reviewing your content plan, then you would look at your content promotion plan and see if there are any issues or problems like whether your team is following the marketing plan, if they have access to analytics data and reports and can understand the metrics, if they are using the right distribution channels and the right tools to track content performance, improve SEO, and so on.
Similarly, if after drilling all the way down there are still issues, then you would go through your content management plan and review whether any areas here are causing issues.
For example, issues at this level may be related to poor organization, poor time management, work overload, blurry roles and responsibilities, or a lack of documentation, or even issues with content tracking and content protection, poor content linking practices, failures to backup content, a lack of knowledge of using management tools, and so on.
So, in summary,
Understanding the three levels of decision-making in a business is very important, as it helps to work out who is responsible for doing what in your business.
Use a top-down approach to diagnose and troubleshoot issues with your content. This is an effective approach because as you address and eliminate issues at the higher levels, your business will experience fewer problems and get better results as time goes on.
Also, keep in mind that most content-related issues are caused by the lack of a well-defined content strategy, so the more you focus on getting your content strategy clear from the outset, the fewer problems you will experience later in other areas of your business.
And finally, keep in mind that your content strategy is really an outline of the work that needs to be done but most of the time-consuming work of implementing the strategy is done at the managerial level, such as documenting system, processes, and guidelines, making sure that the content team is trained to follow systems, guidelines, and procedures, and troubleshooting and fixing issues with your content systems.
Now, as I mentioned earlier, you can refer to the comprehensive Content Troubleshooting Guide and tutorials on ContentManagementCourse.com if you need help with any of these areas.
So, that’s all for this video.
In the next and final lesson, we’ll wrap up this course with a recap and useful tips and suggestions for taking the next steps.
Thank you for watching and I’ll see you in the next lesson.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Welcome back to our video course on how to create an effective content strategy for your business.
This is module 10.
In the previous lesson, we looked at creating a content promotion plan for your business.
In this lesson, we’ll look at creating and implementing a content management plan.
This is the part of the content plan that determines how we’ll manage and maintain all of the content that we create, publish, and promote.
In this lesson, we’ll cover what a content management plan is, why your business needs it, and how to create one for your business.
So, what is a content management plan?
A content management plan is a document that outlines the processes your business will use to manage and maintain all of its content.
It includes your content management goals and objectives, information about your target audience, the types of content and distribution channels that you will manage, and the KPIs that will be used to measure the success of your content management practices.
Now, why does your business need a content management plan?
It needs a content management plan because it helps your business to…
Manage all the content it produces, from initial idea to final publication.
Also, to make roles and responsibilities of team members and stakeholders clear.
Establish a consistent workflow to ensure content is accurate, on-brand, and on time.
It helps you track your content performance over time, ensuring that content goals are being met and that your target audience is being reached.
It also helps to ensure that your content is organized, easily searchable, and retrievable, saving your business time and resources and providing a consistent customer experience.
Also, it helps to avoid duplication of effort and ensures compliance with legal or regulatory requirements.
And it also helps your business to stay consistent and on-brand with your messaging.
So, in short, your content management plan is a strategy for organizing, storing, and maintaining your business content. It helps your business keep its content organized, ensuring that it stays up-to-date and relevant, and making it easily accessible to the people who need it.
So now that we have a basic understanding of what a content management plan is and why your business needs it, let’s look at how to create one.
I’ve outlined here the main steps and suggestions for creating a content management plan.
Like in our previous lessons, I’m only going to touch briefly on these points, because we’ve already covered many of the steps listed here in our Content Plan lesson in module 7.
If you need help with these steps, visit the link on the screen for a detailed tutorial.
So, how do we create a content management plan?
First, we need to define our content management goals. For example, it may be improving your website traffic or increasing customer engagement.
Next, we make an inventory of all of our existing content, including formats, topics, and target audience, and we covered this in Module 6.
To manage your content effectively, you’ll need to develop a content strategy and this is the central focus of our video course. Creating a content strategy includes outlining your content goals, defining your target audience, your content topics, content types and formats, and a whole lot more.
Next, establish a content workflow and document the processes your business will use to create, review, edit, and publish content.
Set up a content calendar with your content publishing schedule.
Document the roles and responsibilities involved in creating, editing, publishing, and promoting your content.
Use a content management system to organize, store, and distribute your content.
Document your SEO Guidelines. Include best SEO practices, links to SEO courses, resources, tutorials, etc.
Use analytics tools to track and analyze your content performance and gather insights for future content.
Review and update to make sure your content stays fresh and relevant.
Collaborate and communicate with your team members and stakeholders to ensure that your content stays aligned with your overall goals and objectives.
Document all of your processes to ensure that anyone can manage your content to the highest quality standards set by your business.
Make regular content backups to keep your content safe and protected and to ensure business continuity, and
Continuously monitor and improve your content management processes.
In terms of choosing a content management system for your business, I recommend that you consider using a platform like WordPress.
WordPress is the most popular content management system platform in the world,
Over one-third of all websites in fact run on WordPress.
WordPress is a free, open-source CMS, which means it’s infinitely expandable with add-ons, which WordPress calls plugins.
WordPress is also actively supported by a community of thousands of web developers, so it’s always being updated with new features and bug fixes, which means that it’s secure.
And you can build any kind of website you can imagine with WordPress. From company websites and blogs to full-featured e-commerce stores, private membership sites, business directories, and so much more!
Plus, WordPress is easy-to-use and requires no coding skills.
You can learn more about using content management systems by following the link on the screen.
More importantly, if your website runs on WordPress, I have created comprehensive and detailed step-by-step tutorials on how to use WordPress.
You can access these tutorials for free at WPTrainingManual.com. Just visit the link on the slide for more details.
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Also, in terms of content organization, you’ll want to implement systems that will improve your efficiency and user experience, that will save you time and money, and that will help your business maximize its resources.
So, see the link on your screen for a detailed tutorial on ways to organize your content.
And regarding documenting, backing up, and protecting your content, I have also written comprehensive tutorials covering each of these areas, so if you need help with any of these areas visit the links on the screen.
So, in summary,
A content management plan specifies the processes for managing and maintaining your content.
It also includes your goals and objectives for managing your content, information about your target audience, the content types and the distribution channels that you will manage, and the KPIs you will use to measure your content.
Follow the steps discussed in this lesson to create and implement a content management plan for your business and if you need help or want to see an example of a content management plan, check out the tutorials listed on the screen.
So, that’s all for this lesson.
In the next lesson, we’ll look at how to troubleshoot and fix issues with your content strategy.
Thank you for watching and I’ll see you in the next lesson.
Watch the video lesson below or refer to the video transcript:
Video Transcript
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Welcome back to our video course on how to create an effective content strategy for your business.
This is module 9.
In the previous lesson, we looked at creating a content production plan for your business.
In this lesson, we’ll look at creating and implementing a content promotion plan.
This is the part of the content plan that determines how we’ll promote and get our content in front of our target audiences.
So in this lesson, we’ll cover what a content promotion plan is, why your business needs it, and how to create one for your business.
So, what is a content promotion plan?
A content promotion plan is a document that outlines the strategy and tactics your business will use to distribute and promote its content.
It includes your content promotion goals and objectives, information about your target audience, the types of content you will produce, the distribution channels that you will use to get your content out there, and the KPIs or key performance indicators that will be used to measure the success of your content promotion activities.
Now, why does your business need a content promotion plan?
Your business needs a content promotion plan because it helps your business to:
Reach and engage your target audience more effectively.
Helps to maximize the impact of the content you produce.
It helps to allocate resources and budgets more efficiently toward content promotion.
It helps to track your content’s performance over time.
It helps to identify & leverage the most effective distribution channels to reach your target audience.
And it helps you to stay consistent and on-brand with your messaging.
So in short, your content promotion plan tells you how to get the word out about your content, increase its visibility and drive engagement and conversions.
So now that we have a basic understanding of what a content promotion plan is and why your business needs it, let’s look at how to create one.
I’ve outlined here the main steps and suggestions for creating a content promotion plan.
Like in our previous lessons, I’m only going to touch briefly on these points, because many of these steps have already been covered in our Content Plan lesson in module 7.
If you need help with these steps, visit the link on the screen for a detailed tutorial.
So, to create a content production plan we’ll need to…
Define our goals for promoting our content, for example, increase website traffic, generate leads, etc.
Identify our target audience: Where are they are most likely to be found?
Create a plan for distributing our content through various channels, for example, social media, email, videos, paid advertising, etc.
Use a promotion calendar or scheduling tool to plan out when and how to promote each published piece of content.
Optimize content for search engines
Share the content on social media platforms and encourage followers to share it.
And you may also want to reach out to influencers in your industry and ask them to share your content with their audience.
Also, you can leverage email and video marketing, so include the content in your email newsletter and send it to your email subscribers.
And upload and share your videos on video-sharing platforms
And also you can consider using paid promotions like Google Ads or Facebook ads, to reach a larger audience.
Additionally, set metrics and use analytics tools to track and analyze your promotions and gather insights for future campaigns.
Repurpose and refresh your content with new information and insights to reach new audiences and keep your existing audiences engaged.
And continuously monitor and improve your promotion strategy based on your results and feedback.
So, in summary…
Your content promotion plan specifies the strategy and schedule for promoting and distributing your content, and it includes your goals and objectives for promoting your content, information about your target audience, the content types that you will create, your distribution channels, and the key performance indicators you will use to measure the success of your content promotion efforts.
Follow the steps presented in this lesson to create and implement a content promotion plan for your business and if you need help or want to see an example of a content promotion plan, check out the tutorials listed on the screen.
So that’s all for this lesson.
In the next lesson, we’ll look at how to create a content management plan for your business.
Thank you for watching and I’ll see you in the next lesson.
This lesson covers creating a content production plan specifying the strategy and the schedule your business will use to create and publish its content.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Welcome back to our video course on how to create an effective content strategy for your business.
This is module 8.
In the previous lesson, we looked at creating a content plan so we can start implementing our content strategy.
In this lesson, we’ll look at creating and implementing a content production plan.
This is the part of the content plan that determines how we’ll create and produce all the content in our business.
So in this lesson, we’ll cover what a content production plan is, why your business needs it, and how to create one for your business.
So, what is a content production plan?
A content production plan is a document that outlines the strategy and schedule your business will use to create and publish its content.
It includes your content production goals and objectives, information about your target audience, the types of content you will produce, the distribution channels that you will use, and the KPIs or key performance indicators that will be used to measure the success of your content production efforts.
Ok. Now that we know what a content production plan is, why does your business need one?
Your business needs one because it helps your business to:
Align its content efforts with its overall marketing and business goals.
It also ensures the creation of relevant, valuable, and engaging content for your target audience.
It helps you allocate resources and budget more efficiently towards content creation.
Helps you track content performance over time.
Helps you to identify and fill gaps in your content offerings.
And it helps you stay consistent and on-brand with your messaging.
So in short, a content production plan is a detailed plan that outlines the specific actions and resources that your business will use to create and publish content.
So now that we have a basic understanding of what a content production plan is and why your business needs it, let’s look at how to create one.
I’ve outlined here the main steps to creating a content production plan.
I’m only going to touch briefly on these points here, because many of these steps have already been covered in the Content Plan lesson in module 7.
If you need help, I’ve also written a detailed tutorial covering these steps, just visit the link on the screen.
So to create a content production plan, we need to…
Review our content plan and make sure that we have a clear understanding of our audience, goals, topics, and distribution channels.
We also have to assign roles and responsibilities, which means deciding who will be responsible for each aspect of the content creation process, like who will do the research, writing, editing, design, etc.
We also need a calendar or a scheduling tool to plan out when each piece of content will be created, reviewed, and published.
Another important step is to create a detailed workflow outlining the specific steps that will be taken for each piece of content. This should include research, writing, editing, design, and distribution. We’ll cover this in the next slide.
Also, outline the process for creating each type of content. Identify the tools, resources, and steps required to create different types of content, such as blog posts, videos, podcasts, infographics, etc.
And, finally, review and optimize. Review the content production plan regularly and make adjustments when needed. Use the metrics defined in your content plan to measure the success of your content and to make changes that will help to improve your results over time.
In terms of defining our workflow, we want to outline the processes for creating, reviewing, editing, and publishing content for each different type of content that we will create.
Obviously creating an article for a blog requires a different process than creating a video, so when we outline the workflow for each content type, we need to define things like:
The steps involved
Who is responsible for doing each step and what each step involves doing
How and when should a process move to the next step
What formats, guidelines, and procedures need to be followed to ensure that consistent standards are maintained
How and when to deliver each step, and so on.
For more information about outlining and documenting workflow processes visit the links on the screen.
Another thing to keep in mind when creating your content production plan is to include different methods like content repurposing.
Content repurposing is the process of taking existing content and adapting it for use on different platforms or in different formats.
This can include things like turning a blog post into a video, or republishing an article on a different website or creating an infographic from a research report, and many other forms, such as the examples listed here.
Repurposing content helps you get the most out of the content you have already created, maximizing your resources, and helping you reach new audiences.
The link on this screen has more information about repurposing content.
Coming up with ideas for your content can be a challenging part of the content creation process. But with the right sources, resources, and methods, you can generate a steady stream of ideas to keep your content fresh and engaging.
I recommend visiting ContentManagementCourse.com and signing up for my free and comprehensive email course on how to keep coming up with endless new content ideas for your website articles, blog posts, and newsletters.
So, in summary…
A content production plan specifies the strategy and schedule for creating and publishing your content, and it typically includes the goals and objectives for your content, information about your target audience, the content types that you will create, your distribution channels, and the KPIs that will be used to measure the success of your content production efforts.
Follow the steps discussed in this lesson to create and implement a content production plan for your business and if you need help or want to see an example of a content production plan, check out the tutorials listed on the screen.
Also, make sure to sign up for the free content ideas creation email course so you’ll never run out of content ideas.
So, that’s all for this lesson.
In the next lesson, we’ll look at creating a content promotion plan for your business.
Thank you for watching and I’ll see you in the next lesson.
Watch the video lesson below or refer to the video transcript:
Video Transcript
Welcome back to our video course on how to create an effective content strategy for your business.
This is module 7.
In the previous lesson, we looked at doing a content audit, which is taking an inventory of all of our existing content.
In this lesson, we’ll look at how to create a content plan so we can start implementing our content strategy in our business.
So, this is where we take all of the information we’ve been compiling about our audience, setting content goals, choosing content types, and doing a content audit, and we put it all together into a cohesive and actionable plan.
In this lesson, we are going to cover what a content plan is, why your business needs one, and how to create a content plan that will deliver your business results.
So, what is a content plan?
A content plan is a document that specifies what content your business will create to target your audience at all stages of their buyer journey, and how this content will be created, distributed, and managed.
A content plan also outlines…
who is responsible for creating the content,
what the purpose of the content is, and
how the content impacts your content strategy
The difference between a content plan and a content strategy, is that a content strategy is the overarching plan for creating, publishing, and managing content that aligns with the goals and objectives of your organization.
A content strategy defines the goals for the content, the audience it will target, and the overall tone and style of the content.
A content plan, on the other hand, is the tactical plan for executing your content strategy.
A content plan outlines the specific pieces of content that will be created, the channels through which they will be distributed, and the schedule for publishing and promoting your content. It also includes tasks and responsibilities for creating, editing, and publishing your content.
So, in short, a content strategy tells us the why and what, and a content plan tells us the how and when.
Now, why does your business need a content plan?
Your business needs a content plan to ensure that the right systems and workflow processes are put in place to create the right content, for the right audience, at the right time, using the right distribution channels, to help your business achieve its strategic goals.
So essentially, the goal of the content plan is to deliver the goals of the content strategy.
Now that we have a basic understanding of what a content plan is and why our business needs one, let’s look at how to create a content plan.
Here I’ve outlined 12 steps to creating a content plan and I’m just going to touch on these briefly in this lesson because I’ve written a comprehensive tutorial that covers all of these steps in detail and you can go through each of these at your own pace by visiting the link on the screen.
So in Step 1, we ask the question “what do we want our content to achieve?” Are we looking to increase brand awareness, generate leads, or drive sales? We covered this step in module 4 of this course.
We also covered Step 3 which content types to focus on in module 5, so if you need help in those areas, just go back and review those modules.
So let’s take a brief look, then, at Steps 2, 4, and 5, which is setting the frequency, topics, and distribution of our content.
And these are the questions that we need to ask
How often should we be publishing new content?” This will tell us the frequency.
What content should we be writing or talking about?” This will tell us the topics to write about, and
How should we be getting our content out into the world?” This will tell us the distribution methods.
So let’s look at frequency first.
It’s important to find a sustainable balance between producing enough content to keep your audience engaged, but not so much that it becomes overwhelming or low quality.
It also depends on the type of business you’re in. For example, if you run a news website, you’ll probably need to publish multiple articles a day to keep up with the latest developments. On the other hand, if you’re running a personal blog or a small business, you might only have the capacity to publish once or twice a week or a few times a month.
So, it’s important to consider our audience, our resources, and our goals when determining the frequency of our content. In general, it’s a good idea to find a frequency that we can sustain over the long term. Consistency is key when it comes to content marketing, so it’s better to publish on a regular schedule rather than trying to push out as much content as possible and then burn out.
Next up, are the topics you should be writing or talking about. Again, this will depend on your goals and audience.
If you’re running a business, you’ll want to focus on topics that are relevant to your products or services. For example, if you sell outdoor gear, you might want to write about hiking, camping, and other outdoor activities.
It’s also a good idea to consider what your audience is interested in. You can use social media polls, surveys, and other tools to get a sense of what your followers want to see more of.
Finally, there’s distribution. There are many options to choose from when it comes to getting your content out, including social media, email newsletters, press releases, guest blogging on other websites, and so on.
So it’s important to find the right mix of distribution channels for your business or personal brand. For example, if you’re targeting a younger audience, you might want to focus on social media platforms like Instagram and TikTok. And if you’re targeting a more professional audience, you may want to target channels like LinkedIn.
Another important area of distribution is understanding that there are different types of distribution channels, like owned media, paid media, and earned media.
Owned media is content that you create, own, and have full and complete control over. Like blog posts and articles that you write and publish on your website.
Paid media is where you pay to promote your content. Like taking ads on Google and social media.
And then there’s earned media, which is content that someone else creates, and you don’t pay for it but it benefits your business. Like when someone posts a great review about your business.
You can read more about these distribution channels by visiting the link on the screen.
Our content plan needs to align with our content strategy, so if our content strategy includes paid media, this brings up the next step, which is how to allocate our resources.
So the two main areas we need to focus on here are financial and personnel resources.
Financial resources mostly come down to the budget allocated to create and distribute content and to invest in the right tools.
So, if our content strategy specifies using paid media to distribute our content and there’s no budget for paid media, we’re going to have a problem.
We either have to try and find the budget, or rework our content strategy and content plan to focus more on owned media like blog posts and articles.
Which brings up the issue of personnel resources.
So, what kind of content team can your business afford to put together?
Creating and promoting content involves many different skills and responsibilities.
Whatever talent you have available to create and promote content is going to have a tremendous impact on your content plan.
For example, I run a number of websites on my own and I also work with a team in my full-time job, and both of these have pros and cons.
Working with a content team, for example, requires having really effective communication.
So, to implement a content plan effectively with a team means that we need to establish a central point of contact. This can be a content manager or a designated member of the team.
We also need to set up regular meetings or check-ins with all relevant teams and stakeholders and establish clear guidelines and processes for creating and approving content.
We’ll cover some parts of this step in this lesson, like setting up a content calendar. But in the next lesson, we’ll talk about editorial guidelines and workflow processes for reviewing and approving content.
It’s also very important to choose the right tools to ensure that everyone has access to the latest version of the content plan.
So, this would be like a document management system and also setting up team communication channels so everyone can communicate effectively, especially if your team comprises of people working remotely.
This can be done using tools like Slack and email, plus tools for live meetings, conference calls, and online presentations, like Zoom, Google Meet, Microsoft Teams, Skype, etc.
And we also need to choose our content management tools. These include Project Management Software like for example, Monday.com, or Asana, Jira, or Trello, and a Content Management System like WordPress, Drupal, or Joomla.
Once again, the tools you choose will depend on your budget, your needs, and how you’ve designed your workflow processes.
If you need more information about these tools, visit the links on the screen.
After choosing the tools your team will use to collaborate, communicate, and manage your content, the next step is to set up a content publishing schedule to organize and schedule your content creation and promotion activities.
Typically, this will be a tool that lets you set up and manage a content calendar or an editorial calendar.
Now, these terms are often used interchangeably, but an editorial calendar generally outlines each step of the process, while a content calendar usually covers one aspect, such as when posts are published or shared to social media.
If you’re just starting out, you can use a spreadsheet to track your content publishing schedule, but if keeping track of things starts to become too hard, you might want to use a calendar tool.
Some project management tools and content management systems also include scheduling features, so whichever method you choose, just make sure that everyone in your team can access the tool and that they know how to use it.
For a detailed tutorial on how to set up a content scheduling calendar, visit the link shown on the screen.
Now, we’re almost done setting up our content plan.
We just need to work out how to assign tasks and set deadlines for everyone who is involved in creating and promoting our content.
And here are some things to keep in mind.
First, we want to provide clear and detailed descriptions of the task and ensure that everyone on the team understands the expected outcomes.
So include any necessary resources or instructions.
Also, we want to take each team member’s skills and workload into consideration and make sure that we assign the task to the right person.
It’s also important to set realistic deadlines by learning to estimate accurately how long tasks will take to complete and how complex they are.
We also want to clearly communicate tasks and deadlines to assigned team members.
To do this, we can use team meetings, email, or a project management tool to follow up with team members and make sure they understand the task and have what they need to complete it.
And we also want to check in with our team members periodically to keep track of their progress, offer assistance and support, provide additional resources, and answer any questions they may have.
Finally, it’s important to create guidelines for assigning tasks to members that include all the points we’ve just discussed and add these guidelines to your workflow documentation.
The next step in creating your content plan is to include ways to measure content performance and content ROI, so you can see which parts of the plan are working and which areas will need improvement.
With content performance, we want to set up metrics to measure and analyze our content’s performance in areas like engagement, traffic, lead generation, conversions, bounce rates, and so.
We also want to set up ways to track revenue generated from our content and compare this to the costs of creating and promoting our content to work out our return on investment.
The links on the slide will take you to tutorials on how to set up content metrics, content tracking and a content measurement plan, and lists of tools you can use to measure your content performance.
Now the last step in creating our content plan is to schedule a periodic review of the plan itself to make sure that everything set out in the plan is progressing along, that all strategic goals are being met, and to figure out how to improve things if the goals are not being met.
So, in summary, a content plan tells us how and when to execute our content strategy.
Follow the steps we’ve covered in this lesson to create and implement a content plan for your business, and if you need help in any of these areas refer to the tutorials listed on the screen.
So, that’s all for this lesson.
In the next lesson, we’ll look at how to break our content plan into a content production plan, a content promotion plan, and a content management plan, so we can create, promote and manage our content more effectively.
Thank you for watching and I’ll see you in the next lesson.
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This is Part 7 of our free News Release Traffic Formula video course.
This will also improve your listings on Google maps, boost your brand and authority with Google, and help you outrank your competition.
This is Part 1 of our free 
So that’s all for this lesson.
