Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 

Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 

Digital Media ManagerIn this section of the Digital Business course module, we look at the role and responsibilities of a digital media manager.

This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.

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Digital Media Manager Role

A digital media manager is a professional who is responsible for planning and implementing a brand’s digital media strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, and developing and implementing email marketing campaigns.

The main goal of a digital media manager is to effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing a digital media strategy, a digital media manager may also be responsible for managing a team of digital media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service.

Overall, the role of a digital media manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital media manager can help a brand effectively reach and engage with its target audience.

Digital Media Manager Duties And Responsibilities

Digital media managers oversee the development, production, and review of a site’s content, from blog posts to videos. They keep everything in order throughout the development process to ensure that consumers’ content needs are being realized by the site.

Duties and responsibilities of a digital media manager include:

  • Planning and coordinating content on a site (including creating informational press releases and email campaigns)
  • Participating in consumer outreach
  • Engaging with users on social media
  • Tracking users’ interests and hobbies using social media tools
  • Tailoring site content to specific niches
  • Tracking how the site’s content affects its readership
  • Increasing visibility online for the business.

Digital Media Manager Role Requirements

Recruitment sites advertising the role of Digital Media Manager recommend someone with qualifications in marketing, extensive experience in copywriting, web development, digital media creation, and content creation.

Additionally, most digital media managers have an artistic and business-centered vision, maintain their own blogs or sites, and have a strong online presence of their own.

Full-time digital media managers can expect to earn between USD$75,000 to USD$95,000 per year.

Related Roles

Digital media managers commonly work with copywriters, photographers, and web designers to create content and maintain regular updates.

They also interact with other roles such as:

Source: https://www.marketing-schools.org/careers/digital-media-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Other Digital Content Related Roles

Click on the links below for more information about other digital content-related roles:

Digital Content Team

Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.
Digital Strategy Director

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director. 
Digital Content Strategist

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist. 
Digital Content Manager

Digital Content Manager

Learn about the role and responsibilities of a digital content manager. 
Content Production Manager

Content Production Manager

Learn about the role and responsibilities of a content production manager. 
Digital Content Editor

Digital Content Editor

Learn about the role and responsibilities of a digital content editor. 
Digital Content Writer

Digital Content Writer

Learn about the role and responsibilities of a digital content writer. 
Digital Media Manager

Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 
Interactive Media Manager

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.
Internet Marketing Director

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director. 
Content Marketing Specialist

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist. 
Digital Communications Professional

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional. 
Search Engine Marketing Director

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director. 
Digital Marketing Manager

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager. 
Internet Marketing Coordinator

Internet Marketing Coordinator

Learn about the role and responsibilities of an internet marketing coordinator. 
Internet Marketer

Internet Marketer

Learn about the role and responsibilities of an internet marketer. 
Email Marketing Manager

Email Marketing Manager

Learn about the role and responsibilities of an email marketing manager. 
Social Media Director

Social Media Director

Learn about the role and responsibilities of a social media director. 
Social Media Strategist

Social Media Strategist

Learn about the role and responsibilities of a social media strategist. 
Outsourcing

Outsourcing Resources

Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.

Return to our content management course outline

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Image: Pixabay

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager. 

Interactive Media ManagerIn this section of the Digital Business course module, we look at the role and responsibilities of an interactive media manager.

This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.

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Interactive Media Manager Role

An interactive media manager is a professional who is responsible for planning and implementing interactive media campaigns for a brand or organization. This may include creating and managing social media campaigns, developing and implementing email marketing campaigns, and creating and managing online advertisements.

The main goal of an interactive media manager is to effectively reach and engage the brand’s target audience through interactive channels and tactics. To do this, an interactive media manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various interactive media tools and platforms and have strong analytical skills to track and measure the success of their campaigns.

In addition to planning and implementing interactive media campaigns, an interactive media manager may also be responsible for managing a team of interactive media coordinators and analysts, as well as collaborating with other departments such as marketing and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum engagement on interactive channels.

Overall, the role of an interactive media manager is crucial in helping a brand or organization succeed in the digital world. By effectively utilizing interactive channels and tactics, an interactive media manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.

Interactive Media Manager Duties And Responsibilities

Interactive media managers strategize and create successful digital marketing campaigns designed to capture the attention of consumers online and involve them in the brand.

Duties and responsibilities of an interactive media manager include:

  • Brainstorming different ways of interacting with consumers, from video to polls, and even online games
  • Leading marketing professionals through the creative development process
  • Keeping his or her team on task and within budget
  • Meeting projected response rates from consumers.

Interactive Media Manager Role Requirements

Recruitment sites advertising the role of Interactive Media Manager recommend someone with qualifications in marketing or digital communications, experience leading a team of marketers, and a well-rounded skill set in organizational, business, and creative areas.

Full-time interactive media managers can expect to earn between USD$60,000 and USD$80,000 per year.

Related Roles

Interactive media managers work with people in other roles, including:

Source: https://www.marketing-schools.org/careers/interactive-media-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Other Digital Content Related Roles

Click on the links below for more information about other digital content-related roles:

Digital Content Team

Digital Content Team

An overview of different digital team roles, responsibilities, and job descriptions.
Digital Strategy Director

Digital Strategy Director

Learn about the role and responsibilities of a digital strategy director. 
Digital Content Strategist

Digital Content Strategist

Learn about the role and responsibilities of a digital content strategist. 
Digital Content Manager

Digital Content Manager

Learn about the role and responsibilities of a digital content manager. 
Content Production Manager

Content Production Manager

Learn about the role and responsibilities of a content production manager. 
Digital Content Editor

Digital Content Editor

Learn about the role and responsibilities of a digital content editor. 
Digital Content Writer

Digital Content Writer

Learn about the role and responsibilities of a digital content writer. 
Digital Media Manager

Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 
Interactive Media Manager

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.
Internet Marketing Director

Internet Marketing Director

Learn about the role and responsibilities of an internet marketing director. 
Content Marketing Specialist

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist. 
Digital Communications Professional

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional. 
Search Engine Marketing Director

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director. 
Digital Marketing Manager

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager. 
Internet Marketing Coordinator

Internet Marketing Coordinator

Learn about the role and responsibilities of an internet marketing coordinator. 
Internet Marketer

Internet Marketer

Learn about the role and responsibilities of an internet marketer. 
Email Marketing Manager

Email Marketing Manager

Learn about the role and responsibilities of an email marketing manager. 
Social Media Director

Social Media Director

Learn about the role and responsibilities of a social media director. 
Social Media Strategist

Social Media Strategist

Learn about the role and responsibilities of a social media strategist. 
Outsourcing

Outsourcing Resources

Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.

Return to our content management course outline

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Image: Pixabay

Content Types

Learn about the different types of content you can create to help meet your organization’s strategic goals.

Content Types

Learn about the different types of content you can create to help meet your organization’s strategic goals.

Woman writing on laptopThe type of content your business or organization decides to create will depend on its content strategy and its audience’s content preferences.

In this lesson, we cover the following:

  • Why Create Different Types Of Content
  • Content Types vs Content Deliverables
  • Overview Of Content Types (with a summary of best practices and challenges of creating this content)

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Why Create Different Types Of Content

Different users learn and consume content differently. While some users may prefer reading text on a screen, others may want something more visual like videos or infographics. Another group of users may find that they engage better with information via audio content formats, such as podcasts and narrated articles.

Content preferences also vary depending on the type of business you are and the audience you are targeting (e.g. B2B, B2C, etc.), the phase of the customer or buyer journey they are at, their search intent, and trends over time.

For example, according to a B2B content survey carried out by sales and marketing research company Demand Gen Report, B2B customers report relying increasingly more on well-researched content backed by data filled with insights to research and make their purchasing decisions, such as webinars and research-based content (e.g. survey and third-party analyst reports), ebooks, blogs, white papers, case studies, and community-based sources, such as industry newsletters.

Demand Gen Report 2022 Content Survey Report Chart - Which Forms of Content Have You Consumed During The Past Year? Webinars 67%, eBooks 56%, Research/survey reports 55%, Blog posts 54%, White Papers 52%, Case Studies 49%.
The main forms of content B2B companies are consuming. Source: Demand Gen Report

Additionally, the research showed that users preferred different content at different stages of their buying journey.

For example, the most popular content formats for early-stage research were informational content like infographics, blogs, and podcasts, while assessments, webinars, and case studies were the preferred content types they researched during the mid-stage. For late-stage research, buyers cited the most useful content types being those that present concrete evidence such as user reviews, third-party analyst reports, and ROI calculators.

Demand Gen Report 2022 Content Survey Report Chart - Which Content Types Are Most Valuable For Early, Mid, and Late Stages Of The Buying Process?
Types of content that B2B companies consume at different stages of their buying journey. Source: Demand Gen Report

While B2B companies seem to choose content types backed by data and research, B2C companies make different choices.

For example, research from the Content Marketing Institute shows that B2C companies focused on creating content like short articles, videos, and infographics to reach their audiences.

Chart: Content Assets B2C Marketers Created/Used in Last 12 Months
Preferred content types of B2C Companies in 2022. Source: Content Marketing Institute

B2C companies also seemed to experience better results using content types like short posts, videos, and virtual events/webinars/online courses.

Chart: B2C Content Assets That Produced the Best Results in Last 12 Months (Top 3) - 2022
The best-performing content types for B2C Companies in 2022. Source: Content Marketing Institute

As mentioned earlier, it’s also important to be aware of changes in content preferences over time.

For example, if you look at content marketing trends before and after the global pandemic, you can see that there’s been a change in the content types favored by B2C companies, especially in areas like social media content and in-person events.

Chart: Content Types B2C Marketers Used in Last 12 Months (Top 6) - 2022
Preferred content types of B2C Companies in 2019. Source: Content Marketing Institute

Before deciding on the content type you will create, then, ask yourself questions like:

  • What type of business model does your business fall into?
  • Which audience group are you targeting?
  • Which phase of the buyer journey are you addressing?
  • What type(s) of content are companies similar to yours currently creating to reach your target audience?

Content Types vs Content Deliverables

According to Draft.dev, content types set the overall tone of an article, help the writer understand what perspective they should write from, and sets client expectations, while content deliverables define the actual contents of the article.

So while a content type helps to define the difference between creating an article as a “tutorial” or as a “guide,” the elements that will be included in the article, like screenshots, stock images, diagrams, code samples, etc. are the content deliverables.

Understanding this difference is important, because…

“Defining content types and deliverables helps to assign articles to the writers best suited for them, resulting in great content.”

Source: Draft.dev

For resources on sourcing content deliverables like stock images and screenshot/image editing software, see our Tools & Resources section.

Now that we have looked at why businesses may need to consider creating different types of content and the difference between content types and content deliverables, let’s look at different content formats and different content types.

Content Formats

There are many different types of content formats, including:

  • Text: This is the most basic and common type of content and includes anything from articles and blog posts to emails and social media updates.
  • Images: This type of content includes photographs, illustrations, and infographics. They can be used to supplement text or to convey information on their own.
  • Video: This type of content includes anything from short clips and animations to full-length films and documentaries. Video can be used to tell stories, provide instructions, or demonstrate products.
  • Audio: This type of content includes podcasts, music, and sound recordings. Audio can be used to tell stories, provide information, or entertain.
  • Interactive: This type of content includes quizzes, polls, and interactive infographics. It allows the audience to engage with the content and can be used to gather information from the audience.
  • Virtual reality (VR) and Augmented reality (AR): This type of content provides immersive experiences, allowing the user to explore and interact with a digital environment. It can be used in gaming, education, and other industries.
  • Live streaming: This type of content is a real-time broadcast of an event or activity. It can be used for events, news, and entertainment.

Content Types

Content can be delivered in digital or printed (i.e. physical) formats. The type of content and format your organization chooses to create will determine the content production process and content workflow to follow.

Although there are more than 100 ways of using content in content marketing, here are the main content types you may want to consider creating for your organization:

Articles & Blog Posts

Articles are a form of content suitable for publishing on the blog section of a website or as a page of the website itself (e.g. a landing page, company page, or product/services page).

Different types of articles can be written to suit different purposes. For example:

Tutorials

Tutorials are “how-to” articles that provide information showing readers how to complete certain tasks and how to achieve specific results. Tutorials can include detailed (or bullet point) step-by-step instructions videos, screenshots, examples (e.g. before and after images), etc.

You can write “how-to” tutorials on just about anything and everything. Simply open your web browser and type in “how to” into Google and you will see all kinds of suggestions popping up for “how to” searches that users are looking for.

Listicles

A listicle, or “list post,” is an article written in list format. Listicles (also sometimes referred to as “Roundups”) provide a list of comparable products, tools, or items where each item is typically only a few sentences or paragraphs long and aimed at educating or entertaining readers.

Listicles can be fun or informational and typically have titles like “The 100 Best Rock Album Covers Of All Time” (fun), or “9 Essential Ingredients Every Cook’s Kitchen Should Have” (informational). Great listicles often get shared widely online.

Here is a great article on how to write a listicle.

Comparisons

Comparison articles are educational pieces that compare different products and services to help potential buyers assess their options and make a decision.

Comparison articles are similar to listicles but are much more in-depth, typically focusing on comparing two or three options only across different categories or competing brands, and presenting the “pros and cons” of using the products or services.

Here are some great examples of comparison articles.

Reviews

These articles typically focus on reviewing products, services, events, etc.

Writing product review articles (or creating product review videos) is a strategy that is often used in affiliate marketing.

Ideally, the review writer will have used the product, experienced the service, or attended the event they are reviewing. Review articles typically define their target audience (e.g. people interested in home cooking, moviegoers, etc.), list the upsides and downsides or good and bad aspects of the product, provide visual proof (e.g. photos, videos, etc.), try to take a balanced and honest approach, and offer some form of helpful conclusion.

Persuasive Writing

According to Grammarly, persuasive writing “is any written work that tries to convince the reader of the writer’s opinion and point of view. Persuasive writing tries to appeal to emotion alongside factual evidence and data to support its claims.”

Business-related content like sales copywriting uses persuasive writing to influence readers to choose the company’s products or services over their competitors.

To learn more about using persuasive writing, see this article: 6 Successful Persuasive Writing Strategies

Other Articles

Other types of articles you can create include press/news releases, essays, opinion pieces (op-eds), question and answer articles (e.g. interviews), skyscraper articles, personality profiles, and short posts (e.g. news, company announcements, tips, etc.).

Best Practices For Creating Blog Posts And Other Types Of Articles
  • Use a clear and attention-grabbing headline: The headline is the first thing that readers will see, so it’s important to make sure that it is engaging and makes them want to read more.
  • Organize content into short paragraphs and use subheadings: Breaking up the text into smaller chunks and using subheadings makes it easier for readers to scan and understand the content.
  • Use images, videos, and infographics to break up text and make the post more visually appealing: Adding multimedia elements can help to make the post more engaging and make it easier for readers to understand the content.
  • Optimize for SEO by including keywords in the post and meta description: This will help search engines understand the content of the post and make it easier for people to find it.
  • End the post with a call-to-action, such as asking readers to leave a comment or share the post on social media: This will encourage engagement and make it more likely that the post will be shared.
Challenges Of Creating Blog Posts And Other Types Of Articles
  • Coming up with new and interesting topics to write about: Finding new and engaging topics to write about can be challenging, particularly if you are writing on the same subject over a long period of time.
  • Creating engaging and well-written content: Writing content that is interesting, engaging, and well-written can be challenging, particularly if you are not a natural writer.
  • Optimizing for SEO: Incorporating keywords and optimizing for search engines can be a time-consuming and complex process.
  • Staying consistent: Creating regular blog posts can be challenging, particularly if you are busy or have a limited budget.
  • Keeping up with industry trends: Staying up-to-date with the latest industry trends and changes in search algorithms can be difficult and time-consuming.

eBooks And Guides

eBooks and Guides provide readers with a more comprehensive understanding of a specific topic or a particular area of interest and can be used as a high-value asset in lead generation (e.g. offer the eBook or guide to potential clients in exchange for giving you their email address and subscribing to your newsletter).

In terms of content planning, an effective way to write an eBook/guide is to start by creating an outline of all the chapters you plan to include arranged in a logical sequence and then write each chapter as an in-depth and self-contained article.

This approach lets you repurpose the chapters of your guide later on as separate articles or as an article series on your blog or website, or even expand the content into an eBook.

Alternatively, you can start by creating an in-depth article series with some foreplanning, and then publish these collectively later as a downloadable guide or eBook.

For more information, go here: How To Create eBooks & Online Courses

Best Practices for Creating eBooks
  • Use a clear and attention-grabbing title and description: The title and description should be engaging and make people want to read more.
  • Use a consistent format and design throughout the eBook: A consistent format and design will make the e-book easier to understand and more visually appealing.
  • Use well-researched and engaging content: Make sure that the content is well-researched, accurate, and engaging, to keep readers interested.
  • Use images, videos, and infographics to break up text and make the eBook more visually appealing: Adding multimedia elements can help to make the e-book more engaging and make it easier for readers to understand the content.
  • Include a call-to-action at the end of the eBook, such as directing readers to a landing page or asking them to subscribe to a newsletter: This will encourage engagement and make it more likely that the eBook will be shared.
Challenges of Creating eBooks
  • Creating a clear and attention-grabbing title and description: Creating a title and description that is engaging and makes people want to read more can be challenging.
  • Writing well-researched and engaging content: Writing content that is interesting, engaging, and well-researched can be challenging, particularly if you are not a natural writer.
  • Finding the right images and graphics: Finding the right images and graphics to supplement the text can be time-consuming.
  • Staying consistent: Creating regular eBooks can be challenging, particularly if you are busy or have a limited budget.
  • Keeping up with industry trends: Staying up-to-date with the latest industry trends and changes in technology can be difficult and time-consuming.

Online Courses

Online courses are a type of digital learning experience that can be delivered over the internet.

Online courses can also be used to generate leads, and also to nurture leads through the funnel, by providing more in-depth and comprehensive information.

Online courses can include a wide range of content such as videos, audio, text, images, and interactive elements such as quizzes, assessments, and forums. They can be self-paced or instructor-led and can range from a few minutes to several hours in length.

Examples of using online courses as part of content marketing include:

  • Product or service training: Create online courses that provide training on how to use your products or services. For example, a software company could create a course that teaches customers how to use their software effectively and how to optimize their performance. Or, a company in the finance industry could create an online course that provides training on financial planning, investment strategies, and other related topics.
  • Industry-specific education: Create online courses that provide education on a specific industry or topic. For example, a marketing agency could create a course that teaches the principles of digital marketing.
  • Self-Improvement And Personal development: Create online courses that provide information and guidance on personal development topics such as leadership, time management, and stress management. For example, a company in the health and wellness industry could create an online course that provides information and guidance on topics like nutrition, exercise, and stress management.
  • Thought leadership: Create online courses that provide insights and advice on industry-specific topics, which will position your company as a thought leader in the industry and increase your visibility and credibility. For example, a company could create an online course that provides insights and advice on industry-specific topics, which will position the company as a thought leader in the industry and increase its visibility and credibility.
  • Certification: Create online courses that provide training and certifications on a specific skill or technology. For example, a company in the technology industry could create an online course that provides training and certifications on a specific technology or programming language.
Best Practices For Creating Online Courses
  • Define your target audience: Understand your target audience and their needs, interests, and pain points. This will help you create content that is relevant and valuable to them.
  • Create a clear learning outcome: Define a clear learning outcome for the course, and make sure that all the content and activities support that outcome.
  • Keep it interactive and engaging: Use interactive elements such as quizzes, polls, and discussion boards to keep the course engaging and interactive.
  • Use multimedia: Use a variety of multimedia elements such as videos, images, and audio to make the course more engaging and to appeal to different learning styles.
  • Use storytelling: Use storytelling to make the course more engaging and to help learners relate to the content.
  • Provide assessments and quizzes: Provide assessments and quizzes to help learners check their understanding and to provide feedback on their progress.
  • Use feedback and testing: Use feedback and testing to assess learners’ understanding and to identify areas for improvement.
  • Provide support and assistance: Provide support and assistance to learners, such as answering questions, providing feedback on assignments and offering additional resources.
  • Be mobile-friendly: Ensure that the course is mobile-friendly and accessible on different devices and platforms.
  • Monitor and analyze: Monitor and analyze the course engagement and completion rates to understand the effectiveness of the course and to identify areas for improvement.
  • Keep it updated: Keep the course updated to ensure that the content is accurate and relevant.
Challenges Of Creating Online Courses

Creating online courses can be a powerful way to provide valuable information and education to customers, but it can also present some challenges.

Here are a few examples of the challenges of creating online courses:

  • Developing high-quality content: Creating engaging and informative content that is relevant to the audience can be time-consuming and challenging. It requires a good understanding of the topic, the target audience, and the format of the course.
  • Maintaining consistency and quality: Online courses often include multiple modules or lessons, and it can be challenging to maintain consistency and quality throughout the course.
  • Designing and developing interactive elements: Online courses should be interactive and engaging, which requires the development of interactive elements such as quizzes, polls, and interactive videos.
  • Marketing and promoting the course: Once the course is created, it needs to be promoted and marketed effectively to reach the target audience.
  • Tracking and measuring success: Measuring the success of the course can be challenging, as it requires tracking engagement, completion rates, and other metrics.
  • Keeping up with technology: Online courses should be designed to be mobile-friendly and accessible across different devices and platforms, this also requires keeping up with the latest technology trends.
  • Providing support and assistance: Online courses often require support and assistance, such as answering questions and providing feedback on assignments.
  • Staying current and up-to-date: The topic of the course may change rapidly, and it’s important to keep the course updated to ensure that it stays relevant and valuable to the audience.

Creating online courses can be a significant investment of time and resources, but it can also be a powerful and effective way to educate and engage customers and position your company as a thought leader and authority in your industry.

For more information, go here:

Emails

Internet marketers often state that “the money is in the list.”

Emails are a great way to keep readers informed and updated about new products and services, useful tips, training, and more.

Running a regular email newsletter and email campaigns is one of the most effective ways to build a subscriber list and nurture leads. Email marketing consistently delivers great ROI and is a proven method used by B2B and B2C organizations to generate sales and grow their business cost-effectively.

Writing a series of short, concise emails with compelling headlines and calls to action with links to more detailed website pages (e.g. landing pages, sales pages, e-commerce or product information pages, tutorials, etc.) can be very effective when used as lead nurturing follow-ups or short email-based subscriber/customer training courses (e.g. a 7-day course on using your products).

Emails can also be triggered by user behavior and used to rescue sales and reduce eCommerce shopping cart abandonment.

Most reputable email service companies provide email personalization, campaign segmentation features, and statistical data reporting tools that allow you to analyze the results of your email campaigns and improve the content of your emails and your sales process.

Best Practices For Creating Emails
  • Segmenting your email list: Segmenting your email list allows you to send targeted, personalized messages to specific groups of people. This can increase the relevance and effectiveness of your emails.
  • Keeping the subject line short and clear: The subject line is the first thing that people see when they receive an email, so it’s important to make sure it’s clear and to the point.
  • Creating a clear and compelling call to action: Make sure your emails have a clear and compelling call to action, such as a link to a landing page or a button to make a purchase.
  • Optimizing for mobile devices: More and more people are checking their email on mobile devices, so it’s important to make sure your emails are optimized for mobile devices.
  • Testing and analyzing: Test your emails and analyze the results to see what works and what doesn’t. This will help you improve your emails over time.
Challenges Of Creating Emails
  • Standing out in a crowded inbox: With so many emails being sent every day, it can be difficult to make your emails stand out.
  • Avoiding spam filters: Spam filters are designed to block unwanted emails, so it’s important to make sure your emails are not flagged as spam.
  • Maintaining high open and click-through rates: High open and click-through rates are key indicators of email success, but they can be difficult to achieve.
  • Creating content that resonates with the audience: Creating content that resonates with your audience can be challenging, as you need to understand their needs, interests, and pain points.
  • Keeping up with regulations: There are a number of laws and regulations that govern email marketing, such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR), so it’s important to make sure you are compliant with these regulations.

Videos

Video is everywhere and video marketing is one of the most effective forms of content marketing available. Millions of online consumers worldwide are reached using videos and the demand for video content is increasing each year (see the “Infographics” section below).

There are many forms of video content you can create, including:

  • Explainer videos (short videos explaining products or services)
  • Simple Sales Videos (e.g. video narrations of PowerPoint slides)
  • Vlogs (video blogs)
  • Video interviews
  • Video presentations and recorded webinars
  • Video tutorials
  • Product reviews
  • Product demos and walkthroughs
  • Live stream recordings
  • Video testimonials
  • Video ads

As the chart below shows, video content serves a wide range of purposes.

Chart - Purpose of videos created.
Most popular uses for videos. Source: State Of Video Marketing Report

Video production for your products and services doesn’t have to be expensive. Businesses can produce videos cost-effectively in-house (i.e. shot on smartphones or recorded and edited using screen capture software), and even outsourced inexpensively on freelancer sites (e.g. explainer videos).

For tools and resources to help you create or source video content, see Media Creation Tools.

For the latest video marketing statistics, see these articles:

Best Practices For Creating Videos
  • Keep the video short and to the point, ideally less than 2-3 minutes: The attention span of viewers is limited, so it’s important to make sure that the video is concise and gets to the point quickly.
  • Use a strong and clear script: A script will help to keep the video on-topic and make it easier for viewers to understand the message.
  • Use high-quality visuals and audio: Good lighting, sound, and editing are essential for creating a high-quality video that is visually appealing and easy to understand.
  • Optimize for search by including a title, description, and keywords: This will help search engines understand the content of the video and make it easier for people to find it.
  • Include a call-to-action at the end of the video, such as directing viewers to a landing page or asking them to subscribe to a channel: This will encourage engagement and make it more likely that the video will be shared.
Challenges Of Creating Videos
  • Ensuring that the final product is high-quality and visually appealing: Creating high-quality videos can be time-consuming and require specialized equipment and skills.
  • Script-writing and storyboarding: Writing an engaging and compelling script and storyboard for the video can be challenging for non-creative people.
  • Producing videos can be time-consuming and expensive: The process of creating a video, from pre-production, filming, post-production, and editing, can be time-consuming and costly.
  • Staying on top of industry trends: Keeping up-to-date with the latest trends and best practices in video production can be difficult and time-consuming.
  • Measuring the performance of videos: Measuring the performance of videos can be difficult, as it’s hard to track how many people have watched the video, how long they watched it for, and how engaged they were with it.

Webinars

Webinars gained a significant increase in popularity as a preferred content type for many audiences after the global pandemic.

As the charts at the top of this lesson show, 67% of B2B  and 48% of B2C consumers prefer watching webinars.  The research also shows that while most buyers typically spend between five to 30 minutes reviewing nearly all
content formats, many are willing to invest 30 to 60+ minutes watching
a webinar.

Here are some additional stats you may want to know about using webinars as content…

State of Webinars 2020 Infographic
Source: ClickMeeting.com

Webinars are great for:

  • Lead Generation: Webinar participants typically register with their contact information before attending. You can capture their information, then follow up with content on topics that you know they’re already interested in (e.g. using a sequence of pre-written, personalized emails).
  • Community Building: Webinars can be very engaging and a great way to build relationships with customers. They allow you to position your brand while users interact with experts and thought leaders in your organization. Most webinar tools allow participants to chat and ask questions, providing instant engagement and a way to address concerns and objections directly in real-time.
  • Cost-effective Marketing: Webinars may not be as powerful or effective as live events, but when you consider that webinars require far less time, money, and resources to coordinate and put together than a live event, even if you get a smaller return on investment, running a successful webinar should more than offset and justify the risks vs trying to run a live event. Additionally, consider the downsides. There is less risk of experiencing a significant financial loss if you cancel a webinar due to low registrations than canceling a live event. Also, should you decide to run a webinar with fewer attendees than expected, this will give you more time to answer their questions and address their concerns, resulting in better engagement and interactivity with your target audience than live events.
  • Repurposing Content: You can repurpose webinar content for use in other distribution channels. For example, you can turn webinar topics into a series of blog articles, a video course, or sharable tweets (using memorable quotes or stats), and turn questions from attendees into new content like FAQs, tutorials, etc. Additionally, you can turn your webinars into slides for sharing on sites like SlideShare.
  • Evergreen Content: Record your webinars and add them to a “Resources” or client training page, or use them as high-value content for your lead generation campaigns. Webinars can continue delivering results long after making an initial investment of effort to create them.

Go here to learn how to host your first webinar.

Best Practices For Creating Webinars
  • Use a clear and attention-grabbing title and description: The title and description should be engaging and make people want to attend the webinar.
  • Use a consistent format and design throughout the webinar: A consistent format and design will make the webinar easier to understand and more visually appealing.
  • Use a clear and engaging presentation: Make sure that the presentation is clear, engaging, and easy to understand for the audience.
  • Use images, videos, and infographics to break up text and make the webinar more visually appealing: Adding multimedia elements can help to make the webinar more engaging and make it easier for attendees to understand the content.
  • Include a call-to-action at the end of the webinar, such as directing attendees to a landing page or asking them to subscribe to a newsletter: This will encourage engagement and make it more likely that the webinar will be shared.
Challenges Of Creating Webinars
  • Creating a clear and attention-grabbing title and description: Creating a title and description that is engaging and makes people want to attend the webinar can be challenging.
  • Preparing a clear and engaging presentation: Preparing a clear and engaging presentation can be challenging, particularly if you are not a natural speaker or presenter.
  • Finding the right images and graphics: Finding the right images and graphics to supplement the text can be time-consuming.
  • Staying consistent: Creating regular webinars can be challenging, particularly if you are busy or have a limited budget.
  • Keeping up with industry trends: Staying up-to-date with the latest industry trends and changes in technology can be difficult and time-consuming.

Audios

Audio-based web content creates new opportunities for content creators and content publishers to expand their range of products and services.

Audio content can help government, corporate, and business websites by:

  • Increasing online user engagement
  • Strengthening social responsibility
  • Expanding content reach and consumption by making information available in different formats for different types of users, and
  • Helping to create a more inclusive internet for everyone.

Podcasts

Podcasts are a highly engaging form of content and podcasting is becoming increasingly popular as a source of entertainment, education, and news.

Currently, there are over 2 million podcasts available and hundreds of millions of podcast listeners worldwide.

As the chart below shows, listeners prefer some podcast genres over others, so depending on the industry and niche of your business, creating and distributing podcasts could be an effective way to reach new audiences.

Chart - Most Popular Podcast Genres
Most popular podcasting genres. Source: BuzzSprout

An effective way to market your business with podcasts is to interview experts or leaders in your field to get advice and helpful information, discuss hot industry trends, provide useful tips and ‘how-tos’, etc. This lets you build your reputation as a reliable source of information your audience can trust.

For tools and resources to help you with podcasting, see Media Creation Tools.

For more stats on podcasting, see these articles:

Text-To-Speech

New AI developments in voice technology allow text-to-speech to convert your text files and documents into lifelike audio narrations, deliver realistic-sounding voice narrations to your web content, and provide audio content to help make the web more inclusive by giving users with special learning needs, visual impairments or disabilities access to information in a format that they can more easily consume and digest.

The latest AI text-to-speech voice technology also allows you to translate your text files and documents into dozens of languages and turn these into high-quality voice narrations using hundreds of different male and female AI voices.

You can use text-to-speech voice recordings to create audio-based content like:

  • Educational videos, sales videos, training videos, explainer videos, product review videos, webinars, etc.
  • Narrated audio presentations and documentation.
  • e-Learning courses
  • Audiobooks and audio-based digital products.
  • Podcasts.
  • Spoken web pages.
  • Online/video/social media/radio advertising.
  • Translating your training or HR documentation into different languages
  • Creating audio content for visually-impaired users
  • Recording document drafts that can be listened to and reviewed on the way to and from work
  • Recorded greetings and announcements.
  • Other content and media formats

In summary, some of the benefits of using text-to-speech for content creation include:

  • Save time and money creating and publishing content. Getting text-to-speech voice narrators to enunciate your courses or narrate your podcasts or audiobooks is an economical and time-saving solution compared to hiring voice talent.
  • Create e-courses and audio products faster with less time and less cost.
    If you plan to use human voice talent for your finished product, text-to-speech allows you to create drafts and audio scripts for professional narrators.
  • Create better content. If you plan to create an audiobook, podcast, e-learning product, or training course, listening to an audio draft helps to improve content structure and layout, fix spelling or grammatical errors, and generate new ideas.
  • Write more effective content. Hearing your sales pitch or content read aloud helps you to focus on your message, improve your copywriting and writing skills, and write more effective sales or training video scripts and presentations, web content, radio ads, and many other forms of content.
  • Create and deliver content to a global audience by making it easier to create multilingual audio content and audio products from language translations.

tip

If you need help creating audio-based content using text-to-speech, see this excellent Text-to-Speech Course (narrated entirely using AI voices) or see the Content Production Tools section for text-to-speech software.

Best Practices For Creating Podcasts
  • Use a clear and attention-grabbing title and description: The title and description should be engaging and make people want to listen to the podcast.
  • Use a consistent format and theme throughout the podcast: A consistent format and theme will make the podcast easier to understand and more engaging for listeners.
  • Use high-quality audio equipment: Good sound quality is essential for creating a professional-sounding podcast that is easy to listen to.
  • Use engaging and well-researched content: Make sure that the content is engaging, well-researched, and relevant to the audience.
  • Include a call-to-action at the end of the podcast, such as directing listeners to a landing page or asking them to subscribe to the podcast: This will encourage engagement and make it more likely that the podcast will be shared.
Challenges Of Creating Podcasts
  • Creating a clear and attention-grabbing title and description: Creating a title and description that is engaging and makes people want to listen to the podcast can be challenging.
  • Preparing engaging and well-researched content: Preparing engaging and well-researched content can be challenging, particularly if you are not a natural writer or researcher.
  • Finding the right equipment: Finding the right equipment to produce a high-quality podcast can be expensive and time-consuming.
  • Staying consistent: Creating regular podcasts can be challenging, particularly if you are busy or have a limited budget.
  • Keeping up with industry trends: Staying up-to-date with the latest industry trends and changes in technology can be difficult and time-consuming.

For more information, go here:

Social Media Posts

Promoting products and services using specially crafted content for social media platforms can be a powerful way to increase brand awareness, build a community, create engagement with your target audience, and drive traffic to your business.

Social media marketing requires using different strategies for different platforms. What works on Facebook, for example, may not work on LinkedIn or TikTok.

Additionally, some of the most popular social media platforms in the world are not primarily targeting English speakers, so creating content for users on these platforms may require an entirely different approach altogether.

Most Popular Social Media Platforms in 2022
Not all of the most popular social media platforms target English speakers. Source: Shopify.

For a useful guide on creating content for social media, see this article: Social Media Marketing: The Ultimate Guide

Best Practices For Creating Social Media Posts
  • Use a clear and attention-grabbing headline: The headline is the first thing that readers will see, so it’s important to make sure that it is engaging and makes them want to read more.
  • Use a consistent brand voice and tone: Use the same brand voice and tone throughout the post to ensure that it aligns with the overall brand image.
  • Use images, videos, and infographics to break up text and make the post more visually appealing: Adding multimedia elements can help to make the post more engaging and make it easier for readers to understand the content.
  • Use relevant hashtags and keywords: Use relevant hashtags and keywords to increase the visibility of the post and make it more discoverable.
  • Engage with your followers by responding to comments and messages: Engaging with your followers will help to build a sense of community and encourage engagement.
Challenges Of Creating Social Media Posts
  • Staying consistent: Creating regular social media posts can be challenging, particularly if you are busy or have a limited budget.
  • Finding the right images and graphics: Finding the right images and graphics to supplement the text can be time-consuming.
  • Keeping up with industry trends: Staying up-to-date with the latest trends and best practices in social media can be difficult and time-consuming.
  • Measuring the performance of social media posts: Measuring the performance of social media posts can be difficult, as it’s hard to track how many people have seen the post, how engaged they were with it, and how it influenced their decision to buy.
  • Managing multiple social media accounts and platforms: Managing multiple social media accounts and platforms can be difficult and time-consuming, especially for small businesses or those with limited resources.

For more information, go here:

Images

Images can be used as content in many ways, including:

Infographics

An infographic (or information graphic) uses engaging images, data visualizations (e.g. pie charts and bar graphs), and minimal text to communicate information or data quickly and clearly in an easy-to-understand overview format.

Infographic - The importance of Video Marketing
An infographic about the importance of video marketing. Source: Impact+

Study any successful infographic carefully, and you will see that it typically combines 5 essential elements:

  1. Story
  2. Data
  3. Copy
  4. Design
  5. Charts & Graphs

Source: EnvisionUp

Infographics can be used in any business to explain anything that would be too hard or take too long using words only.

You can create infographics to provide a quick overview of just about any topic, make complex information easier to understand, summarize long articles or reports, display research findings or survey data, compare different options, raise awareness of an issue or cause, etc.

Best Practices For Creating Infographics
  • Use a clear and attention-grabbing headline and description: The headline and description should be engaging and make people want to read more.
  • Use a consistent format and design throughout the infographic: A consistent format and design will make the infographic easier to understand and more visually appealing.
  • Use high-quality visuals and colors: Good visuals and colors are essential for creating an infographic that is visually appealing and easy to understand.
  • Use a clear and logical structure: Organize the information in a logical and clear manner, using headings, subheadings, and bullet points to break up the text.
  • Use a consistent brand voice and tone: Use the same brand voice and tone throughout the infographic to ensure that it aligns with the overall brand image.
Challenges Of Creating Infographics
  • Finding the right data and statistics: Finding the right data and statistics to include in the infographic can be time-consuming and difficult.
  • Making sure that the final product is visually appealing and easy to understand: Creating an infographic that is visually appealing and easy to understand can be challenging.
  • Staying on top of industry trends: Keeping up-to-date with the latest trends and best practices in infographic design can be difficult and time-consuming.
  • Limited scalability: Some infographics may not be scalable to different languages or formats.
  • Measuring the performance of infographics: Measuring the performance of infographics can be difficult, as it’s hard to track how many people have viewed the infographic, how long they spent looking at it, and how engaged they were with it.

Memes

Meme: Give your plants all the love you have in your heart...and if that's not enough, try watering them!
My gardening philosophy!

Memes can be great for getting your business noticed, especially if the subject of the meme relates to your brand.

For more information about using memes as content and meme-generation tools, go here: Using Memes And Cartoons In Your Content Marketing

Whitepapers

Here’s a practical and useful definition for businesses looking to promote their products or services using whitepapers…

“A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They’re advanced problem-solving guides. “

Source: HubSpot

Whitepapers are great for capturing leads. However, they are not meant to be used as “product pitches.” Their aim is to promote an in-depth level of expertise and industry knowledge and inform and persuade readers based on well-researched facts and evidence.

Whitepapers tend to be more serious in tone and better researched than other long-form content like cornerstone (i.e. authoritative) articles, ebooks, and reports. Whitepapers also tend to be around 3,000 to 5,000 words long and are generally made available as downloadable PDFs (preferably delivered after capturing the reader’s email details).

For an excellent resource on this topic, check out this guide: What Is A Whitepaper?

Best Practices For Creating Whitepapers
  • Use a clear and attention-grabbing title and abstract: The title and abstract should be engaging and make people want to read more.
  • Use a consistent format and design throughout the whitepaper: A consistent format and design will make the whitepaper easier to understand and more visually appealing.
  • Use well-researched and engaging content: Make sure that the content is well-researched, accurate, and engaging to keep readers interested.
  • Use images, charts, and tables to supplement the text and make the whitepaper more visually appealing: Adding visual elements can help to make the whitepaper more engaging and make it easier for readers to understand the content.
  • Include a call-to-action at the end of the whitepaper, such as directing readers to a landing page or asking them to subscribe to a newsletter: This will encourage engagement and make it more likely that the whitepaper will be shared.
Challenges Of Creating Whitepapers
  • Creating a clear and attention-grabbing title and abstract: Creating a title and abstract that is engaging and makes people want to read more can be challenging.
  • Writing well-researched and engaging content: Writing content that is interesting, engaging, and well-researched can be challenging, particularly if you are not a natural writer.
  • Finding the right data and statistics: Finding the right data and statistics to include in the whitepaper can be time-consuming and difficult.
  • Staying consistent: Creating regular whitepapers can be challenging, particularly if you are busy or have a limited budget.
  • Keeping up with industry trends: Staying up-to-date with the latest industry trends and changes in technology can be difficult and time-consuming.

Case Studies

Case studies and client profiles use “success stories” to showcase your business and your services and provide readers with concrete data as proof of your company’s value, authority, and expertise in helping clients get results.

Although case studies usually require a great deal of time and energy to create (and reaching out to past customers/clients to get their consent for using them in your case study), they can be influential in helping B2B buyers make more informed purchasing decisions.

As shown in the graph at the top of this lesson, almost half of all B2B consumers prefer case studies over other types of content when researching information about products or services they are looking to purchase.

As content, case studies work well when used as lead magnets, landing pages, repurposed blog posts, and video testimonials.

For useful examples of case studies, go here: 12 Inspiring Content Marketing Case Study Examples

Best Practices For Creating Case Studies
  • Use a clear and attention-grabbing title and description: The title and description should be engaging and make people want to read more.
  • Use a consistent format and design throughout the case study: A consistent format and design will make the case study easier to understand and more visually appealing.
  • Use real-world examples: Use real-world examples to illustrate the benefits of a product or service, this will make the case study more relatable and convincing.
  • Use a problem-solution-result structure: Organize the case study into a clear and concise format, such as a problem-solution-result structure, to make it easy for readers to understand the main points.
  • Use testimonials from customers or clients: Use quotes from customers or clients to provide credibility and social proof for the case study.
Challenges Of Creating Case Studies
  • Finding the right real-world examples: Finding the right real-world examples to illustrate the benefits of a product or service can be challenging.
  • Gaining permission from clients or customers to use their information in the case study: Obtaining the necessary legal permissions to use client or customer information can be a challenge.
  • Writing a clear and concise format: Creating a clear and concise format, such as a problem-solution-result structure, can be challenging.
  • Staying on top of industry trends: Keeping up-to-date with the latest trends and best practices in case study creation can be difficult and time-consuming.
  • Measuring the performance of case studies: Measuring the performance of case studies can be difficult, as it’s hard to track how many people have read the case study, how engaged they were with it, and how it influenced their decision to buy.

Content Templates

Content templates are pre-designed layouts or structures that can be used as a starting point for creating new content helping to save valuable time creating content from scratch.

Templates can include text, images, and other elements, and can be customized to suit the specific needs of the content being created.

Examples of content templates include:

  • Blog post templates: Blog post templates provide a structure for creating new blog posts, including sections for the introduction, body text, and conclusion.
  • Email templates: Email templates provide a structure for creating emails, including sections for the subject line, header, body text, and call to action.
  • Social media post templates: Social media post templates provide a structure for creating social media posts, including sections for the text, images, and hashtags.
  • Landing page templates: Landing page templates provide a structure for creating landing pages, including sections for the headline, body text, and call to action.

You can use different kinds of templates to create content for website pages, blog posts, infographics, ebooks, videos, slide presentations, etc.

Depending on the type of business you are in, you can also create and distribute your own templates (or checklists) as content and use these to help your clients, generate new leads, or even sell them as information products.

For example, Nusii provides a selection of free, professional, online proposal templates that let you add your company branding and bid on various projects.

Nusii - Free Online Proposal Templates
Nusii’s Free Online Proposal Templates. Source: Nusii

For an excellent collection of 200+ free content and content marketing templates, go here: The Ultimate Collection Of Free Content Templates

Best Practices For Creating Content Templates
  • Keep it simple: Create templates that are easy to use and understand. Avoid using complex layouts or design elements that can make the template difficult to use.
  • Be consistent: Use a consistent format, design, and style throughout your templates to ensure a cohesive look and feel for all of your content.
  • Make it customizable: Allow for enough flexibility in the template to allow for customization, such as adding brand colors, imagery and fonts.
  • Optimize for usability: Ensure that the template is user-friendly, with easy-to-find elements and intuitive navigation.
  • Test and iterate: Test the templates with a small group of users and make necessary adjustments based on their feedback.
Challenges Of Creating Content Templates
  • Balancing consistency and creativity: Finding the right balance between consistency and creativity can be difficult when creating templates.
  • Limited flexibility: Creating templates that are too rigid can limit the ability to customize and adapt to different types of content.
  • Limited scalability: Some templates may not be scalable to different types of content, such as different languages or formats.
  • Time-consuming: Creating templates can be time-consuming, particularly if you need to create multiple templates for different types of content.
  • Requires technical skills: Creating templates often requires knowledge of graphic design and layout, which can be a challenge for those without the necessary technical skills.
  • Keeping them up-to-date: Templates, especially those that are code-based, need to be updated frequently to avoid errors or incompatibility issues with the software being used.

Interactive Content

Interactive content refers to digital media that allows users to actively engage and participate in the content, rather than simply consuming it passively.

Examples of interactive content include quizzes, polls, surveys, assessments, interactive infographics, and games.

Interactive content can be used in many different ways to increase engagement, boost brand awareness, and generate leads.

For example:

Quizzes And Assessments

Examples:

  • A company in the health and wellness industry might create a quiz that helps users determine their “health age” based on their lifestyle habits, this not only provides valuable information to users but also collects information about their health and wellness interests that can be used for targeted marketing efforts.
  • A skincare company could create a quiz that helps users determine their skin type, and then provide personalized recommendations for products.
  • A company in the finance industry may create interactive financial calculators. This would allow visitors to make calculations on their own and see the results while providing valuable information on the company’s products and services.
Interactive Polls And Surveys

Polls and surveys are a great way to gather feedback from customers and gain insights into their preferences and opinions, provide valuable feedback for companies, and allow customers to share their thoughts with other potential customers.

Examples:

  • A company could create a survey asking customers about their experience using their products or services.
  • A company in the service industry might create an interactive survey that allows customers to rate their satisfaction with the service they received.
Interactive Infographics

Interactive infographics can be used to present data or information in an engaging and interactive way.

Examples:

  • A company in the real estate industry could create an interactive infographic that shows the most popular neighborhoods in a city and allows users to filter the data by different criteria.
  • An e-commerce company might create an interactive infographic that shows the different features and benefits of its products. This allows users to explore the products in more depth and learn more about what sets them apart from the competition.
Interactive Videos And Webinars

Companies can create interactive videos and webinars that allow users to engage with the content through polls, quizzes, Q&A, and other interactive elements.

Example:

  • A software company might create an interactive video that provides a step-by-step tutorial on how to use its product. This allows users to learn how to use the product at their own pace and provides a more engaging experience.
Interactive Games

Companies can create games that are related to their products or services.

Examples:

  • A company that sells outdoor equipment could create a game that challenges users to complete different outdoor activities, such as hiking or camping, using their products.
  • A company in the entertainment industry might create a game that allows users to interact with the brand and learn more about the company’s products or services in a fun and engaging way.
Interactive eBooks

An educational company might create an interactive e-book that allows users to interact with the content in various ways, such as by highlighting text, taking notes, and answering questions. This allows users to learn in a more engaging and interactive way.

Virtual Reality And Augmented Reality Experiences

Companies can create virtual or augmented reality experiences to showcase their products or services in an interactive way.

Examples:

  • A company in the automotive industry could create a virtual reality test drive experience for its customers.
Best Practices For Creating Interactive Content
  • Use a clear and attention-grabbing headline and description: The headline and description should be engaging and make people want to engage with the content.
  • Use a consistent format and design throughout the interactive content: A consistent format and design will make the interactive content easier to understand and more visually appealing.
  • Use interactive elements such as quizzes, polls, and games to engage the audience: Interactive elements such as quizzes, polls, and games can make the content more engaging and increase user participation.
  • Use a clear and logical structure: Organize the information in a logical and clear manner, using headings, subheadings, and bullet points to break up the text.
  • Use a consistent brand voice and tone: Use the same brand voice and tone throughout the interactive content to ensure that it aligns with the overall brand image.
Challenges Of Creating Interactive Content
  • Finding the right interactive elements: Finding the right interactive elements, such as quizzes, polls, and games, to include in the content can be time-consuming and difficult.
  • Making sure that the final product is visually appealing and easy to use: Creating interactive content that is visually appealing and easy to use can be challenging.
  • Staying on top of industry trends: Keeping up-to-date with the latest trends and best practices in interactive content can be difficult and time-consuming.
  • Measuring the performance of interactive content: Measuring the performance of interactive content can be difficult, as it’s hard to track how many people have engaged with the content and how engaged they were with it.
  • Limited scalability: Some interactive content may not be scalable to different languages or formats.

User-Generated Content

User-generated content (UGC) refers to any content that has been created by users of a product or service, rather than by brands, publishers, or the company itself.

User-generated content can include text, images, videos, and other forms of media. Examples of UGC include social media posts, product reviews, blog comments, testimonials, forum discussions, and ratings.

User-generated content can be an effective way to build brand trust and credibility with potential customers, as well as to provide valuable customer insights.

Examples:

  • A company might encourage customers to share their experiences with a product or service on social media, and then repost those reviews or testimonials on their website. This can help to build trust with potential customers who are considering purchasing the product or service.
  • A company creates a hashtag for their customers to share their photos and experiences with the product. This would allow the company to use the customer’s photos and experiences in their marketing campaigns.
  • A clothing retailer might showcase customer photos of people wearing their clothing on their website or social media pages. This not only provides social proof that their products are popular, but it also allows customers to see how the clothing looks on people with a similar body type.
  • A company that runs a blog allows customers to submit their own articles. This would not only provide a different perspective but also increase customer engagement and loyalty.

For more information, go here: Content Marketing With User-Generated Content

Best Practices For Creating User-Generated Content
  • Encourage users to share their content: Make it easy for users to share their content on your platform by providing clear instructions and guidelines.
  • Use a consistent format and design throughout the user-generated content: A consistent format and design will make the content easier to understand and more visually appealing.
  • Use a clear and logical structure: Organize the information in a logical and clear manner, using headings, subheadings, and bullet points to break up the text.
  • Use a consistent brand voice and tone: Use the same brand voice and tone throughout the user-generated content to ensure that it aligns with the overall brand image.
  • Use a clear and attention-grabbing headline and description: The headline and description should be engaging and make people want to engage with the content.
Challenges Of Creating User-Generated Content
  • Encouraging users to share their content: Encouraging users to share their content can be challenging, particularly if they are not familiar with the platform or are hesitant to share their personal information.
  • Managing and moderating the content: Managing and moderating the content can be time-consuming, particularly if you have a large volume of user-generated content.
  • Ensuring that the content is accurate and reliable: Ensuring that the content is accurate and reliable can be challenging, particularly if it is not reviewed or moderated by an expert.
  • Measuring the performance of user-generated content: Measuring the performance of user-generated content can be difficult, as it’s hard to track how many people have engaged with the content and how engaged they were with it.
  • Limited scalability: Some user-generated content may not be scalable to different languages or formats.

Summary

There are many different types of content you can create to help promote and grow your business. The content type you create depends on factors like the audience group you are targeting, which phase of the buying journey your customers are at, and different content trends and preferences.

Your content strategy should help you decide which content types your production team should focus on creating.

Action Steps

When choosing a specific content type to create, it’s helpful to study examples of how other organizations in your industry or niche have used that type of content to promote their business successfully.

Build a ‘swipe file’ of ideas for different content types and make sure to check out the ‘Resources’ and ‘References’ sections below.

See the tutorials below to learn how to use the above content types in your content marketing strategy:

Resources

  • Free Content Ideas Course – Learn how to never run out of great content ideas for your blog, website, or email newsletters.
  • Video Courses – Links to video courses on content creation for different content types (e.g. blogging, videos, emails, podcasting, etc.)
  • Tools & Resources – Useful tools and resources for planning, producing, and promoting different content types.

References

Next Step

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Image: Laptop

Media Editing Tools

Use these tools to convert your media files into different formats and file types, resize your files, and more! 

Media Editing Tools And Resources

Use these tools to convert your media files into different formats and file types, resize your files, and more! 

Media Editing ToolsBest content SEO practices usually require uploading images and media files to your site optimized for faster page loading speeds.

This may involve editing media files, cropping or resizing files, or converting media files into other formats.

This section provides a list of online tools you can use to convert or resize your media files.

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Media Conversion Tools

Use these tools to help you convert your media files into different formats.

CloudConvert

CloudConvert
CloudConvert – Online File Convert

CloudConvert is an online file converter that supports almost all audio, video, document, ebook, archive, image, spreadsheet, and presentation formats.

You can convert almost any file type from one format into another (200+ formats), optimize files, create and extract archives, merge PDF files, and even create and save website screenshots without downloading any extra software.

Cloud Convert - File Conversion Menu
Convert files online without downloading any additional software.

CloudConvert is also a secure online conversion tool. Only you have access to your files.

Additionally, you can set the quality of your conversions and adjust many other options.

Converting files from one format into another is as simple and easy as selecting a format to convert from into a format to convert to.

Cloud Convert - File Converter
Search and select the format and file type to convert files from and to other formats and file types.

For example, let’s say you want to convert an image file saved as a GIF into another format (e.g. a video or audio file).

CloudConvert lets you convert files from and to GIF files into many different formats.

Cloud Convert - GIF conversion options
Cloud Convert lets you convert an extensive number of files from and to GIF

You can also select files to convert from various sources. For example, you can upload the file from your computer, paste in a URL, upload it from an external storage service, etc.

Cloud Convert - Select File dropdown menu.
Cloud Convert provides various uploading options for adding your files to its conversion tools.

Upload your file and select the format to convert it to. In this case, we’ll convert our GIF file into an MP4 video.

Cloud Convert - GIF Converter
Let’s convert a GIF image into an MP4 video format.

After choosing the format to convert your file into, click the Convert button.

Cloud Convert - GIF to MP4 Converter
Click Convert to begin processing your conversion.

CloudConvert will begin to process your file.

Cloud Convert - File processing
Cloud Convert processes most file conversions very quickly.

Once your file has been converted, a window pops up showing you the resulting file. Click the Download button in the popup window to save it to your hard drive.

Cloud Convert - Converted file.
Our file is now converted and ready for download.

You can also convert multiple files and click the Download button to save these to your hard drive.

Cloud Convert - convert bulk files
You can convert bulk files too!

You can use CloudConvert for free for up to 25 conversions per day. If you need to process more files than this on a regular basis, you can choose conversion packages or subscriptions to suit your needs.

More info: CloudConvert

Convertio

Convertio is a browser-based online conversion tool that supports over 300+ media file formats and lets you convert your media files into any format and on any platform without the need to download or install any additional software.

To convert your files, simply drop your files on the file loader, choose an output format and click the “Convert” button.

Most conversion types also support advanced options (e.g. video converters let you choose quality, aspect ratio, codec, and other settings, and rotate and flip).

The conversion process takes about 1-2 minutes to complete. All conversions take place in the cloud and uploaded files are instantly deleted for security and privacy.

You can convert files up to 100 MB for free. If you plan to convert a large number of files on a regular basis or need to convert larger-sized files, Convertio offers paid plans with unlimited daily conversion minutes, unlimited maximum conversion time per file, and ad-free pages.

More info: Convertio

Media Resizing Tools

Use the tools below to resize large media files into smaller, and faster-loading files for your content.

Ezgif

Ezgif
Ezgif – Online GIF maker and image editor.

Ezgif is an online GIF maker and image editor that lets you edit, shorten, merge, resize, crop, and optimize GIFs, and create high-quality animated GIFs free of watermarks or attribution.

Ezgif includes various online tools, such as:

  • Video tools: GIF to MP4 converter, online video cutter, video reverser, video crop tool, and video rotator.
  • File converters: PDF to GIF, PNG to JPG, WebP to JPG, HEIC to JPG, AVIF to JPG.
  • Other image tools: Image to Data URI, Cursor converter (.ani). TIFF converter, MNG tools, FLIF tools

You can automatically convert files and create GIFs by uploading a  sequence of GIF, JPG, PNG, BMP, TIFF, HEIC, AVIF, and other types of images, a ZIP archive containing images, and even mix different formats and sizes.

To resize a GIF file, go to Ezgif.com/resize and upload an image from your computer (and click on the ‘Choose file’ button to upload the image)  or paste the image URL into the field…

EZGif.com - Animated GIF Resizer.
Upload your GIF file in the Animated GIF resizer tool.

After selecting your GIF image, click on the Upload button.

EZGif.com - Animated GIF Resizer.
Upload your file.

Enter the dimensions you would like to resize your image to and click on the Resize image! button…

EZGif.com - Animated GIF Resizer.
Resize your file’s dimensions.

Once the image has been resized, click on the Save icon button…

EZGif.com - Animated GIF Resizer.
Click the Save icon button.

Save the resized image to your computer.

EZGif.com - Animated GIF Resizer.
Save the resized GIF file to your computer.

Your resized image will be saved as a smaller sized-file.

Resized GIF file.
Your resized GIF file should be smaller than the original.

See the tool’s help section for tips on how to optimize animated GIFs, merge multiple animated gifs, make a GIF with transparent background, add background images or colors to transparent GIFs, make animated PNG images, and more.

More info: Ezgif

GifGifs

GifGifs.com
GifGifs.com

GifGifs is another online resizing tool that offers you many excellent free GIF tools, such as:

  • GIF resizer – Resize animated GIFs.
  • GIF optimizer – Reduce the file size of your animations.
  • PNG optimizer – Reduce the file size of your PNG images.
  • JPEG optimizer – Reduce the file size of your JPG images.
  • GIF crop – Crop and slice your animated GIFs.
  • GIF reverser – Reverse your animated GIFs.
  • Rotate GIF – Rotate and flip GIF images.
  • Add text to GIF – Add text to images.
  • GIF splitter – Extract frames from your animated GIFs.

More info: GifGifs.com

Adobe Express

Adobe Express - Video Resizer
Adobe Express – Video Resizer

Adobe Express offers a range of cutting-edge generative AI media-editing tools that let you create images from text prompts, text effects, etc., in addition to useful tools like its Video Resizer, which reduces the video file’s dimensions (use this tool if you are struggling to edit a large MP4 video).

More info: Adobe Express

Video Courses For Beginners – Media

The video courses below cover basic areas of media production and editing and are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):

Graphic Creation Tools - WPMasterclasses.comUsing Graphic Creation Tools

Learn how to access and use free image creation and editing tools, basic and advanced image editing techniques using tools like Photoshop and free alternatives, creating images for web content, presentations, infographics, social media, and so much more.

More info: Using Graphic Creation Tools

How To Create Engaging Presentations - WPMasterclasses.comHow To Create Engaging Presentations

Learn how to create beautiful and engaging presentations that will help you sell more products and services online.

More info: How To Create Engaging Presentations

How To Use CSS - WPMasterclasses.comHow To Use CSS

CSS (Cascading Style Sheets) allows you to control how web pages and page elements display on your screen. This video course shows you how to use CSS.

More info: How To Use CSS

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For more video courses, see this section: Digital Business Video Courses

Summary

If you need to edit media files, crop or resize files, or convert media files into other formats, this section provides a list of online tools you can use to convert or resize your media files.

Action Steps

We recommend bookmarking the sites containing tools that you find useful and sharing these bookmarks with your team.

Resources

References

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Return To The Main Tools And Resources Section

Image: Whale in Clouds

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Video Creation And Editing Tools

Create and edit product, sales, promotional, and training videos with these video tools and resources.

Video Tools

Create and edit product, sales, promotional, and training videos with these video tools and resources.

Video Creation Tools - Image of laptop with video editing software.

This section covers media creation tools referred to in various lessons throughout this course.

Use the tools and resources on this page to create and edit media like:

  • Screencast videos
  • Product videos
  • Explainer videos
  • Sales videos
  • Promotional videos
  • ‘How-to’ training & tutorial videos
  • And more

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Video Creation Tools

Use the tools and resources below to create videos to suit a wide range of purposes.

Screen Recordings

Screen recordings are great for video tutorials and video-based training content. Use the video tools below to create screen recordings.

Camtasia

Camtasia
Camtasia – Screen recording and video editing tool.

Camtasia is the leading screen capture video recording and editing software tool on the market.

You can create professional screen capture videos, record on-screen activity, customize and edit content, add interactive elements, import media, and create high-quality videos in a range of formats and sizes.

Camtasia Studio - Professional Screen Capture Videos
Create professional screen capture videos with Camtasia Studio.

More info: Camtasia Studio

AI Video Creation

AI video creation tools provide a time-saving, cost-efficient, and affordable alternative to traditional video creation.

Use the AI video tools below to create your marketing videos inexpensively:

Synthesia

Synthesia - AI video creation software
Synthesia – AI video creation software

Synthesia is an AI video creation platform that allows you to easily create professional videos in 120 languages without requiring any video editing experience.

This web-based platform is affordable and intuitive, making it easy to turn plain text into engaging training, how-to, or product marketing videos.

With Synthesia, you can save up to 80% of your time and budget when creating videos. You can localize your videos for a global audience by choosing from over 120 languages and accents. The app is accessible in your browser and it’s an affordable option suitable for beginners.

Synthesia offers a time and cost-efficient alternative to complex and expensive traditional video creation processes that allows you to create professional videos 10 times faster than ever before, without any prior knowledge of video editing.

With Synthesia, you can use digital twins of real actors known as Synthesia AI avatars to get professional actors without studio time. You can also turn text into professional voiceovers without the need for a microphone, thanks to Synthesia’s digital clones of real voices, known as Synthesia AI voices.

The video below provides an example of Synthesia’s AI technology in action:

Creating and updating videos is quick and easy with Synthesia. You can edit or update your video at any time, without needing any prior video editing skills. You also have access to over 60 fully customizable video templates, a built-in screen recorder and media library, and closed captions are included.

With over 100 diverse AI avatars to choose from, you can get an exclusive AI avatar for your brand or create your own custom AI avatar. Synthesia ensures consistent audio quality at scale and offers a range of features, including PowerPoint to Video, Text to Video, AI Video Generator, and Online Video Maker. Over 40,000 training, support, and marketing teams trust Synthesia for their video creation needs.

With Synthesia, you can easily create professional videos from plain text in just minutes. You can edit or update your video at any time and localize it in over 120 languages and accents. Synthesia is 10x faster than traditional video creation processes, and you don’t need any prior knowledge of video editing. Share, embed, or download your video as an MP4 with this powerful AI video generator.

More info: Synthesia

Promotional Videos

Use the tools below to create professional animated marketing videos, cartoon videos, and “whiteboard” hand-drawn sketch videos.

Toonly

Toonly
Toonly – Drag-and-drop explainer video creation tool.

Toonly is a simple, inexpensive, and powerful drag-and-drop explainer video creation software tool that lets you create professional cartoon explainer videos quickly and easily without requiring video creation skills, animators, illustrators, etc.

Toonly was developed by the creators of Doodly, another powerful video creation tool that lets you create doodle videos.

Toonly is available for PC and Mac users. After installing and launching the software, simply login…

Toonly login screen
Toonly login screen

And you will come to the main dashboard (‘My Videos’) section, where you can create a new video or edit an existing video…

Toonly dashboard
The Toonly dashboard

Toonly has an intuitive interface. You don’t have to be a video designer to start creating videos, as the software provides a growing library of built-in scenes, backgrounds, animated characters, text, objects (including the ability to upload your own images), royalty-free music backgrounds, and more. You can also add voiceovers directly into your videos…

Toonly video creation screen
Build your explainer videos using Toonly’s simple video creation interface and drag-and-drop tools.

To create your video storyline, just drag and drop text or images (called objects) into a ‘scene’, adjust timelines, specify settings for your objects, preview and save, then create the next scene…

Toonly editing screen
You can build an animated explainer video with multiple scenes.

Toonly provides many different scenes, scene transitions, characters, props, objects, etc. to build your video storylines. All characters are custom drawn by the software’s own graphic design team, and you can import your own images into the program to add to your videos.

Animated characters come with dropdown menus allowing you to select the activity you want them to engage in during your scene. You can even make characters engage in multiple actions within a scene (for example, they can walk into a room, shake hands with another person, talk on a cellphone, then sit down and start working on their laptop, while other characters and objects are also performing their own actions…

Toonly Animation Settings menu - Character animation actions.
Animate your video characters with different actions.

Toonly also provides keyboard shortcuts to help make creating and editing videos faster…

Toonly keyboard shortcuts
Toonly keyboard shortcuts

Toonly is well supported. As a user, you get access to video tutorials where you can learn how to use all the features of the software, a Facebook group where you can post questions and engage in discussions with other users, FAQ and customer support sections, a feature request page, and more…

Toonly tutorials screen.
Toonly provides access to tutorials and support.

The software is also regularly updated with new features and new elements…

Toonly updates screen.
Toonly is regularly updated.

Toonly is an ideal and inexpensive video creation tool that can be used in any niche, industry, or profession. It suits users such as:

  • Small Business Owners & Service Providers
  • E-Commerce Store Owners & Digital Marketers
  • Information Technology Companies
  • Human Resources Departments
  • Trainers & Presenters
  • B2b Sales
  • Non-Profits
  • Etc.

Here is a cartoon explainer video we created from scratch using Toonly in just a few hours…

WPMasterclasses.com Promo Video

If you are looking for a powerful and inexpensive video creation tool that lets you create professional-quality engaging animated cartoon explainer videos quickly and easily without requiring any video design skills, then consider using Toonly.

Visit the site for more information about the software, pricing, FAQs, etc.:  Toonly – Cartoon Explainer Video Creation Software

Create Cartoon Explainer Videos Easily With Toonly
Create Cartoon Explainer Videos Easily With Toonly

Explaindio

Explaindio - Video creation tool
Explaindio – Animated video creation tool

Explaindio is an all-in-one video editor that lets you easily create HD videos with animation, hand-drawn whiteboard (doodle-sketch) videos, combine text overlays, animated slides, images with videos, and more.

Explaindio includes features like:

  • Simultaneous multiple animations
  • Full multi-timeline editing
  • Full 3D animations
  • Import external 3D elements
  • 3D models and animation customization
  • 180+ pre-made text animation elements
  • 140+ pre-made videos, images, and doodle objects animations
  • Keyframe animation
  • And more.

The demo video below shows what you can do with Explaindio …

Visit the Explaindio website

If you are looking for a powerful video creation software tool that can help you create 2D & 3D animated marketing, explainer, and training videos, doodle sketch videos, and motion videos, then Explaindio is a tool that can do this for you in minutes.

More info: Explaindio Video Creator

Viddyoze

Viddyoze
Viddyoze live-action video animation tool.

Viddyoze lets you easily create stunning live-action video intros and logo stings with no video editing or production skills, and eye-catching professionally branded video intros and logo stings that command attention.

The video demo below shows the software in action.

Viddyoze video animation showreel

Viddyoze Live Action’s video animation engine uses groundbreaking point-and-click automated technology that combines high-quality live video action effects, professional actors and models, and custom 3D digital animation to create beautifully branded eye-catching videos.

Viddyoze screen grabs
Add your own images and logos to create stunning live-action effects.

No video production experience is needed to use this tool.  Just choose your live-action template, upload your logo and customize text and colors, and click a button to create an HD-quality video. Your video will be fully rendered and ready to use in minutes.

Point-and-click video creation process.
Create amazing live video intros using point-and-click.

The video below provides a tour of Viddyoze’s video creation process.

Viddyoze video creation demo

Viddyoze Features
  • Watermarks: Add watermarks to videos that only you can remove.
  • Audio: Every Viddyoze Live Action template includes a custom-created audio track to match the video footage.
  • Cloud Service: Viddyoze Live Action is entirely cloud-based, so there is no software to download and no video animation equipment to purchase. You can create your videos anywhere using your smartphone.
  • Designer Template Library: Viddyoze includes dozens of professional video templates suitable for a wide variety of niches and office-based businesses, like restaurants, coffee shops, gyms, beauty salons, tech firms, creative and professional services, etc.
  • Full Training: The member’s area includes full training, including user-friendly set-up videos showing you how to get the most from the system.
  • Easy Customization: Choose the color palette to match your logo and add text to your videos. The software will do the rest.
  • 100% compatibility: Viddyoze Live Action renders all videos in MP4 format, allowing you to use these with other video editors and web platforms.
  • Support: Viddyoze provides access to a dedicated support team 24/7 and is supported by a full-time team of designers, videographers, and developers.
  • Unlimited usage rights: Use the animations as many times in as many videos as you like.
  • Licensing options: Viddyoze offers personal and commercial licensing. Choose the commercial license if you want to create videos for other businesses.

If you’re looking for a way to create video intros that will help your business stand out from the crowd, grow more sales and get more clients, then definitely check out Viddyoze’s live-action video intro-maker.

More info: Viddyoze

Doodly

Doodly - Doodle Video Creator
Doodly – Doodle video creation tool

Doodly is a simple and user-friendly drag-and-drop doodle video creator that lets you create both whiteboard and blackboard videos with ease.

Check out the Doodly video demo below:

Visit the Doodly website

You can use hundreds of built-in characters, props, images, fonts, and sounds, or upload your own images, fonts, and sounds, then export and share your videos in multiple formats and quality levels.

More info: Doodly

Klippyo

Klippyo - Social Media Video Marketing Creation ToolKlippyo is a time-saving cloud-based video creation tool that lets you create highly engaging videos optimized for social media marketing.

With Klippyo, you can edit videos directly from your phone and create amazing video content without relying on video templates.

Klippyo was developed by the same team that created the Viddyoze live-action video animation tool, which lets you create animations such as logo stingers, video intros, and outros with the click of a mouse, in consultation with Derral Eves, a successful video producer and YouTuber with over half a million subscribers and clients including Red Bull, Google, Amazon, and Adobe and whose advice has helped thousands of fans build successful YouTube channels that attract millions of views.

Viddyoze is an ideal complement to Klippyo. Both integrate seamlessly, so you can add visually stunning video animations directly into your Klippyo projects.

Check out Klippyo’s video promo below to see just some of its amazing features …

Visit the Klippyo website

This software includes all the features you need to create videos that will deliver you more engagement, better conversions, and more channel subscribers, as well as commercial rights to all the videos you create using Klippyo’s Studio version.

Klippyo lets you create engaging videos optimized for social media.
Create engaging videos optimized for social media with Klippyo.

With Klippyo, you can easily shoot, edit, and post engaging, exciting, and dynamic videos directly from your phone in formats that are correctly optimized for social media, such as:

  • Square videos
  • Social video memes
  • Emojis and Stickers
  • Intros and Outros
  • Captions
  • Quotes
  • Filters
  • And more!

Klippyo offers a professional video editing suite with direct social media integration and a huge library of video objects and elements like stock video clips that lets you create classic videos, square videos, vertical videos, captioned videos, meme videos, compilation videos, banner ad videos, and videos with multiple aspect ratios from a single app, without the need to record a single frame of footage.

Social media and video marketing research show that videos that use features like the ones built into Klippyo can increase viewer engagement by 100% or more, reduce video ad costs by 35%, and get viewers watching your video all the way to the end.

Klippyo lets you create every type of video you want!
Klippyo lets you create every type of video you want!

Klippyo is 100% web-based, so you can log in from anywhere, work from your mobile device, tablet, Mac or Windows laptop, or PC, shoot your video with your camera, upload your footage or import a pre-existing video into the Klippyo editor, then easily add professional intros, outros, filters, emojis, and interactive captions to your videos, as well as audio tracks and visual elements from its vast built-in library (300,000 stock video clips), and publish your finished video to multiple social media accounts like YouTube, Facebook, Instagram, etc. right from inside the app.

Klippyo offers a 30-day risk-free, full money-back guarantee, and 24/7 customer support.

More info: Klippyo

Moovly

Moovly
Moovly

Moovly is a that lets you create your own videos ads, product videos, marketing videos, explainer videos, and company videos in-house without a big budget or design skills.

Moovly provides many customizable video templates where you can adjust anything you want to match your company brand style, including text, colors, images, footage, and music… even create your own templates!

Moovly Templates
Customize templates to create all kinds of videos for your business.

You can also easily automate the production of videos using Moovly’s automated video technology to offer your team or customers customizable video templates, create personalized videos and product videos generated automatically from your CRM, email client, or marketing automation tool, and connect to RSS feeds and news streams like Twitter to create videos when new tweets are sent.

More info: Moovly

Vyond

Vyond
Vyond

Vyond is a video creation software tool that lets you create engaging videos with characters to fit any context, customizable templates, and whiteboard animations.

You can also create MP4s or animated GIFs for social media, host your videos wherever you like, or import them into other platforms.

Here is an example of a video created using Vyond:

More info: Vyond

Animoto

Animoto
Animoto – Drag and drop video maker.

Animoto is a free drag-and-drop video maker that lets you easily create promo videos, slideshow videos, social media videos, tutorial videos…even birthday, graduation, and wedding videos with no design skills required.

Animoto provides a huge library of time-saving templates, stock images and videos, music, fonts, video editing and voice-over tools, and more.

The free plan lets you use all of the tool’s standard features to create unlimited videos, while paid plans allow you to create videos without Animoto’s branding, access millions of stock images and videos, and more!

More info: Animoto

Lumen5

Lumen5
Lumen5 – AI video content creation tool.

Lumen5 is a video content creation tool that combines powerful artificial intelligence (A.I.) with a simple drag-and-drop interface to help you create professional video content in minutes. It offers customizable templates to help you communicate effectively and consistently, while also staying on brand, on budget, and on time.

One of the standout features of Lumen5 is its ability to turn written content, such as blog posts or whitepapers, into videos using A.I. and machine learning. Simply enter a link to your blog post, and Lumen5 will automatically fetch content from the link and begin transforming it into a video. The A.I. will summarize the content and match each scene with relevant stock footage, while also algorithmically determining the timing of each scene based on average reading speed.

Once the video has been generated, you can access a variety of tools to make your own edits and enhance the video with your finishing touch. You can switch up colors, add watermarks, or reformat into different aspect ratios in seconds. Lumen5 also offers features for adding talking head content, callouts, cutaways, and captions to enhance the video further.

The transcript-based editing feature of Lumen5 makes it easy for anyone to create amazing content in minutes. Simply select words in the transcript and match visuals directly to the timing of the audio.

With Lumen5, you can create professional video content without the need for expensive equipment, technical knowledge, or time-consuming editing.

More info: Lumen5

Motion Objects

Motion Objects - Powerful Animated Objects For Video Marketing
Motion Objects – Powerful Animated Objects For Video Marketing

Motion Objects - Video Marketing Animated ObjectsOne of the challenges of promoting your business using video marketing is that your videos have to engage viewers and stand out from the crowd of ‘me too’ video graphics and templates.

Adding engaging animated objects to videos can help boost your conversions.

Motion Objects saves you time and money hiring a high-end professional video production team or graphic designers to create custom video graphics.

The copy and paste animated objects are designed to work with all video creation tools, including:

Motion Objects works with all video creation tools
Motion Objects works with all video creation tools.

The videos below show you how easy it is to add animated objects from Motion Objects to your sales videos.

Here is a quick demo video showing you how to add animated objects in EasySketchPro

Adding animated objects to EasySketchPro

Here is a quick demo video showing you how to add animated objects in Explaindio

Adding animated objects to Explaindio

The entire collection includes over 100 animated objects grouped into the following modules:

  • Module 1: Online Business – Animated Objects
  • Module 2: Online Business – Static Objects
  • Module 3: Offline Business – Animated Objects
  • Module 4: Offline Business – Static Objects
  • Module 5: Health & Fitness – Animated Objects
  • Module 6: Health & Fitness – Static Objects
  • Module 7: Relationships – Animated Objects
  • Module 8: Relationships – Static Objects
  • Module 9: Home & Kitchen – Animated Objects
  • Module 10: Home & Kitchen – Static Objects
  • Module 11: General – Animated Objects
  • Module 12: General – Static Objects

Motion Objects animated video objects sample(Motion Objects animated video objects sample)

All objects work on Mac and Windows environments and come in 4 different formats: 3 animated (MOV, SWF, GIF), plus 1 static PNG. These graphics can be used anywhere, even uploaded straight to WordPress and inserted directly into your pages and posts. Video training is also provided on how to edit the templates.

The graphics collection comes with personal rights, allowing you to use these images in all of your own video projects. A developer’s license is also available if you plan to use the images in client videos.

More info: Motion Objects

WordPress Video Tools

If your site runs on WordPress, see this section for video-related plugins: WordPress Media Plugins.

Additionally, see the resources below for a step-by-step tutorial on how to add videos to WordPress and more WordPress video plugins:

Video Courses For Beginners – Media

The video courses below are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):

Video Marketing - WPMasterclasses.comVideo Marketing

Learn useful strategies and practical methods that will help you improve your sales and conversions using video marketing.

More info: Video Marketing

YouTube Marketing - WPMasterclasses.comYouTube Marketing

Learn how to drive more traffic to your site and more customers to your business by getting your videos to rank higher on YouTube and on Google’s search results.

More info: YouTube Marketing

For more video courses, see this section: Digital Business Video Courses

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See the sections below for additional video-related tools and resources:

Return To The Main Tools And Resources Section

Image: Video Software

Image Creation And Editing Tools

Create and edit images, logos, infographics, charts, graphs, flowcharts, and covers for your eBooks, guides, and reports with these image tools.

Image Tools

Create and edit images, logos, infographics, charts, graphs, flowcharts, and covers for your eBooks, guides, and reports with these image tools and resources.

Image Tools - Photoshop.This section covers media creation tools referred to in various lessons throughout this course.

Use the tools and resources on this page to create and edit media like:

  • Images, illustrations, photographs, and screenshots
  • Logos
  • Covers (eBooks, Reports, etc.)
  • Infographics
  • Flowcharts, charts & graphs

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Image Creation Tools

Use the image tools below to help you create professional images and screenshots.

Screen Capture Software

Screen capture software is useful for creating tutorials, training documentation, explaining product features, etc.

There are various images tools available that you can use to capture screenshots and add them to your content.

Snagit

Image Tools: Snagit - Screen Capture and Recording Software
Snagit – Screen Capture and Recording Software

Snagit is a powerful and feature-rich screen capture and recording software tool that lets you quickly and easily capture images of your screen and camera, create screencast videos, add additional context, and share your images, GIFs, and videos across different platforms.

You can capture your entire desktop, a region, a window, a scrolling screen, or a full-page, scrolling panoramic screenshot, mark up your screenshots with text, arrows, and callouts, trim your video screencasts, use pre-made layouts and templates to create visual instructions, tutorials, guides, and training materials…even capture text from images.

With Snagit’s screen recorder tool, you can:

  • Record yourself working through different steps or grab individual frames from your recorded videos, then save your video files as an mp4 or animated GIF.
  • Include audio in your videos from a microphone or your computer’s system audio.
  • Record your screen or camera (or record them both at the same time with picture-in-picture).
  • Turn short MP4 recordings into animated GIFs.
  • Trim video clips and remove unwanted sections from your screen recordings (e.g. cut sections from the beginning, middle, or end of your videos).
  • Create videos from images, talk, and draw over a series of screenshots to create quick “how-to” videos or GIFs.
  • Automatically make objects in your screen captures movable. Rearrange buttons, delete text, or edit other elements in your screenshots (e.g. delete or move a captured cursor icon).
  • Sync your image captures to cloud services.

You can also share or save your images and videos to Microsoft Powerpoint, Microsoft Word, Microsoft Excel, Microsoft Outlook,
Google Drive, TechSmith’s Camtasia, Gmail, Dropbox, Slack, YouTube, Twitter, and many other applications.

Snagit is a paid tool, but it offers a fully functional 15-day free trial version,

More info: Snagit

Screenrec

Image Tools: Screenrec - Free Screen Recorder
Screenrec – Free Screen Recorder

Screenrec is a free alternative to SnagIt. It’s a full-featured cloud-based screen capture, screen recorder, webcam, and voice-recording tool that lets you capture screenshots and record your desktop in one click and share these instantly with no watermarking or time limits.

More info: Screenrec

Image Editing

Use the tools below to edit your images.

Photoshop

Image Tools: Photoshop
Photoshop

Photoshop is the world’s leading image editing software tool.

Photoshop lets you do virtually anything with images…from simple image editing and photo touchups to highly sophisticated advanced image editing tasks like removing backgrounds from photos, composite image creation, adding overlays, text effects…even creating website mockups!

More info: Photoshop

GIMP

Image Tools: GIMP
GIMP – GNU Image Manipulation Program

If you don’t want to invest in a program like Photoshop but would still like to be able to create your own images, then you may want to look at a free software program alternative like GIMP.

GIMP (GNU Image Manipulation Program) is a free graphic editing software that requires no Photoshop skills and can be used to create and edit images, Facebook covers, video graphics, flyers, infographics, business cards, YouTube channel art, banners, headers, and more.

More info: GIMP

Colorcinch

Image Tools: Colorcinch
Colorcinch is an easy-to-use photo editor and cartoonizer.

Colorcinch (formerly Cartoonize) is an easy-to-use, fully-featured, web-based image editing program and photo editing software that lets you edit photos and create realistic paintings, artwork, memes, cartoons, sketches, etc.

You can use the tool to import and edit existing images and enhance it with all kinds of cool effects…

Cartoonizer demo
Enhance and add effects to images quickly and easily.

Creates memes for social media, and more!

Meme: Give your plants all the love you have in your heart...and if that's not enough, try watering them!
My gardening philosophy…immortalized in a meme with Colorcinch!

Colorcinch provides loads of great features and essential built-in tools for quick and easy image editing including cropping, resizing, exposure and color adjustments, vignette, sharpen and clarity enhancements, a full-fledged text editor, masking, layering, blending, and more!

Colorcinch tools
Colorcinch is packed with useful image editing tools and features!

You can also create and organize project elements with layers, export images for high-quality print (up to 400 DPI), and access the software from your internet browser or install it as a standalone app.

The free version (called Basic) requires no registration and provides access to a number of essential effects and features.

The paid version (called Plus) provides access to all premium effects and features, all graphics and icons, higher resolution export options, and much more.

More info: Colorcinch

Logo Makers

Logo makers are ideal for testing out content ideas (e.g. creating example companies to show how your products or services work), presentations, etc.

See our section on logo makers if you are looking for tools that can help you generate professional logo designs quickly, easily, and inexpensively.

eBook Cover Creators

You can create eBooks as PDF documents and use realistic 3D images to create attractive-looking covers to promote your publications.

Digital Products

You don’t need to hire an expensive designer to create your eBook cover. You can use Photoshop with action scripts like the one below to create stunning eBook covers quickly and easily.

CoverActionPRO

Image Tools: CoverActionPRO
CoverActionPRO – Create stunning 3D graphics for eBooks and product covers with one click.

CoverActionPRO is a Photoshop plug-in that lets you create high-quality, realistic ebook covers and product shots.

Essentially, you create a flat book cover image and then use an ebook or product shot template in Photoshop to create your eBook cover.

For example, you can use your cover image with “hardcover” eBook templates…

eBook Covers
CoverActionPRO hardcover eBook templates.

“Softcover” (i.e. paperback) eBook templates…

eBook Covers
CoverActionPRO softcover eBook templates.

Create binders and notebooks (great for “special reports”)…

eBook Covers
CoverActionPRO binder and report cover templates.

Even product shots, software boxes, CDs, and more …

eBook Covers
CoverActionPRO software box templates.

The video below provides a demo and preview of this tool:

CoverActionPro demo and preview. Note: CoverActionPro requires Photoshop

For more information about this ebook cover creator software, go here: CoverActionPRO

info

For more eBook cover creation tools and tutorials, go here:

Infographic Creation Tools

Use the tools below to create infographics.

Venngage

Image Tools: Venngage
Venngage

Venngage is a very popular tool used to create infographics. It offers a handy image search feature that makes finding and adding images to your infographics really easy, and thousands of infographic templates created by a team of professional graphic designers.

While this software is primarily aimed at helping users create infographics, it can also be used to create diagrams, reports, and more.

Venngage offers a free plan and paid subscriptions, which include features like font uploading, the ability to export in Powerpoint, and interactive PDF options.

More info: Venngage

Adobe Express

Image Tools: Adobe Express
Create infographics with Adobe Express

Adobe Express lets you create infographics for free very quickly and customize them with images, icons, fonts, and graphics.

With Adobe Express, you can design a unique infographic by choosing a template, customizing it with your branding, logo, text, colors, and more, then resizing it to share via email, social platforms, and print media.

Use the tools and templates from Adobe Express to make step-by-step guides, statistical graphics and charts, timelines, recipes, polls, lists, comparisons, and more.

Adobe Express Templates
Adobe Express – Infographic templates.

You can also use the libraries of icons and design assets to find shapes, lines, and graphics to display data, upload chart images, crop them or remove the background to add them to your infographics and turn any new or existing project into shareable templates.

The free infographic maker is easy to use and offers many features including thousands of templates, photo editing and effects, animation, and 2GB of storage.

More info: Adobe Express

tip

For more infographic creation tools, visit these sites:

Biteable

Image Tools: Biteable
Biteable – Animated infographic creator.

More info: Biteable

Canva

Image Tools: Canva
Canva – Free online infographic maker.

More info: Canva

DesignCap

Image Tools: DesignCap
DesignCap – free infographic maker.

More info: DesignCap

Infogram

Image Tools: Infogram: Create Infographics, Reports and Maps.
Infogram: Create Infographics, Reports, and Maps.

More info: Infogram

Mural

Image Tools: Mural - visual collaboration software.
Mural – visual collaboration software.

More info: Mural

Piktochart

Image Tools: Piktochart - Free infographic maker
Piktochart – Free infographic maker.

More info: Piktochart

Snappa

Image Tools: Snappa - Online Infographic Maker
Snappa – Online infographic maker.

More info: Snappa

Visme

Image Tools: Visme - Free infographic maker
Visme – Free infographic maker.

More info: Visme

For additional infographic tools, resources and tutorials, go here: Content Marketing With Infographics

Flowchart, Chart & Graph Tools

The tools below will help you create flowcharts, charts, and graphs for your content.

Google Drawings

Image Tools: Google Drawings
Create flowcharts, diagrams, concept maps, storyboards, and more with Google Drawings

Google Drawings is a diagramming software and collaborative virtual board tool inside Google Drive that allows you to create content by drawing, pasting images, linking videos and websites, and inserting text, shapes, tables, and other content.

Google Drawings is included as part of the free, web-based Google Docs Editors suite offered by Google.

To access the tool, go to Google Drive, click New > More and select Google Drawings

Google Drawings - Create New File
Create new Google Drawings files in Google Drive.

You can use this free tool to create flow charts, diagrams, infographics, concept maps, mind maps, collaborative visual storyboards, original art and custom graphics for presentations, design wireframes, annotate screenshots, and even create hotspots on images that you can embed into your content, or download and share as a PDF file.

Here’s a great video tutorial on how to use Google Drawings:

Google Drawings is a powerful but underutilized tool worth exploring, especially as it’s free!

More info: Google Drawings

Google Charts

Image Tools: Google Charts
Google Charts

Google Charts is another excellent free tool from Google that lets you create interactive graphical charts from information that you supply.

Use Google Charts to create all kinds of charts, from simple line charts and pie charts to complex hierarchical tree maps, plus graphs, infographics, and more. Add the charts to your content and display these on your website, embed them into presentations, lead generation reports, etc.

Google Charts also provides a chart gallery with many ready-to-use interactive charts and chart types.

Google Chart Gallery
Google Chart Gallery

Here’s a great short video showing you how to add animated Google Charts to a spreadsheet.

The most common way to use Google Charts is by embedding simple JavaScript into your web pages.

More info: Google Charts

Microsoft Powerpoint

Microsoft PowerPoint
Microsoft PowerPoint

Microsoft PowerPoint also lets you create and add simple charts and graphs to your content.

Microsoft PowerPoint - Insert Charts
Create charts and graphs using Microsoft PowerPoint.

For tutorials on creating charts in PowerPoint, go here or watch the short video below:

Microsoft Office also provides many different chart types and templates you can use to create charts and graphs in PowerPoint.

Note: You can make a chart in PowerPoint or Excel. Microsoft recommends creating your chart in Excel and then copying it into your presentation if you have lots of data to chart or if your data changes regularly and you want your chart to always reflect the latest numbers (if so, when you copy and paste the chart, keep it linked to the original Excel file).

More info: Using Charts And Graphs In Microsoft PowerPoint

yED Graph Editor

Image Tools: yED Graph Editor
yED Graph Editor

yED Graph Editor is a freeware tool that lets you create flowcharts and generate high-quality diagrams quickly and easily.

You can download yEd as a desktop application that runs on all major platforms or use yEd Live, the browser version of the desktop application, which requires no installer.

yEd features automatic layout algorithms that let you organize complex flowcharts with a press of a button.

yEd Live is the browser version of the powerful yEd desktop application. No more installer is needed to quickly and effectively create high-quality diagrams.

This feature is shown in the video below:

Here is a 5-minute tutorial on creating a flowchart using yED:

More info: yED Graph Editor

tip

Here are some additional flowcharting tools you may want to look at:

Cacoo

Cacoo
Cacoo – Online flowchart software with real-time team collaboration.

More info: Cacoo

ConceptDraw Diagram

ConceptDraw Diagram
ConceptDraw Diagram – Flowchart software

More info: ConceptDraw Diagram

Edraw Max

Edraw Max
Edraw Max – All-purpose diagramming software

More info: Edraw Max

Gliffy

Gliffy
Gliffy – Flowchart tool for Confluence & Jira

More info: Gliffy

Lucidchart

Lucidchart – Create flowcharts with collaboration and data import features

More info: Lucidchart

Microsoft Visio

Microsoft Visio
Microsoft Visio – Windows flowchart software

More info: Microsoft Visio

Microsoft Powerpoint

Microsoft Powerpoint
Microsoft Powerpoint includes built-in flowcharting and diagramming tools.

More info: Microsoft Powerpoint

Miro

Miro
Miro’s flowchart maker includes built-in communication features.

More info: Miro

Terrastruct

Terrastruct
Terrastruct is a great flowchart tool for software development.

More info: Terrastruct

VisualParadigm Online

VisualParadigm Online
VisualParadigm Online – Flowchart software for agile software development & data analytics.

More info: VisualParadigm Online

Whimsical

Whimsical
Whimsical – Fast Flowchart-making tool

More info: Whimsical

Video Courses For Beginners – Media

The video courses below cover basic areas of media production and editing and are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):

Graphic Creation Tools - WPMasterclasses.comUsing Graphic Creation Tools

Learn how to access and use free image creation and editing tools, basic and advanced image editing techniques using tools like Photoshop and free alternatives, creating images for web content, presentations, infographics, social media, and so much more.

More info: Using Graphic Creation Tools

How To Create Engaging Presentations - WPMasterclasses.comHow To Create Engaging Presentations

Learn how to create beautiful and engaging presentations that will help you sell more products and services online.

More info: How To Create Engaging Presentations

For more video courses, see this section: Digital Business Video Courses

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See the sections below for additional image-related tools and resources:

Return To The Main Tools And Resources Section

Image: Photoshop

Media Creation Tools

Use these media creation tools and resources to create different types of media for your content.

Media Creation Tools And Resources

Use these media creation tools and resources to create different types of media for your content.

Media Creation Tools - Image of laptop and tablet.Images, videos, report covers, etc. can enhance and add value to your content.

In this section, we look at various media creation tools and resources you can use to enhance your content.

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Note: As this section contains an extensive (and growing) list of tools and resources, we have split this section into the following modules for ease of navigation:

Image Tools

Image Creation And Editing Tools

Create and edit images, logos, infographics, charts, graphs, flowcharts, and covers for your eBooks, guides, and reports with these image tools.
Video Tools

Video Creation And Editing Tools

Create and edit product, sales, promotional, and training videos with these video tools and resources.
Logo Makers

Logo Makers

Logo makers let you create a unique and professional-looking logo for your business with no design experience.

Video Courses For Beginners – Media

The video courses below cover basic areas of media production and editing and are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):

Graphic Creation Tools - WPMasterclasses.comUsing Graphic Creation Tools

Learn how to access and use free image creation and editing tools, basic and advanced image editing techniques using tools like Photoshop and free alternatives, creating images for web content, presentations, infographics, social media, and so much more.

More info: Using Graphic Creation Tools

How To Create Engaging Presentations - WPMasterclasses.comHow To Create Engaging Presentations

Learn how to create beautiful and engaging presentations that will help you sell more products and services online.

More info: How To Create Engaging Presentations

How To Use CSS - WPMasterclasses.comHow To Use CSS

CSS (Cascading Style Sheets) allows you to control how web pages and page elements display on your screen. This video course shows you how to use CSS.

More info: How To Use CSS

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For more video courses, see this section: Digital Business Video Courses

Resources

Return To The Main Tools And Resources Section

Image: Tablet