A digital marketing manager is a professional who is responsible for planning and implementing a brand’s digital marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of a digital marketing manager is coordito effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital marketing manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing a digital marketing strategy, a digital marketing manager may also be responsible for managing a team of digital marketers and coordinators, as well as collaborating with other departments such as sales and customer service.
Overall, the role of a digital marketing manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital marketing manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
The video below provides an overview of the Marketing Manager role:
Digital marketing managers facilitate the process of engaging consumers in a personalized marketing process, from input on branding strategies to special offers and consumer preference, by implementing user outreach strategies to find out what consumers are looking for, and how they want products presented.
For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then they may assist in the development of that product or service and create a marketing plan for it.
Marketing managers:
Estimate the demand for products and services that an organization and its competitors offer.
Identify potential markets for the organization’s products.
Develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied.
Work with sales, public relations, and product development staff.
Digital Marketing Manager Duties And Responsibilities
Digital Marketing managers are responsible for
Helping businesses design an effective marketing strategy, where marketers know exactly what their consumers want and can consider their individual preferences. This is done using online information-gathering tools like surveys and tracking data about who buys what.
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
Plan promotional campaigns such as contests, coupons, or giveaways.
Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.
Negotiate advertising contracts.
Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.
Develop pricing strategies for products or services marketed to the target customers.
Meet with clients to provide marketing or related advice.
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities.
Digital Marketing Manager Role Requirements
Recruitment sites advertising the role of Digital Marketing Manager recommend someone with qualifications in marketing, excellent tech skills, and experience implementing search engine optimization strategies.
Important qualities of a marketing manager include:
Analytical skills. Marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. Managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Full-time marketing managers can expect to earn upwards of USD$85,000 a year.
Related Roles
Marketing managers work with people in other roles, including:
An internet marketing coordinator is a professional who is responsible for assisting with the planning and implementation of a brand’s internet marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketing coordinator is to support the internet marketing team in effectively reaching and engaging the brand’s target audience through various internet channels and tactics. To do this, an internet marketing coordinator must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to supporting the internet marketing team, an internet marketing coordinator may also be responsible for conducting market and keyword research, creating and optimizing content, and assisting with the management of internet marketing campaigns. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketing coordinator is crucial in helping a brand succeed in the digital world. By supporting the internet marketing team and assisting with the planning and implementation of internet marketing campaigns, an internet marketing coordinator can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketing Coordinator Duties And Responsibilities
Internet marketing coordinators bring direction and expertise to online marketing efforts.
Internet marketing coordinators also manage web strategies, from development and search engine optimization to coordinating social media outreach and providing ongoing support.
They study market research to gain information about what consumers are interested in and develop strategies to publish content that reflects those interests, then help to ensure that content publishing schedules and online advertising campaigns are progressing smoothly.
This may involve developing marketing campaigns that get consumers involved in a product, spurring them to share the site with their friends.
Internet marketing coordinators are responsible for:
Organizing planning strategies to increase the visibility of a company online
Developing a site that accurately reflects the company’s brand.
Internet Marketing Coordinator Role Requirements
Recruitment sites advertising the role of Internet Marketing Coordinator recommend someone with qualifications in marketing and experience in lower-level online marketing positions.
Full-time internet marketing coordinators can expect to earn between USD$80,000 to USD$110,000 a year.
Related Roles
Internet marketing coordinators interact with people in other roles, including:
An internet marketer is a professional who is responsible for planning and implementing internet marketing campaigns for a brand or organization. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketer is to effectively reach and engage the brand’s target audience through various internet channels and tactics. To do this, an internet marketer must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing internet marketing campaigns, an internet marketer may also be responsible for conducting market and keyword research, creating and optimizing content, and collaborating with other departments such as design and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketer is crucial in helping a brand succeed in the digital world. By effectively utilizing various internet channels and tactics, an internet marketer can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketer Duties And Responsibilities
Internet marketers typically combine web design experience with traditional marketing principles to help drive sales for a business.
Internet marketers are multi-skilled and can perform a range of roles, including:
Web design
Building up a company’s blog
Advertising creation
Content creation
Social media outreach
Search engine optimization (SEO)
Internet Marketer Role Requirements
Recruitment sites advertising the role of Internet Marketer recommend someone with qualifications in marketing, business, or communications, and experience designing web pages and engaging in SEO practices.
Full-time internet marketers can expect to earn around USD$80,000 a year.
Related Roles
Internet marketers work with people in a variety of roles, including:
An email marketing manager is a professional who is responsible for developing and implementing email marketing campaigns for a brand or organization. This involves creating and distributing emails to a targeted list of subscribers with the goal of driving traffic and sales to the brand’s website.
To be effective, an email marketing manager must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various email marketing tools and have strong analytical skills to track and measure the success of their campaigns.
In addition to creating and distributing emails, an email marketing manager may also be responsible for segmenting the email list, conducting market and keyword research, and continuously improving and updating the email campaigns over time. They may also be involved in developing and implementing an email marketing calendar, which outlines the long-term vision and goals for the emails.
Overall, the role of an email marketing manager is crucial in helping a brand or organization succeed in the digital world. By creating and distributing targeted and effective email campaigns, an email marketing manager can help a brand effectively reach and engage with its target audience and drive traffic and sales to its website.
Email Marketing Manager Duties And Responsibilities
Email marketing managers head up email marketing campaigns, informing consumers and newsletter subscribers of new products, new events, or company updates.
Duties and responsibilities of an email marketing manager include:
Determining the best way to reach consumers and share information about the business and new product developments
Assembling and organizing large email databases and pulling information from these for marketing purposes.
Email Marketing Manager Role Requirements
Recruitment sites advertising the role of Email Marketing Manager recommend someone with qualifications in marketing, business, or communications, knowledge of HTML, and experience working in direct marketing campaigns.
Full-time email marketing managers can expect to earn upwards of USD$60,000 a year.
Related Roles
Email marketing managers interact with people in other roles, including:
A social media director is responsible for managing an organization’s social media presence. This includes creating and implementing a social media strategy, developing and curating content for social media channels, and analyzing and reporting on the effectiveness of social media campaigns.
The role of a social media director requires a strong understanding of the various social media platforms and how to effectively use them for marketing and engagement. They must be able to create engaging and shareable content, as well as know how to target specific audiences and measure the success of their efforts.
In addition to content creation and strategy, a social media director is also responsible for managing community engagement and customer service on social media. They must be able to effectively handle and resolve customer issues, as well as moderate comments and interactions on the organization’s social media channels.
Overall, the role of a social media director is crucial in today’s digital age, as they play a key role in building and maintaining the online reputation and presence of an organization.
Social Media Director Duties And Responsibilities
Social media directors help companies increase their online presence by planning out social media strategies and brainstorming ways to connect with current and potential customers.
Social media directors monitor campaigns and review analytic reports to discover which aspects of the content or offers visitors find most appealing.
Social media directors are responsible for:
Identifying the types of consumers the business wishes to reach
Mapping out who their customers are
Introducing those customers to interesting content, company updates, or special offers that will capture their attention and attract more visitors to their social media page.
Social Media Director Role Requirements
Recruitment sites advertising the role of Social Media Director recommend someone with a marketing background and experience with social networking, preferably someone with an established social media presence who can maintain a following, update their feeds with relevant content, engage in communities, and stay up-to-date on trends in the field.
Full-time social media directors can expect to earn at least USD$40,000 a year.
Related Roles
Social media directors interact with people in various creative and analytical roles, including:
A social media strategist is responsible for developing and implementing a social media strategy for an organization. This includes identifying the target audience, determining the most effective social media platforms to reach that audience, and creating a content calendar to ensure a consistent and cohesive message is being shared across all channels.
The role of a social media strategist requires a strong understanding of the various social media platforms, as well as an understanding of the organization’s goals and objectives. They must be able to analyze data and insights to determine the effectiveness of campaigns and make recommendations for improvement.
In addition to developing and implementing the social media strategy, a social media strategist is also responsible for monitoring and analyzing the organization’s social media presence. This includes tracking engagement, analyzing web traffic, and identifying trends and insights.
Overall, the role of a social media strategist is crucial in today’s digital age, as they play a key role in helping organizations effectively reach and engage their target audience through social media channels.
Social Media Strategist Duties And Responsibilities
Social media strategists plan online media outreach campaigns to engage consumers in the marketing and product development process and manage online communities to ensure that their products are being talked about.
Social media strategists have strong analytical skills and are able to craft strategy proposals detailing budget scenarios and the potential return on investment for marketing directors.
Duties and responsibilities of a social media strategist include:
Identifying target users who might be interested in a product or service
Planning out multiple outreach risk scenarios
Detailing ways and communication channels the business can use to reach those users (e.g. social networking site, blog, forum, etc.). This can involve offering special deals on products for “liking” a page, developing promotional contests where users submit stories or reviews of a product to win a prize, etc.
Social Media Strategist Role Requirements
Recruitment sites advertising the role of Social Media Strategist recommend someone with qualifications in marketing, an established social media presence, and experience engaging consumers online.
Full-time social media strategists can expect to earn between USD$60,000 to USD$80,000 a year.
Related Roles
Social media strategists interact with people in various social media-related roles, including:
This section looks at structuring your team’s content production schedule to meet content production targets.
Content Production Schedule
This section looks at how to structure your content team’s production schedule to meet content production targets.
In order to deliver content that consistently meets high-quality standards and production targets, your content team needs to run like a well-oiled machine.
A well-oiled machine, however, consists of different moving parts that must work together frictionlessly and seamlessly.
In this lesson, we’ll briefly review what parts your content team needs to run like a well-oiled machine, and look at ways to structure your content team’s production schedule to ensure that it is able to consistently meet the content quality standards and content production targets set by the business.
We’ll also look at different options for structuring your content team’s production schedule depending on whether you have a larger or smaller team.
Before You Begin
Make sure to complete all the lessons in the modules below before beginning this lesson:
Turning Your Content Production Team Into A Well-Oiled Machine
The phrase “to run like a well-oiled machine” is typically used to describe teams and organizations where all the parts are coordinated effectively so that everything works smoothly, operates efficiently, and results are delivered consistently on time, and to high standards.
To make sure that your content production team can run like a well-oiled machine, however, you need to have parts like the ones listed below working frictionlessly and seamlessly together:
Documentation
Resources
Time Management
Expertise
Skills
Tools
Training
Communication
Your content production team’s ability to run like a well-oiled machine depends on how well these parts work together.
Let’s go briefly through each of these:
Documentation
To operate efficiently and effectively, your content team needs access to good documentation.
Organizing, storing, and archiving media and other content production files, etc.
The better the documentation you can provide to your content production team, the less time and problems they will experience creating and delivering content that meets the quality standards and production targets set by the organization.
To learn more about the types of documentation your business should create, go here: Content Documentation
Without sufficient or adequate resources, your entire content strategy could boil down to being able to write only an occasional blog article or post a social media update.
Having said this, most businesses operate with limited resources, so they need to become “resourceful” and use ingenuity, creativity, and willingness to operate efficiently.
Later in this lesson, we will look at examples of how to schedule content production whether you are a team operating on limited resources or have no resources at all.
Time Management
All members of your content team need to develop and implement efficient time management practices to produce and deliver high-quality content on time, especially as they will probably be required to wear different hats and assume other responsibilities.
As we will see later in this lesson, the best way to implement effective time management systems is to build these into your production schedule.
Expertise
Your content strategy should tell you what kind of expertise your content team will require.
For example, if your content strategy is to utilize content marketing methods like blogging, video marketing, and email marketing, then your team will need people who have expertise in article writing, video making, and copyrighting.
For more information on different types of digital-based roles and the expertise required to fulfill those roles in an organization, go here: Team Roles
Skills
Your team members may have the expertise required to fill the role, but do they have the skills to create the types of content your organization intends to produce?
Ideally, the answer should be “yes.” However, with all the new, emerging, and different technologies and platforms available, having the knowledge and expertise of knowing “what to do” doesn’t always equate with knowing “how to do it.”
For example, if your organization lacks the resources, in addition to having writing skills, your humble blog article writer may need to develop skills in different areas like:
SEO
Data Analytics
Video Production
Media Editing
Graphic Design
Lead Generation
Conversion Tracking
Content Management Systems
etc.
Tools
All professionals need “tools of the trade” to deliver results.
In addition to having the necessary expertise and skills to perform their responsibilities successfully, your content team may also need to develop proficiency using various tools, such as:
Developing competency and proficiency using tools requires not only documentation and resources but also…
Training
Your business has probably already invested a significant amount of money into specific platforms, solutions, and tools, and developing and implementing processes and procedures to fit your workflow around these.
Creating an effective onboarding process to train new and existing team members to use these platforms, solutions, and tools, and follow your processes and procedures requires additional documentation, resources, time management, expertise, skills, tools, etc.
Many software platforms and tools include their own training and documentation, so make sure to add this into your own internal training documentation (e.g. create a “Quick-Start” manual or guide on how to access and use these tools).
Additionally, you may need to invest in external training courses (e.g. online video courses) to help skill up your content team.
Communication
In addition to everything we’ve listed so far, turning your content production team into a well-oiled machine requires a seamless communication process.
This is especially important if your company employs remote-based team members, as many companies do nowadays.
An effective team-based communication system typically involves using various workflow and digital processes, documentation, work collaboration tools, project management software, and basic communication tools like email, phone apps, and face-to-face meetings.
Content Production Team Schedule
Now that we have looked at what components are required to create a “well-oiled machine,” let’s look at how to put together an effective content production team schedule to ensure that all content will be produced and delivered on time, to high-quality standards, and can meet your content production targets.
We recommend starting your content team’s production schedule with a basic framework that the team can refine as they work together.
Once production gets into its stride, your team will have a better idea of how long it takes to create an article outline, edit a draft, wait for relevant parties to review content and provide feedback, what days work best to publish content, etc.
You can then apply this useful information as a group to coordinate content production, schedule content promotion, and manage your editorial calendar.
To help make this a practical lesson, let’s focus on two different but realistic scenarios:
A small-to-medium business with limited content creation resources.
A solo business with little to no resources to hire/outsource a content team.
Scenario #1 – SME Business With Limited Resources
For this example, we’ll use my regular job as a blog editor and content writer for a privately-owned SME technology company.
The company sells digital B2B products and services worldwide and employs a distributed workforce with around 150+ team members located all around the world.
My role is to help ensure that the company’s blog produces and publishes regular content to a large readership base (over 2 million unique visitors annually).
I’m part of a content production team for a tech blog that gets over 2 million visitors annually.
Additionally, the blog’s audience is tech-savvy and well-versed in the technology platform the company specializes in, so the content always needs to be expertly written, of very high quality, informative, educational, engaging, and authoritative.
To deliver the above, here’s what our content team consists of and what our content production schedule looks like:
The Content Team
Our blog’s content production team currently consists of:
3 x blog writers (including myself with additional editing duties), responsible for researching and writing articles, creating screenshots, proofing copy, checking content SEO and formatting guidelines, replying to comments left on blog posts, etc.
The blog team also has access to the following internal resources:
1 x marketer (who mostly works on landing pages, email marketing, promotional ads, copyrighting, and social media, but provides editing assistance to the blog team).
3 x illustrators (for blog post banners and additional artwork).
1 x documentation person (for content feedback).
1 x SEO adviser (for assistance with content strategy).
Technical development and product support team (150+ people) – these provide mostly technical feedback and technical checks during the content’s final review stage.
The company’s CEO (who fills the role of senior content editor).
As you can see, it’s not a very large content publishing team, given the size of the company’s customer base and target audience. Most of the organization, in fact, is comprised of people filling technical software development roles.
Content Production Targets
The blog team described above has a target of publishing at least 2-3 new high-quality articles on the company blog every week (while continually reviewing and updating existing content).
Also, new content has to be published by no later than the close of business each Thursday.
Here is the reason why:
The marketing team needs to include links to the new articles in its weekly email round-up to subscribers, and promote these on the company’s social media channels each week. Emails are scheduled to go out every Thursday night.
I work for a distributed company that prioritizes customer responsiveness and employee work-life balance, so while it aims to deal immediately with all customer issues, our team members are located all around the world and have weekends off. If the content is published after Thursday and there is an issue with it, we won’t know about it until the start of the new business week on Monday. Hence, we have an internal policy that nothing new gets published or released on Fridays. This helps to avoid any situations that could create negative customer experiences (e.g. having unanswered comments left on blog posts).
Team Meetings
To make sure that our content production workflow is on track, the content writing team meets virtually twice every week (audio call meetings only).
We meet early on Tuesday mornings (Monday evening for some of our team members) for an hour to focus on the specific assignments each team member is working on and to discuss any issues or roadblocks that may prevent the article from getting published by its deadline.
We also meet mid-morning on Thursdays (Wednesday evening for some of our team members) with the CEO to discuss content production issues at a higher (i.e. strategic) level and to clarify any unresolved issues regarding specific assignments or projects.
Throughout the week, the team stays in constant communication with each other and with other teams via the Slack messaging software.
Note: given the fact that our team members live in different countries and across different time zones, sometimes we don’t get a reply until the following day.
Content Production Team Meeting Agenda
Here’s a simple template you can use to create your content production team meeting’s agenda:
Review of the previous week’s content production progress
Approval of upcoming content calendar
Discussion of any production challenges or delays
Review of analytics for recent content
Brainstorming for new content ideas
Assigning tasks for next week’s production
Review of any new tools or resources that can improve the production process
Any other relevant items or concerns (e.g. ask team members if there are any upcoming leaves or time-off planned that may affect production schedules).
Content Workflow
Once the topic of a new article is agreed on and assigned to one of the writing team members, it goes through the following workflow sequence:
Outline – This includes a headline, intro, section headings, and a rough description of the content for each section.
Outline Review – This is to make sure that the article presented in the outline is on track and aligned with the agreed content strategy and content plan, and to make any additional suggestions or corrections to the content structure.
Initial Draft – Initial draft gets written with screenshots, internal links, etc. content
Initial Review – The editor and team members review this draft and make additional comments, suggestions, corrections, etc.
Draft 1 – The writer incorporates initial review notes into the article, polishes up the article, and transfers content to the blog (CMS).
Review 1 – The editor and team members review the amended draft and make additional comments, suggestions, corrections, etc.
Draft 2 – The writer incorporates review notes into the article.
Technical Review – If the article contains technical or product-specific information, it needs to be reviewed by someone with expert technical or product knowledge to make sure the information is 100% accurate.
Final Draft – The writer incorporates feedback, comments, suggestions, recommendations, etc. from the technical review
Final Review – The team and CEO (Senior Editor) give the article one final check and read over. If everything is ok, it’s approved for publishing.
Publish – Pre-publish checks are made (e.g. website URL slug, post excerpt, categories, feature image added, SEO elements, etc. and the article is then published.
All of the above has to factor in the fact that team members and anyone involved in reviewing and approving the content happen to live in different parts of the world and work in different time zones, so a draft article can sometimes take a day or more to be reviewed.
After the article is published, it gets logged on a spreadsheet (for future content reviews)…
We log every newly published blog post on a spreadsheet. Source: WPMU DEV
The team is then notified via the company’s communication app…
The team gets notified on Slack after each new blog post is published. Source: WPMU DEV
And the content is then promoted through various channels (e.g. email, social media, etc.)
New blog posts get promoted to email subscribers and social media followers. Source: WPMU DEV
Content Production Tools
In the example shown above, there are lots of moving parts, so a number of different tools are used in content production.
For example, the blog team’s content production schedule is tracked using Jira…
Content production is documented on the team’s Blog Board on Jira.
Post drafts are created using GDocs (where editors and other team members can leave comments, feedback, and suggestions)…
The blog team uses Google Docs to create article outlines and draft articles.
Once articles have been reviewed and edited, they are then moved into WordPress…
This blog post has been added to WordPress and is ready for final review and publishing.
And all communication related to content projects being worked on is done via team channels on Slack…
All communications with team members are done on Slack.
ContentManagementCourse.com (i.e. the site you are looking at) is a great example of a solo business with a lot of content to manage.
Since there is only one person looking after all of the content on this site (i.e. me 👋), a spreadsheet is enough to track the site’s content production and workflow.
After formulating a content strategy and content plan for this course, a list of all the content that would need to be created for the course lessons was added to a spreadsheet. Additional columns were added for workflow processes and checks.
This spreadsheet contains a list of all the course’s planned lessons.
As each lesson is worked on, its corresponding entry on the spreadsheet is highlighted in yellow…
As each lesson is worked on, it is highlighted in yellow.
After each lesson is completed and all the workflow columns are checked off, the highlight color is then changed to green…
Completed lessons are highlighted in green.
Once all of the content scheduled on this production spreadsheet was completed and all workflow processes done and checked off, this site was finally ready to launch and go live.
After months of work, this is what the content production spreadsheet for this course looks like.
Of course, content production never ends.
As new content is scheduled for production, it is entered into the content production spreadsheet and the process then repeats all over again.
This course has ongoing content planned and being worked on. Everything is tracked on a spreadsheet.
Note: Additional subtasks are added to worksheets (e.g. link redirects, content fixes, updates, rewrites, etc.) for future content reviews.
Here are frequently asked questions about content production scheduling:
What is content production scheduling?
Content production scheduling is the process of planning, organizing, and managing the creation and publication of content across various platforms and channels.
Why is content production scheduling important?
Content production scheduling helps maintain consistency, meet deadlines, allocate resources effectively, and ensure content aligns with strategic goals.
What are the key components of content production scheduling?
Key components include defining goals, identifying target audience, creating a content calendar, allocating resources, setting deadlines, and monitoring performance.
How do I create a content production schedule?
Start by identifying your goals, audience, and available resources. Then, create a content calendar outlining topics, deadlines, and responsible team members.
What tools can help with content production scheduling?
Tools like project management software, content calendars, and collaboration platforms can streamline content production scheduling processes.
How can I optimize my content production schedule for efficiency?
Optimize by batching similar tasks together, automating repetitive processes, delegating responsibilities effectively, and regularly reviewing and adjusting your schedule.
What are common challenges in content production scheduling?
Common challenges include managing tight deadlines, dealing with unexpected delays, balancing quality and quantity, and coordinating cross-functional teams.
How can I adapt my content production schedule to changes in priorities or resources?
Stay flexible by building buffer time into your schedule, communicating openly with stakeholders, and regularly reassessing and adjusting your plans as needed.
Summary
For your content production team to run like a well-oiled machine, various parts must work frictionlessly and seamlessly together, and follow a clear team production schedule with document workflow processes and regular meetings to communicate about new and existing projects.
This lesson shows you how to put this together, whether you are a business operating with limited resources or a team of one.
Action Steps
Assess each of the areas that can affect your content production team to ensure that it will run like a well-oiled machine (i.e. documentation, resources, time management, expertise, skills, tools, training, and communication)
Work with the team to create a content production team schedule with the aim of consistently meeting the content quality standards and content production targets set by the business.
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In this section of the Digital Business course module, we look at the role and responsibilities of a digital marketing manager.
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In order to deliver content that consistently meets high-quality standards and production targets, your content team needs to run like a well-oiled machine.
