Digital Product Manager

Learn about the role and responsibilities of a digital product manager.

Digital Product Manager

Learn about the role and responsibilities of a digital product manager. 

Digital Product ManagerIn this section of the Digital Business course module, we look at the role and responsibilities of a digital product manager.

This article is part of our free content management course series where we look at various digital roles and responsibilities that a content manager may need to oversee and assume, depending on the organizational structure of the business.

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The Role

A digital product manager is a professional who is responsible for overseeing the development and management of digital products for a brand or organization. This may include mobile apps, software, websites, and online services.

The main goal of a digital product manager is to ensure that the digital products they are responsible for meet the needs and expectations of the target audience and align with the brand’s overall business strategy.

To do this, a digital product manager must have a deep understanding of the target audience and the competitive landscape, as well as strong project management skills.

In addition to managing the development and launch of digital products, a digital product manager may also be responsible for conducting market research, analyzing data and user feedback, and continuously improving and updating the products over time. They may also be involved in developing and implementing a product roadmap, which outlines the long-term vision and goals for the product.

Overall, the role of a digital product manager is crucial in helping a brand or organization succeed in the digital world. By overseeing the development and management of high-quality digital products, a digital product manager can help a brand effectively reach and engage with its target audience.

Duties And Responsibilities

Digital product managers are similar to traditional product managers in that they are responsible for developing and launching new products. The main difference is that digital product managers develop digital products like e-books.

Digital product managers are primarily strategists and planners who oversee the development of new online products from inception to launch.

The digital product manager acts as a mediator between consumers and technical teams, communicating consumer needs and translating those needs into new product features for the team to design. Using market data, they manage existing products and identify ways to enhance those products based on public perception.

Duties and responsibilities of a digital product manager include:

  • Investigating current trends online
  • Reaching out to consumers and finding out what they look for in digital products
  • Developing products targeted to various niche groups
  • Planning out successful product launch campaigns.

Role Requirements

Recruitment sites advertising the role of Digital Product Manager recommend someone with qualifications in marketing, experience with product marketing and basic web maintenance, and a solid understanding of web development, from coding to layout.

Full-time digital product managers can expect to earn between USD$80,000 and USD$110,000 a year.

Related Roles

Digital product managers interact with other roles such as:

Source: https://www.marketing-schools.org/careers/digital-product-manager

Useful Resources

We recommend the following resources:

Visit our tools and resources section for additional courses, guides, and helpful tools and resources.

Other Digital Content Related Roles

Click on the links below for more information about other digital content-related roles:

Digital Content Team

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Digital Strategy Director

Digital Strategy Director

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Digital Content Strategist

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Digital Content Manager

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Content Production Manager

Content Production Manager

Learn about the role and responsibilities of a content production manager. 
Digital Content Editor

Digital Content Editor

Learn about the role and responsibilities of a digital content editor. 
Digital Content Writer

Digital Content Writer

Learn about the role and responsibilities of a digital content writer. 
Digital Media Manager

Digital Media Manager

Learn about the role and responsibilities of a digital media manager. 
Interactive Media Manager

Interactive Media Manager

Learn about the role and responsibilities of an interactive media manager.
Internet Marketing Director

Internet Marketing Director

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Content Marketing Specialist

Content Marketing Specialist

Learn about the role and responsibilities of a content marketing specialist. 
Digital Communications Professional

Digital Communications Professional

Learn about the role and responsibilities of a digital communications professional. 
Search Engine Marketing Director

Search Engine Marketing Director

Learn about the role and responsibilities of a search engine marketing director. 
Digital Marketing Manager

Digital Marketing Manager

Learn about the role and responsibilities of a digital marketing manager. 
Internet Marketing Coordinator

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Learn about the role and responsibilities of an internet marketing coordinator. 
Internet Marketer

Internet Marketer

Learn about the role and responsibilities of an internet marketer. 
Email Marketing Manager

Email Marketing Manager

Learn about the role and responsibilities of an email marketing manager. 
Social Media Director

Social Media Director

Learn about the role and responsibilities of a social media director. 
Social Media Strategist

Social Media Strategist

Learn about the role and responsibilities of a social media strategist. 
Outsourcing

Outsourcing Resources

Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.

Return to our content management course outline

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Free Marketing Membership Sites

These membership sites are free to join and contain valuable resources and information on internet marketing and digital entrepreneurship.

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