A digital marketing manager is a professional who is responsible for planning and implementing a brand’s digital marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of a digital marketing manager is coordito effectively reach and engage the brand’s target audience through various digital channels and tactics. To do this, a digital marketing manager must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various digital marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing a digital marketing strategy, a digital marketing manager may also be responsible for managing a team of digital marketers and coordinators, as well as collaborating with other departments such as sales and customer service.
Overall, the role of a digital marketing manager is crucial in helping a brand succeed in the digital world. By effectively utilizing various digital channels and tactics, a digital marketing manager can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
The video below provides an overview of the Marketing Manager role:
Digital marketing managers facilitate the process of engaging consumers in a personalized marketing process, from input on branding strategies to special offers and consumer preference, by implementing user outreach strategies to find out what consumers are looking for, and how they want products presented.
For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then they may assist in the development of that product or service and create a marketing plan for it.
Marketing managers:
Estimate the demand for products and services that an organization and its competitors offer.
Identify potential markets for the organization’s products.
Develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied.
Work with sales, public relations, and product development staff.
Digital Marketing Manager Duties And Responsibilities
Digital Marketing managers are responsible for
Helping businesses design an effective marketing strategy, where marketers know exactly what their consumers want and can consider their individual preferences. This is done using online information-gathering tools like surveys and tracking data about who buys what.
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
Plan promotional campaigns such as contests, coupons, or giveaways.
Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.
Negotiate advertising contracts.
Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.
Develop pricing strategies for products or services marketed to the target customers.
Meet with clients to provide marketing or related advice.
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities.
Digital Marketing Manager Role Requirements
Recruitment sites advertising the role of Digital Marketing Manager recommend someone with qualifications in marketing, excellent tech skills, and experience implementing search engine optimization strategies.
Important qualities of a marketing manager include:
Analytical skills. Marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. Managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Full-time marketing managers can expect to earn upwards of USD$85,000 a year.
Digital Marketing Manager Role – FAQs
Here are frequently asked questions about the role of Digital Marketing Manager:
What does a Digital Marketing Manager do?
A Digital Marketing Manager oversees the development and execution of digital marketing strategies to promote products or services online. This includes managing various digital channels such as social media, email, SEO, PPC, and content marketing to drive brand awareness, engagement, and conversions.
What are the primary responsibilities of a Digital Marketing Manager?
Primary responsibilities include developing digital marketing strategies, managing digital advertising campaigns, analyzing data to optimize performance, overseeing social media and content marketing efforts, collaborating with cross-functional teams, and staying updated on industry trends.
What skills are essential for success as a Digital Marketing Manager?
Essential skills include strategic thinking, data analysis abilities, proficiency in digital marketing channels and tools, strong communication skills, project management expertise, creativity, and the ability to adapt to changing trends and technologies.
What qualifications are typically required for a Digital Marketing Manager role?
Qualifications often include a bachelor’s degree in marketing, business, communications, or a related field. Previous experience in digital marketing roles, including leadership experience, is usually required. Additional certifications in digital marketing or relevant platforms can be beneficial.
How does a Digital Marketing Manager collaborate with other teams within an organization?
A Digital Marketing Manager collaborates closely with sales teams, product teams, design teams, content teams, and senior leadership to align digital marketing efforts with overall business objectives. They provide guidance, share insights, and facilitate cross-functional collaboration to achieve common goals.
What tools and technologies does a Digital Marketing Manager use?
Digital Marketing Managers use a variety of tools and technologies, including digital advertising platforms (e.g., Google Ads, Facebook Ads), analytics tools (e.g., Google Analytics, Adobe Analytics), email marketing software (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Buffer).
How does a Digital Marketing Manager measure the success of digital marketing efforts?
Digital Marketing Managers measure success through key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, lead generation, return on investment (ROI), and customer acquisition cost (CAC). They analyze data to track performance and make data-driven optimizations.
How does a Digital Marketing Manager stay updated on industry trends and best practices?
Digital Marketing Managers stay updated through continuous learning, attending industry conferences and webinars, networking with peers, subscribing to industry publications and newsletters, and participating in online communities and forums. They also conduct regular competitor analyses and stay informed about emerging trends.
How does a Digital Marketing Manager handle tight deadlines and shifting priorities?
Digital Marketing Managers prioritize tasks, allocate resources efficiently, and communicate effectively with stakeholders to manage tight deadlines and shifting priorities. They may adjust strategies, reassign tasks, or negotiate deadlines to ensure deliverables are met without compromising quality.
What are some challenges faced by Digital Marketing Managers?
Challenges may include keeping up with rapidly changing digital trends and algorithms, proving the ROI of digital marketing efforts, overcoming budget constraints, addressing ad fatigue and audience saturation, and navigating complexities in the digital landscape such as data privacy regulations.
Digital Marketing Manager – Interview Questions
If you are considering applying for a role as a Digital Marketing Manager, here are some interview questions you may be asked:
Experience and Background
Can you describe your current role and responsibilities in internet marketing?
What digital marketing platforms and software do you use?
Tell me about a successful digital marketing campaign you’ve managed. What was your approach and the result?
Technical Knowledge and Skills
How do you approach SEO and SEM in your internet marketing strategies?
What is your experience with social media marketing? Which platforms have you used, and what were the outcomes?
How do you utilize data analytics to improve marketing performance?
Strategy and Planning
How do you develop an internet marketing strategy for a new product or service?
What types of content make up an effective digital marketing campaign?
How do you balance short-term wins with long-term growth in your marketing strategies?
Trends and Adaptability
How do you stay updated with the latest trends and changes in digital marketing?
What recent digital marketing trends do you think are here to stay?
How have you adapted your strategies in response to changes in digital marketing trends or technology?
Communication and Collaboration
Describe a time when you had to explain a complex digital marketing concept to a non-marketing team member. How did you ensure they understood?
How do you collaborate with other departments, such as sales or product development, to ensure marketing success?
What strategies do you use to manage a team and ensure effective communication and collaboration?
For more interview questions related to the role of Digital Marketing Manager, see these resources:
An internet marketing coordinator is a professional who is responsible for assisting with the planning and implementation of a brand’s internet marketing strategy. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketing coordinator is to support the internet marketing team in effectively reaching and engaging the brand’s target audience through various internet channels and tactics. To do this, an internet marketing coordinator must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to supporting the internet marketing team, an internet marketing coordinator may also be responsible for conducting market and keyword research, creating and optimizing content, and assisting with the management of internet marketing campaigns. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketing coordinator is crucial in helping a brand succeed in the digital world. By supporting the internet marketing team and assisting with the planning and implementation of internet marketing campaigns, an internet marketing coordinator can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketing Coordinator Duties And Responsibilities
Internet marketing coordinators bring direction and expertise to online marketing efforts.
Internet marketing coordinators also manage web strategies, from development and search engine optimization to coordinating social media outreach and providing ongoing support.
They study market research to gain information about what consumers are interested in and develop strategies to publish content that reflects those interests, then help to ensure that content publishing schedules and online advertising campaigns are progressing smoothly.
This may involve developing marketing campaigns that get consumers involved in a product, spurring them to share the site with their friends.
Internet marketing coordinators are responsible for:
Organizing planning strategies to increase the visibility of a company online
Developing a site that accurately reflects the company’s brand.
Internet Marketing Coordinator Role Requirements
Recruitment sites advertising the role of Internet Marketing Coordinator recommend someone with qualifications in marketing and experience in lower-level online marketing positions.
Full-time internet marketing coordinators can expect to earn between USD$80,000 to USD$110,000 a year.
Internet Marketing Coordinator Role – FAQs
Here are frequently asked questions about the role of Internet Marketing Coordinator:
What does an Internet Marketing Coordinator do?
An Internet Marketing Coordinator assists in the implementation of online marketing strategies to promote products or services across various digital channels. This includes supporting digital advertising campaigns, managing social media accounts, and analyzing data to optimize marketing efforts.
What are the primary responsibilities of an Internet Marketing Coordinator?
Primary responsibilities include assisting in the development of internet marketing strategies, managing social media accounts, creating content for digital platforms, coordinating digital advertising campaigns, analyzing performance metrics, and providing support to the marketing team.
What skills are essential for success as an Internet Marketing Coordinator?
Essential skills include strong communication abilities, proficiency in digital marketing principles, attention to detail, organizational skills, familiarity with social media platforms, basic data analysis skills, and the ability to work well in a team environment.
What qualifications are typically required for an Internet Marketing Coordinator role?
Qualifications often include a bachelor’s degree in marketing, communications, business, or a related field. Previous experience in digital marketing roles or internships may be preferred but is not always required. Proficiency in Microsoft Office and familiarity with social media platforms are beneficial.
How does an Internet Marketing Coordinator collaborate with other teams within an organization?
An Internet Marketing Coordinator collaborates closely with marketing teams, design teams, content teams, and sales teams to support the implementation of internet marketing strategies. They provide assistance, share updates, and coordinate efforts to achieve marketing goals.
What tools and technologies does an Internet Marketing Coordinator use?
Internet Marketing Coordinators use a variety of tools and technologies, including social media management tools (e.g., Hootsuite, Buffer), email marketing platforms (e.g., Mailchimp, Constant Contact), content management systems (e.g., WordPress), and basic data analytics tools (e.g., Google Analytics).
How does an Internet Marketing Coordinator measure the success of internet marketing efforts?
An Internet Marketing Coordinator measures success through key performance indicators (KPIs) such as social media engagement metrics, website traffic, email open rates, click-through rates, and conversion rates. They assist in analyzing data to track performance and identify areas for improvement.
How does an Internet Marketing Coordinator stay updated on industry trends and best practices?
An Internet Marketing Coordinator stays updated through continuous learning, attending webinars and workshops, reading industry blogs and publications, participating in online courses, and networking with peers. They may also receive guidance and updates from senior members of the marketing team.
How does an Internet Marketing Coordinator handle tight deadlines and shifting priorities?
An Internet Marketing Coordinator prioritizes tasks, manages workflows efficiently, and communicates effectively with team members to meet tight deadlines and adapt to shifting priorities. They may adjust schedules, seek assistance when needed, and remain flexible in their approach.
What are some challenges faced by Internet Marketing Coordinators?
Challenges may include keeping up with rapidly changing digital trends and platforms, managing multiple projects simultaneously, proving the impact of internet marketing efforts, overcoming limited resources, and addressing unexpected technical issues or setbacks.
Internet Marketing Coordinator – Interview Questions
If you are considering applying for a role as an Internet Marketing Coordinator, here are some interview questions you may be asked:
Digital Marketing Fundamentals
What is the difference between SEO and SEM?
Can you explain the concept of PPC advertising?
How do you measure the success of an email marketing campaign?
Marketing Strategy and Analysis
Describe a successful digital marketing campaign you’ve worked on. What was your role and contribution?
How do you conduct market research to identify target audiences and market trends?
What key performance indicators (KPIs) do you use to evaluate the effectiveness of digital marketing efforts?
Content and Social Media Marketing
How do you create engaging content for social media platforms?
Can you discuss your experience with content marketing strategies, including content creation, distribution, and optimization?
What social media platforms do you believe are most effective for our target audience, and why?
Analytical Skills and Problem-Solving
How do you analyze data to identify opportunities for improvement in digital marketing campaigns?
Describe a time when you faced a significant challenge in a digital marketing project and how you overcame it.
What tools or software do you use for digital marketing analytics, and why?
For more interview questions related to the role of Internet Marketing Coordinator, see these resources:
An internet marketer is a professional who is responsible for planning and implementing internet marketing campaigns for a brand or organization. This may include managing the brand’s presence on social media platforms, creating and running online advertisements, developing and implementing email marketing campaigns, and optimizing the brand’s website for search engines.
The main goal of an internet marketer is to effectively reach and engage the brand’s target audience through various internet channels and tactics. To do this, an internet marketer must have a deep understanding of the brand and its target audience, as well as the competitive landscape. They must also be proficient in various internet marketing tools and platforms and have strong analytical skills to track and measure the success of their campaigns.
In addition to planning and implementing internet marketing campaigns, an internet marketer may also be responsible for conducting market and keyword research, creating and optimizing content, and collaborating with other departments such as design and customer service. They may also be involved in developing and implementing a content strategy, which involves creating and optimizing content for maximum visibility and engagement on the internet.
Overall, the role of an internet marketer is crucial in helping a brand succeed in the digital world. By effectively utilizing various internet channels and tactics, an internet marketer can help a brand effectively reach and engage with its target audience and achieve its marketing goals.
Internet Marketer Duties And Responsibilities
Internet marketers typically combine web design experience with traditional marketing principles to help drive sales for a business.
Internet marketers are multi-skilled and can perform a range of roles, including:
Web design
Building up a company’s blog
Advertising creation
Content creation
Social media outreach
Search engine optimization (SEO)
Internet Marketer Role Requirements
Recruitment sites advertising the role of Internet Marketer recommend someone with qualifications in marketing, business, or communications, and experience designing web pages and engaging in SEO practices.
Full-time internet marketers can expect to earn around USD$80,000 a year.
Internet Marketer Role – FAQs
Here are frequently asked questions about the role of Internet Marketer:
What does an Internet Marketer do?
An Internet Marketer is responsible for promoting products or services online using various digital marketing strategies and tactics. This includes utilizing channels such as social media, email marketing, SEO, PPC advertising, content marketing, and affiliate marketing to reach target audiences and drive conversions.
What are the primary responsibilities of an Internet Marketer?
Primary responsibilities include developing and executing internet marketing strategies, managing digital advertising campaigns, optimizing website content for search engines, creating engaging content for digital platforms, analyzing data to measure performance, and staying updated on industry trends.
What skills are essential for success as an Internet Marketer?
Essential skills include digital marketing expertise, analytical abilities, strong communication skills, creativity, strategic thinking, familiarity with various digital marketing channels and tools, adaptability, and the ability to interpret and act on data insights.
What qualifications are typically required for an Internet Marketer role?
Qualifications often include a bachelor’s degree in marketing, communications, business, or a related field. Previous experience in digital marketing roles, including internships or entry-level positions, may be preferred. Certifications in digital marketing platforms can also be beneficial.
How does an Internet Marketer collaborate with other teams within an organization?
An Internet Marketer collaborates closely with marketing teams, sales teams, design teams, content teams, and senior leadership to align internet marketing efforts with overall business objectives. They share insights, provide updates, and coordinate efforts to achieve marketing goals.
What tools and technologies does an Internet Marketer use?
Internet Marketers use a variety of tools and technologies, including digital advertising platforms (e.g., Google Ads, Facebook Ads), email marketing software (e.g., Mailchimp, HubSpot), social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and content management systems (e.g., WordPress).
How does an Internet Marketer measure the success of internet marketing efforts?
An Internet Marketer measures success through key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, return on investment (ROI), customer acquisition cost (CAC), and revenue generated from digital channels. They analyze data to track performance and make data-driven optimizations.
How does an Internet Marketer stay updated on industry trends and best practices?
An Internet Marketer stays updated through continuous learning, attending industry conferences and webinars, reading industry blogs and publications, participating in online courses and forums, and networking with peers. They also receive guidance and updates from senior members of the marketing team.
How does an Internet Marketer handle tight deadlines and shifting priorities?
An Internet Marketer prioritizes tasks, manages workflows efficiently, and communicates effectively with team members to meet tight deadlines and adapt to shifting priorities. They may adjust strategies, delegate tasks, or seek assistance when needed to ensure deliverables are met on time.
What are some challenges faced by Internet Marketers?
Challenges may include keeping up with rapidly changing digital trends and algorithms, proving the ROI of internet marketing efforts, overcoming limited resources, addressing ad fatigue and audience saturation, and navigating complexities in the digital landscape such as data privacy regulations.
Internet Marketer – Interview Questions
If you are considering applying for a role as an Internet Marketer, here are some interview questions you may be asked:
Experience and Background
Can you describe your current role and responsibilities in internet marketing?
What digital marketing platforms and software do you use?
Tell me about a successful digital marketing campaign you’ve managed. What was your approach and the result?
Technical Knowledge and Skills
How do you approach SEO and SEM in your internet marketing strategies?
What is your experience with social media marketing? Which platforms have you used, and what were the outcomes?
How do you utilize data analytics to improve marketing performance?
Strategy and Planning
How do you develop an internet marketing strategy for a new product or service?
What types of content make up an effective digital marketing campaign?
How do you balance short-term wins with long-term growth in your marketing strategies?
Trends and Adaptability
How do you stay updated with the latest trends and changes in digital marketing?
What recent digital marketing trends do you think are here to stay?
How have you adapted your strategies in response to changes in digital marketing trends or technology?
Communication and Collaboration
Describe a time when you had to explain a complex digital marketing concept to a non-marketing team member. How did you ensure they understood?
How do you collaborate with other departments, such as sales or product development, to ensure marketing success?
What strategies do you use to manage a team and ensure effective communication and collaboration?
For more interview questions related to the role of Internet Marketer, see these resources:
An email marketing manager is a professional who is responsible for developing and implementing email marketing campaigns for a brand or organization. This involves creating and distributing emails to a targeted list of subscribers with the goal of driving traffic and sales to the brand’s website.
To be effective, an email marketing manager must have strong writing and editing skills, as well as a deep understanding of the brand and its target audience. They must also be proficient in various email marketing tools and have strong analytical skills to track and measure the success of their campaigns.
In addition to creating and distributing emails, an email marketing manager may also be responsible for segmenting the email list, conducting market and keyword research, and continuously improving and updating the email campaigns over time. They may also be involved in developing and implementing an email marketing calendar, which outlines the long-term vision and goals for the emails.
Overall, the role of an email marketing manager is crucial in helping a brand or organization succeed in the digital world. By creating and distributing targeted and effective email campaigns, an email marketing manager can help a brand effectively reach and engage with its target audience and drive traffic and sales to its website.
Email Marketing Manager Duties And Responsibilities
Email marketing managers head up email marketing campaigns, informing consumers and newsletter subscribers of new products, new events, or company updates.
Duties and responsibilities of an email marketing manager include:
Determining the best way to reach consumers and share information about the business and new product developments
Assembling and organizing large email databases and pulling information from these for marketing purposes.
Email Marketing Manager Role Requirements
Recruitment sites advertising the role of Email Marketing Manager recommend someone with qualifications in marketing, business, or communications, knowledge of HTML, and experience working in direct marketing campaigns.
Full-time email marketing managers can expect to earn upwards of USD$60,000 a year.
Email Marketing Manager Role – FAQs
Here are frequently asked questions about the role of Email Marketing Manager:
What does an Email Marketing Manager do?
An Email Marketing Manager is responsible for developing, implementing, and optimizing email marketing campaigns to engage subscribers, nurture leads, and drive conversions. This includes crafting email content, managing subscriber lists, analyzing campaign performance, and ensuring compliance with email regulations.
What are the primary responsibilities of an Email Marketing Manager?
Primary responsibilities include developing email marketing strategies, creating and scheduling email campaigns, segmenting subscriber lists, A/B testing email content and designs, analyzing performance metrics, optimizing email deliverability, and staying updated on email marketing best practices.
What skills are essential for success as an Email Marketing Manager?
Essential skills include strong written communication abilities, proficiency in email marketing platforms (e.g., Mailchimp, HubSpot), data analysis skills, understanding of segmentation and personalization techniques, knowledge of email regulations (e.g., CAN-SPAM, GDPR), and attention to detail.
What qualifications are typically required for an Email Marketing Manager role?
Qualifications often include a bachelor’s degree in marketing, communications, business, or a related field. Previous experience in email marketing roles, including experience with email marketing platforms and campaign management, is usually required.
How does an Email Marketing Manager collaborate with other teams within an organization?
An Email Marketing Manager collaborates closely with marketing teams, design teams, content teams, sales teams, and senior leadership to align email marketing efforts with overall marketing strategies and business goals. They provide insights, share performance data, and coordinate efforts to achieve common objectives.
What tools and technologies does an Email Marketing Manager use?
Email Marketing Managers use a variety of tools and technologies, including email marketing platforms (e.g., Mailchimp, Constant Contact), marketing automation software (e.g., HubSpot, Marketo), data analytics tools (e.g., Google Analytics), and CRM systems (e.g., Salesforce, HubSpot CRM).
How does an Email Marketing Manager measure the success of email marketing campaigns?
An Email Marketing Manager measures success through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, unsubscribe rates, email deliverability rates, and overall campaign ROI. They analyze data to assess campaign performance and make data-driven optimizations.
How does an Email Marketing Manager ensure email campaigns comply with regulations?
An Email Marketing Manager ensures compliance with email regulations such as CAN-SPAM and GDPR by obtaining proper consent from subscribers, including clear opt-out options in emails, providing accurate sender information, and maintaining updated subscriber lists with opt-in records.
How does an Email Marketing Manager handle subscriber segmentation and personalization?
An Email Marketing Manager segments subscriber lists based on demographics, behavior, and preferences to tailor content and offers to specific audience segments. They use personalization techniques such as dynamic content and merge tags to create personalized email experiences for subscribers.
What are some challenges faced by Email Marketing Managers?
Challenges may include overcoming low email engagement rates, managing email deliverability issues such as spam filters, ensuring consistent email list hygiene, keeping up with evolving email marketing trends and technologies, and proving the ROI of email marketing efforts.
Email Marketing Manager – Interview Questions
If you are considering applying for a role as an Email Marketing Manager, here are some interview questions you may be asked:
Experience and Skills Assessment
What techniques do you use to grow an email list?
Can you describe a successful email campaign you have managed? What made it successful?
Can you provide an example of a time when you had to troubleshoot and resolve an issue with an email campaign?
How do you segment email lists to maximize engagement and conversion rates?
What metrics do you use to measure the success of email marketing campaigns, and why?
How do you handle email segmentation and personalization?
What strategies do you employ to reduce email bounce rates and improve deliverability?
How do you stay up-to-date with the latest trends and best practices in email marketing?
Strategy and Planning
How do you develop an effective email marketing strategy tailored to different target audiences?
Can you discuss your approach to A/B testing in email marketing? Can you give an example of a test you ran and its outcome?
How do you ensure email content aligns with brand voice and messaging guidelines?
What email marketing software and tools are you proficient in using?
How do you ensure compliance with data protection regulations such as GDPR or CAN-SPAM?
What role does content play in your email marketing strategy, and how do you ensure it is effective?
How do you approach re-engaging inactive subscribers?
What techniques do you use to increase email open and click-through rates?
Leadership and Management
Have you managed a team in previous email marketing roles? If so, how did you motivate and lead your team to achieve goals?
Can you provide an example of a challenging situation you faced as an email marketing manager and how you resolved it?
How do you prioritize tasks and manage deadlines in a fast-paced email marketing environment?
How do you integrate email marketing with other digital marketing channels?
How do you report on the performance of your email marketing campaigns to stakeholders?
For more interview questions related to the role of Email Marketing Manager, see these resources:
A social media director is responsible for managing an organization’s social media presence. This includes creating and implementing a social media strategy, developing and curating content for social media channels, and analyzing and reporting on the effectiveness of social media campaigns.
The role of a social media director requires a strong understanding of the various social media platforms and how to effectively use them for marketing and engagement. They must be able to create engaging and shareable content, as well as know how to target specific audiences and measure the success of their efforts.
In addition to content creation and strategy, a social media director is also responsible for managing community engagement and customer service on social media. They must be able to effectively handle and resolve customer issues, as well as moderate comments and interactions on the organization’s social media channels.
Overall, the role of a social media director is crucial in today’s digital age, as they play a key role in building and maintaining the online reputation and presence of an organization.
Social Media Director Duties And Responsibilities
Social media directors help companies increase their online presence by planning out social media strategies and brainstorming ways to connect with current and potential customers.
Social media directors monitor campaigns and review analytic reports to discover which aspects of the content or offers visitors find most appealing.
Social media directors are responsible for:
Identifying the types of consumers the business wishes to reach
Mapping out who their customers are
Introducing those customers to interesting content, company updates, or special offers that will capture their attention and attract more visitors to their social media page.
Social Media Director Role Requirements
Recruitment sites advertising the role of Social Media Director recommend someone with a marketing background and experience with social networking, preferably someone with an established social media presence who can maintain a following, update their feeds with relevant content, engage in communities, and stay up-to-date on trends in the field.
Full-time social media directors can expect to earn at least USD$40,000 a year.
Social Media Director Role – FAQs
Here are frequently asked questions about the role of Social Media Director:
What does a Social Media Director do?
A Social Media Director is responsible for overseeing all aspects of an organization’s social media strategy and presence. This includes developing comprehensive social media strategies, managing social media teams, overseeing content creation and publishing, analyzing performance metrics, and ensuring alignment with overall marketing goals.
What are the primary responsibilities of a Social Media Director?
Primary responsibilities include developing social media strategies, overseeing content creation and publishing schedules, managing social media advertising campaigns, monitoring social media trends and conversations, analyzing performance data, and leading social media team members.
What skills are essential for success as a Social Media Director?
Essential skills include strategic thinking, leadership abilities, strong written and verbal communication skills, proficiency in social media platforms and analytics tools, creativity, project management expertise, and the ability to interpret and act on data insights.
What qualifications are typically required for a Social Media Director role?
Qualifications often include a bachelor’s degree in marketing, communications, business, or a related field. Extensive experience in social media management roles, including leadership experience, is usually required. Certifications in social media marketing or relevant platforms can also be beneficial.
How does a Social Media Director collaborate with other teams within an organization?
A Social Media Director collaborates closely with marketing teams, content teams, design teams, product teams, sales teams, and senior leadership to align social media efforts with overall business objectives. They provide guidance, share insights, and coordinate efforts to achieve common goals.
What tools and technologies does a Social Media Director use?
Social Media Directors use a variety of tools and technologies, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Facebook Insights, Twitter Analytics), content creation tools (e.g., Canva, Adobe Creative Suite), and project management software (e.g., Asana, Trello).
How does a Social Media Director measure the success of social media efforts?
A Social Media Director measures success through key performance indicators (KPIs) such as engagement metrics (e.g., likes, shares, comments), reach, impressions, follower growth, click-through rates, conversion rates, and overall ROI of social media campaigns. They analyze data to track performance and make data-driven optimizations.
How does a Social Media Director stay updated on industry trends and best practices?
A Social Media Director stays updated through continuous learning, attending industry conferences and webinars, reading industry blogs and publications, participating in online courses and forums, and networking with peers. They also conduct regular competitor analyses and stay informed about emerging trends.
How does a Social Media Director handle crisis communications on social media?
A Social Media Director handles crisis communications by monitoring social media conversations, responding promptly and transparently to negative feedback or incidents, providing accurate information, and working with relevant teams to address issues and mitigate reputational damage.
What are some challenges faced by Social Media Directors?
Challenges may include keeping up with rapidly changing social media algorithms and trends, managing multiple social media platforms and accounts, proving the ROI of social media efforts, addressing negative feedback and managing online crises, and ensuring consistent branding and messaging across diverse social channels.
Social Media Director – Interview Questions
If you are considering applying for a role as a Social Media Director, here are some interview questions you may be asked:
Strategic Vision and Planning
How do you develop and execute a social media strategy aligned with overall business goals
Can you provide examples of successful social media campaigns you’ve led from strategy development to execution?
How do you stay ahead of social media trends and incorporate them into your strategic planning process?
Leadership and Management
Describe your experience leading and managing a team of social media professionals.
How do you foster collaboration and creativity within your social media team?
Can you discuss a time when you successfully resolved conflicts within your team?
Analytics and Performance Measurement
How do you track and analyze social media metrics to assess the effectiveness of campaigns?
Can you share examples of how you used data insights to optimize social media strategies?
What KPIs do you prioritize when evaluating social media performance?
Crisis Management
How do you handle social media crises or negative publicity effectively?
Can you provide an example of a challenging situation you faced in managing social media crises?
What strategies do you employ to maintain brand reputation during crises on social media platforms?
For more interview questions related to the role of Social Media Director, see these resources:
A social media strategist is responsible for developing and implementing a social media strategy for an organization. This includes identifying the target audience, determining the most effective social media platforms to reach that audience, and creating a content calendar to ensure a consistent and cohesive message is being shared across all channels.
The role of a social media strategist requires a strong understanding of the various social media platforms, as well as an understanding of the organization’s goals and objectives. They must be able to analyze data and insights to determine the effectiveness of campaigns and make recommendations for improvement.
In addition to developing and implementing the social media strategy, a social media strategist is also responsible for monitoring and analyzing the organization’s social media presence. This includes tracking engagement, analyzing web traffic, and identifying trends and insights.
Overall, the role of a social media strategist is crucial in today’s digital age, as they play a key role in helping organizations effectively reach and engage their target audience through social media channels.
Social Media Strategist Duties And Responsibilities
Social media strategists plan online media outreach campaigns to engage consumers in the marketing and product development process and manage online communities to ensure that their products are being talked about.
Social media strategists have strong analytical skills and are able to craft strategy proposals detailing budget scenarios and the potential return on investment for marketing directors.
Duties and responsibilities of a social media strategist include:
Identifying target users who might be interested in a product or service
Planning out multiple outreach risk scenarios
Detailing ways and communication channels the business can use to reach those users (e.g. social networking site, blog, forum, etc.). This can involve offering special deals on products for “liking” a page, developing promotional contests where users submit stories or reviews of a product to win a prize, etc.
Social Media Strategist Role Requirements
Recruitment sites advertising the role of Social Media Strategist recommend someone with qualifications in marketing, an established social media presence, and experience engaging consumers online.
Full-time social media strategists can expect to earn between USD$60,000 to USD$80,000 a year.
Social Media Strategist Role – FAQs
Here are frequently asked questions about the role of Social Media Strategist:
What does a Social Media Strategist do?
A Social Media Strategist is responsible for developing and executing strategic plans to leverage social media platforms for brand promotion, engagement, and growth. They analyze data, identify target audiences, create content plans, and implement tactics to achieve social media marketing goals.
What are the primary responsibilities of a Social Media Strategist?
Primary responsibilities include developing social media strategies, conducting audience research, creating content calendars, managing social media accounts, analyzing performance metrics, staying updated on industry trends, and collaborating with other teams to align social media efforts with overall marketing objectives.
What skills are essential for success as a Social Media Strategist?
Essential skills include strategic thinking, data analysis abilities, proficiency in social media platforms and analytics tools, excellent written and verbal communication skills, creativity, project management expertise, and the ability to adapt to changing trends and algorithms.
What qualifications are typically required for a Social Media Strategist role?
Qualifications often include a bachelor’s degree in marketing, communications, business, or a related field. Previous experience in social media roles, including experience with social media strategy development and execution, is usually required. Certifications in social media marketing or analytics can also be beneficial.
How does a Social Media Strategist collaborate with other teams within an organization?
A Social Media Strategist collaborates closely with marketing teams, content teams, design teams, product teams, sales teams, and senior leadership to ensure social media efforts align with overall business objectives. They provide insights, share updates, and coordinate efforts to achieve common goals.
What tools and technologies does a Social Media Strategist use?
Social Media Strategists use a variety of tools and technologies, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Facebook Insights, Twitter Analytics), content creation tools (e.g., Canva, Adobe Creative Suite), and project management software (e.g., Asana, Trello).
How does a Social Media Strategist measure the success of social media efforts?
A Social Media Strategist measures success through key performance indicators (KPIs) such as engagement metrics (e.g., likes, shares, comments), reach, impressions, follower growth, click-through rates, conversion rates, and overall ROI of social media campaigns. They analyze data to track performance and make data-driven optimizations.
How does a Social Media Strategist stay updated on industry trends and best practices?
A Social Media Strategist stays updated through continuous learning, attending industry conferences and webinars, reading industry blogs and publications, participating in online courses and forums, and networking with peers. They also conduct regular competitor analyses and stay informed about emerging trends.
How does a Social Media Strategist handle crisis communications on social media?
A Social Media Strategist handles crisis communications by monitoring social media conversations, responding promptly and transparently to negative feedback or incidents, providing accurate information, and working with relevant teams to address issues and mitigate reputational damage.
What are some challenges faced by Social Media Strategists?
Challenges may include keeping up with rapidly changing social media algorithms and trends, managing multiple social media platforms and accounts, proving the ROI of social media efforts, addressing negative feedback and managing online crises, and ensuring consistent branding and messaging across diverse social channels.
Social Media Strategist – Interview Questions
If you are considering applying for a role as a Social Media Strategist, here are some interview questions you may be asked:
Experience and Background
Tell me about your experience managing social media accounts or channels.
Can you describe a social media campaign you’re particularly proud of? What role did you play in it?
What online communities have you managed in the past?
Strategy and Planning
How do you develop a social media strategy for a new product or service?
How do you determine social media success? What metrics do you use?
Which social media channels do you recommend for our business and why?
Technical Skills and Tools
What social media management tools are you familiar with?
How do you utilize data analytics to improve social media performance?
Describe one strategy that will help you succeed as a social media strategist.
Content Creation and Engagement
What types of content do you find most effective for engagement on social media?
How do you handle negative feedback or comments on social media?
How do you ensure your social media content aligns with our brand voice and values?
Trends and Adaptability
How do you stay updated with the latest trends and changes in social media?
What recent social media trends do you think are here to stay?
How have you adapted your strategies in response to changes in social media trends or algorithms?
For more interview questions related to the role of Social Media Strategist, see these resources:
Learn about many useful and time-saving tools and resources that will help you manage your content effectively.
Content Management Tools
Learn about many useful and time-saving tools and resources that will help you manage your content effectively.
Here are some great tools and resources that will help you manage your content effectively and save you time (click on the links below to explore these further):
Learn how a content management system (CMS) can help you manage your content more effectively.
Content Management System (CMS)
Learn how a content management system (CMS) can help you manage your content more effectively.
A Content Management System (CMS) is a software application that allows users to easily create, manage, and publish digital content, typically for websites.
It provides an interface for users to add and edit text, images, videos, and other types of digital media, and to manage the organization and presentation of that content.
A CMS typically includes a database to store the content and a set of tools for managing users, permissions, and workflow.
Note: While there are different types of content management systems available, this course focuses mostly on using WordPress, a popular and free CMS platform that allows businesses to easily manage their content and most aspects of their website without requiring technical skills or relying on technical experts.
In this lesson, you will learn why a CMS is a powerful content management tool, discover the benefits of using a content management system, explore different CMS platforms, and discover what you can do using the WordPress CMS platform.
A content management system (CMS) is a software application that provides a centralized platform for organizing, storing, and managing digital content.
A CMS typically includes a variety of tools for creating, editing, and publishing content, as well as for managing the content lifecycle, which includes tasks such as version control, workflow, and publishing.
The main goal of a CMS is to simplify the process of managing content, making it easier for organizations to keep their digital content up-to-date and consistent.
A CMS typically includes a user-friendly interface that makes it easy for non-technical users to manage content, as well as features such as templates, workflows, and access controls that allow organizations to maintain a consistent look and feel across their digital properties.
CMSs can be used to manage a variety of content types, including web pages, blog posts, images, videos, and more. Some CMSs are designed for specific types of content, such as e-commerce products, while others are more general-purpose and can be used for any type of digital content.
Why Use A Content Management System (CMS)?
A Content Management System (CMS) allows your business to easily manage and publish website content without the need for technical skills.
Some of the key benefits and features of using a CMS to manage your website content include:
Ease of use: A CMS typically has a user-friendly interface that allows non-technical users to easily create, edit, and publish content on the website.
Centralized control: A CMS allows multiple users to access and manage your website’s content, which is particularly useful if your business has multiple departments or team members responsible for different aspects of the website.
Versatility: A CMS can be used to manage different types of content, such as text, images, videos, and audio files.
Collaboration: A CMS allows multiple users to work on the same website content, making it easy for teams to collaborate and review changes before they are published.
Scalability: As your business grows, a CMS can easily be scaled to accommodate more content, users, and features. A CMS can also be used to manage small websites or large, complex sites with thousands of pages.
Search engine optimization (SEO): Many content management systems include built-in SEO features, such as the ability to create custom URLs and meta tags, which can help improve your website’s visibility in search engine results.
Security: A CMS can provide security features such as user access controls and backups, which can help prevent unauthorized access to your website and protect against data loss.
Popular CMS Platforms
There are many popular content management systems to choose from, each with its own set of features and capabilities.
Platforms like WordPress, Joomla!, and Drupal are open-source and have a wide range of functionalities, templates, and plugins that can be used to customize your website to suit the needs of your business.
Before Content Management Systems came along, websites were traditionally built by gathering together a collection of separately linked static pages where every element of a page (e.g. navigation menus, page layout, content, etc.) was created using web code (e.g. HTML) and assembled by a web designer or website developer using a web editor application tool (e.g. Dreamweaver).
Websites used to be static collections of web pages that only coders could understand and use…until CMS-driven websites came along!
These separate pages were then uploaded to a web server and accessed online by typing in the page URL associated with the page file into a web browser.
Then, something called a Content Management System, or CMS came along.
A Content Management System is an application that lets you organize and store all your documents, images, videos, and any other type of digital content on a database, and quickly and easily add, retrieve, edit, delete and publish content on your website with no coding skills required.
A CMS also allows multiple editors and authors to access, manage and work collaboratively on a website’s content and publish it under different authors and in different areas of the website.
A CMS also takes care of a number of “behind the scenes” content management tasks such as:
Generating website navigation elements automatically (e.g. menus, links, etc.)
Storing content in an organized way, making it searchable, findable, and indexable.
Keeping track of registered users, including managing user permissions, logins, and security settings.
Allowing multiple users to collaborate, edit and publish content on the site.
And much more.
A content management system lets you manage every aspect of your content.
In short, a Content Management System gives businesses complete control over their content and its management and lets anyone easily perform content-related tasks, like:
Content creation, editing, and deletion
Content publishing / content delivery
Content organization (e.g. archiving)
Content formatting
Content revision
Content indexing, searching, and retrieval
Content export and import
Now that you understand a little more about the benefits of using a content management system, let’s talk about the CMS platform we recommend using to build and manage a website.
WordPress is the world’s leading CMS platform. WordPress is 100% FREE and is used to power millions of websites around the world (over 40% of all websites).
WordPress is much more than a CMS. It’s a complete website-building and web-publishing platform. You can build any type of website you like with WordPress and easily change anything and everything on the site anytime you want.
Using WordPress is easy and requires no technical expertise or coding skills.
There are many ways that WordPress puts your business in complete control of your digital presence.
For example, WordPress gives your business a “speed to market” advantage…
Publish content quickly with WordPress – just think, write … and publish!
WordPress also lets you publish time-sensitive content quickly and make it available online immediately. This is great for getting information out fast, such as:
Limited-time offers, special offers, discounts, etc.
New product releases, new product reviews, promotional videos
Company announcements
Industry or company events
Pricing updates
Customer/Reseller training tips, etc.
After your WordPress site has been set up and configured, you can easily create rich content anytime you think of something you would like to inform, promote, or communicate to others.
Then, simply hit the “publish” button and the information will be made live immediately and instantly available to online users.
Management & Marketing Automation
Another reason WordPress puts your business in control of your digital presence is that your website can be expertly configured so that all you need to do is publish new content and WordPress will then automatically and instantly:
Notify search engines like Google, Bing, etc. (you can specify exactly how you want Google to display your listings in its search results),
Post excerpts of the content to social media sites like Facebook, Twitter, LinkedIn, etc. with links pointing back to the website (you can specify exactly how excerpts should display on social media sites),
Notify and syndicate dozens and even hundreds of other online properties like blogs, search directories, social bookmarking sites, RSS feed aggregators, etc.
Instead of a ‘static’ web presence that involves time-consuming activities like publishing content on a website and posting new content on social media accounts and other online properties to drive traffic and generate leads, your WordPress site can be configured to instantly syndicate (i.e. distribute) and get your newly-published content indexed faster, automatically driving more web traffic and generating new leads for your business…
Posting content to different sites can be very time-consuming! You can publish content on WordPress and instantly posts this content on social media.
WordPress lets you set up a content distribution and a lead and traffic generation system automatically…
Automate content distribution with WordPress to drive more traffic, leads & sales!
WordPress can also automate management and maintenance tasks on a website like scheduling files and data backups, updating software, adding and managing new users, and more.
An expertly configured WordPress site lets you do all this by configuring internal (i.e. built-in) settings, adding different add-ons, and integrating many essential (and mostly free) external services…
An expertly-configured WordPress site can automate many digital processes in your business!
As your business grows and evolves, you can easily add more functionality and automation to your WordPress site at minimal cost, like:
Adding eCommerce to sell products and services and process payments online
Capturing leads with opt-in forms and automatically adding new subscribers to newsletters and autoresponders
Adding a membership site that allows visitors to register on the site as private members with different membership levels, unique logins, etc.
Adding directories, forums, social networking features, social sharing, and engagement features, etc.
And so much more!
All this can be done inexpensively (or even for free) in WordPress using ‘app-like’ add-ons called plugins.
Once plugins are installed and configured, you can direct your site visitors to different areas of your website such as your online store, subscription forms, membership area, directories, etc. using calls to action placed in your content, graphic banners, navigation menus, etc. and let the automated processes configured on your site and your plugins do the rest.
Additionally, WordPress comes with a powerful built-in Content Management System (CMS) that works right out of the box, allowing you to easily create and manage your digital content, website administration (including updating and backing up site files and data), and automate various aspects of your digital marketing.
One of the many benefits of using the WordPress CMS is that it is 100% free to use and modify for any commercial purpose. This helps to prevent you from becoming locked into a ‘proprietary’ CMS platform that could make it harder to leave or switch to another provider.
So…
You can configure your WordPress site to automate management and marketing processes like backups, content distribution, and syndication, search engine indexing, web traffic generation, lead, and sales automation, and more, without involving website developers or web designers or requiring technical expertise or coding skills.
You can also easily look after ongoing management processes like keeping your site’s software and plugins updated, adding and configuring new site functionality, making changes to site design, layout, and content to improve sales conversions, and training other team members to do the same without hiring website developers or web designers.
Building a website with WordPress, then, puts you in complete control of your digital business processes, saving you considerable money and allowing you to generate better online results.
Want to be in complete control of your digital presence? Then choose WordPress!
A CMS platform like WordPress can put your business in complete control of your digital presence, automate key digital management, content scheduling, and marketing processes, and help you improve your online business online results.
A WordPress website can also be expanded easily and inexpensively at any time and allows businesses to integrate additional features, functionality, and services like:
Social media, social media content sharing, and social engagement tools
External services and accounts (e.g., Google webmasters, SaaS, and cloud services)
eCommerce, membership sites, directories, event bookings, and registrations, etc.
Support services (helpdesks, online chat, forums, affiliate management, etc.)
Reporting tools (e.g., server monitoring, web analytics, etc.)
And many additional functions.
Unique WordPress Features
WordPress includes many unique features that make managing websites easy, including:
Plugins
Like most apps and add-ons, plugins install with a few clicks and allow users to easily add and configure almost every kind of functionality imaginable to their website (e.g. forms, banner ad management, membership sites, directories, e-commerce, notifications, live chat, pricing tables, etc.).
Themes are web design templates that let users change the entire look and feel of their site and/or customize the site’s web design with just a few clicks without affecting its content.
Widgets let users reorganize and rearrange the site’s web layout and add new functionality without touching code using features like drag and drop and pulldown menus.
WordPress can also be configured to fully automate or reduce many complex website management tasks to processes using a few clicks.
This includes:
Managing and scheduling content for publishing
Performing data and file backups
Updating core software, plugins, and themes
Registering and managing users and subscribers
Moderating comments from visitors, preventing comment SPAM, etc.
Preventing brute force attacks and threats from malware and hackers
Fixing broken links in the content
Redirecting visitors to other pages
Generating user, statistical, performance, and sales reports
Notifying management and administrators if there are any problems with the site
And more.
Depending on what your business wants to achieve online, WordPress can also easily add and automate the management of features and functionality like:
Setting up an e-commerce store (and automating areas like featured product information, online payment processing, emailing customers download links, product delivery information, emails to prevent cart abandonment, etc.)
Providing customer service tools, services, and information sections like a knowledgebase, support helpdesks, live chat, FAQs, etc.
Setting up business directories and advertising zones (and automating processes that allow users to buy, manage, and renew their listings and advertisements)
Running event and booking sites (and automating the management of event bookings and registrations, setting up appointments, scheduling deliveries of online course content or webinars, ticket printing, confirmations, etc.)
Setting up an affiliate program (and automating affiliate management tasks, commission reports, payments, etc.)
Setting up and automating many other tasks like scheduling and posting content to social media, adding subscribers to newsletters and customer lists, processing contact information, engaging users with customer surveys and user polls, and so much more.
Most Websites Are Powered By WordPress
Not only are millions of websites around the world built using WordPress, but if one in every three websites is powered by WordPress, the chances are that if your business has a website, it is probably also powered by WordPress!
A content management system (CMS) is a software application that allows users to create, manage, and publish digital content.
A CMS is an essential tool for businesses that want to easily manage and publish content on their website. It allows non-technical users to easily create, edit, and publish content, while also providing tools for collaboration, scalability, SEO, and security.
It’s important to research different CMS options and choose one that fits the specific needs of your business.
Some of the most popular CMS platforms include WordPress, Joomla, and Drupal.
Joomla is a popular open-source CMS, it is more complex than WordPress, but it is good for managing large and complex websites.
Drupal is also an open-source CMS, it is more powerful, and it is best used for creating complex, large-scale websites.
WordPress is the world’s most widely used content management system. It is free and open-source, and it has a wide variety of themes and plugins to choose from. It is also the platform used to power millions of professional websites and blogs around the world.
WordPress is:
100% free open-source software
Highly flexible, scalable, and customizable (can be adapted for any use)
Supported by a community of tens of thousands of web developers (continually updated to improve security, add new features, and fix bugs & issues).
Resources
If you need help using WordPress, see the resources below:
WordPress User Tutorials
Here are the best resources for learning how to use your WordPress website and CMS effectively:
WPTrainingManual.com
WPTrainingManual.com – WordPress User Training
WPTrainingManual.com provides the most comprehensive and up-to-date WordPress step-by-step tutorials for non-technical users and non-coders available.
These tutorials are 100% free to access (and download as a PDF, print, or share via email), and will help you learn how to use your WordPress site and CMS effectively.
For more information and to access all the free WordPress tutorials, go here: WPTrainingManual.com
WPMasterclasses.com
WPMasterclasses.com – WordPress & Digital Business Skills Video Courses
WPMasterclasses.com is a WordPress and digital business video training sitewith dozens of video courses and 2,000+ video tutorials on using WordPress and covering essential digital business areas.
Here are some of the WordPress video courses available on WPMasterclasses.com (note: you can access all of the video courses below with a single all-access pass):
Learn how to unlock the power of the WordPress content management system (CMS) using the many powerful features inside your WordPress administration area.
Learn how to optimize your WordPress site and how to craft website pages and blog posts that will help you get better search engine rankings and improve your traffic results.
This video course takes you step-by-step through the WordPress Maintenance Process and shows you how to keep your WordPress site updated, protected, and error-free!
Learn how to safely and automatically back up your WordPress files and database and how to easily restore your WordPress site if something unexpected or disastrous were to happen.
Learn how WordPress plugins work, how to find, install, and update plugins on your site, and how to expand your WordPress site’s functionality in almost unlimited ways.
Need a new website or blog in a hurry? This video course shows you how to quickly install and configure a WordPress website or blog on your own domain name.
Learn how to plan, build, grow, and maintain a viable membership site using WordPress that can be easily scaled and automated to become a sustainable, cost-effective, and profitable asset for many years to come.
The All Access Pass membership gives you 24/7 ongoing access to 60+ digital business skills and WordPress CMS video courses (over 2,100+ self-paced video lessons and 225+ hours of videos).
For more details of all available video courses, go here: WPMasterclasses.com
WordPress Site Management
The choice of managing and maintaining your WordPress site is completely up to you. You can outsource your site management to professionals or learn how to do it yourself.
Here are the best resources available if you choose to do it yourself:
WPCompendium.org
WPCompendium.org provides hundreds of FREE detailed step-by-step tutorials that will teach you everything you need to know to build and manage a WordPress site with no coding knowledge or technical skills required.
WPCompendium.org – Free WordPress Step-By-Step Tutorials For Non-Techies
The tutorials on WPCompendium.org are fully interlinked for ease of navigation, allowing you to learn WordPress at your own pace, and organized into comprehensive training modules covering all areas of WordPress:
WPMU DEV provides a complete WordPress site management and dedicated hosting platform with professional plugins covering everything from SEO, optimization, and security, to marketing, forms, analytics, and more, plus 24/7 expert support on all things related to WordPress.
While the site is aimed mostly at WordPress web developers, if you are an advanced WordPress user or DIY site manager, we recommend visiting the WPMU DEV Blog containing thousands of advanced and useful WordPress tutorials, and subscribing to their email newsletter for regular WordPress tips and information.
WPMU DEV’s Blog is jampacked with useful WordPress tutorials.
Digital Business Video Courses – Video courses to help you develop the digital skills you need to manage content effectively.
The Small Business Digital Manager – This guide covers the challenges many small businesses face running an effective digital presence and provides practical ways to address these.
Also, visit our tools and resources section for additional courses, guides, and helpful tools and resources for managing your content effectively.
Digital Business – Module Lessons
Below are all the lessons included in this module. Click on a link to go directly to the lesson:
Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.
Content Outsourcing Resources
Here are useful resources to help you find people with the right talent and skills for outsourcing your content needs.
In this section, you will find a list of useful resources to help you when outsourcing your content needs.
These resources can help you find people with the right talent and skills to complement your business.
We’ll briefly discuss some of the benefits and challenges of outsourcing and then provide a list of content-related areas you can outsource and sites where you can search for freelancers and outsourced service providers.
Outsourcing basically means hiring someone outside of your business to do work that your business needs done.
Outsourcing provides a number of benefits such as allowing you to focus on your core business areas, reduce operational costs, and save you time hiring and training people with the right skills to meet various needs in your business.
You can outsource almost every aspect of content creation and content promotion…even content strategy, planning, and management!
Outsourcing effectively, however, requires managing the outsourcing process itself. With content creation, for example, this includes finding, interviewing, and recruiting freelancers with the right skills, providing your outsourced talent with clear briefs and instructions regarding the work and tasks to be completed, and having documentation they can follow like processes, workflows, and checklists to ensure delivery of the work in a timely manner.
Outsourcing is also not without its challenges. For example, a common problem that many businesses face when outsourcing is how to consistently maintain a high level of quality.
Create SEO strategy, perform topic and keyword research, content silos, etc.
Implement SEO methods, create internal linking, monitor analytics and improve campaigns, perform outreach campaigns to improve backlinks, etc.
Email Marketing
Develop email campaigns
Write emails, newsletters, roundups, etc.
Email campaign scheduling, posting, tracking, analysis, and reporting
Manage email lists, etc.
Blog Management
Write/update blog content
Upload content to the blog
Improve content as per style & formatting guidelines, SEO guidelines, etc.
Manage post comment replies, comment spam, etc.
Social Media Management
Create social media content
Manage social media campaigns
Graphic Design
Create illustrations, artwork, graphics
Create presentations, infographics, multimedia
Create ads, banners, mockups, etc.
Video/Audio Production
All areas of video/audio planning, scripting, recording, production, publishing, conversion, etc.
Translations – translate website pages and content for audiences in other countries/languages
Transcriptions – transcribe audio recordings, videos, and webinars, create captions and subtitles, etc.
Outsourcing Checklists
Use the checklists below if you plan to outsource any area of content production, content promotion, content planning, etc.:
Before Outsourcing
Define your needs, projects, and scope of work.
Research the specific tasks and areas you plan to outsource (who is best to approach, i.e. contractors, freelancers, specialists, etc., where to find them, what are the standard rates, what tools they will need, average timeframes for delivery of work, etc.).
Develop a hiring system (e.g. job post descriptions and brief, interview questions and tasks, contracts, trial assignments, etc.)
Have examples of existing content you can provide to freelance or outsourced writers to illustrate what you are looking for.
Create filtering criteria to screen applicants (e.g. check their social profiles, request social proof of positive previous client experiences and satisfaction, review their ratings, look for red flags such as negative comments or feedback from previous clients, etc.
Freelance Outsourcing Sites
Here are some useful sites for finding people with the right talent and skills to help you with your content-related projects.
Blogging Pro
Blogging Pro
Blogging Pro offers more than just content writing jobs. You can also find editors, copywriters, journalists, magazine writers, social media content writers, and writers specializing in different niches.
If you’re looking for higher-quality content, Contena provides access to expert part-time or full-time freelance writers, editors, and content creators.
Craigslist has a section that lists writing and editing services.
Craigslist provides a section where freelance writers can list their writing and editing services. Every city has its own database, so depending on where you are located or which city’s board you are looking at, you may or may not find suitable listings.
Note: Craigslist has a reputation for scams, so it’s a case of buyer beware.
Fiverr is an online marketplace where you can outsource content-related work to freelancers such as content writing, copywriting, video editing, proofreading, etc.
Most service providers on Fiverr charge low prices, so expect a general level of content quality and expertise to match what you are paying for.
Having said this, however, many beginner freelancers use Fiverr to gain experience and testimonials before moving on to higher-paying work, so you can find talented freelancers who are trying to become established.
Freelance Writing is an established US-focused freelance writing website with advanced search and navigation options that make finding talent in your niche easy.
iWriter is a freelancing site where you enter specific project details like the type of content you want (e.g. articles, article rewrites, blog posts, product descriptions, ebooks, etc.), add your target keywords, article word count, niches or topics, select writer skill level (you will pay more for premium-level writers than standard writers), content brief, and whether you want writers that you have built a relationship with to take on your project.
Writers will then create your content based on the specs you have provided. You then review and either approve or reject the content. If you approve the content, the selected writer will get paid for their work, and you can download the content and add it to your website.
The video below shows you how to order articles on iWriter.com:
MediaBistro is a creative job site for media and content professionals like graphic designers, copywriters, social media managers, marketers, editors, proofreaders, video creators, and more.
Check out this site if you are looking to outsource work in areas like writing, publishing, social media, SEO, marketing, communications, or any other type of creative area.
Scripted is an end-to-end content solution for SMBs, media publishers, agencies, and enterprise businesses.
Scripted offers various plans to suit different business needs with services like providing free content ideas and recommendations, publishing integrations, performance analysis, quarterly content strategy, content calendar creation, end-to-end content production, content publishing, writer prioritization, dedicated account manager, and more.
The Content Panel is a content-writing service that provides experienced content writers for articles, product descriptions, SEO content, website content, copywriting, blog management, freelance writing, and ghostwriting services.
You can use their calculator to estimate the cost of your content writing depending on the type of project, word count, and level of writer quality.
Estimate the cost of your project using The Content Panel’s online calculator.
Upwork is a popular site for sourcing freelance content writers.
You can post jobs and hire professionals using Upwork’s Talent Marketplace, browse and buy projects from their Project Catalog, or let Upwork find you the right outsourcing talent for your team.
WriterAccess is an AI-powered platform that lets you find and hire screened, proven writers, editors, and designers at affordable rates, optimize content and streamline your workflow.
Freelancers are star-rated by customer reviews combined with performance algorithms.
Writers Work is a freelancing jobs board where you can find freelance writers in areas like general website content writing, blogging, copywriting, social media posts, ghostwriting, journalism, and more.
Unlike other platforms, you won’t find freelancers for areas like editing, transcriptions, or similar-type work.
Posted jobs go live within 24 hours and stay live for 30 days. You can also choose to feature your listings.
Here are frequently asked questions about content outsourcing:
What is content outsourcing?
Content outsourcing is the practice of hiring external professionals or agencies to create, manage, or distribute content on behalf of a business.
What are the benefits of outsourcing content?
Outsourcing content can save time, provide access to specialized expertise, maintain consistency, and often reduce costs compared to hiring in-house staff.
What tasks can be outsourced in content management?
Tasks such as content creation, editing, proofreading, content strategy development, SEO optimization, social media management, and content distribution can be outsourced.
How do I choose the right outsourcing partner for content?
Evaluate their portfolio, expertise in your industry, communication skills, turnaround time, pricing structure, and reviews or testimonials from previous clients.
What are the potential challenges of outsourcing content?
Challenges may include miscommunication, cultural differences, quality inconsistencies, intellectual property concerns, and dependency on external parties.
How can I ensure quality when outsourcing content?
Define clear guidelines, provide detailed briefs, offer feedback, establish regular communication, and consider starting with a small project to gauge quality.
What are common questions to ask when outsourcing content writing services?
Questions may include inquiries about the writer’s experience, expertise in your niche, turnaround time, pricing structure, revision policy, and rights to the content.
How do I manage content outsourcing effectively?
Set clear expectations, establish deadlines, provide necessary resources, use project management tools, maintain open communication, and review deliverables regularly.
Video Courses For Beginners – Outsourcing
The video courses below cover basic areas of outsourcing digital services like content creation and are ideal for beginners (note: you can access all of the video courses below with a single all-access pass):
Learn how to create, launch, and sell high-quality digital products like downloadable reports, e-books, videos, and audio content quickly and cost-effectively.
Password Managers provide an easy and secure way to keep track of all your passwords. This video course shows you how to use powerful and FREE password management tools.
Learn how to use news releases effectively to boost your search engine rankings, drive more traffic to your website, and generate new leads for your business.
Careerminds provides a useful guide on the pros and cons of outsourcing with research questions to ask candidates, outsourcing evaluation forms, an outsourcing transition framework, and an outsourcing due diligence checklist.
These membership sites are free to join and contain valuable resources and information on internet marketing and digital entrepreneurship.
Free Marketing Membership Sites
These free membership sites contain valuable resources and information that will help improve your traffic, sales, marketing, copywriting, and business skills.
We have secured a number of freemium membership sites giving you free access to valuable information that can help to improve your skills in areas like internet marketing and digital entrepreneurship.
Feel free to register for one or all of the free membership sites listed below:
Power Copy Club shows you how to write captivating, cash-pulling headlines.
Inside this free membership site, you will learn about:
The three components of a good headline and how to combine these factors for maximum cash-pulling effect.
The two best ways to keep your prospect’s eyes glued to your sales page.
Secrets to crafting compelling sales letters and sales video script openers.
How to create irresistible benefit statements. Learn the right way to brainstorm, develop and showcase product benefits for maximum conversion.
Get an inside look at the perfect video sales letter. Discover the essential ingredients to creating high-converting video sales letters that outperform text-only sales pages every time.
Why the digital product business is the best business in the world.
How to start building your own digital empire with a variety of easy-to-create products.
How to recognize a hungry market and what steps you need to take to give your business a profitable start.
How to create “Blow Their Socks Off” ebooks and reports with content that will impress your visitors, turn them into buyers, and turn buyers into repeat customers.
The five secrets of creating edutaining content that gets visitors and buyers coming back for more.
How to create professional video products and hot-selling software and apps without high-end directing and coding skills, and the equipment you need.
Traffic Generation Club shows you how to start getting better traffic results by understanding the key differences between traffic quantity and traffic quality.
In this free membership site, you will learn:
How to get a horde of eager affiliates promoting your products all over the web.
How top vendors create affiliate programs that everyone wants to be a part of and how to get super affiliates to drive traffic to your sites.
A clever way to siphon traffic from Facebook using an overlooked strategy that can attract thousands of eager customers to your business.
Three ways to optimize your existing traffic and turn it into even more traffic and more sales.
Web Profits Club shows you many different ways to make money online.
Inside this free membership site, you will learn about:
The truth about affiliate marketing and five easy and doable steps that successful affiliates use to pull large-figure incomes.
Selling digital info products and the one step you cannot skip to create a thriving business.
How to become a successful author on Amazon Kindle with a five-step overview of how the most successful Kindle authors keep landing on the bestseller lists.
How to turn content into cash using a blog. Includes a 4-step overview of how to set up and run your blog and five ways to make money with it.
Power Marketers Club shows you how to develop a marketing mindset that will help you overcome the fears, negative thoughts, and limiting beliefs that may be holding you back.
Inside this free membership site, you will learn about:
The 21 questions that will help you achieve your goals, and
The art and science of negotiating how to get more of what you want out of every single deal you make with vendors, suppliers, freelancers, etc.
Success Upgrade covers the art of taking calculated risks when starting a business and improving your money management skills.
Inside this free membership site, you will learn strategies for getting more money, keeping more money, and growing your business faster, plus ways to get the funding you need to start or run your business.
Manage your content more effectively on your social media platforms with these social media tools and resources.
Social Media Tools And Resources
Manage your content more effectively on your social media platforms using these social media tools and resources.
Social media has become an integral part of the content marketing strategy of most businesses.
Creating and posting social media content, however, requires defining social media metrics, having content tracking systems in place, and using tools to manage your social media campaigns in order to see a return on investment from your efforts.
This section provides a comprehensive list of social media management tools that can help you improve your social media marketing efforts and results.
The social media tools and resources below will help you manage your content more effectively on your social media platforms.
Social Media Sharing Tools & Counters
There are two main ways to get your content shared on social media platforms:
Post content directly on one or more social media platforms, or
Publish content on your website and encourage people to share it on their social networks using social media sharing tools.
You need to provide your site visitors with social media sharing tools if you want them to share content published on your website.
If your website is powered by WordPress, for example, you can install a free plugin like Hustle that lets you easily add social sharing tools and counters to your posts and pages.
Hustle lets you add social sharing tools and counters to WordPress sites quickly, easily, and for free!
Hustle lets you display a social media sharing bar that visitors can use to share your content on social networks.
You can select which social networks you would like to display on your social sharing toolbar, and customize options like toolbar layout (e.g. centered horizontally at the top or the bottom of your content or vertically on the left or right-hand side of your web page), visibility conditions (e.g. only show on specific posts or under certain conditions), colors, icons, etc.
Plugins like Hustle let you choose the social media platforms to display on your social sharing toolbars.
If your site is not powered by WordPress, you can use the social sharing buttons provided either by the social platforms themselves, or the tools listed below.
Social Media Management Tools (SMB)
The tools listed below are ideal for helping small-to-medium businesses measure and track their social media content performance.
Buffer is a social media management platform that lets you set up a queue of posts to share on various social media channels.
It offers a suite of intuitive tools and products that integrate publishing, engagement, analytics, simple landing pages, and team collaboration, allowing you to work efficiently to drive meaningful social media engagement and results.
Buffer also allows your business to automate your social media scheduling processes by scheduling social media posts in advance across multiple social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and more.
The benefits of using Buffer include:
Save time and effort: Buffer eliminates the need for manually posting social media content every day, enabling businesses to schedule posts in advance and automate the posting process.
Streamline social media management: With Buffer, businesses can manage all their social media accounts in one place, making it easy to monitor engagement, track performance, and streamline social media management.
Enable data-driven decision-making: Buffer provides analytics and insights that allow businesses to track engagement, reach, and other key performance metrics, providing the data necessary to make data-driven decisions.
Improve consistency and accuracy: Buffer helps ensure consistent posting schedules and eliminates the possibility of human error by automating the scheduling process.
Support team collaboration: Buffer allows teams to collaborate on social media management, with features that enable team members to work together on content creation, scheduling, and analysis.
BuzzSumo allows you to analyze your content engagement based on relevant industry keywords and see how your content marketing campaigns are performing against your competition.
While not strictly a social media tool, it lets you see how often your blog posts are shared on social platforms like Facebook, Twitter, Pinterest, etc., and which types of posts receive the most engagement.
CoSchedule is a software that integrates content marketing, a marketing calendar, and marketing management tools to help keep all of your marketing organized in one place.
Hootsuite is a social media management platform with an integrated user interface that lets you manage your social interactions on various social networks and prepare social media updates in advance.
Crowdfire lets you schedule content, manage your Twitter account, connect your blogs and your YouTube channel, create social media posts, and provide suggestions about articles for sharing on your sites.
eClincher lets you analyze your social media performance, schedule and publish posts, reply to social messages, and auto-post with smart queues and RSS feeds. It also provides an image media library, and search function for social media influencers.
Followerwonk is a Twitter analytics tool that lets you analyze your followers (e.g. where they are located and when they tweet) to help you gain insights on Twitter users and trends.
Additionally, this tool helps you find and connect with the top influencers in your industry, expand your reach and widen your follower base, and develop your social graph by digging into your Twitter analytics data.
Friends+Meis a social media post scheduling and content management solution that helps you increase your brand visibility online, stay organized and stay focused on creating great content to share with your followers on platforms like Facebook, LinkedIn, Twitter, and Pinterest.
Hookle is an app that lets you manage all of your social media marketing in one place and lets you see how your brand is doing online across all of your platforms from your mobile device.
Later is a social media management tool that lets you connect your Pinterest, Facebook, and Twitter profiles but focuses mostly on Instagram.
It provides a visual drag-and-drop content calendar and a free linking tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various blog posts and websites.
MavSocial is a visual social media management tool that provides scheduling, monitoring, and reporting features for your social content.
MavSocial allows you to repeat social media posts for a specified duration and includes access to a search engine where you can browse through a digital catalog of millions of stock photos and manage and edit media content for your social media posts.
Post Planner helps you find and curate high-quality content proven to drive user engagement, as well as plan and schedule a content-type-based social media publishing calendar, and then post your content regularly and consistently.
Post Planner also lets you create a targeted sharing plan where you select the content type for each time slot and the tool will then fill each slot with your chosen content, as well as allowing you to schedule posts outside of your social content sharing plan.
Social Pilot is a social media management tool with a simple dashboard that curates and suggests content from different niches and industries and provides scheduling, analytics, and white-label reporting suited for digital agencies.
SocialBee is a social media management tool that lets you add, organize, and share content across several social channels, integrates with Buffer (see above), and uses post variations to keep your content evergreen.
Tailwindis a social media management tool for Instagram and Pinterest that helps you schedule posts, monitor conversations, measure results, and provides recommendations for improving your Pinterest and Instagram performance.
The tools below are ideal for helping enterprise-level companies measure and track their social media content performance.
HubSpot
HubSpot Social Media Management Software
HubSpot‘s social media management software lets you publish content to your social networks, run all of your social media campaigns from one central location, set up keyword monitoring to be alerted whenever your brand is mentioned, and link your interactions back to your CRM to track contextual conversations and access insightful social media ROI reports.
Sprout Social – All-in-one social media management platform
Sprout Social is a social media management tool that combines social media scheduling, monitoring, reporting, and customer relationship management (CRM) into one platform.
Sprout Social Reporting Dashboard
Sprout Social’s “listening” features let you uncover trends and actionable insights from social data to improve and drive your brand and business strategy.
SproutSocial can also help your business streamline its social media presence by automating scheduling and publishing of posts across various social media channels. With SproutSocial, you can easily manage your social media accounts from a single dashboard, which makes it easy to collaborate with your team members and track your social media performance.
The benefits of using SproutSocial for social media scheduling include:
Save time and effort by automating the process of scheduling posts, allowing you to plan and publish content in advance.
Analytics tools that allow you to track and analyze your social media performance, enabling you to make data-driven decisions about your social media strategy and identify which posts are working well and which ones need improvement.
An intuitive and user-friendly interface, making it easy to schedule posts, monitor your social media presence, and collaborate with your team members.
Brandwatch is a tool that allows you to quantify brand awareness. You can use it to identify brand sentiments and see if your video campaigns are working and helping you build positive brand awareness for your business.
Brandwatch gives you access to weekly and monthly social media monitoring reports and video campaign tracking and customer conversations about your brand in real-time.
This is not only invaluable for market research, but it also helps you see what people think of your video campaigns and how these impact your brand perception.
Keyhole is a social media monitoring tool that provides real-time tracking and reporting of social media and influencer campaigns and key metrics via a social media analytics dashboard.
The software lets you monitor the performance of keywords, URLs, topics, hashtags, and @mentions, gain information about brand sentiment, relevant conversations, topics, and influencers’ engagement rates and reach, track campaign performance on Facebook, Instagram, Twitter, and YouTube, and compare your social media accounts and campaigns against major competitors.
Oktopost is a social media management platform aimed at helping B2B marketers generate leads using social media and quantify their social media results.
Reputation provides social media engagement tools, real-time data visualization, and customized views and reports to help companies gain insights, respond quickly, and immprove their social media strategy.
Sprinklr provides a suite of products and tools to help enterprise-level teams collaborate, connect and engage with their customers on 25+ social media channels.
Use these tools to search for influencers based on niche, audience size, and engagement rates, and automate your outreach campaigns.
Aspire
Aspire – influencer marketing software platform.
Aspire is an influencer marketing software that helps your business discover and engage with creators on autopilot.
The Creator Marketplace allows you to receive hundreds of inbound creator applications each week, while the search engine lets them search, compare, and contact millions of creators across various platforms.
Social listening tools enable you to engage with brand fans who mention them online, and e-commerce integrations help them find influential customers to partner with.
Aspire also enables you to create, license, and promote more content than ever before by allowing you to build a campaign around anyone with influence, brief and review content before it goes live, license content for allowlisting and boosting, and measure which content is most effective with content analytics.
Use Aspire to drive business growth through effective influencer marketing strategies.
You can run performance-based influencer campaigns by identifying who drives the most ROI and sales through the analytics dashboard, putting ad spend behind content that performs through allowlisting and boosting, and driving and tracking sales through affiliate links and promo codes.
Upfluence – All-in-one affiliate and influencer marketing platform.
Upfluence is a social influencer marketing software that helps your business find the best creators for your brand by analyzing engagement and performance metrics.
With Upfluence, you can manage and hire creators at scale, simplify influencer gifting campaigns, easily pay influencers, and track marketing ROI.
The platform goes beyond just influencer marketing by also offering affiliate programs, creator management, user-generated content, and brand ambassador tools to help your business build valuable partnerships and turn creators into revenue.
GRIN – a creator management platform for influencer marketing.
GRIN is a creator management platform that helps brands establish authentic relationships with content creators and turn them into brand ambassadors.
The software offers tools for discovering and recruiting creators, nurturing relationships, reporting and analyzing metrics, content management, product seeding, and payment management.
With multiple ways to identify and invite the perfect ambassadors for your brand, GRIN provides an all-in-one solution to simplify the influencer marketing campaign process.
The software also integrates with other marketing stack tools, including social platforms, e-commerce solutions, and communication tools.
Use GRIN to build more valuable relationships with content creators and grow your brand through the power of creator partnerships.
Learn how to drive more traffic to your site and more customers to your business by getting your videos to rank higher on YouTube and on Google’s search results.
Social Media Content Calendar Templates – Social media content calendar templates and information on the best times to post content on different social platforms.
Influencer Campaign tracking Template – A free downloadable template from Keyhole. Use it to track accurate KPIs of your influencer marketing campaigns, measure the engagement rate of influencers’ posts, and understand which influencers are delivering customers.
Learn how to edit web page content and website templates with these learn basic HTML resources!
Learn Basic HTML
Learn how to edit web page content and website templates with these learn basic HTML resources!
As we explain in our Content Management Skills lesson, you don’t need to become a web developer or learn how to code to manage content effectively, but knowing some basic HTML can be useful if you need to:
Make quick edits to the content of your web pages.
Fix up the issue with the layout of a web page.
Fix up the formatting of content (e.g adding bold text, italics, links, etc.).
Change the color of page and content elements (e.g. background colors on elements or text highlights).
Add tables to pages.
Etc.
Here are some resources that will teach you basic HTML so you can perform quick fixes to content and communicate confidently with web developers:
This comprehensive tutorial will show you how to use basic HTML tags to format content on your web pages and blog posts.
Learn HTML – YouTube Videos
The videos below are aimed at teaching complete beginners basic HTML:
HTML In 10 Minutes
HTML Crash Course For Absolute Beginners
HTML For Beginners – Full course
Learn HTML In 1 Hour
Additional HTML Courses
The courses below provide comprehensive tutorials and lessons on using HTML.
W3Schools
W3Schools HTML Tutorials
W3Schools provides a comprehensive free HTML course with hundreds of HTML exercises, examples, and an online “Try it Yourself” editor where you can edit and test each example yourself.
HTML.com provides practical step-by-step HTML tutorials and follow-up guides aimed at teaching beginners the basics of HTML needed to add text and images, headings and text formatting, and tables to your content.
Develop the skills you need to manage content effectively with these digital business video courses.
Digital Business Video Courses
Develop the skills you need to manage content effectively with these digital business video courses.
Managing content effectively requires a practical understanding of all aspects of running a digital business, including knowledge of different methods and tools used to generate results.
The video courses listed in this section will help you gain the knowledge and skills to improve results in all areas of content management.
Learn how to drive more traffic to your site and more customers to your business by getting your videos to rank higher on YouTube and on Google’s search results.
Learn about the benefits of using webinars in your business, how to create high-quality and engaging webinars, and how to sell your products and services using webinars.
Learn how to use news releases effectively to boost your search engine rankings, drive more traffic to your website, and generate new leads for your business.
This video course covers essential areas of list-building, from planning, building, and automating your list-building strategy, to methods for turning online users into loyal subscribers.
Learn ways to increase your conversions by improving your processes and how to set up sales funnels that will help you sift through serious buyers, filter out non-serious buyers, and create a long-term, high-converting customer list.
Password Managers provide an easy and secure way to keep track of all your passwords. This video course shows you how to use powerful and FREE password management tools.
Learn how to create, launch, and sell high-quality digital products like downloadable reports, e-books, videos, and audios quickly and cost-effectively.
Learn how to access and use free image creation and editing tools, basic and advanced image editing techniques using tools like Photoshop and free alternatives, creating images for web content, presentations, infographics, social media, and so much more.
In this practical step-by-step video course, you will learn how to use text-to-speech and the latest AI voice technologies to create professional and realistic-sounding voice narrations from text files for a wide range of commercial uses and business applications.
Learn how to use Aweber to set up autoresponders, newsletters, and subscriber opt-in forms that can be integrated with WordPress for lead generation, user engagement, training customers, and more.
Learn how to set up and use Amazon S3 to upload, store, manage, and protect your site’s images, large media files, downloadable files, stream videos, and more.
Learn how to unlock the power of the WordPress content management system (CMS) using the many powerful features inside your WordPress administration area.
Need a new website or blog in a hurry? This video course shows you how to quickly install and configure a WordPress website or blog on your own domain name.
Learn how to optimize your WordPress site and how to craft website pages and blog posts that will help you get better search engine rankings and improve your traffic results.
This video course takes you step-by-step through the WordPress Maintenance Process and shows you how to keep your WordPress site updated, protected, and error-free!
Learn how to safely and automatically back up your WordPress files and database and how to easily restore your WordPress site if something unexpected or disastrous were to happen.
Learn how WordPress plugins work, how to find, install, and update plugins on your site, and how to expand your WordPress site’s functionality in almost unlimited ways.
Learn how to plan, build, grow, and maintain a viable membership site using WordPress that can be easily scaled and automated to become a sustainable, cost-effective, and profitable asset for many years to come.
If you are an intermediate or advanced user, the video courses below will help take your skills to the next level:
Skillshop For Google
Skillshop is a Google training platform that you can use to grow your skills and knowledge of using Google’s tools and solutions.
Skillshop courses include:
Google Analytics Academy Courses – courses covering Google Analytics 4 (the latest generation of Google Analytics), content measurement strategy, etc.
Google Ads – Courses to grow your skills using Google Ads to advertise your business online, get Google Ads certified, etc.
YouTube – Courses covering content copyright when publishing content online, available tools for creators and content owners to handle copyright protection on YouTube, etc.
Google Marketing Platform – Courses designed to help you achieve your marketing objectives, improve mobile user experience, get certified in Google Marketing Platforms, etc.
Skillshare
Access thousands of self-paced video courses on Skillshare.
Skillshare is an online learning community that provides thousands of classes on all kinds of topics taught by creators, entrepreneurs, and professionals, including many courses on content marketing and digital business areas.
Skillshare members have access to all online classes and can watch these on their own time.
Udemy provides many useful video courses to improve your skills in all areas.
Udemy is a leading global online learning provider with thousands of courses available covering every topic to help you further develop your knowledge and skills.
Simplilearn is one of the world’s leading certification training providers, helping working professionals achieve their career goals by partnering with universities, companies, and individuals.
Simplilearn offers hundreds of self-paced accredited online courses in digital content management and content marketing.
If you are looking for something more comprehensive in the field of digital marketing, they also offer a Digital Marketing Associate course which is geared toward beginners, and an advanced Post-Graduate Program in Digital Marketing, provided in partnership with Purdue University and co-developed with Facebook.
The site also provides many free online courses to help you build your digital marketing skills.
Simplilearn offers many free online courses that can improve your digital marketing skills via their SkillUp program.
The Complete Step-By-Step WordPress User Manual provides detailed and comprehensive WordPress training tutorials for non-technical users.
The Complete Step-By-Step WordPress User Manual
Learn how to use WordPress to manage your web content effectively with the most detailed and comprehensive step-by-step WordPress user manual for non-technical website users available!
Does your business or organization’s website run on WordPress?
Then it’s important that everyone in your team should be a competent and skilled WordPress user to manage all web content in your CMS effectively.
Every feature and function you need to know to use a WordPress website or blog is explained in step-by-step detail in The Complete Step-By-Step WordPress User Manual.
The tutorials are written for non-technical users and contain thousands of instructive screenshots, so you can easily follow and apply every step.
The Complete Step-By-Step WordPress User Manual is the most comprehensive, detailed, and up-to-date WordPress training resource available anywhere.
A paid membership to the site includes full access to the complete WordPress training site and additional resources like access to 2,100+ video tutorials, email courses, downloadable guides, templates, and checklists.
Learn how to take control of your business online to drive more traffic, leads, subscribers & sales to your website!
The Small Business Digital Manager
Learn how to take control of your business online to drive more traffic, leads, subscribers & sales to your website!
The Small Business Digital Manager
If you plan to take your business online or need someone to look after your website, read this book before doing anything else.
The Small Business Digital Manager will help you avoid the costly mistakes that businesses make when building an online presence.
This book shows you how to take control of your digital processes and build an effective digital presence that can deliver your business consistently better results like more traffic, leads, subscribers, and sales.
You will learn how to help your business gain a unique competitive advantage online despite lacking time, resources, and technical skills, using an easy-to-understand and clearly explained comprehensive digital business blueprint.
The video below provides an overview of why most small businesses struggle to get better results online and how to address these problems using the strategies and methods described in The Small Business Digital Manager.
The author has spent over two decades helping businesses of all sizes use effective strategies to grow in the digital global economy.
Download “The Small Business Digital Manager” and learn how to build an effective digital presence for your business that will deliver you consistently better results at minimal cost.
The Small Business Digital Manager – Where To Get It
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
In this section of the Digital Business course module, we look at the role and responsibilities of a digital marketing manager.
In this section of the 
In this section of the 
In this section of the 
In this section of the 
In this section of the 
A Content Management System (CMS) is a software application that allows users to easily create, manage, and publish digital content, typically for websites.
WordPress is:
In this section, you will find a list of useful resources to help you when outsourcing your content needs.
As we explain in our 
Managing content effectively requires a practical understanding of all aspects of running a digital business, including knowledge of different methods and tools used to generate results.
